Vera Bradley, Inc.
A maker of colorful quilted-cotton handbags, luggage, and accessories, Vera Bradley is known for its bright floral patterns and travel goods sold through its own stores and online. The company was founded in 1982 by Barbara Bradley Baekgaard and Patricia Miller, who named it after Barbara's mother, Vera, and started by sewing quilted cotton bags in their kitchens in Fort Wayne, Indiana. Its signature quilted cotton fabric, inspired by a family quilt, remains the brand's most recognizable trademark.
Granted 115.6K · Bought 1.98M · Sold 12.21M
Granted 112.6K · Bought 1.98M · Sold 12.21M
Granted 267.5K · Sold 2.82M
Granted 156.0K · Bought 11.0K · Sold 4.75M
Granted 92.5K · Sold 3.54M
Granted 92.5K · Sold 2.97M
Granted 92.5K · Sold 2.97M
Granted 96.5K · Sold 2.87M
Granted 92.5K · Sold 1.13M
Granted 7.1K · Sold 2.27M
Granted 1.10M · Bought 135.6K
Granted 65.0K · Bought 578.0K
Granted 39.5K · Sold 1.25M
Granted 870.1K · Bought 16.2K
Granted 917.4K
Granted 558.4K
Granted 509.4K · Sold 18.3K
Granted 343.0K
Granted 216.7K
Granted 217.5K
Granted 238.3K · Bought 1.0K · Sold 28.4K
Granted 225.4K · Sold 30.0K
Granted 175.8K
Granted 150.3K · Sold 27.9K
Granted 14.2K
Granted 121.1K
Granted 111.5K
Granted 111.5K
Granted 21.1K · Bought 300 · Sold 6.4K
Granted 63.8K · Bought 38.9K
Granted 83.2K
Granted 109.1K
Granted 104.3K
Granted 77.7K
Granted 52.5K · Sold 68.0K
Granted 75.1K
Granted 95.3K · Sold 33.5K
Granted 97.4K · Sold 38.7K
Granted 72.6K · Bought 2.3K
Granted 62.3K · Sold 6.5K
Granted 17.3K · Sold 24.4K
Sold 113.5K
Granted 31.8K
Granted 54.5K · Sold 5.37M
Granted 25.6K
Granted 28.8K
Granted 25.1K
Granted 39.5K
Granted 15.8K
Granted 12.7K
Granted 12.0K
Granted 7.5K
Granted 1.5K · Bought 1.0K
Granted 37.9K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Miller P. Michael10% owner · 122 transactions | — | 5.54Mas of Apr 2025 | 115.6K | 1.98M | 12.21M |
| Miller Patricia R.10% owner · 128 transactions | — | 5.54Mas of Apr 2025 | 112.6K | 1.98M | 12.21M |
| Hall Robert JDirector, MEMBER OF A 10% OWNER GROUP · 82 transactions | — | 3.10M | 267.5K | — | 2.82M |
| Ray Michael C.Member of a 10% owner group · 343 transactions | — | 2.77Mas of Jun 2025 | 156.0K | 11.0K | 4.75M |
| Ray Anne MarieMember of a 10% owner group · 161 transactions | — | 2.77Mas of Jun 2025 | 92.5K | — | 3.54M |
| Byrne James BradleyMember of a 10% owner group · 65 transactions | — | 2.77Mas of Jun 2025 | 92.5K | — | 2.97M |
| Byrne Thomas Farrell IIMember of a 10% owner group · 65 transactions | — | 2.77Mas of Jun 2025 | 92.5K | — | 2.97M |
| Hall Joan B.Member of a 10% owner group · 70 transactions | — | 2.77Mas of Jun 2025 | 96.5K | — | 2.87M |
| Barbara B. Baekgaard 2009 Grantor Retained Annuity TrustMember of a 10% owner group · 30 transactions | — | 2.37Mas of Jun 2025 | 92.5K | — | 1.13M |
| Nichols Jill A.EVP-Philanthropy&Community Rel · 6 transactions | — | 1.39Mas of Mar 2012 | 7.1K | — | 2.27M |
| Bickley IanChief Executive Officer, Director · 9 transactions | — | 1.22M | 1.10M | 135.6K | — |
| Meslow AndrewDirector · 6 transactions | — | 650.0K | 65.0K | 578.0K | — |
| Colby Kimberly F.EVP - Design · 44 transactions | — | 646.8Kas of Oct 2017 | 39.5K | — | 1.25M |
| Wallstrom RobertPresident & Chief Exec Officer, Director · 45 transactions | — | 592.9Kas of Apr 2022 | 870.1K | 16.2K | — |
| Layding MartinChief Financial Officer · 5 transactions | — | 489.2K | 917.4K | — | — |
| Ardrey JacquelinePRESIDENT AND CEO, Director · 6 transactions | — | 462.8Kas of Apr 2025 | 558.4K | — | — |
| Dely Mark CCHIEF ADMINISTRATIVE OFFICER · 60 transactions | — | 343.4K | 509.4K | — | 18.3K |
| Paraie MelindaChief Branding Officer · 2 transactions | — | 343.0K | 343.0K | — | — |
