Purple Innovation, Inc.
A maker of mattresses and sleep products built around a squishy, honeycomb-like material called the GelFlex Grid, which the company says keeps sleepers cool and supported. Founded in 2015 by brothers Tony and Terry Pearce — an aerospace engineer and a materials expert who spent two decades developing cushioning for medical devices and wheelchairs before turning to beds. The name comes from the material's purple color during manufacturing, and the brothers' "Mattress Max" machine made it possible to produce the grid affordably.
Granted 58.8K · Bought 31.56M
Granted 4.32M · Sold 7.31M
Sold 39.43M
Sold 39.43M
Granted 15.0K · Bought 917.4K
Granted 31.8K
Granted 854.2K · Bought 250.0K
Bought 489 · Sold 376.9K
Granted 122.2K · Bought 138.6K
Granted 82.6K · Bought 20.0K
Granted 8.4K · Bought 100.0K · Sold 355.0K
Granted 134.7K
Granted 50.0K · Bought 33.5K
Granted 96.9K
Granted 27.9K · Bought 10.0K · Sold 246.8K
Granted 78.4K · Bought 14.0K
Granted 54.7K · Bought 39.4K
Granted 73.6K
Granted 31.8K · Bought 17.0K
Bought 60.0K
Granted 23.4K · Bought 55.0K
Granted 31.8K · Bought 16.9K
Granted 22.4K · Bought 20.0K
Granted 46.7K · Bought 4.0K
Granted 36.0K
Granted 31.8K
Granted 42.0K · Bought 3.3K · Sold 26.2K
Granted 11.6K
Granted 41.0K · Bought 3.0K · Sold 40.0K
Granted 4.6K
Granted 100.0K · Bought 3.0K · Sold 100.0K
Granted 27.8K · Sold 27.0K
Sold 38.21M
Bought 4.0K · Sold 401.7K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Gray Adam +5 co-filersDirector, 10% owner · 25 transactions | — | 93.67Mas of Jun 2023 | 58.8K | 31.56M | — |
| Gray Adam +6 co-filers10% owner, Director, 10% owner · 10 transactions | — | 88.68Mas of May 2021 | 4.32M | — | 7.31M |
| Pearce Terry VernonFormer 10% Owner · 13 transactions | — | 40.34Mas of Sep 2020 | — | — | 39.43M |
| Pearce Tony MarionFormer 10% Owner · 13 transactions | — | 32.79Mas of Sep 2020 | — | — | 39.43M |
| Gray Adam +5 co-filersDirector, 10% owner · 13 transactions | — | 32.47Mas of Nov 2019 | 15.0K | 917.4K | — |
| Peterson Douglas ScottDirector · 8 transactions | — | 6.47Mas of Nov 2024 | 31.8K | — | — |
| Global Partner Sponsor I LLC +1 co-filer10% owner · 1 transaction | — | 1.29Mas of Feb 2018 | — | — | — |
| DeMartini RobertChief Executive Officer, Director · 23 transactions | — | 1.00M | 854.2K | 250.0K | — |
| MVM Funds LLC +3 co-filers10% owner · 26 transactions | — | 774.2Kas of Jul 2018 | — | 489 | 376.9K |
| Haynor Eric ScottChief Operating Officer · 10 transactions | — | 260.8K | 122.2K | 138.6K | — |
| Dicamillo Gary TDirector · 13 transactions | — | 158.5Kas of Aug 2023 | 82.6K | 20.0K | — |
| McGarvey Casey KaleChief Legal Officer · 12 transactions | — | 108.4Kas of Jun 2023 | 8.4K | 100.0K | 355.0K |
| Vogensen Todd E.Chief Financial Officer · 8 transactions | — | 102.5K | 134.7K | — | — |
| Megibow Joseph BChief Executive Officer, Director · 8 transactions | — | 100.0Kas of Oct 2021 | 50.0K | 33.5K | — |
| Hutchings Jeffrey LayneChief Innovation Officer · 8 transactions | — | 96.9K | 96.9K | — | — |
| Zepf Paul JDirector · 17 transactions | — | 95.9Kas of Apr 2023 | 27.9K | 10.0K | 246.8K |
| Roddy JackChief People Officer · 16 transactions | — | 85.8Kas of Mar 2025 | 78.4K | 14.0K | — |
| Kerby Jeffery ScottChief of Owned Retail · 13 transactions | — | 80.6K | 54.7K | 39.4K | — |
| Hollingsworth ClaudiaDirector · 8 transactions | — | 73.6Kas of Jun 2023 | 73.6K | — | — |
| Darling Seth LaneDirector · 2 transactions | — | 65.8Kas of Jun 2023 | 31.8K | 17.0K | — |
| Lucian Robert GerardChief Financial Officer · 1 transaction | — | 60.0K | — | 60.0K | — |
| Kiedaisch Gary AlanDirector · 9 transactions | — | 55.4Kas of Mar 2022 | 23.4K | 55.0K | — |
| Pate R CarterDirector · 2 transactions | — | 48.7Kas of Jun 2023 | 31.8K | 16.9K | — |
| Zier Dawn M.Director · 5 transactions | — | 42.4Kas of Apr 2023 | 22.4K | 20.0K | — |
| Ulrich George TurnerPrincipal Accounting Officer · 19 transactions | — | 41.0K | 46.7K | 4.0K | — |
| McDermott TriciaChief Legal Officer · 2 transactions | — | 36.0Kas of Mar 2025 | 36.0K | — | — |
| Serow ErikaDirector · 1 transaction | — | 31.8Kas of Jun 2023 | 31.8K | — | — |
| Anthos PanoDirector · 21 transactions | — | 29.9Kas of Apr 2023 | 42.0K | 3.3K | 26.2K |
| Krausz KeiraChief Marketing Officer · 2 transactions | — | 6.8Kas of Mar 2024 | 11.6K | — | — |
| Legg John A.Chief Operating Officer · 9 transactions | — | 3.6Kas of Mar 2022 | 41.0K | 3.0K | 40.0K |
| Varni Patrice AnnChief Marketing Officer · 12 transactions | — | 3.2Kas of Oct 2022 | 4.6K | — | — |
| Phillips Craig LeeChief Financial Officer · 6 transactions | — | 3.0Kas of Sep 2020 | 100.0K | 3.0K | 100.0K |
| White Verdi Ray IIIChief Retail Officer · 6 transactions | — | 804as of Mar 2022 | 27.8K | — | 27.0K |
| InnoHold, LLCFormer 10% Owner · 11 transactions | — | 0as of Sep 2020 | — | — | 38.21M |
| MVM Funds LLC +4 co-filers10% owner · 19 transactions | — | 0as of Jun 2018 | — | 4.0K | 401.7K |
| Global Partner Sponsor I LLC10% owner · 1 transaction | — | 0as of Mar 2018 | — | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -92.69M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.