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A. History and Development of the Company
The legal name of the Company
is “Webull Corporation”. The Company was incorporated under the laws of the Cayman Islands on September 2, 2019. The address
of the principal executive office of the Company is 200 Carillon Parkway, St. Petersburg, Florida 33716, and the telephone number of the
Company is (917) 725-2448. Our registered offices are located at VISTRA (CAYMAN) LIMITED, P. O. Box 31119 Grand Pavilion, Hibiscus Way,
802 West Bay Road, Grand Cayman, KY1 – 1205 Cayman Islands.
The Company is subject to
certain of the informational filing requirements of the Exchange Act. Since the Company is a “foreign private issuer,” it
is exempt from the rules and regulations under the Exchange Act prescribing the furnishing and content of proxy statements, and the officers,
directors and principal shareholders of the Company are exempt from the “short-swing” profit recovery provisions contained
in Section 16 of the Exchange Act with respect to their purchase and sale of Webull Class A Ordinary Shares. In addition, the Company
is not required to file reports and financial statements with the SEC as frequently or as promptly as U.S. public companies whose securities
are registered under the Exchange Act. However, the Company is required to file with the SEC an Annual Report on Form 20-F containing
financial statements audited by an independent accounting firm. The SEC also maintains a website at http://www.sec.gov that contains reports
and other information that the Company files with or furnishes electronically to the SEC.
The website address of the
Company is https://www.webullcorp.com. The information contained on the website does not form a part of, and is not incorporated by reference
into, this Report.
B. Business Overview
Overview
Who we are
Webull is a leading digital
investment platform built upon a next-generation global infrastructure. We strive to be the platform of choice for a new generation of
investors by building an efficient, low-cost, and easy-to-use global investment platform. We distinguish ourselves from other investment
service providers by offering a mobile-first user experience, a broad range of investment products and extensive functionality constructed
to help our customers build wealth over time. We arm each customer with the tools to become what we refer to as an informed investor — an
investor who understands the market and has the confidence to succeed. The Webull platform originally provided users free access to market
data and analytical tools, but expanded to offer financial products when we launched brokerage services in the United States in May 2018.
Since then, we have expanded to offer services in 14 markets across North America, Asia Pacific, Europe and Latin America, and today,
the Webull App has been downloaded more than 57 million times and has over 26.8 million registered users globally.
Our goal is to make the tools,
products, data, and analytics that have historically been accessible only to professional investors available to the retail investing
community, and to deliver those tools through the retail investors’ preferred medium of trading — mobile. We built
our platform to target the retail investor customer base. Legacy providers, despite having invested significantly in their technology,
offer limited mobile functionality and are better suited for investors that prefer trading behind a computer. Digitally-native online
investment platforms, meanwhile, provide a simplified mobile-based user experience but may not have the product depth or analytical tools
to support informed investing.
Webull’s platform solves
these pain points. We believe all investors, not just professional investors that can afford to pay for expensive subscriptions, should
have access to advanced, real-time market data and news. We also recognize that investing decisions are based on insights and not information
alone, so we provide tools to help users translate observations into actionable trade ideas. We also provide an open digital community
fostering learning and the sharing of ideas, creating a virtual trading floor experience. Finally, we know today’s informed investors
are not always trading from behind a desk, so we have enhanced the experience with a digital platform that fits elegantly on a mobile
device, where customers can expertly research ideas, analyze data, execute trades and monitor their portfolios — the same
as professional investors.
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We believe Webull represents
the future of retail investing and that we have differentiated ourselves from other offerings in the market. Our platform today is a venue
where experienced and novice investors alike can develop the confidence and access the tools to grow their personal wealth. We offer the
following features:
● Mobile-First Interface and Competitive Pricing: We offer our brokerage services with competitive pricing in every market where we operate, including zero-commission trading on U.S. equities and options for United States clients and low trading commissions in markets outside the United States, via an intuitive mobile-first interface.
● Product Depth: We provide a full suite of products tailored to the needs and preferences of both self-directed and passive investors, and have scaled our infrastructure to support additional customer segments. We support multiple asset classes, including digital assets, extended trading sessions, and global market access. We have also developed wealth management offerings such as cash management, robo-advisor, and managed retirement accounts, for those customers who prefer a more passive investment approach, and scaled our platform and service capabilities to broaden their application beyond retail investors, including through B2B business opportunities.
● AI-Powered Capabilities: We integrate artificial intelligence (“AI”) across our platform to enhance both operational efficiency and the customer experience. Our AI-powered products, including Vega, which delivers contextual market insights, analytics, and alerts, complement our in-depth market data and product suite. We also leverage AI to support intelligent news aggregation, personalization features, customer assistance, and fraud detection, helping users navigate markets more effectively while strengthening our risk management infrastructure.
● In-Depth Data and Analytic Tools: We provide wide-ranging, in-depth market data and advanced analytical tools that allow users to make informed investing decisions.
