SAPE

Sapient Corporation

A digital business transformation consulting firm, Sapient Corporation helps established companies modernize their technology, operations, and customer experiences. Founded in 1990 in Cambridge, Massachusetts, by Jerry Greenberg and Stuart Moore, it was acquired by French advertising group Publicis Groupe in 2015 and now operates as Publicis Sapient. The name comes from the Latin word for "wise" — the same root as Homo sapiens — and the founders famously bankrolled their early days with personal savings and credit cards.