Trade Desk, Inc.
A maker of software that lets advertisers and agencies buy digital ads across connected TV, video, display, audio and out-of-home screens with data-driven precision, rather than guessing. Jeff Green and Dave Pickles founded it in 2009 in Ventura, California, naming it after the "trading desk" where media buyers work — their cloud platform is that desk, giving buyers transparency and control. Its laid-back beachside headquarters is famous for employees surfing at lunch under green leaf-shaped canopies.
Granted 4.25M · Bought 6.00M · Sold 6.93M
Sold 5.69M
Sold 2.20M
Sold 6.08M
Sold 1.12M
Sold 3.59M
Granted 542.3K · Sold 2.76M
Granted 313.8K · Sold 173.1K
Granted 17.7K · Sold 4.29M
Granted 686.9K · Sold 281.3K
Granted 167.2K
Granted 249.8K
Granted 68.3K · Sold 536.9K
Granted 15.3K · Sold 24.0K
Granted 107.1K
Granted 50.8K · Bought 25.5K · Sold 100.6K
Granted 146.6K · Sold 855.6K
Granted 318.7K · Sold 185.2K
Granted 36.8K · Bought 120.0K · Sold 665.6K
Granted 54.7K
Granted 23.8K · Sold 55.8K
Granted 45.1K · Sold 77.5K
Granted 25.0K
Granted 24.5K
Granted 72.0K · Sold 72.9K
Granted 111.5K · Sold 285.5K
Granted 19.0K
Granted 374.9K · Sold 125.4K
Granted 20.4K · Sold 7.5K
Granted 11.9K · Bought 50.0K · Sold 914.7K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Green Jeffrey TerryPresident and CEO, Director, 10% owner · 625 transactions | — | 50.65M | 4.25M | 6.00M | 6.93M |
| IA Venture Partners, LLC +1 co-filerFormer 10% stockholder · 4 transactions | — | 14.73Mas of May 2017 | — | — | 5.69M |
| Green Irrevocable Trust Of 2015 +1 co-filer10% owner, President and CEO, Director, 10% owner · 4 transactions | — | 8.93Mas of Mar 2017 | — | — | 2.20M |
| Ehrenberg RogerDirector · 6 transactions | — | 7.46Mas of Jun 2017 | — | — | 6.08M |
| Hadley Harbor Master Investors (Cayman) L.P.10% owner · 18 transactions | — | 4.74Mas of May 2017 | — | — | 1.12M |
| Canepa TMT Global Fund CLP-SIF +2 co-filers10% owner · 1 transaction | — | 2.33Mas of Nov 2017 | — | — | — |
| Frankel David A. +3 co-filers10% owner · 12 transactions | — | 1.98Mas of May 2017 | — | — | 3.59M |
| Pickles David RandallChief Technology Officer, Director · 327 transactions | — | 1.48Mas of Sep 2023 | 542.3K | — | 2.76M |
| David R. PicklesChief Technology Officer, Director · 3 transactions | — | 1.41Mas of Dec 2021 | — | — | — |
| Schenkein LauraChief Financial Officer · 76 transactions | — | 744.7Kas of Aug 2025 | 313.8K | — | 173.1K |
| Paley Eric BDirector · 188 transactions | — | 461.1Kas of May 2022 | 17.7K | — | 4.29M |
| Grant Jay RChief Legal Officer · 123 transactions | — | 347.8K | 686.9K | — | 281.3K |
| Davis Tahnil R.CAO and Interim CFO · 11 transactions | — | 257.1K | 167.2K | — | — |
| Kundra VivekChief Operating Officer · 5 transactions | — | 241.1K | 249.8K | — | — |
| Perdue Robert DavidChief Operating Officer, Director · 146 transactions | — | 156.2Kas of Dec 2018 | 68.3K | — | 536.9K |
| Buyer Lise JDirector · 16 transactions | — | 107.6Kas of May 2025 | 15.3K | — | 24.0K |
| Kayyal AlexChief Financial Officer, Director · 9 transactions | — | 103.9Kas of Aug 2025 | 107.1K | — | — |
| Wells David BDirector · 50 transactions | — | 95.6Kas of May 2025 | 50.8K | 25.5K | 100.6K |
| Stempeck Brian JohnDirector · 246 transactions | — | 57.1Kas of Jan 2021 | 146.6K | — | 855.6K |
| Grayson Blake JeffreyChief Financial Officer · 193 transactions | — | 53.0Kas of May 2023 | 318.7K | — | 185.2K |
| Falberg Kathryn EDirector · 70 transactions | — | 52.5K | 36.8K | 120.0K | 665.6K |
| Hulst MichelleChief Data Officer · 13 transactions | — | 40.8Kas of Jul 2022 | 54.7K | — | — |
| Rajaram GokulDirector · 34 transactions | — | 32.3K | 23.8K | — | 55.8K |
| Yang VivianChief Legal Officer · 126 transactions | — | 31.6Kas of Jun 2020 | 45.1K | — | 77.5K |
| Haddad David AlanDirector · 2 transactions | — | 25.0K | 25.0K | — | — |
| Vollero AndrewDirector · 3 transactions | — | 24.5K | 24.5K | — | — |
| Vobejda SusanChief Marketing Officer · 152 transactions | — | 23.9Kas of Jun 2021 | 72.0K | — | 72.9K |
| Ross PaulChief Financial Officer · 227 transactions | — | 23.2Kas of Dec 2019 | 111.5K | — | 285.5K |
| Tawakol OmarDirector · 3 transactions | — | 19.0K | 19.0K | — | — |
| Jacobson SamanthaDirector · 106 transactions | — | 13.1K | 374.9K | — | 125.4K |
| Cunningham Andrea LeeDirector · 26 transactions | — | 13.0K | 20.4K | — | 7.5K |
| Falk ThomasDirector · 48 transactions | — | 2.2Kas of May 2020 | 11.9K | 50.0K | 914.7K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -30.82M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.