Stitch Fix, Inc.
An online personal styling service that pairs data science with human stylists to send shoppers a "Fix"—a box of five clothing, shoe, or accessory picks chosen from a style profile. Katrina Lake started the company in 2011 while an MBA student at Harvard, launching it in her Cambridge apartment and gathering preferences with SurveyMonkey before moving to San Francisco. The name began as "Rack Habit" and was changed to Stitch Fix, where "fix" doubles as both a solution and the name of the signature curated box.
Granted 200.0K · Sold 2.89M
Bought 4.77M · Sold 1.37M
Granted 81.9K · Bought 1.00M
Granted 2.91M · Sold 44.2K
Granted 1.71M · Sold 110.4K
Granted 1.64M · Sold 499.8K
Granted 578.7K
Granted 400.0K
Granted 1.18M · Sold 446.0K
Granted 581.1K
Granted 4.0K · Sold 60.0K
Granted 266.6K
Granted 146.8K
Granted 146.8K
Granted 142.3K
Granted 259.8K · Sold 108.3K
Granted 88.7K
Granted 88.7K
Granted 64.8K
Granted 32.8K
Granted 4.0K
Granted 4.0K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Anderson Steven P.Director, 10% owner · 2 transactions | — | 304.86Mas of Sep 2021 | — | — | — |
| Baseline Ventures 2009 LLC +6 co-filers10% owner · 2 transactions | — | 232.17Mas of Sep 2021 | — | — | — |
| Lake KatrinaDirector · 99 transactions | — | 15.21M | 200.0K | — | 2.89M |
| Hsiang-Tze Kenneth Chan +2 co-filers10% owner · 31 transactions | — | 10.61Mas of Jun 2025 | — | 4.77M | 1.37M |
| Gurley J WilliamDirector · 7 transactions | — | 4.30M | 81.9K | 1.00M | — |
| Baer MattChief Executive Officer, Director · 19 transactions | — | 2.12M | 2.91M | — | 44.2K |
| Aufderhaar DavidChief Financial Officer · 25 transactions | — | 1.17M | 1.71M | — | 110.4K |
| Bacos AnthonyChief Prod/Technology Officer · 32 transactions | — | 1.07M | 1.64M | — | 499.8K |
| Jedda DanChief Financial Officer · 9 transactions | +377.3% | 603.1Kas of Mar 2023 | 578.7K | — | — |
| Spaulding ElizabethChief Executive Officer · 7 transactions | +194.6% | 549.9Kas of Dec 2022 | 400.0K | — | — |
| O'Connor CaseyChief Legal Officer · 45 transactions | — | 505.6K | 1.18M | — | 446.0K |
| Dhawan SachinChief Technology Officer · 7 transactions | — | 496.0Kas of Jun 2023 | 581.1K | — | — |
| Smith Mike C.Director · 12 transactions | -10.5% | 434.7Kas of Dec 2021 | 4.0K | — | 60.0K |
| Darling ScottChief Legal Officer & Secr. · 7 transactions | +421.4% | 286.7Kas of Sep 2022 | 266.6K | — | — |
| Williams Elizabeth GoodmanDirector · 5 transactions | +1692.8% | 155.4K | 146.8K | — | — |
| McCollam SharonDirector · 5 transactions | +8134.7% | 148.6K | 146.8K | — | — |
| Amoo-Gottfried Kofi OwusuDirector · 4 transactions | — | 142.3K | 142.3K | — | — |
| Barkema SarahChief Accounting Officer · 24 transactions | — | 93.8Kas of Sep 2024 | 259.8K | — | 108.3K |
| Baxter Timothy GDirector · 3 transactions | — | 88.7K | 88.7K | — | — |
| Tan FionaDirector · 3 transactions | — | 88.7K | 88.7K | — | — |
| Mohan NealDirector · 3 transactions | +2953.9% | 67.0Kas of Dec 2023 | 64.8K | — | — |
| Svane MikkelDirector · 2 transactions | +411.2% | 40.8Kas of Dec 2022 | 32.8K | — | — |
| Lynch Kirsten A.Director · 1 transaction | +50.4% | 12.0Kas of Dec 2021 | 4.0K | — | — |
| Hansen MarkaDirector · 1 transaction | — | 4.0Kas of Dec 2021 | 4.0K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: +241.4K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.