Snap Inc.
A maker of Snapchat, the visual messaging app built around disappearing photos and videos, plus augmented-reality Lenses, the Snap Map, and an advertising platform that lets brands reach its users. It also sells Spectacles AR glasses and subscription tiers like Snapchat+. Founded in 2011 by Stanford students Evan Spiegel, Bobby Murphy, and Reggie Brown, the app first launched as "Picaboo" — a playful nod to peek-a-boo — before a trademark dispute forced the name change to Snapchat.