94419LAA9

Wayfair Inc.

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An online retailer of home goods, Wayfair sells furniture and décor through a family of brands including Wayfair, AllModern, Birch Lane, Joss & Main, and Perigold. It was founded in 2002 by Cornell classmates Niraj Shah and Steve Conine, who started with a single website selling TV stands from a Boston apartment before building hundreds of niche sites under the name CSN Stores (their initials) and rebranding as Wayfair in 2011. The name "Wayfair" has no special meaning—the founders just liked how the two words sounded together.