The Vita Coco Company, Inc.
A maker of Vita Coco coconut water, the top-selling brand in the U.S., plus PWR LIFT protein drinks and private-label coconut water sold under other retailers' names across dozens of countries. The company was born in 2003 when two New York friends met Brazilian women in a bar who missed their "agua de coco," sparking a coconut water business that began with one of the founders roller-skating around New York to sell cases. It is a certified B Corporation.
Granted 2.3K · Sold 3.24M
Granted 16.2K · Sold 21.29M
Granted 96.6K · Bought 25.0K · Sold 530.0K
Sold 5.76M
Granted 70.7K · Bought 100.0K · Sold 574.9K
Granted 18.7K · Bought 69.0K · Sold 1.10M
Granted 275.9K · Sold 551.0K
Granted 18.7K · Bought 30.0K · Sold 60.7K
Granted 375.1K · Sold 287.6K
Granted 514.1K · Bought 666 · Sold 617.5K
Granted 280.1K · Sold 228.0K
Granted 71.8K · Sold 32.9K
Granted 168.3K · Bought 150 · Sold 168.3K
Granted 9.0K · Sold 2.6K
Granted 16.5K · Sold 15.0K
Granted 44.5K · Sold 27.3K
Granted 17.2K
Granted 16.4K
Granted 36.7K · Sold 23.0K
Granted 18.7K · Sold 16.76M
Granted 2.0K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Henry AxelleDirector · 2 transactions | — | 20.60Mas of Jun 2022 | 2.3K | — | 3.24M |
| Verlinvest Beverages SAFormer 10% Owner · 13 transactions | — | 4.10M | 16.2K | — | 21.29M |
| Kirban MichaelExecutive Chairman, Director · 32 transactions | — | 3.89M | 96.6K | 25.0K | 530.0K |
| RW VC S.a.r.l.10% owner · 1 transaction | — | 3.58Mas of Oct 2021 | — | — | 5.76M |
| Roper Martin FChief Executive Officer, Director · 128 transactions | — | 1.92Mas of Mar 2025 | 70.7K | 100.0K | 574.9K |
| Liran IraDirector · 52 transactions | — | 1.76M | 18.7K | 69.0K | 1.10M |
| Roper MartinChief Executive Officer, Director · 96 transactions | — | 1.49M | 275.9K | — | 551.0K |
| Sadowsky KennethDirector · 26 transactions | — | 580.3K | 18.7K | 30.0K | 60.7K |
| Prior JaneChief Marketing Officer · 60 transactions | — | 126.6K | 375.1K | — | 287.6K |
| Burth JonathanChief Operating Officer · 100 transactions | — | 81.5K | 514.1K | 666 | 617.5K |
| van Es CharlesChief Commercial Officer · 60 transactions | — | 59.1K | 280.1K | — | 228.0K |
| Baker CoreyChief Financial Officer · 38 transactions | — | 26.0K | 71.8K | — | 32.9K |
| Benmoussa KevinGlobal Chief Financial Officer · 17 transactions | — | 25.1Kas of Aug 2022 | 168.3K | 150 | 168.3K |
| Ricalde RowenaChief Accounting Officer · 6 transactions | — | 22.9Kas of Mar 2024 | 9.0K | — | 2.6K |
| Morreau Jane CecilDirector · 5 transactions | — | 18.7K | 16.5K | — | 15.0K |
| Leahy John DDirector · 8 transactions | — | 17.2K | 44.5K | — | 27.3K |
| Morreau Jane CDirector · 6 transactions | — | 17.2Kas of Jun 2025 | 17.2K | — | — |
| Dozie Aishetu FatimaDirector · 6 transactions | — | 16.4K | 16.4K | — | — |
| Zupo JohnDirector · 12 transactions | — | 13.7K | 36.7K | — | 23.0K |
| Melloul EricDirector · 11 transactions | — | 4.8K | 18.7K | — | 16.76M |
| Broader Shelley GDirector · 2 transactions | — | 2.0K | 2.0K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: -51.04M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.