SAFT

Safety Insurance Group Inc

A property-and-casualty insurer focused on New England, Safety Insurance sells private passenger auto coverage (its main product) plus homeowners, commercial auto, umbrella, and business policies, all through independent agents in Massachusetts, New Hampshire, and Maine. It was founded in Boston in 1979, taking the name "Safety" to signal protection and dependability. A low-key regional player, it has never relied on flashy mascots like the GEICO gecko, letting its steady local reputation do the talking.