Vital Farms, Inc.
A maker of pasture-raised eggs, butter, and hard-boiled eggs sold in tens of thousands of stores across the US, sourced from a network of over 600 small family farms. It began in 2007 when founder Matt O'Hayer started with just 20 Rhode Island Red hens on a 27-acre Austin farm, living in an RV on the property. The company is a Certified B Corporation and public benefit corporation, and its main Missouri processing plant is nicknamed Egg Central Station.
Granted 56.6K · Bought 20.0K · Sold 1.34M
Sold 2.5K
Granted 2.03M · Sold 1.35M
Granted 30.9K · Bought 5.0K · Sold 49.8K
Granted 119.5K · Bought 3.5K · Sold 18.5K
Granted 100.0K · Sold 7.0K
Granted 108.9K · Bought 5.9K · Sold 45.0K
Granted 30.9K · Bought 6.2K
Granted 379.4K · Sold 319.5K
Granted 125.5K · Sold 55.4K
Granted 118.9K · Bought 604 · Sold 58.0K
Granted 30.9K · Bought 6.1K
Granted 30.9K · Bought 2.4K
Granted 39.0K
Granted 34.6K · Bought 12.5K
Granted 30.9K · Bought 2.5K · Sold 11.0K
Granted 30.9K · Bought 3.5K · Sold 15.6K
Granted 24.8K · Bought 2.2K
Granted 13.5K · Bought 10.8K
Granted 15.3K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Ohayer Matthew10% owner · 87 transactions | — | 6.73M | 56.6K | 20.0K | 1.34M |
| Drever BrentDirector · 1 transaction | +2.9% | 915.5Kas of Nov 2021 | — | — | 2.5K |
| Diez-Canseco RussellExec. Chair, President & CEO, Director · 136 transactions | +798% | 706.1K | 2.03M | — | 1.35M |
| Khoury KarlDirector · 12 transactions | +769.8% | 130.2K | 30.9K | 5.0K | 49.8K |
| Pappas Peter NicholasCSO and President, Eggs · 30 transactions | +2841.4% | 85.6K | 119.5K | 3.5K | 18.5K |
| Wrede ThiloChief Financial Officer · 19 transactions | — | 76.0K | 100.0K | — | 7.0K |
| Coon StephanieChief Strategy Officer · 30 transactions | — | 62.8K | 108.9K | 5.9K | 45.0K |
| Ruiz GiselDirector · 6 transactions | +185.3% | 57.0K | 30.9K | 6.2K | — |
| Dale JasonCOO · 36 transactions | +1678.9% | 56.1Kas of May 2024 | 379.4K | — | 319.5K |
| Bal JoanneCLO, Secy. & Head of Impact · 31 transactions | +661.2% | 55.8K | 125.5K | — | 55.4K |
| McKeon KathrynCMO and GM, Butter · 25 transactions | — | 50.3K | 118.9K | 604 | 58.0K |
| Flanagan Glenda JDirector · 6 transactions | +336.9% | 47.9K | 30.9K | 6.1K | — |
| Amoo-Gottfried Kofi OwusuDirector · 6 transactions | +402.4% | 41.5K | 30.9K | 2.4K | — |
| Meissner Bo ErickChief Financial Officer · 3 transactions | +1240.1% | 39.0Kas of Mar 2023 | 39.0K | — | — |
| Holland Joseph MichaelChief Supply Chain Officer · 7 transactions | — | 38.1K | 34.6K | 12.5K | — |
| Kennedy Kelly J.Director · 7 transactions | +204.1% | 33.4K | 30.9K | 2.5K | 11.0K |
| Post Denny MarieDirector · 10 transactions | +171.2% | 29.7K | 30.9K | 3.5K | 15.6K |
| Van Hoven Reena ChauhanChief People Officer · 6 transactions | — | 25.8K | 24.8K | 2.2K | — |
| Cyr William B.Director · 4 transactions | — | 24.2K | 13.5K | 10.8K | — |
| Dawson Jeffery SCHIEF ACCOUNTING OFFICER · 10 transactions | +1222.2% | 14.1Kas of Mar 2024 | 15.3K | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 5 years: -3.19M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.