VIP

Vimpelcom Ltd

A mobile telecom operator that put a smiling black-and-yellow bee on millions of phones across Russia and far beyond through its Beeline brand. Founded in Moscow in 1992, the company combined the Russian word for "pennant" with "com" for its name, and expanded through a string of international mergers into one of the world's largest carriers. The bee mascot was chosen for its friendly, industrious image — a fitting emblem for a brand that made buzzing a household sound.

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