Vital Farms, Inc.
A maker of pasture-raised eggs, butter, and hard-boiled eggs sold in tens of thousands of stores across the US, sourced from a network of over 600 small family farms. It began in 2007 when founder Matt O'Hayer started with just 20 Rhode Island Red hens on a 27-acre Austin farm, living in an RV on the property. The company is a Certified B Corporation and public benefit corporation, and its main Missouri processing plant is nicknamed Egg Central Station.
Granted 5.5K · Sold 15.0K
Granted 75.9K
Granted 10.4K · Bought 5.0K
Granted 20.0K · Bought 3.5K
Granted 25.6K
Granted 14.2K · Bought 5.9K
Granted 10.4K · Bought 6.2K
Granted 15.7K
Granted 15.2K · Bought 604
Granted 10.4K · Bought 6.1K
Granted 10.4K · Bought 2.4K
Granted 15.2K · Bought 12.5K
Granted 10.4K · Bought 2.5K
Granted 10.4K · Bought 3.0K
Granted 13.7K · Bought 2.2K
Granted 10.4K · Bought 10.8K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Ohayer Matthew10% owner · 2 transactions | -0.2% | 6.73M | 5.5K | — | 15.0K |
| Diez-Canseco RussellExec. Chair, President & CEO, Director · 5 transactions | +8.7% | 706.1K | 75.9K | — | — |
| Khoury KarlDirector · 2 transactions | +13.4% | 130.2K | 10.4K | 5.0K | — |
| Pappas Peter NicholasCSO and President, Eggs · 6 transactions | +30.7% | 85.6K | 20.0K | 3.5K | — |
| Wrede ThiloChief Financial Officer · 5 transactions | +28.6% | 76.0K | 25.6K | — | — |
| Coon StephanieChief Strategy Officer · 6 transactions | +36% | 62.8K | 14.2K | 5.9K | — |
| Ruiz GiselDirector · 2 transactions | +41.1% | 57.0K | 10.4K | 6.2K | — |
| Bal JoanneCLO, Secy. & Head of Impact · 5 transactions | +28.1% | 55.8K | 15.7K | — | — |
| McKeon KathrynCMO and GM, Butter · 5 transactions | +34% | 50.3K | 15.2K | 604 | — |
| Flanagan Glenda JDirector · 2 transactions | +52.7% | 47.9K | 10.4K | 6.1K | — |
| Amoo-Gottfried Kofi OwusuDirector · 2 transactions | +44.7% | 41.5K | 10.4K | 2.4K | — |
| Holland Joseph MichaelChief Supply Chain Officer · 3 transactions | +233.2% | 38.1K | 15.2K | 12.5K | — |
| Kennedy Kelly J.Director · 2 transactions | +63.3% | 33.4K | 10.4K | 2.5K | — |
| Post Denny MarieDirector · 2 transactions | +82.4% | 29.7K | 10.4K | 3.0K | — |
| Van Hoven Reena ChauhanChief People Officer · 3 transactions | +139.9% | 25.8K | 13.7K | 2.2K | — |
| Cyr William B.Director · 3 transactions | +696% | 24.2K | 10.4K | 10.8K | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 6 months: +45.6K shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.