YELP

Yelp Inc.

A platform where everyday people post reviews of local businesses, Yelp lets users find and rate everything from restaurants and coffee shops to dentists and auto repair shops. It was born in 2004, when two former PayPal colleagues, Jeremy Stoppelman and Russel Simmons, launched a site in San Francisco to collect friends' recommendations, and the playful name came from the word "yelp" — a cry or shout of excitement. Yelp now serves reviewers and business owners in dozens of countries, turning casual dining opinions into a go-to guide for choosing where to eat, shop, and get services.

CUSIP: 985817105Communication ServicesUS1 holder

Ownership Activity Financials Filings

Insiders

Ranked by how much each holding moved in the last year

Insider

Stoppelman JeremyChief Executive Officer, Director · 42 transactions

918.5K+18.4%

Granted 683.3K · Sold 426.2K

Saldanha CraigChief Product Officer · 16 transactions

260.9K+27.3%

Granted 90.8K · Sold 10.8K

Nachman Joseph RChief Operating Officer · 18 transactions

251.0K+7.4%

Granted 157.2K · Sold 71.1K

Eaton SamChief Technology Officer · 8 transactions

208.9K+55.9%

Granted 126.9K · Sold 195

Schwarzbach David AChief Financial Officer · 16 transactions

180.5K+0.1%

Granted 126.9K · Sold 76.9K

Irvine Diane MDirector · 1 transaction

101.8K+11.7%

Granted 10.6K

Amara CarmenChief People Officer · 16 transactions

101.0K+18.1%

Granted 78.4K · Sold 8.0K

Gibbs Robert LaneDirector · 1 transaction

64.7K+19.7%

Granted 10.6K

Anderson Fred DDirector · 2 transactions

64.2K+27.4%

Granted 13.8K

Levy Alexander ColemanChief Technology Officer · 2 transactions

54.1K—

Sold 3.8K

Rothstein SharonDirector · 1 transaction

53.1K+25.1%

Granted 10.6K

Wells Royce A.Director · 1 transaction

45.8K+30.3%

Granted 10.6K

Jedda DanDirector · 2 transactions

27.7K+49.5%

Granted 10.6K · Sold 1.5K

Barone ChristineDirector · 3 transactions

26.6K-42.8%

Granted 10.6K · Sold 30.5K

Green LoganDirector · 4 transactions

23.8K—

Granted 23.8K

Insider	Stake change	Holds now	Granted / vested	Bought	Sold
Stoppelman JeremyChief Executive Officer, Director · 42 transactions	+18.4%	918.5K	683.3K	—	426.2K
Saldanha CraigChief Product Officer · 16 transactions	+27.3%	260.9K	90.8K	—	10.8K
Nachman Joseph RChief Operating Officer · 18 transactions	+7.4%	251.0K	157.2K	—	71.1K
Eaton SamChief Technology Officer · 8 transactions	+55.9%	208.9K	126.9K	—	195
Schwarzbach David AChief Financial Officer · 16 transactions	+0.1%	180.5K	126.9K	—	76.9K
Irvine Diane MDirector · 1 transaction	+11.7%	101.8K	10.6K	—	—
Amara CarmenChief People Officer · 16 transactions	+18.1%	101.0K	78.4K	—	8.0K
Gibbs Robert LaneDirector · 1 transaction	+19.7%	64.7K	10.6K	—	—
Anderson Fred DDirector · 2 transactions	+27.4%	64.2K	13.8K	—	—
Levy Alexander ColemanChief Technology Officer · 2 transactions	—	54.1K	—	—	3.8K
Rothstein SharonDirector · 1 transaction	+25.1%	53.1K	10.6K	—	—
Wells Royce A.Director · 1 transaction	+30.3%	45.8K	10.6K	—	—
Jedda DanDirector · 2 transactions	+49.5%	27.7K	10.6K	—	1.5K
Barone ChristineDirector · 3 transactions	-42.8%	26.6K	10.6K	—	30.5K
Green LoganDirector · 4 transactions	—	23.8K	23.8K	—	—

Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.