YEXT

Yext, Inc.

A digital knowledge management company whose software helps businesses keep their names, addresses, hours, and other facts accurate and consistent across search engines, maps, and apps like Google, Apple Maps, Yelp, and voice assistants. Founded in New York in 2006 by Howard Lerman and partners, Yext began as a local-deals coupon site before pivoting to its current listings-management business, a shift that shaped the company. Its early name came from a made-up word the founders chose to sound short and techy, and its flagship search product, Yext Answers, lets brands run their own search bars on their websites.