An online personal styling service that pairs data science with human stylists to send shoppers a "Fix"—a box of five clothing, shoe, or accessory picks chosen from a style profile. Katrina Lake started the company in 2011 while an MBA student at Harvard, launching it in her Cambridge apartment and gathering preferences with SurveyMonkey before moving to San Francisco. The name began as "Rack Habit" and was changed to Stitch Fix, where "fix" doubles as both a solution and the name of the signature curated box.
Select a row to see that insider’s individual transactions. † Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 3 years: -5.13M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.