Vera Bradley, Inc.
A maker of colorful quilted-cotton handbags, luggage, and accessories, Vera Bradley is known for its bright floral patterns and travel goods sold through its own stores and online. The company was founded in 1982 by Barbara Bradley Baekgaard and Patricia Miller, who named it after Barbara's mother, Vera, and started by sewing quilted cotton bags in their kitchens in Fort Wayne, Indiana. Its signature quilted cotton fabric, inspired by a family quilt, remains the brand's most recognizable trademark.
Granted 195.7K
Granted 92.5K
Granted 92.5K
Granted 92.5K
Granted 92.5K
Granted 92.5K
Granted 92.5K
Granted 1.10M · Bought 135.6K
Granted 65.0K · Bought 578.0K
Granted 145.7K · Bought 2.0K
Granted 917.4K
Granted 558.4K
Granted 399.9K
Granted 343.0K
Granted 86.8K
Granted 217.5K
Granted 108.2K
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Granted 78.2K · Sold 9.3K
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Granted 38.3K · Sold 33.5K
Granted 25.6K · Sold 26.7K
Granted 25.6K
Granted 25.1K
Granted 12.7K
Granted 7.5K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Miller P. Michael10% owner · 2 transactions | — | 5.54Mas of Apr 2025 | — | — | — |
| Miller Patricia R.10% owner · 2 transactions | — | 5.54Mas of Apr 2025 | — | — | — |
| Hall Robert JDirector, MEMBER OF A 10% OWNER GROUP · 8 transactions | +7.6% | 3.10M | 195.7K | — | — |
| Ray Anne MarieMember of a 10% owner group · 3 transactions | +3.5% | 2.77Mas of Jun 2025 | 92.5K | — | — |
| Ray Michael C.Member of a 10% owner group · 3 transactions | +3.5% | 2.77Mas of Jun 2025 | 92.5K | — | — |
| Byrne James BradleyMember of a 10% owner group · 3 transactions | +3.5% | 2.77Mas of Jun 2025 | 92.5K | — | — |
| Byrne Thomas Farrell IIMember of a 10% owner group · 3 transactions | +3.5% | 2.77Mas of Jun 2025 | 92.5K | — | — |
| Hall Joan B.Member of a 10% owner group · 3 transactions | +3.5% | 2.77Mas of Jun 2025 | 92.5K | — | — |
| Barbara B. Baekgaard 2009 Grantor Retained Annuity TrustMember of a 10% owner group · 3 transactions | +4.1% | 2.37Mas of Jun 2025 | 92.5K | — | — |
| Bickley IanChief Executive Officer, Director · 9 transactions | — | 1.22M | 1.10M | 135.6K | — |
| Meslow AndrewDirector · 6 transactions | — | 650.0K | 65.0K | 578.0K | — |
| Wallstrom RobertPresident & Chief Exec Officer, Director · 6 transactions | +16.2% | 592.9Kas of Apr 2022 | 145.7K | 2.0K | — |
| Layding MartinChief Financial Officer · 5 transactions | — | 489.2K | 917.4K | — | — |
| Ardrey JacquelinePRESIDENT AND CEO, Director · 6 transactions | — | 462.8Kas of Apr 2025 | 558.4K | — | — |
| Dely Mark CCHIEF ADMINISTRATIVE OFFICER · 38 transactions | +410.2% | 343.4K | 399.9K | — | — |
| Paraie MelindaChief Branding Officer · 2 transactions | — | 343.0K | 343.0K | — | — |
| Mac Cabe BeatriceCHIEF CREATIVE OFFICER · 6 transactions | +68.3% | 188.5Kas of Dec 2022 | 86.8K | — | — |
| Schwindle MichaelCHIEF FINANCIAL OFFICER · 6 transactions | — | 186.7Kas of May 2025 | 217.5K | — | — |
| Enwright JohnCHIEF FIN. OFFICER · 10 transactions | +99.2% | 164.2Kas of Apr 2023 | 108.2K | — | — |
| Hull DarenVera Bradley Brand President · 5 transactions | +35.1% | 154.3Kas of Apr 2022 | 53.5K | — | — |
| Trypus Mary BethCHIEF REVENUE OFFICER · 6 transactions | +99.7% | 154.1Kas of Dec 2022 | 85.0K | — | — |
| Philip Frances PDirector · 5 transactions | +128.7% | 122.4Kas of Apr 2025 | 78.2K | — | 9.3K |
| Hiatt AlisonCHIEF MARKETING OFFICER · 6 transactions | — | 112.5Kas of Apr 2025 | 121.1K | — | — |
| Cashman Kristina KDirector · 5 transactions | +1243.7% | 111.5K | 103.2K | — | — |
| Tharp CarrieDirector · 5 transactions | +1243.7% | 111.5K | 103.2K | — | — |
| Kyees John EDirector · 1 transaction | +12.7% | 100.9Kas of Apr 2022 | 11.4K | — | — |
| Korney KevinChief Merchandising Officer · 5 transactions | +26.4% | 87.1Kas of Apr 2022 | 24.6K | — | — |
| Rodriguez JessicaDirector · 3 transactions | — | 77.7K | 77.7K | — | — |
| Scheele StephanieChief Purpose and Comm. Off. · 5 transactions | +17.3% | 66.9Kas of Apr 2022 | 14.6K | — | — |
| Kelley Mary LouDirector · 4 transactions | +8.3% | 61.8Kas of Apr 2024 | 38.3K | — | 33.5K |
| Schmults Edward MDirector · 4 transactions | -2% | 58.6Kas of Mar 2023 | 25.6K | — | 26.7K |
| Twine NancyDirector · 2 transactions | — | 25.6Kas of Mar 2023 | 25.6K | — | — |
| Brockman IvanDirector · 1 transaction | — | 25.1K | 25.1K | — | — |
| Weston Bradley MorganDirector · 1 transaction | — | 12.7Kas of Apr 2024 | 12.7K | — | — |
| Hines AlissaVP, GMM MERCHANDISING · 1 transaction | — | 7.5Kas of Apr 2024 | 7.5K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: +646.1K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.