VSI

Vitamin Shoppe Inc

A US retailer of vitamins, supplements, sports nutrition, and wellness products, Vitamin Shoppe runs hundreds of stores across the country plus an online shop. Founded in 1977 in North Bergen, New Jersey, it grew from a single store into one of the largest specialty nutrition retailers in America. Its name reflects its original focus on vitamins, and it later expanded into protein powders, herbs, and other health products under its own private-label brands alongside national names.