Trade Desk, Inc.
A maker of software that lets advertisers and agencies buy digital ads across connected TV, video, display, audio and out-of-home screens with data-driven precision, rather than guessing. Jeff Green and Dave Pickles founded it in 2009 in Ventura, California, naming it after the "trading desk" where media buyers work — their cloud platform is that desk, giving buyers transparency and control. Its laid-back beachside headquarters is famous for employees surfing at lunch under green leaf-shaped canopies.
Granted 3.99M · Bought 6.00M · Sold 4.71M
Granted 380.5K · Sold 1.76M
Granted 313.8K · Sold 173.1K
Granted 5.1K · Sold 54.4K
Granted 680.6K · Sold 281.3K
Granted 167.2K
Granted 249.8K
Granted 12.8K · Sold 24.0K
Granted 107.1K
Granted 33.1K · Bought 17.5K · Sold 66.1K
Granted 236.3K · Sold 124.8K
Granted 23.4K · Sold 555.9K
Granted 51.1K
Granted 16.5K · Sold 55.8K
Granted 25.0K
Granted 24.5K
Granted 19.0K
Granted 374.9K · Sold 125.4K
Granted 20.4K · Sold 7.5K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Green Jeffrey TerryPresident and CEO, Director, 10% owner · 203 transactions | — | 50.65M | 3.99M | 6.00M | 4.71M |
| Pickles David RandallChief Technology Officer, Director · 70 transactions | +151.5% | 1.48Mas of Sep 2023 | 380.5K | — | 1.76M |
| David R. PicklesChief Technology Officer, Director · 3 transactions | — | 1.41Mas of Dec 2021 | — | — | — |
| Schenkein LauraChief Financial Officer · 76 transactions | — | 744.7Kas of Aug 2025 | 313.8K | — | 173.1K |
| Paley Eric BDirector · 32 transactions | — | 461.1Kas of May 2022 | 5.1K | — | 54.4K |
| Grant Jay RChief Legal Officer · 120 transactions | +463.9% | 347.8K | 680.6K | — | 281.3K |
| Davis Tahnil R.CAO and Interim CFO · 11 transactions | — | 257.1K | 167.2K | — | — |
| Kundra VivekChief Operating Officer · 5 transactions | — | 241.1K | 249.8K | — | — |
| Buyer Lise JDirector · 7 transactions | +805.5% | 107.6Kas of May 2025 | 12.8K | — | 24.0K |
| Kayyal AlexChief Financial Officer, Director · 9 transactions | — | 103.9Kas of Aug 2025 | 107.1K | — | — |
| Wells David BDirector · 22 transactions | +7.4% | 95.6Kas of May 2025 | 33.1K | 17.5K | 66.1K |
| Grayson Blake JeffreyChief Financial Officer · 96 transactions | -74.7% | 53.0Kas of May 2023 | 236.3K | — | 124.8K |
| Falberg Kathryn EDirector · 29 transactions | -43.5% | 52.5K | 23.4K | — | 555.9K |
| Hulst MichelleChief Data Officer · 10 transactions | -31.2% | 40.8Kas of Jul 2022 | 51.1K | — | — |
| Rajaram GokulDirector · 23 transactions | — | 32.3K | 16.5K | — | 55.8K |
| Haddad David AlanDirector · 2 transactions | — | 25.0K | 25.0K | — | — |
| Vollero AndrewDirector · 3 transactions | — | 24.5K | 24.5K | — | — |
| Tawakol OmarDirector · 3 transactions | — | 19.0K | 19.0K | — | — |
| Jacobson SamanthaDirector · 106 transactions | — | 13.1K | 374.9K | — | 125.4K |
| Cunningham Andrea LeeDirector · 26 transactions | — | 13.0K | 20.4K | — | 7.5K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: -1.92M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.