Yelp Inc.
A platform where everyday people post reviews of local businesses, Yelp lets users find and rate everything from restaurants and coffee shops to dentists and auto repair shops. It was born in 2004, when two former PayPal colleagues, Jeremy Stoppelman and Russel Simmons, launched a site in San Francisco to collect friends' recommendations, and the playful name came from the word "yelp" — a cry or shout of excitement. Yelp now serves reviewers and business owners in dozens of countries, turning casual dining opinions into a go-to guide for choosing where to eat, shop, and get services.
Sold 6.48M
Sold 194.8K
Sold 13.5K
Sold 44.8K
Sold 3.13M
Granted 3.51M · Sold 2.67M
Sold 7.9K
Sold 7.9K
Sold 1.86M
Granted 8.12M · Sold 6.36M
Granted 922.6K · Sold 1.79M
Granted 368.0K · Sold 20.8K
Granted 1.33M · Sold 1.08M
Granted 555.0K · Sold 235.2K
Granted 664.9K · Sold 241.9K
Granted 642.6K · Sold 642.0K
Granted 170.2K · Sold 20.3K
Granted 149.2K · Sold 44.3K
Granted 98.8K · Sold 39.8K
Granted 104.8K · Bought 10.1K · Sold 1.5K
Granted 119.6K · Sold 44.3K
Granted 102.1K · Sold 774.2K
Granted 120.7K · Sold 95.7K
Granted 17.5K · Sold 17.5K
Granted 85.0K
Granted 65.9K · Sold 3.50M
Sold 3.8K
Granted 53.1K
Granted 54.0K · Sold 146.1K
Granted 45.8K
Granted 16.9K · Sold 13.3K
Granted 14.7K · Sold 1.2K
Granted 31.0K
Granted 45.2K · Sold 33.0K
Granted 32.0K · Sold 4.3K
Granted 57.1K · Sold 30.5K
Sold 105.7K
Granted 24.3K
Granted 23.8K
Granted 18.2K
Granted 86.6K · Bought 7.4K · Sold 275.1K
Granted 1.1K
Sold 11.5K
| Insider | Stake change | Holds now | Granted / vested | Bought | Sold |
|---|---|---|---|---|---|
| Bessemer Venture Partners Co-Investment L.P. +3 co-filersDirector, 10% owner, 10% owner, Director · 76 transactions | — | 24.54Mas of Aug 2013 | — | — | 6.48M |
| Gurley J William +2 co-filers10% owner · 40 transactions | — | 19.19Mas of Feb 2013 | — | — | 194.8K |
| Balkanski Alexandre +8 co-filers10% owner · 36 transactions | — | 17.84Mas of Feb 2013 | — | — | 13.5K |
| Lasky Mitchell +1 co-filer10% owner · 2 transactions | — | 15.90Mas of Dec 2012 | — | — | 44.8K |
| Hewson Paul +8 co-filers10% owner · 78 transactions | — | 14.98Mas of Aug 2013 | — | — | 3.13M |
| Levchin Max R10% owner · 233 transactions | — | 10.68Mas of Sep 2016 | 3.51M | — | 2.67M |
| Bessemer Venture Partners Co-Investment L.P. +2 co-filersDirector, 10% owner · 2 transactions | — | 8.68Mas of Dec 2012 | — | — | — |
| Balkanski Alexandre +9 co-filers10% owner · 19 transactions | — | 6.38Mas of May 2013 | — | — | 7.9K |
| Dunlevie Bruce +1 co-filer10% owner · 15 transactions | — | 5.79Mas of May 2013 | — | — | 7.9K |
| Bessemer Venture Partners Co-Investment L.P. +3 co-filersDirector, 10% owner, Director · 6 transactions | — | 5.52Mas of Aug 2013 | — | — | 1.86M |
| Stoppelman JeremyChief Executive Officer, Director · 481 transactions | — | 918.5K | 8.12M | — | 6.36M |
| Donaker Geoffrey LDirector · 512 transactions | — | 727.6Kas of Feb 2019 | 922.6K | — | 1.79M |
| Saldanha CraigChief Product Officer · 45 transactions | — | 260.9K | 368.0K | — | 20.8K |
| Nachman Joseph RChief Operating Officer · 227 transactions | — | 251.0K | 1.33M | — | 1.08M |
| Eaton SamChief Technology Officer · 69 transactions | — | 208.9K | 555.0K | — | 235.2K |
| Schwarzbach David AChief Financial Officer · 85 transactions | — | 180.5K | 664.9K | — | 241.9K |
