Stitch Fix, Inc.
An online personal styling service that pairs data science with human stylists to send shoppers a "Fix"—a box of five clothing, shoe, or accessory picks chosen from a style profile. Katrina Lake started the company in 2011 while an MBA student at Harvard, launching it in her Cambridge apartment and gathering preferences with SurveyMonkey before moving to San Francisco. The name began as "Rack Habit" and was changed to Stitch Fix, where "fix" doubles as both a solution and the name of the signature curated box.
Sold 350.0K
Sold 329.6K
Granted 292.6K · Sold 7.51M
Bought 4.77M · Sold 1.37M
Sold 747.5K
Granted 81.9K · Bought 2.40M
Granted 2.91M · Sold 44.2K
Granted 1.71M · Sold 110.4K
Bought 1.00M
Granted 1.64M · Sold 499.8K
Granted 708.6K
Granted 756.3K · Sold 41.3K
Granted 1.18M · Sold 446.0K
Granted 581.1K
Granted 98.7K · Sold 1.16M
Granted 324.7K · Sold 216.6K
Granted 151.6K
Granted 148.6K
Granted 142.3K
Granted 259.8K · Sold 108.3K
Granted 88.7K
Granted 88.7K
Sold 145.0K
Granted 67.0K
Bought 50.0K · Sold 183.4K
Granted 40.8K
Sold 127.5K
Sold 555.4K
Granted 12.0K
Granted 4.0K · Sold 305.6K
Sold 134.0K
Sold 191.3K
Sold 191.3K
Sold 165.0K
Sold 146.8K
Sold 105.7K
Sold 95.7K
Granted 3.8K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Anderson Steven P.Director, 10% owner · 38 transactions | — | 304.86Mas of Sep 2021 | — | — | 350.0K |
| Baseline Ventures 2009 LLC +6 co-filers10% owner · 30 transactions | — | 232.17Mas of Sep 2021 | — | — | — |
| Balkanski Alexandre +7 co-filers10% owner · 29 transactions | — | 17.40Mas of Oct 2018 | — | — | 329.6K |
| Vishria Eric10% owner · 6 transactions | — | 16.42Mas of Oct 2018 | — | — | — |
| Lake KatrinaDirector · 750 transactions | — | 15.21M | 292.6K | — | 7.51M |
| Hsiang-Tze Kenneth Chan +2 co-filers10% owner · 31 transactions | — | 10.61Mas of Jun 2025 | — | 4.77M | 1.37M |
| Balkanski Alexandre +8 co-filers10% owner · 87 transactions | — | 8.65Mas of Jun 2021 | — | — | 747.5K |
| Benchmark Capital Partners VI LP +7 co-filers10% owner · 20 transactions | — | 6.61Mas of Jun 2021 | — | — | — |
| Gurley J WilliamDirector · 45 transactions | — | 4.30M | 81.9K | 2.40M | — |
| Eggers Barry +6 co-filers10% owner · 56 transactions | — | 4.01Mas of Sep 2018 | — | — | — |
| Baer MattChief Executive Officer, Director · 19 transactions | — | 2.12M | 2.91M | — | 44.2K |
| Aufderhaar DavidChief Financial Officer · 25 transactions | — | 1.17M | 1.71M | — | 110.4K |
| Fenton Peter H +2 co-filers10% owner · 4 transactions | — | 1.10Mas of Apr 2020 | — | 1.00M | — |
| Bacos AnthonyChief Prod/Technology Officer · 32 transactions | — | 1.07M | 1.64M | — | 499.8K |
| Jedda DanChief Financial Officer · 12 transactions | — | 603.1Kas of Mar 2023 | 708.6K | — | — |
| Spaulding ElizabethChief Executive Officer · 17 transactions | — | 549.9Kas of Dec 2022 | 756.3K | — | 41.3K |
| O'Connor CaseyChief Legal Officer · 45 transactions | — | 505.6K | 1.18M | — | 446.0K |
| Dhawan SachinChief Technology Officer · 7 transactions | — | 496.0Kas of Jun 2023 | 581.1K | — | — |
| Smith Mike C.Director · 144 transactions | — | 434.7Kas of Dec 2021 | 98.7K | — | 1.16M |
| Darling ScottChief Legal Officer & Secr. · 92 transactions | — | 286.7Kas of Sep 2022 | 324.7K | — | 216.6K |
| Williams Elizabeth GoodmanDirector · 7 transactions | — | 155.4K | 151.6K | — | — |
| McCollam SharonDirector · 6 transactions | — | 148.6K | 148.6K | — | — |
| Amoo-Gottfried Kofi OwusuDirector · 4 transactions | — | 142.3K | 142.3K | — | — |
| Barkema SarahChief Accounting Officer · 24 transactions | — | 93.8Kas of Sep 2024 | 259.8K | — | 108.3K |
| Baxter Timothy GDirector · 3 transactions | — | 88.7K | 88.7K | — | — |
| Tan FionaDirector · 3 transactions | — | 88.7K | 88.7K | — | — |
| Yee PaulChief Financial Officer · 10 transactions | — | 79.8Kas of Dec 2019 | — | — | 145.0K |
| Mohan NealDirector · 5 transactions | — | 67.0Kas of Dec 2023 | 67.0K | — | — |
| Spurlock Steven M10% owner · 8 transactions | — | 50.0Kas of Mar 2020 | — | 50.0K | 183.4K |
| Svane MikkelDirector · 5 transactions | — | 40.8Kas of Dec 2022 | 40.8K | — | — |
| Nieh Peter10% owner · 6 transactions | — | 32.1Kas of Jul 2018 | — | — | 127.5K |
| Cohler Matt10% owner · 12 transactions | — | 19.7Kas of Jun 2019 | — | — | 555.4K |
| Lynch Kirsten A.Director · 4 transactions | — | 12.0Kas of Dec 2021 | 12.0K | — | — |
| Hansen MarkaDirector · 86 transactions | — | 4.0Kas of Dec 2021 | 4.0K | — | 305.6K |
| Lasky Mitchell10% owner · 4 transactions | — | 3.3Kas of Jun 2021 | — | — | 134.0K |
| Balkanski Alexandre +1 co-filer10% owner · 5 transactions | — | 0as of Jun 2019 | — | — | 191.3K |
| Eggers Barry10% owner · 8 transactions | — | 0as of Aug 2018 | — | — | 191.3K |
| Mhatre Ravi10% owner · 4 transactions | — | 0as of Jul 2018 | — | — | 165.0K |
| Dunlevie Bruce10% owner · 7 transactions | — | 0as of Jun 2019 | — | — | 146.8K |
| Fenton Peter H10% owner · 3 transactions | — | 0as of Jul 2019 | — | — | 105.7K |
| Schaepe Christopher J10% owner · 3 transactions | — | 0as of May 2018 | — | — | 95.7K |
| Williams Elizabeth GoodwinDirector · 1 transaction | — | 0as of Jan 2019 | 3.8K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -7.06M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.