WPP

Wpp Plc

One of the world's largest advertising and communications groups, WPP owns a stable of famous agencies—including Ogilvy, J. Walter Thompson, and Grey—that create campaigns and media strategy for global brands. Its initials come from Wire and Plastic Products, a British maker of wire shopping baskets that entrepreneur Martin Sorrell bought in 1985 as a shell to build his marketing empire. Though the baskets are long gone, the quirky name stuck.

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