The Vita Coco Company, Inc.
A maker of Vita Coco coconut water, the top-selling brand in the U.S., plus PWR LIFT protein drinks and private-label coconut water sold under other retailers' names across dozens of countries. The company was born in 2003 when two New York friends met Brazilian women in a bar who missed their "agua de coco," sparking a coconut water business that began with one of the founders roller-skating around New York to sell cases. It is a certified B Corporation.
Sold 100.0K
Granted 1.5K · Sold 340.0K
Granted 250.0K · Sold 250.0K
Granted 1.5K · Sold 25.6K
Granted 50.0K · Sold 50.0K
Granted 180.0K · Sold 200.0K
Sold 22.6K
Sold 10.0K
Granted 1.5K
Granted 27.3K · Sold 27.3K
Granted 1.5K
Granted 1.5K
Granted 1.5K
Granted 1.5K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Kirban MichaelExecutive Chairman, Director · 5 transactions | +25.7% | 3.89M | — | — | 100.0K |
| Liran IraDirector · 5 transactions | -23.3% | 1.76M | 1.5K | — | 340.0K |
| Roper MartinChief Executive Officer, Director · 24 transactions | -0.6% | 1.49M | 250.0K | — | 250.0K |
| Sadowsky KennethDirector · 6 transactions | -4% | 580.3K | 1.5K | — | 25.6K |
| Prior JaneChief Marketing Officer · 9 transactions | -0.3% | 126.6K | 50.0K | — | 50.0K |
| Burth JonathanChief Operating Officer · 23 transactions | -3.2% | 81.5K | 180.0K | — | 200.0K |
| van Es CharlesChief Commercial Officer · 8 transactions | -30.2% | 59.1K | — | — | 22.6K |
| Baker CoreyChief Financial Officer · 10 transactions | -39.9% | 26.0K | — | — | 10.0K |
| Morreau Jane CecilDirector · 1 transaction | -31.2% | 18.7K | 1.5K | — | — |
| Leahy John DDirector · 2 transactions | 0% | 17.2K | 27.3K | — | 27.3K |
| Dozie Aishetu FatimaDirector · 1 transaction | +10.3% | 16.4K | 1.5K | — | — |
| Zupo JohnDirector · 1 transaction | +12.6% | 13.7K | 1.5K | — | — |
| Melloul EricDirector · 1 transaction | +46.6% | 4.8K | 1.5K | — | — |
| Broader Shelley GDirector · 1 transaction | +294.2% | 2.0K | 1.5K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 6 months: -1.03M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.