ZUO

Zuora Inc

A software company that makes cloud-based subscription billing and revenue-management tools, helping businesses bill, price, and track recurring subscriptions instead of one-time sales. It was founded in 2007 by Tien Tzuo, a former Salesforce executive who coined the phrase "subscription economy" to describe the shift from owning products to paying for services. The odd name blends "Zuu" and "Zora," the name of a dragon in the video game Zelda, giving the company a memorable, playful identity.