Servicenow, Inc.
Could not find a ticker for this position, may be a filing error
An enterprise software maker whose AI platform connects systems and automates everyday workflows — IT help desks, HR, finance, security, and customer service — for big companies and government agencies, with tools like Now Assist for AI agents. Founded by Fred Luddy in 2004 after his prior company collapsed, he built the platform alone from home on a single laptop. It was first called Glidesoft — reportedly inspired by a pilot announcing a plane was "gliding" in — before being renamed ServiceNow to reflect delivering services now.
0% Convertible Senior Notes due 2018
Granted 5.3K · Sold 156.0K
Granted 452.6K · Bought 28.7K · Sold 132.1K
Granted 178.4K · Sold 36.7K
Granted 82.6K
Granted 4.9K
Granted 5.3K · Sold 5.5K
Granted 89.0K · Sold 41.8K
Granted 13.2K · Sold 16.7K
Granted 101.0K · Sold 30.3K
Granted 14.3K · Sold 24.2K
Granted 69.1K · Sold 35.7K
Granted 23.3K · Sold 2.8K
Granted 49.4K · Sold 17.9K
Granted 5.3K
Granted 41.1K · Sold 21.6K
Granted 660 · Bought 2.9K
Granted 41.6K · Sold 16.3K
Granted 5.3K · Sold 830
Granted 5.3K · Sold 3.4K
Granted 2.2K
Granted 7.9K
Granted 51.9K · Sold 47.2K
Granted 5.3K · Sold 2.8K
Granted 2.0K · Sold 5.2K
Granted 2.7K
Granted 1.1K
Granted 1.1K · Sold 656
Granted 18.5K · Sold 9.4K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Luddy Frederic BDirector · 409 transactions | — | 773.4K | 5.3K | — | 156.0K |
| McDermott William RChairman & CEO, Director · 283 transactions | — | 188.6K | 452.6K | 28.7K | 132.1K |
| Mastantuono GinaPresident and CFO · 240 transactions | +5696.1% | 102.9K | 178.4K | — | 36.7K |
| Zavery AmitPresident, CPO and COO · 26 transactions | — | 75.1K | 82.6K | — | — |
| Haverty KevinChief Revenue Officer · 12 transactions | +4.9% | 56.0Kas of Nov 2021 | 4.9K | — | — |
| Chamberlain Paul EdwardDirector · 21 transactions | +379.2% | 48.2K | 5.3K | — | 5.5K |
| Desai Chirantan JitendraPresident & COO · 130 transactions | +8.7% | 47.4Kas of May 2024 | 89.0K | — | 41.8K |
| Miller Jeffrey ADirector · 15 transactions | — | 41.1Kas of Feb 2025 | 13.2K | — | 16.7K |
| Canney Jacqueline PChief People & AI Enblmt. Off. · 189 transactions | — | 33.7K | 101.0K | — | 30.3K |
| Sands Anita MDirector · 21 transactions | +454.5% | 33.4K | 14.3K | — | 24.2K |
| Elmer Russell SSpecial Counsel · 226 transactions | +172.7% | 28.8K | 69.1K | — | 35.7K |
| McBride Kevin ThomasFormer Principal Acctg Officer · 101 transactions | — | 28.2K | 23.3K | — | 2.8K |
| Tzitzon NicholasVice Chairman · 191 transactions | — | 25.0K | 49.4K | — | 17.9K |
| Bostrom Susan LDirector · 5 transactions | +1190.8% | 21.7K | 5.3K | — | — |
| Bedi ChristopherChief Digital Information Ofc · 158 transactions | — | 15.9Kas of Jun 2024 | 41.1K | — | 21.6K |
| Woodside DennisDirector · 4 transactions | — | 13.1Kas of Jun 2022 | 660 | 2.9K | — |
| Fipps PaulPresident, Global Customer Ops · 96 transactions | — | 12.1K | 41.6K | — | 16.3K |
| Quinlan LarryDirector · 16 transactions | +2360.3% | 11.5K | 5.3K | — | 830 |
| Briggs TeresaDirector · 10 transactions | +571.8% | 11.0K | 5.3K | — | 3.4K |
| Fontaine DaniellePrincipal Accounting Officer · 10 transactions | — | 9.3K | 2.2K | — | — |
| Nowbar HosseinPres. & Chief Legal Officer · 6 transactions | — | 6.1K | 7.9K | — | — |
| Smith Paul JohnPres., Global Cust.& Field Ops · 159 transactions | — | 5.2Kas of Feb 2025 | 51.9K | — | 47.2K |
| Jackson LawrenceDirector · 11 transactions | +331.8% | 4.9K | 5.3K | — | 2.8K |
| Chadwick JonathanDirector · 7 transactions | -47.2% | 3.5Kas of May 2025 | 2.0K | — | 5.2K |
| Yuan Eric S.Director · 1 transaction | — | 2.7K | 2.7K | — | — |
| Rathnam SukumarDirector · 2 transactions | — | 1.1Kas of Jun 2022 | 1.1K | — | — |
| Black DeborahDirector · 5 transactions | — | 428as of Apr 2025 | 1.1K | — | 656 |
| Caimi LaraChief Custmr Ofc-GM Impact Svc · 91 transactions | — | 98as of May 2023 | 18.5K | — | 9.4K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: -575.5K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.