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An online retailer of home goods, Wayfair sells furniture and décor through a family of brands including Wayfair, AllModern, Birch Lane, Joss & Main, and Perigold. It was founded in 2002 by Cornell classmates Niraj Shah and Steve Conine, who started with a single website selling TV stands from a Boston apartment before building hundreds of niche sites under the name CSN Stores (their initials) and rebranding as Wayfair in 2011. The name "Wayfair" has no special meaning—the founders just liked how the two words sounded together.
Select a row to see that insider’s individual transactions. † Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over the last 3 years: -4.69M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.