A maker of pasture-raised eggs, butter, and hard-boiled eggs sold in tens of thousands of stores across the US, sourced from a network of over 600 small family farms. It began in 2007 when founder Matt O'Hayer started with just 20 Rhode Island Red hens on a 27-acre Austin farm, living in an RV on the property. The company is a Certified B Corporation and public benefit corporation, and its main Missouri processing plant is nicknamed Egg Central Station.
Select a row to see that insider’s individual transactions. † Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 3 years: -3.17M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.