The Vita Coco Company, Inc.
A maker of Vita Coco coconut water, the top-selling brand in the U.S., plus PWR LIFT protein drinks and private-label coconut water sold under other retailers' names across dozens of countries. The company was born in 2003 when two New York friends met Brazilian women in a bar who missed their "agua de coco," sparking a coconut water business that began with one of the founders roller-skating around New York to sell cases. It is a certified B Corporation.
Granted 5.8K · Sold 10.77M
Granted 96.6K · Sold 530.0K
Granted 70.7K · Sold 574.9K
Granted 7.9K · Sold 1.10M
Granted 275.9K · Sold 551.0K
Granted 7.9K · Sold 60.7K
Granted 292.0K · Sold 267.8K
Granted 426.0K · Sold 547.3K
Granted 215.6K · Sold 218.4K
Granted 25.0K · Sold 32.9K
Granted 4.6K · Sold 1.1K
Granted 16.5K · Sold 15.0K
Granted 33.7K · Sold 27.3K
Granted 6.4K
Granted 7.9K
Granted 25.9K · Sold 23.0K
Granted 7.9K · Sold 7.77M
Granted 2.0K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Verlinvest Beverages SAFormer 10% Owner · 6 transactions | -72.4% | 4.10M | 5.8K | — | 10.77M |
| Kirban MichaelExecutive Chairman, Director · 31 transactions | — | 3.89M | 96.6K | — | 530.0K |
| Roper Martin FChief Executive Officer, Director · 125 transactions | — | 1.92Mas of Mar 2025 | 70.7K | — | 574.9K |
| Liran IraDirector · 45 transactions | — | 1.76M | 7.9K | — | 1.10M |
| Roper MartinChief Executive Officer, Director · 96 transactions | — | 1.49M | 275.9K | — | 551.0K |
| Sadowsky KennethDirector · 19 transactions | -8% | 580.3K | 7.9K | — | 60.7K |
| Prior JaneChief Marketing Officer · 55 transactions | +2.8% | 126.6K | 292.0K | — | 267.8K |
| Burth JonathanChief Operating Officer · 88 transactions | -57.5% | 81.5K | 426.0K | — | 547.3K |
| van Es CharlesChief Commercial Officer · 56 transactions | -36.6% | 59.1K | 215.6K | — | 218.4K |
| Baker CoreyChief Financial Officer · 35 transactions | -44.5% | 26.0K | 25.0K | — | 32.9K |
| Ricalde RowenaChief Accounting Officer · 3 transactions | +18% | 22.9Kas of Mar 2024 | 4.6K | — | 1.1K |
| Morreau Jane CecilDirector · 5 transactions | — | 18.7K | 16.5K | — | 15.0K |
| Leahy John DDirector · 5 transactions | +59.4% | 17.2K | 33.7K | — | 27.3K |
| Morreau Jane CDirector · 3 transactions | +242.4% | 17.2Kas of Jun 2025 | 6.4K | — | — |
| Dozie Aishetu FatimaDirector · 4 transactions | +94% | 16.4K | 7.9K | — | — |
| Zupo JohnDirector · 9 transactions | +172.9% | 13.7K | 25.9K | — | 23.0K |
| Melloul EricDirector · 6 transactions | — | 4.8K | 7.9K | — | 7.77M |
| Broader Shelley GDirector · 2 transactions | — | 2.0K | 2.0K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 3 years: -22.48M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.