Salesforce, Inc.
A maker of cloud-based customer relationship management software, Salesforce helps businesses of all sizes track sales, service, marketing, and more through its Agentforce 360 platform, which also includes Slack, Tableau, and MuleSoft. Founded in 1999 by former Oracle executive Marc Benioff, it got its start in a one-bedroom San Francisco apartment. In 2000, Benioff hired actors to stage a fake "No Software" protest outside a rival's conference, a stunt that put the young startup on the map.
Granted 11.03M · Sold 38.12M
Granted 1.7K · Bought 524.0K · Sold 1.02M
Granted 3.18M · Sold 4.35M
Granted 351.4K · Sold 968.8K
Granted 85.1K · Sold 178.9K
Sold 449.2K
Granted 1.07M · Sold 1.09M
Granted 311.3K · Sold 312.0K
Granted 502.2K · Sold 413.3K
Granted 73.0K · Sold 265.0K
Granted 589.2K · Sold 558.2K
Granted 98.7K · Bought 22.0K · Sold 77.5K
Granted 618.6K · Sold 618.4K
Granted 259.7K · Bought 750 · Sold 255.0K
Granted 35.4K · Bought 76.1K
Granted 1.53M · Sold 1.46M
Granted 1.21M · Sold 1.13M
Granted 37.1K · Bought 236
Granted 2.03M · Sold 1.97M
Granted 58.5K · Bought 1.7K · Sold 7.6K
Granted 1.02M · Sold 939.7K
Granted 792.5K · Sold 828.9K
Granted 52.8K · Sold 6.8K
Granted 54.3K · Sold 36.6K
Granted 572.0K · Sold 546.9K
Granted 253.6K · Sold 221.2K
Granted 50.3K · Sold 14.3K
Granted 513.1K · Sold 506.8K
Granted 2.2K · Bought 7.9K
Granted 1.08M · Sold 1.06M
Granted 256.3K · Sold 264.1K
Granted 269.8K · Sold 261.1K
Granted 51.5K · Sold 27.3K
Granted 90.9K · Sold 73.6K
Granted 27.8K · Sold 12.3K
Granted 7.7K · Bought 5.9K
Granted 692.0K · Sold 684.4K
Granted 7.8K · Bought 2.6K
Granted 149.7K · Sold 135.4K
Granted 147.0K · Sold 146.9K
Granted 61.2K · Sold 271.0K
Granted 27.7K · Sold 11.3K
Granted 7.7K
Granted 12.1K · Sold 4.7K
Granted 749.5K · Sold 748.8K
Granted 487.7K · Sold 482.4K
Granted 169.8K · Sold 179.6K
Granted 5.4K
Granted 5.4K
Granted 136.6K · Bought 18.5K · Sold 163.4K
Granted 59.9K · Sold 62.5K
Granted 2.2K
Granted 14.2K · Sold 14.2K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Benioff MarcChair and CEO, Director · 22046 transactions | — | 22.04M | 11.03M | — | 38.12M |
| Morfit G Mason +7 co-filersDirector, See Remarks · 8 transactions | — | 2.99M | 1.7K | 524.0K | 1.02M |
| Harris ParkerCo-Founder and CTO, Slack, Director · 7947 transactions | — | 2.26M | 3.18M | — | 4.35M |
| Ramsey CraigDirector · 244 transactions | — | 1.33Mas of Aug 2014 | 351.4K | — | 968.8K |
| Taylor Bret StevenVice Chair of the Board, CoCEO, Director · 188 transactions | — | 1.14Mas of Jan 2023 | 85.1K | — | 178.9K |
| Moellenhoff DavidChief Technology Officer · 849 transactions | — | 598.3Kas of Jan 2007 | — | — | 449.2K |
| Norton Burke FEVP and Chief Legal Officer · 113 transactions | — | 379.7Kas of Jun 2017 | 1.07M | — | 1.09M |
| Cakebread StevenChief Financial Officer · 299 transactions | — | 181.1Kas of Feb 2008 | 311.3K | — | 312.0K |
| Robertson SanfordDirector · 108 transactions | — | 158.7Kas of May 2023 | 502.2K | — | 413.3K |
| Cavalieri JimChief Security & Risk Officer · 323 transactions | — | 139.5Kas of Jan 2007 | 73.0K | — | 265.0K |
| Smith GrahamChief Financial Officer · 374 transactions | — | 92.0Kas of Jul 2014 | 589.2K | — | 558.2K |
| Young ShirleyDirector · 105 transactions | — | 88.0Kas of Sep 2013 | 98.7K | 22.0K | 77.5K |
| Koplow Hilarie A.Pres, Global Sales and Ops · 219 transactions | — | 87.2Kas of Nov 2013 | 618.6K | — | 618.4K |
| Hassenfeld Alan GDirector · 102 transactions | — | 85.9Kas of May 2023 | 259.7K | 750 | 255.0K |
| Wojcicki SusanDirector · 73 transactions | — | 83.8Kas of May 2024 | 35.4K | 76.1K | — |
| Dayon AlexandrePres. & Chief Strategy Officer · 244 transactions | — | 74.3Kas of May 2020 | 1.53M | — | 1.46M |