| Wilson LaurenceChief Administrative Officer · 179 transactions | — | 160.0Kas of Nov 2021 | 642.6K | — | 642.0K |
| Baker CharlesChief Financial Officer · 16 transactions | — | 123.4Kas of Aug 2019 | 170.2K | — | 20.3K |
| Stoppelman MichaelSr VP, Engineering · 20 transactions | — | 117.6Kas of Feb 2017 | 149.2K | — | 44.3K |
| Orr CarmenChief People Officer · 14 transactions | — | 105.8Kas of May 2024 | 98.8K | — | 39.8K |
| Irvine Diane MDirector · 23 transactions | — | 101.8K | 104.8K | 10.1K | 1.5K |
| Amara CarmenChief People Officer · 30 transactions | — | 101.0K | 119.6K | — | 44.3K |
| Levine Jeremy S.Director · 94 transactions | — | 100.9Kas of Mar 2018 | 102.1K | — | 774.2K |
| Patel VivekChief Product Officer · 26 transactions | — | 98.4Kas of Nov 2021 | 120.7K | — | 95.7K |
| Patterson CarolynChief People Officer · 4 transactions | — | 87.3Kas of May 2021 | 17.5K | — | 17.5K |
| Gibbs Robert LaneDirector · 20 transactions | — | 64.7K | 85.0K | — | — |
| Anderson Fred DDirector · 121 transactions | — | 64.2K | 65.9K | — | 3.50M |
| Levy Alexander ColemanChief Technology Officer · 2 transactions | — | 54.1K | — | — | 3.8K |
| Rothstein SharonDirector · 11 transactions | — | 53.1K | 53.1K | — | — |
| Krolik Robert JChief Financial Officer · 42 transactions | — | 49.9Kas of Feb 2016 | 54.0K | — | 146.1K |
| Wells Royce A.Director · 8 transactions | — | 45.8K | 45.8K | — | — |
| Warren MiriamChief Diversity Officer · 9 transactions | — | 40.2Kas of Mar 2022 | 16.9K | — | 13.3K |
| Miln JamesInterim CFO · 3 transactions | — | 36.7Kas of Feb 2020 | 14.7K | — | 1.2K |
| Hu GeorgeDirector · 8 transactions | — | 31.0Kas of Jun 2023 | 31.0K | — | — |
| Ramsay AlanChief Accounting Officer · 22 transactions | — | 29.0Kas of May 2019 | 45.2K | — | 33.0K |
| Jedda DanDirector · 6 transactions | — | 27.7K | 32.0K | — | 4.3K |
| Barone ChristineDirector · 16 transactions | — | 26.6K | 57.1K | — | 30.5K |
| Rabois KeithDirector · 12 transactions | — | 25.7Kas of May 2013 | — | — | 105.7K |
| Terrill ChrisDirector · 7 transactions | — | 24.3Kas of Jun 2024 | 24.3K | — | — |
| Green LoganDirector · 4 transactions | — | 23.8K | 23.8K | — | — |
| Sharples BrianDirector · 4 transactions | — | 18.2Kas of Jun 2021 | 18.2K | — | — |
| Fenton Peter HDirector · 83 transactions | — | 3.0Kas of Mar 2018 | 86.6K | 7.4K | 275.1K |
| Naficy MariamDirector · 2 transactions | — | 1.1Kas of Mar 2019 | 1.1K | — | — |
| Lasky Mitchell10% owner · 1 transaction | — | 0as of Feb 2013 | — | — | 11.5K |
| Dunlevie Bruce10% owner · 4 transactions | — | 0as of Mar 2013 | — | — | — |
Select a row to see that insider’s individual transactions. Sum of the holdings confirmed in the 12 months before this insider's last filing. A Form 4 reports a holding per line — held directly, or through a named trust, partnership or foundation, and in each share class separately — never a person’s total. Lines not restated in that time are left out and shown apart: an active filer restates what they still hold, so a line they did not restate is more often an entity since renamed, whose shares a successor line reports too. An amber marker means some were left out.
Net open-market activity over all recorded history: -29.92M shares. Grants, option exercises and tax withholding are excluded — they are compensation mechanics, not decisions to buy or sell.