Vital Farms, Inc.
A maker of pasture-raised eggs, butter, and hard-boiled eggs sold in tens of thousands of stores across the US, sourced from a network of over 600 small family farms. It began in 2007 when founder Matt O'Hayer started with just 20 Rhode Island Red hens on a 27-acre Austin farm, living in an RV on the property. The company is a Certified B Corporation and public benefit corporation, and its main Missouri processing plant is nicknamed Egg Central Station.
Granted 56.6K · Bought 25.0K · Sold 2.86M
Sold 913.1K
Granted 11.0K · Sold 1.19M
Granted 2.30M · Sold 1.57M
Granted 41.8K · Bought 9.0K · Sold 527.6K
Granted 122.4K · Bought 3.5K · Sold 18.5K
Granted 100.0K · Sold 7.0K
Granted 108.9K · Bought 5.9K · Sold 45.0K
Granted 41.8K · Bought 15.2K
Granted 502.3K · Sold 439.5K
Granted 132.8K · Sold 55.4K
Granted 118.9K · Bought 604 · Sold 58.0K
Granted 41.8K · Bought 6.1K · Sold 1.78M
Granted 39.1K · Bought 2.4K
Granted 41.9K
Granted 34.6K · Bought 12.5K
Granted 41.8K · Bought 2.5K · Sold 11.0K
Granted 41.8K · Bought 3.5K · Sold 15.6K
Granted 24.8K · Bought 2.2K
Granted 13.5K · Bought 10.8K
Granted 16.4K
Granted 30.2K · Sold 30.2K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Ohayer Matthew10% owner · 92 transactions | — | 6.73M | 56.6K | 25.0K | 2.86M |
| Jones Jason L.10% owner · 5 transactions | — | 2.91Mas of Aug 2020 | — | — | 913.1K |
| Drever BrentDirector · 7 transactions | — | 915.5Kas of Nov 2021 | 11.0K | — | 1.19M |
| Diez-Canseco RussellExec. Chair, President & CEO, Director · 172 transactions | — | 706.1K | 2.30M | — | 1.57M |
| Khoury KarlDirector · 18 transactions | — | 130.2K | 41.8K | 9.0K | 527.6K |
| Pappas Peter NicholasCSO and President, Eggs · 31 transactions | — | 85.6K | 122.4K | 3.5K | 18.5K |
| Wrede ThiloChief Financial Officer · 19 transactions | — | 76.0K | 100.0K | — | 7.0K |
| Coon StephanieChief Strategy Officer · 30 transactions | — | 62.8K | 108.9K | 5.9K | 45.0K |
| Ruiz GiselDirector · 9 transactions | — | 57.0K | 41.8K | 15.2K | — |
| Dale JasonCOO · 51 transactions | — | 56.1Kas of May 2024 | 502.3K | — | 439.5K |
| Bal JoanneCLO, Secy. & Head of Impact · 32 transactions | — | 55.8K | 132.8K | — | 55.4K |
| McKeon KathrynCMO and GM, Butter · 25 transactions | — | 50.3K | 118.9K | 604 | 58.0K |
| Flanagan Glenda JDirector · 12 transactions | — | 47.9K | 41.8K | 6.1K | 1.78M |
| Amoo-Gottfried Kofi OwusuDirector · 8 transactions | — | 41.5K | 39.1K | 2.4K | — |
| Meissner Bo ErickChief Financial Officer · 4 transactions | — | 39.0Kas of Mar 2023 | 41.9K | — | — |
| Holland Joseph MichaelChief Supply Chain Officer · 7 transactions | — | 38.1K | 34.6K | 12.5K | — |
| Kennedy Kelly J.Director · 9 transactions | — | 33.4K | 41.8K | 2.5K | 11.0K |
| Post Denny MarieDirector · 12 transactions | — | 29.7K | 41.8K | 3.5K | 15.6K |
| Van Hoven Reena ChauhanChief People Officer · 6 transactions | — | 25.8K | 24.8K | 2.2K | — |
| Cyr William B.Director · 4 transactions | — | 24.2K | 13.5K | 10.8K | — |
| Dawson Jeffery SCHIEF ACCOUNTING OFFICER · 11 transactions | — | 14.1Kas of Mar 2024 | 16.4K | — | — |
| Marcus ScottChief Marketing Officer · 4 transactions | — | 0as of Feb 2021 | 30.2K | — | 30.2K |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -9.42M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.