| Mac Cabe BeatriceCHIEF CREATIVE OFFICER · 27 transactions | — | 188.5Kas of Dec 2022 | 216.7K | — | — |
| Schwindle MichaelCHIEF FINANCIAL OFFICER · 6 transactions | — | 186.7Kas of May 2025 | 217.5K | — | — |
| Enwright JohnCHIEF FIN. OFFICER · 34 transactions | — | 164.2Kas of Apr 2023 | 238.3K | 1.0K | 28.4K |
| Hull DarenVera Bradley Brand President · 20 transactions | — | 154.3Kas of Apr 2022 | 225.4K | — | 30.0K |
| Trypus Mary BethCHIEF REVENUE OFFICER · 25 transactions | — | 154.1Kas of Dec 2022 | 175.8K | — | — |
| Philip Frances PDirector · 20 transactions | — | 122.4Kas of Apr 2025 | 150.3K | — | 27.9K |
| Blade Jeffrey AEVP-CF & Admin Officer · 6 transactions | — | 120.0Kas of Oct 2012 | 14.2K | — | — |
| Hiatt AlisonCHIEF MARKETING OFFICER · 6 transactions | — | 112.5Kas of Apr 2025 | 121.1K | — | — |
| Cashman Kristina KDirector · 6 transactions | — | 111.5K | 111.5K | — | — |
| Tharp CarrieDirector · 6 transactions | — | 111.5K | 111.5K | — | — |
| Wojewuczki Matthew C.EVP - Operations · 10 transactions | — | 110.8Kas of Apr 2013 | 21.1K | 300 | 6.4K |
| McEvoy MatthewDirector · 16 transactions | — | 102.7Kas of Apr 2020 | 63.8K | 38.9K | — |
| Kyees John EDirector · 14 transactions | — | 100.9Kas of Apr 2022 | 83.2K | — | — |
| Korney KevinChief Merchandising Officer · 18 transactions | — | 87.1Kas of Apr 2022 | 109.1K | — | — |
| Fuller Sue EllenEVP, Chf Merchandising Ofcr · 14 transactions | — | 83.7Kas of Mar 2017 | 104.3K | — | — |
| Rodriguez JessicaDirector · 3 transactions | — | 77.7K | 77.7K | — | — |
| Mann Charles R.EVP-Strategy/Operations · 37 transactions | — | 74.7Kas of May 2016 | 52.5K | — | 68.0K |
| Scheele StephanieChief Purpose and Comm. Off. · 25 transactions | — | 66.9Kas of Apr 2022 | 75.1K | — | — |
| Kelley Mary LouDirector · 10 transactions | — | 61.8Kas of Apr 2024 | 95.3K | — | 33.5K |
| Schmults Edward MDirector · 19 transactions | — | 58.6Kas of Mar 2023 | 97.4K | — | 38.7K |
| Sierks Kevin JEVP - Chief Fin. Officer · 26 transactions | — | 57.2Kas of Mar 2017 | 72.6K | 2.3K | — |
| Baum RichardDirector · 10 transactions | — | 55.8Kas of Apr 2020 | 62.3K | — | 6.5K |
| Thompson David O.Sen. VP-Multi Channel Commerce · 32 transactions | — | 38.5Kas of May 2014 | 17.3K | — | 24.4K |
| Barbara Bradley Baekgaard Family FoundationMember of a 10% owner group · 30 transactions | — | 31.4Kas of Mar 2021 | — | — | 113.5K |
| Palermo TheresaEVP, Chief Marketing Officer · 6 transactions | — | 29.4Kas of Jun 2017 | 31.8K | — | — |
| Baekgaard Barbara B.Director · 35 transactions | — | 28.6Kas of Mar 2019 | 54.5K | — | 5.37M |
| Twine NancyDirector · 2 transactions | — | 25.6Kas of Mar 2023 | 25.6K | — | — |
| Knapper Anastacia SSVP - General Counsel and Sec. · 16 transactions | — | 25.2Kas of Mar 2016 | 28.8K | — | — |
| Brockman IvanDirector · 1 transaction | — | 25.1K | 25.1K | — | — |
| Ilagan AngelEVP, Chief Marketing Officer · 4 transactions | — | 20.5Kas of Apr 2015 | 39.5K | — | — |
| Inza BonitaEVP Sales & Mkting-Cf Exp Ofcr · 2 transactions | — | 16.0Kas of Apr 2013 | 15.8K | — | — |
| Weston Bradley MorganDirector · 1 transaction | — | 12.7Kas of Apr 2024 | 12.7K | — | — |
| Kaplan KarenDirector · 3 transactions | — | 12.0Kas of Mar 2015 | 12.0K | — | — |
| Hines AlissaVP, GMM MERCHANDISING · 1 transaction | — | 7.5Kas of Apr 2024 | 7.5K | — | — |
| Hackman Stephen JDirector · 2 transactions | — | 4.5Kas of Mar 2012 | 1.5K | 1.0K | — |
| Peters KarenEVP, Retail & Wholesale Sales · 3 transactions | — | 0as of Apr 2015 | 37.9K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -50.00M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.