94419LAP6

Wayfair Inc.

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An online retailer of home goods, Wayfair sells furniture and décor through a family of brands including Wayfair, AllModern, Birch Lane, Joss & Main, and Perigold. It was founded in 2002 by Cornell classmates Niraj Shah and Steve Conine, who started with a single website selling TV stands from a Boston apartment before building hundreds of niche sites under the name CSN Stores (their initials) and rebranding as Wayfair in 2011. The name "Wayfair" has no special meaning—the founders just liked how the two words sounded together.

CONVERTIBLEUnderlying: WCUSIP: 94419LAP6Consumer DiscretionaryUS1 derivative reporter

3.25% Convertible Senior Notes due September 15, 2027

Ownership Activity Financials Filings

Insiders

Ranked by how much each holding moved in the last 6 months

Conine StevenDirector · 17 transactions

9.09M-2.5%

Sold 240.0K

Shah NirajChief Executive Officer, Director · 17 transactions

9.09M-2.8%

Sold 240.0K

Tan FionaChief Technology Officer · 3 transactions

446.5K+7.9%

Granted 23.1K

Kumin Michael AndrewDirector · 1 transaction

323.8K+1%

Granted 3.2K

Gulliver KateCFO and Chief Admin Officer · 5 transactions

149.8K+0.4%

Granted 19.0K

Blotner JonPres., Commercial & Operations · 1 transaction

106.2K—

Naylor Jeffrey GDirector · 1 transaction

33.1K+10.6%

Granted 3.2K

Frost DianaDirector · 1 transaction

8.3K+61.9%

Granted 3.2K

Insider	Stake change	Holds now	Granted / vested	Bought	Sold
Conine StevenDirector · 17 transactions	-2.5%	9.09M	—	—	240.0K
Shah NirajChief Executive Officer, Director · 17 transactions	-2.8%	9.09M	—	—	240.0K
Tan FionaChief Technology Officer · 3 transactions	+7.9%	446.5K	23.1K	—	—
Kumin Michael AndrewDirector · 1 transaction	+1%	323.8K	3.2K	—	—
Gulliver KateCFO and Chief Admin Officer · 5 transactions	+0.4%	149.8K	19.0K	—	—
Blotner JonPres., Commercial & Operations · 1 transaction	—	106.2K	—	—	—
Naylor Jeffrey GDirector · 1 transaction	+10.6%	33.1K	3.2K	—	—
Frost DianaDirector · 1 transaction	+61.9%	8.3K	3.2K	—	—

Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.