Stitch Fix, Inc.
An online personal styling service that pairs data science with human stylists to send shoppers a "Fix"—a box of five clothing, shoe, or accessory picks chosen from a style profile. Katrina Lake started the company in 2011 while an MBA student at Harvard, launching it in her Cambridge apartment and gathering preferences with SurveyMonkey before moving to San Francisco. The name began as "Rack Habit" and was changed to Stitch Fix, where "fix" doubles as both a solution and the name of the signature curated box.
Sold 565.8K
Granted 40.0K
Granted 1.24M
Granted 617.9K · Sold 89.8K
Granted 826.2K · Sold 330.0K
Granted 414.2K · Sold 268.1K
Granted 40.0K
Granted 40.0K
Granted 40.0K
Granted 40.0K
Granted 40.0K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Lake KatrinaDirector · 10 transactions | -4.2% | 15.21M | — | — | 565.8K |
| Gurley J WilliamDirector · 1 transaction | — | 4.30M | 40.0K | — | — |
| Baer MattChief Executive Officer, Director · 8 transactions | +56.9% | 2.12M | 1.24M | — | — |
| Aufderhaar DavidChief Financial Officer · 10 transactions | +24.9% | 1.17M | 617.9K | — | 89.8K |
| Bacos AnthonyChief Prod/Technology Officer · 19 transactions | +24.7% | 1.07M | 826.2K | — | 330.0K |
| O'Connor CaseyChief Legal Officer · 18 transactions | -4.6% | 505.6K | 414.2K | — | 268.1K |
| Williams Elizabeth GoodmanDirector · 1 transaction | +34.7% | 155.4K | 40.0K | — | — |
| McCollam SharonDirector · 1 transaction | +36.9% | 148.6K | 40.0K | — | — |
| Amoo-Gottfried Kofi OwusuDirector · 1 transaction | +39.2% | 142.3K | 40.0K | — | — |
| Baxter Timothy GDirector · 1 transaction | +111.8% | 88.7K | 40.0K | — | — |
| Tan FionaDirector · 1 transaction | +111.8% | 88.7K | 40.0K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last year: -1.25M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.