| Olson Ronald G10% owner · 199 transactions | — | 543.2K†as of Nov 2024 | — | — | 447.9K |
| Dahlberg K Jeffrey10% owner · 24 transactions | — | 535.8K†as of Feb 2007 | — | — | 189.9K |
| Nine Ten Partners LP10% owner · 1 transaction | — | 461.9K†as of Sep 2016 | — | — | 2.9K |
| Nine Ten Capital Management LLC10% owner · 3 transactions | — | 460.4K†as of Nov 2016 | — | — | 1.5K |
| Bares Brian Timothy +4 co-filers10% owner · 21 transactions | — | 405.0K†as of Apr 2017 | — | — | 53.0K |
| Fleck Sheldon10% owner · 4 transactions | — | 383.9K†as of Nov 2007 | — | — | 108.7K |
| Norqual Jack A10% owner · 1 transaction | — | 184.4K†as of May 2006 | — | — | — |
| Zola Steven CPresident, Winmark Capital, Director · 113 transactions | — | 126.6K†as of Jul 2019 | 109.1K | 4.4K | 50.8K |
| Heffes Brett DCHAIR AND CEO, Director · 211 transactions | — | 114.7K† | 330.2K | 11.8K | 197.0K |
| Murphy StevenPresident of Franchising · 96 transactions | — | 101.3K†as of Dec 2019 | 208.3K | 2.1K | 108.8K |
| Ishaug Anthony DCHIEF FINANCIAL OFFICER · 97 transactions | — | 69.8K | 119.0K | 1.0K | 50.2K |
| Morgan John LExecutive Chairman, Director, 10% owner · 152 transactions | — | 67.4Kas of Jan 2020 | — | 491.6K | 788.2K |
| Hooley Mark TVice President · 10 transactions | — | 63.4Kas of Jun 2007 | 40.0K | 4.3K | — |
| Mackenzie Kirk ADirector · 45 transactions | — | 33.5K†as of Dec 2021 | 45.0K | 3.0K | 20.0K |
| Dunlop William DDirector · 1 transaction | — | 25.0Kas of Dec 2007 | 15.0K | — | — |
| Gaudette Renae M.CHIEF OPERATING OFFICER · 21 transactions | — | 21.4K | 18.9K | — | 3.8K |
| Wilson Mark LDirector · 58 transactions | — | 17.9K†as of Dec 2023 | 57.6K | 1.5K | 35.2K |
| Goff Leah AVP OF HUMAN RESOURCES · 62 transactions | — | 11.3Kas of Mar 2022 | 34.3K | — | 22.7K |
| Reyelts Paul CDirector · 70 transactions | — | 7.1K†as of Mar 2023 | 57.6K | — | 21.6K |
| Hovey Merry BethVP of Marketing · 14 transactions | — | 3.2Kas of Dec 2012 | 5.0K | 500 | 2.3K |
| Grassle Jenele CDirector · 64 transactions | — | 2.5K | 61.9K | 500 | 49.9K |
| Phillips Dean BDirector · 28 transactions | — | 1.7Kas of Jan 2014 | 32.0K | 5.0K | 23.0K |
| Tomlinson Percy C JrDirector · 6 transactions | — | 800 | 2.3K | 200 | 1.7K |
| Barbetta Lawrence ADirector · 61 transactions | — | 649 | 37.3K | — | 36.7K |
| Sprenger Gina DecaroDirector · 1 transaction | — | 250 | — | 250 | — |