SIGI

Selective Insurance Group, Inc

A property and casualty insurance company that sells commercial and personal coverage—auto, home, flood, and liability—to businesses, public entities, and individuals through independent agents. It was founded in 1926 in Branchville, New Jersey, when general-store owner Daniel L.B. Smith lent a horse and carriage to a banker friend; after the horse ran away and wrecked the carriage, the friend repaid him by handing over his book of insurance policies, which Smith began managing from his store's front window. The company's name reflects its founding philosophy of writing coverage only when the risk made sense—being "selective" about what it insured.