| Tallapragada SrinivasChief Eng/Cust Success Officer · 462 transactions | — | 70.2K | 1.21M | — | 1.13M |
| Powell ColinDirector · 32 transactions | — | 62.6Kas of Aug 2021 | 37.1K | 236 | — |
| Block Keithco-CEO, Director · 453 transactions | — | 60.2Kas of Feb 2020 | 2.03M | — | 1.97M |
| Washington Robin LPresident and COFO, Director · 55 transactions | — | 49.7K | 58.5K | 1.7K | 7.6K |
| Weaver Amy EPresident and CFO · 541 transactions | — | 46.8Kas of Mar 2025 | 1.02M | — | 939.7K |
| van Veenendaal FrankVice Chairman · 579 transactions | — | 40.1Kas of Mar 2014 | 792.5K | — | 828.9K |
| Milano MiguelPresident and COO · 36 transactions | — | 38.8K | 52.8K | — | 6.8K |
| Schmaier R DavidChief Product & Impact Officer · 43 transactions | — | 37.0Kas of Apr 2025 | 54.3K | — | 36.6K |
| Hu GeorgeChief Operating Officer · 470 transactions | — | 32.1Kas of Nov 2014 | 572.0K | — | 546.9K |
| Allanson JoeChief Accounting Officer · 217 transactions | — | 31.1Kas of Jul 2021 | 253.6K | — | 221.2K |
| Niles SabastianPresident and CLO · 41 transactions | — | 27.0K | 50.3K | — | 14.3K |
| Martinez MariaPres., Sales & Cust. Success · 247 transactions | — | 23.0Kas of Apr 2018 | 513.1K | — | 506.8K |
| Kirk David BlairDirector · 12 transactions | — | 18.6K | 2.2K | 7.9K | — |
| Hawkins Mark JPresident and CFO · 354 transactions | — | 18.0Kas of Jan 2021 | 1.08M | — | 1.06M |
| Tomlinson LawrenceDirector · 381 transactions | — | 17.5Kas of Jun 2017 | 256.3K | — | 264.1K |
| Crump Daniel BlairPresident, Global Enterprise · 28 transactions | — | 17.5Kas of Jan 2014 | 269.8K | — | 261.1K |
| Roos John VictorDirector · 232 transactions | — | 17.3K | 51.5K | — | 27.3K |
| Patterson GavinPres. & Chief Revenue Officer · 46 transactions | — | 17.3Kas of Jul 2022 | 90.9K | — | 73.6K |
| Reddy Sundeep G.EVP & Chief Accounting Officer · 87 transactions | — | 14.2K | 27.8K | — | 12.3K |
| Munoz OscarDirector · 22 transactions | — | 14.0K | 7.7K | 5.9K | — |
| Steele JimPresident, WW Sales · 496 transactions | — | 12.1Kas of Mar 2010 | 692.0K | — | 684.4K |
| Alber LauraDirector · 22 transactions | — | 10.4K | 7.8K | 2.6K | — |
| Hyder BrentPresident/Chief People Officer · 119 transactions | — | 10.2Kas of Aug 2023 | 149.7K | — | 135.4K |
| Conway CraigDirector · 390 transactions | — | 9.9K | 147.0K | — | 146.9K |
| Sclavos Stratton DDirector · 411 transactions | — | 9.6Kas of Sep 2013 | 61.2K | — | 271.0K |
| Kroes NeelieDirector · 84 transactions | — | 8.5K | 27.7K | — | 11.3K |
| Tyson BernardDirector · 8 transactions | — | 7.7Kas of Aug 2019 | 7.7K | — | — |
| Sumner Polly AnnPres., Chief Adoption Officer · 18 transactions | — | 7.3Kas of Mar 2010 | 12.1K | — | 4.7K |
| Millham BrianAdvisor to CEO · 192 transactions | — | 6.5Kas of Apr 2025 | 749.5K | — | 748.8K |
| Juster KennethEVP, Law, Policy & Corp. Strat · 429 transactions | — | 6.3Kas of Feb 2010 | 487.7K | — | 482.4K |
| Schellhase DavidEVP, Legal · 173 transactions | — | 6.0Kas of May 2011 | 169.8K | — | 179.6K |
| Donald Arnold WDirector · 14 transactions | — | 6.0K | 5.4K | — | — |
| Sachin J. MehraDirector · 14 transactions | — | 5.4K | 5.4K | — | — |
| Webb Maynard G JrDirector · 103 transactions | — | 3.9K | 136.6K | 18.5K | 163.4K |
| Robbins Cynthia G.Pres. and Chief People Officer · 104 transactions | — | 2.9Kas of Apr 2019 | 59.9K | — | 62.5K |
| Chang AmyDirector · 5 transactions | — | 2.2K | 2.2K | — | — |
| Fisher StephenEVP, Technology · 7 transactions | — | 0as of May 2014 | 14.2K | — | 14.2K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -60.29M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.