Servicenow, Inc.
An enterprise software maker whose AI platform connects systems and automates everyday workflows — IT help desks, HR, finance, security, and customer service — for big companies and government agencies, with tools like Now Assist for AI agents. Founded by Fred Luddy in 2004 after his prior company collapsed, he built the platform alone from home on a single laptop. It was first called Glidesoft — reportedly inspired by a pilot announcing a plane was "gliding" in — before being renamed ServiceNow to reflect delivering services now.
Sold 9.63M
Sold 13.53M
Sold 3.33M
Sold 10.97M
Granted 162.1K · Sold 10.49M
Granted 160.2K · Bought 337.5K · Sold 494.6K
Granted 1.58M · Sold 16.22M
Granted 548.5K · Bought 32.3K · Sold 176.9K
Granted 7.15M · Sold 6.73M
Granted 199.3K · Sold 45.8K
Granted 82.6K
Granted 48.0K · Sold 6.6K
Granted 15.5K · Sold 5.7K
Granted 524.9K · Sold 277.6K
Granted 603.5K · Bought 11.2K · Sold 228.5K
Granted 80.2K · Sold 193.9K
Granted 2.38M · Sold 1.99M
Granted 493.3K · Sold 460.0K
Granted 101.0K · Sold 30.3K
Granted 43.3K · Sold 48.0K
Granted 225.8K · Sold 231.5K
Granted 106.4K · Sold 45.1K
Granted 23.3K · Sold 2.8K
Granted 2.04M · Sold 1.98M
Granted 49.4K · Sold 17.9K
Granted 43.3K · Sold 36.4K
Granted 19.2K
Granted 41.1K · Sold 21.6K
Granted 5.5K · Bought 2.9K
Granted 41.6K · Sold 16.3K
Granted 5.7K · Sold 830
Granted 8.3K · Sold 4.8K
Granted 1.53M · Sold 1.43M
Granted 189.3K · Sold 180.0K
Granted 2.2K
Granted 7.9K
Granted 51.9K · Sold 47.2K
Granted 6.4K · Sold 2.8K
Granted 18.1K · Sold 8.4K
Granted 12.3K · Sold 8.8K
Granted 2.7K
Granted 2.4K
Granted 1.1K
Granted 1.1K · Sold 656
Granted 18.5K · Sold 9.4K
Granted 131.3K · Sold 67.2K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| JMI Associates V LLC +8 co-filersDirector, 10% owner · 8 transactions | — | 63.56Mas of Nov 2012 | — | — | 9.63M |
| Moores John JDirector, 10% owner · 22 transactions | — | 61.48Mas of Mar 2013 | — | — | 13.53M |
| JMI Participating Partners +3 co-filersDirector, 10% owner · 4 transactions | — | 14.98Mas of Nov 2012 | — | — | 3.33M |
| SCGF Genpar LTD +8 co-filers10% owner · 6 transactions | — | 12.31Mas of May 2013 | — | — | — |
| Noell Charles IIIDirector · 51 transactions | — | 7.28Mas of Feb 2014 | — | — | 10.97M |
| JMI Associates Euro IV Trust +9 co-filers10% owner, Director, 10% owner · 1 transaction | — | 6.91Mas of May 2013 | — | — | — |
| Moores Rebecca Ann +4 co-filers10% owner · 5 transactions | — | 4.75Mas of Jul 2012 | — | — | — |
| Barber Paul VDirector · 71 transactions | — | 3.69Mas of Jun 2016 | 162.1K | — | 10.49M |
| Leone Douglas MDirector · 35 transactions | — | 1.98Mas of Aug 2015 | 160.2K | 337.5K | 494.6K |
| Luddy Frederic BDirector · 1761 transactions | — | 773.4K | 1.58M | — | 16.22M |
| McDermott William RChairman & CEO, Director · 350 transactions | — | 188.6K | 548.5K | 32.3K | 176.9K |
| Slootman FrankDirector · 315 transactions | — | 114.2Kas of Jun 2018 | 7.15M | — | 6.73M |
| Mastantuono GinaPresident and CFO · 276 transactions | — | 102.9K | 199.3K | — | 45.8K |
| Zavery AmitPresident, CPO and COO · 26 transactions | — | 75.1K | 82.6K | — | — |
| Haverty KevinChief Revenue Officer · 78 transactions | — | 56.0Kas of Nov 2021 | 48.0K | — | 6.6K |
| Chamberlain Paul EdwardDirector · 30 transactions | — | 48.2K | 15.5K | — | 5.7K |
| Desai Chirantan JitendraPresident & COO · 356 transactions | — | 47.4Kas of May 2024 | 524.9K | — | 277.6K |
