ROOTGBP

Root, Inc.

A car insurance company that prices policies based on how you actually drive. Its smartphone app runs a "test drive," using your phone's GPS and sensors to track speed, braking, and turning, then sets your rate on that real behavior rather than traditional factors like credit scores. Founded in 2015 in Columbus, Ohio, by Alex Timm and Dan Manges, the company took the name Root to signal a "root-level disruption" of a tired industry—and a return to fundamentals in judging risk. Drivers can see their rate shaped by their own habits behind the wheel.