81762PAB8

Servicenow, Inc.

Could not find a ticker for this position, may be a filing error

An enterprise software maker whose AI platform connects systems and automates everyday workflows — IT help desks, HR, finance, security, and customer service — for big companies and government agencies, with tools like Now Assist for AI agents. Founded by Fred Luddy in 2004 after his prior company collapsed, he built the platform alone from home on a single laptop. It was first called Glidesoft — reportedly inspired by a pilot announcing a plane was "gliding" in — before being renamed ServiceNow to reflect delivering services now.

CONVERTIBLEUnderlying: NOWCUSIP: 81762PAB8TechnologyUS1 derivative reporter

0% Convertible Senior Notes due 2018

Ownership Activity Financials Filings

Insiders

Ranked by how much each holding moved in the last year

Insider

Luddy Frederic BDirector · 2 transactions

773.4K+390.9%

Granted 3.3K

McDermott William RChairman & CEO, Director · 30 transactions

188.6K+1139.8%

Granted 210.6K · Bought 28.7K

Mastantuono GinaPresident and CFO · 30 transactions

102.9K+741.8%

Granted 86.7K · Sold 832

Zavery AmitPresident, CPO and COO · 16 transactions

75.1K+1044.7%

Granted 69.2K

Chamberlain Paul EdwardDirector · 4 transactions

48.2K+387.5%

Granted 3.3K · Sold 3.3K

Canney Jacqueline PChief People & AI Enblmt. Off. · 33 transactions

33.7K+1011.8%

Granted 54.6K · Sold 9.5K

Sands Anita MDirector · 8 transactions

33.4K+220.5%

Granted 3.3K · Sold 17.5K

Elmer Russell SSpecial Counsel · 16 transactions

28.8K+565.3%

Granted 12.5K · Sold 444

McBride Kevin ThomasFormer Principal Acctg Officer · 24 transactions

28.2K+465%

Granted 13.1K · Sold 1.7K

Tzitzon NicholasVice Chairman · 13 transactions

25.0K+733.5%

Granted 13.2K · Sold 522

Bostrom Susan LDirector · 1 transaction

21.7K+488.5%

Granted 3.3K

Fipps PaulPresident, Global Customer Ops · 57 transactions

12.1K+2544%

Granted 38.5K · Sold 14.8K

Quinlan LarryDirector · 1 transaction

11.5K+598.7%

Granted 3.3K

Briggs TeresaDirector · 2 transactions

11.0K+489.1%

Granted 3.3K · Sold 1.6K

Fontaine DaniellePrincipal Accounting Officer · 10 transactions

9.3K—

Granted 2.2K

Nowbar HosseinPres. & Chief Legal Officer · 6 transactions

6.1K—

Granted 7.9K

Jackson LawrenceDirector · 2 transactions

4.9K+729.1%

Granted 3.3K · Sold 265

Yuan Eric S.Director · 1 transaction

2.7K—

Granted 2.7K

Insider	Stake change	Holds now	Granted / vested	Bought	Sold
Luddy Frederic BDirector · 2 transactions	+390.9%	773.4K	3.3K	—	—
McDermott William RChairman & CEO, Director · 30 transactions	+1139.8%	188.6K	210.6K	28.7K	—
Mastantuono GinaPresident and CFO · 30 transactions	+741.8%	102.9K	86.7K	—	832
Zavery AmitPresident, CPO and COO · 16 transactions	+1044.7%	75.1K	69.2K	—	—
Chamberlain Paul EdwardDirector · 4 transactions	+387.5%	48.2K	3.3K	—	3.3K
Canney Jacqueline PChief People & AI Enblmt. Off. · 33 transactions	+1011.8%	33.7K	54.6K	—	9.5K
Sands Anita MDirector · 8 transactions	+220.5%	33.4K	3.3K	—	17.5K
Elmer Russell SSpecial Counsel · 16 transactions	+565.3%	28.8K	12.5K	—	444
McBride Kevin ThomasFormer Principal Acctg Officer · 24 transactions	+465%	28.2K	13.1K	—	1.7K
Tzitzon NicholasVice Chairman · 13 transactions	+733.5%	25.0K	13.2K	—	522
Bostrom Susan LDirector · 1 transaction	+488.5%	21.7K	3.3K	—	—
Fipps PaulPresident, Global Customer Ops · 57 transactions	+2544%	12.1K	38.5K	—	14.8K
Quinlan LarryDirector · 1 transaction	+598.7%	11.5K	3.3K	—	—
Briggs TeresaDirector · 2 transactions	+489.1%	11.0K	3.3K	—	1.6K
Fontaine DaniellePrincipal Accounting Officer · 10 transactions	—	9.3K	2.2K	—	—
Nowbar HosseinPres. & Chief Legal Officer · 6 transactions	—	6.1K	7.9K	—	—
Jackson LawrenceDirector · 2 transactions	+729.1%	4.9K	3.3K	—	265
Yuan Eric S.Director · 1 transaction	—	2.7K	2.7K	—	—

Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.