| Donahoe John JDirector · 87 transactions | — | 43.3Kas of May 2020 | 603.5K | 11.2K | 228.5K |
| Miller Jeffrey ADirector · 44 transactions | — | 41.1Kas of Feb 2025 | 80.2K | — | 193.9K |
| Schneider DavidPRESIDENT, GLOBAL CUSTOMER OPS · 434 transactions | — | 37.0Kas of May 2020 | 2.38M | — | 1.99M |
| Josefsberg ArneCHIEF TECHNOLOGY OFFICER · 20 transactions | — | 34.7Kas of Jun 2013 | 493.3K | — | 460.0K |
| Canney Jacqueline PChief People & AI Enblmt. Off. · 189 transactions | — | 33.7K | 101.0K | — | 30.3K |
| Sands Anita MDirector · 43 transactions | — | 33.4K | 43.3K | — | 48.0K |
| Codd Ronald E FDirector · 42 transactions | — | 28.9Kas of Feb 2019 | 225.8K | — | 231.5K |
| Elmer Russell SSpecial Counsel · 313 transactions | — | 28.8K | 106.4K | — | 45.1K |
| McBride Kevin ThomasFormer Principal Acctg Officer · 101 transactions | — | 28.2K | 23.3K | — | 2.8K |
| Scarpelli MichaelCHIEF FINANCIAL OFFICER · 254 transactions | — | 25.5Kas of Aug 2019 | 2.04M | — | 1.98M |
| Tzitzon NicholasVice Chairman · 191 transactions | — | 25.0K | 49.4K | — | 17.9K |
| Bostrom Susan LDirector · 28 transactions | — | 21.7K | 43.3K | — | 36.4K |
| Giancarlo Charles HDirector · 7 transactions | — | 19.2Kas of Jun 2017 | 19.2K | — | — |
| Bedi ChristopherChief Digital Information Ofc · 158 transactions | — | 15.9Kas of Jun 2024 | 41.1K | — | 21.6K |
| Woodside DennisDirector · 9 transactions | — | 13.1Kas of Jun 2022 | 5.5K | 2.9K | — |
| Fipps PaulPresident, Global Customer Ops · 96 transactions | — | 12.1K | 41.6K | — | 16.3K |
| Quinlan LarryDirector · 17 transactions | — | 11.5K | 5.7K | — | 830 |
| Briggs TeresaDirector · 17 transactions | — | 11.0K | 8.3K | — | 4.8K |
| McGee DanielChief Operating Officer · 164 transactions | — | 10.1Kas of Nov 2016 | 1.53M | — | 1.43M |
| Strauss William LDirector · 25 transactions | — | 9.3Kas of Jun 2017 | 189.3K | — | 180.0K |
| Fontaine DaniellePrincipal Accounting Officer · 10 transactions | — | 9.3K | 2.2K | — | — |
| Nowbar HosseinPres. & Chief Legal Officer · 6 transactions | — | 6.1K | 7.9K | — | — |
| Smith Paul JohnPres., Global Cust.& Field Ops · 159 transactions | — | 5.2Kas of Feb 2025 | 51.9K | — | 47.2K |
| Jackson LawrenceDirector · 13 transactions | — | 4.9K | 6.4K | — | 2.8K |
| Goon Fay SienPrincipal Accounting Officer · 129 transactions | — | 4.5Kas of Aug 2021 | 18.1K | — | 8.4K |
| Chadwick JonathanDirector · 14 transactions | — | 3.5Kas of May 2025 | 12.3K | — | 8.8K |
| Yuan Eric S.Director · 1 transaction | — | 2.7K | 2.7K | — | — |
| Yehoshua TamarDirector · 3 transactions | — | 2.4Kas of Jun 2020 | 2.4K | — | — |
| Rathnam SukumarDirector · 2 transactions | — | 1.1Kas of Jun 2022 | 1.1K | — | — |
| Black DeborahDirector · 5 transactions | — | 428as of Apr 2025 | 1.1K | — | 656 |
| Caimi LaraChief Custmr Ofc-GM Impact Svc · 91 transactions | — | 98as of May 2023 | 18.5K | — | 9.4K |
| Wadors Patricia LChief Talent Officer · 96 transactions | — | 0as of Aug 2020 | 131.3K | — | 67.2K |
| JMI Participating Partners +1 co-filerDirector, 10% owner · 1 transaction | — | 0as of Feb 2013 | — | — | — |
| JMI Associates Euro IV Trust +9 co-filers10% owner · 3 transactions | — | 0as of Aug 2013 | — | — | — |
| JMI Services, LLC +1 co-filerDirector, 10% owner · 1 transaction | — | 0as of Feb 2013 | — | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -78.59M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.