VEON

Veon Ltd.

A multinational telecom and digital services company whose mobile brands include Kyivstar in Ukraine, Beeline in Kazakhstan, Jazz in Pakistan, and Banglalink in Bangladesh. It began in 1992 as Russian operator VimpelCom, and became the modern group in 2009 when owners merged that business with Ukraine's Kyivstar, then rebranded as Veon in 2017. Its Beeline brand's yellow-and-black stripes nod to the bee, whose "beeline" is the shortest route — a fun nod to staying connected.

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