Salesforce, Inc.
A maker of cloud-based customer relationship management software, Salesforce helps businesses of all sizes track sales, service, marketing, and more through its Agentforce 360 platform, which also includes Slack, Tableau, and MuleSoft. Founded in 1999 by former Oracle executive Marc Benioff, it got its start in a one-bedroom San Francisco apartment. In 2000, Benioff hired actors to stage a fake "No Software" protest outside a rival's conference, a stunt that put the young startup on the map.
Granted 2.26M · Sold 7.21M
Granted 1.7K · Bought 524.0K · Sold 1.02M
Granted 961.1K · Sold 899.8K
Granted 27.8K · Sold 13.2K
Granted 3.2K
Granted 3.2K
Granted 4.9K
Granted 919.6K · Sold 887.7K
Granted 15.0K · Bought 1.7K
Granted 461.4K · Sold 428.6K
Granted 52.8K · Sold 6.8K
Granted 54.3K · Sold 36.6K
Granted 50.3K · Sold 14.3K
Granted 2.2K · Bought 7.9K
Granted 8.0K
Granted 76.4K · Sold 68.0K
Granted 27.8K · Sold 12.3K
Granted 7.7K · Bought 5.9K
Granted 7.8K · Bought 2.6K
Granted 88.2K · Sold 75.1K
Granted 8.0K · Sold 6.0K
Granted 8.0K · Sold 9.9K
Granted 749.5K · Sold 748.8K
Granted 5.4K
Granted 5.4K
Granted 7.6K · Sold 9.2K
Granted 2.2K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Benioff MarcChair and CEO, Director · 3813 transactions | — | 22.04M | 2.26M | — | 7.21M |
| Morfit G Mason +7 co-filersDirector, See Remarks · 8 transactions | — | 2.99M | 1.7K | 524.0K | 1.02M |
| Harris ParkerCo-Founder and CTO, Slack, Director · 627 transactions | — | 2.26M | 961.1K | — | 899.8K |
| Taylor Bret StevenVice Chair of the Board, CoCEO, Director · 46 transactions | -5.3% | 1.14Mas of Jan 2023 | 27.8K | — | 13.2K |
| Robertson SanfordDirector · 12 transactions | — | 158.7Kas of May 2023 | 3.2K | — | — |
| Hassenfeld Alan GDirector · 7 transactions | +3.8% | 85.9Kas of May 2023 | 3.2K | — | — |
| Wojcicki SusanDirector · 11 transactions | -55.1% | 83.8Kas of May 2024 | 4.9K | — | — |
| Tallapragada SrinivasChief Eng/Cust Success Officer · 309 transactions | +9.8% | 70.2K | 919.6K | — | 887.7K |
| Washington Robin LPresident and COFO, Director · 19 transactions | +38.5% | 49.7K | 15.0K | 1.7K | — |
| Weaver Amy EPresident and CFO · 219 transactions | +19.2% | 46.8Kas of Mar 2025 | 461.4K | — | 428.6K |
| Milano MiguelPresident and COO · 36 transactions | — | 38.8K | 52.8K | — | 6.8K |
| Schmaier R DavidChief Product & Impact Officer · 43 transactions | — | 37.0Kas of Apr 2025 | 54.3K | — | 36.6K |
| Niles SabastianPresident and CLO · 41 transactions | — | 27.0K | 50.3K | — | 14.3K |
| Kirk David BlairDirector · 12 transactions | — | 18.6K | 2.2K | 7.9K | — |
| Roos John VictorDirector · 20 transactions | +86% | 17.3K | 8.0K | — | — |
| Patterson GavinPres. & Chief Revenue Officer · 36 transactions | +94.3% | 17.3Kas of Jul 2022 | 76.4K | — | 68.0K |
| Reddy Sundeep G.EVP & Chief Accounting Officer · 87 transactions | — | 14.2K | 27.8K | — | 12.3K |
| Munoz OscarDirector · 22 transactions | — | 14.0K | 7.7K | 5.9K | — |
| Alber LauraDirector · 22 transactions | — | 10.4K | 7.8K | 2.6K | — |
| Hyder BrentPresident/Chief People Officer · 80 transactions | +284.5% | 10.2Kas of Aug 2023 | 88.2K | — | 75.1K |
| Conway CraigDirector · 22 transactions | +25.1% | 9.9K | 8.0K | — | 6.0K |
| Kroes NeelieDirector · 41 transactions | -32.2% | 8.5K | 8.0K | — | 9.9K |
| Millham BrianAdvisor to CEO · 192 transactions | — | 6.5Kas of Apr 2025 | 749.5K | — | 748.8K |
| Donald Arnold WDirector · 14 transactions | — | 6.0K | 5.4K | — | — |
| Sachin J. MehraDirector · 14 transactions | — | 5.4K | 5.4K | — | — |
| Webb Maynard G JrDirector · 21 transactions | -91.4% | 3.9K | 7.6K | — | 9.2K |
| Chang AmyDirector · 5 transactions | — | 2.2K | 2.2K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: -10.90M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.