● Connected Webull Community: Through our online Webull Community, we provide our users with a real-time direct connection to other investors, companies, and opinion leaders to facilitate learning, investing, and sharing.
● Multi-Platform Interoperability: Webull offers seamless interoperability to clients investing via mobile, web-based, and desktop devices. Our platform allows users to consolidate watchlists, conduct analyses, place orders, and manage positions across devices using the same Webull account.
Our customers are generally working professionals in their 30’s
with some prior experience in investing. As of December 31, 2025, 35% of our customers had “good” or “extensive”
investing experience, and 33% had “limited” experience, as self-reported by customers with funded accounts. Regardless of
experience, we allow anyone to create a free account on Webull and access the information and analytical tools that will help them develop
their investing abilities and grow their wealth. Our customers are loyal, as demonstrated by an 97% quarterly retention rate in the fourth
quarter of 2025. We think of our customers as long-term partners because our success depends on theirs.
We launched our broker-dealer
services in the United States in May 2018. We chose the United States as a launching point because of the depth and complexity
of its capital markets and the magnitude of its opportunity. The United States also allows us to anchor our “global but localized”
value proposition given the connectivity of the markets. Within approximately two and a half years of launch, we grew to over one
million funded accounts and $100 billion in cumulative trading volume. We subsequently expanded into a number of global markets across
North America, Asia Pacific, Europe, Africa, and Latin America through our global network of licensed brokerages, and we continue to expand
our presence in these regions. We currently hold twelve broker-dealer licenses, approvals and/or registrations, and are in the process
of securing additional licenses.
We principally generate revenue
from our brokerage business in the United States through an industry-standard process called payment for order flow, or PFOF, whereby
a brokerage firm receives payments for directing orders to different wholesale market makers and exchange partners for trade execution,
rather than from brokerage commissions charged to customers. In markets outside of the United States, we typically charge commissions
directly to our retail customers.
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We recognized revenues
of $571 million in 2025 and $390.2 million in 2024. In addition, we had net income of $24.4 million in 2025 and a net loss
of $23.2 million in 2024. The following charts set forth our key operating metrics. For detailed definitions of the metrics shown
below, see “Frequently Used Terms.”
Our Market Opportunity
Global trading volume at the top 30 stock exchanges around the world
has more than doubled since 2012 to reach $155 trillion in 2024, according to data aggregated from these stock exchanges. Over the
last several decades, meaningful industry reforms, including the introduction of electronic trading (1971), order handling (1997), decimal
pricing (2000) and other advances have given rise to larger and more efficient capital markets.
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Many of these changes have
largely benefited institutional investors, while retail investors have been less impacted. However, retail investors, especially millennial
and Gen-Z investors, represent a growing segment of the market and are set to benefit from income growth and generational wealth transfer
in the coming years. For example, Americans in the “baby boomer” generation are expected to pass tens of trillion of
dollars to their children over the next several decades. Additionally, recent changes to the macroenvironment, such as inflation and higher
interest rates, have made younger investors increasingly concerned about wealth accumulation, which has put increased focus on financial
markets and investing as a strategy to grow wealth. The recent introduction of investing through mobile apps has catalyzed a multi-billion-dollar
generational shift in favor of digital investment platforms and supported the overall growth of retail investing by reducing costs and
removing barriers to entry. We believe that the retail market is primed for the next great market share shift, which will be driven by
the following key factors:
Mobile-First Investing
Today’s retail investors
differ from prior generations in terms of preferences, habits, and sources of information. They often expect easily accessible mobile
apps and interoperability across devices, while leveraging social media and messaging apps to communicate and share ideas, which contrasts
with previous generations that relied upon phone calls, in-person broker interactions, periodicals, and websites. Mobile technology allows
this generation’s retail investors to interact and communicate easily and efficiently, which has helped digital investment platforms
quickly gain market share against traditional offline brokerages, computer-based and other direct platforms. According to 2024 FINRA surveys,
6% of all retail investors in the United States — and 80% of retail investors under age 35 — placed trades
using a mobile app. This is a large increase compared to 2018, during which 30% of all retail investors in the United States and
59% of retail investors aged 18 to 34 placed trades using a mobile app. Furthermore, millions of additional retail investors today regularly
engage with one or more trading platforms.
Accessibility of Financial
Information and Advanced Analytics
Digital penetration and API
networks have made access to market data more widespread. This includes not only technical data, such as asset prices, volume, trends,
relative value assessments, liquidity metrics and institutional ownership, but also operational and contextual data, such as historical
performance, corporate disclosures, macroeconomic data, recent news, research analysis, and alternative datasets.
Historically, comprehensive
market data and advanced analytical capabilities were largely concentrated among institutional trading desks and well-resourced brokerage
platforms. Today, a significant portion of this information is available to retail investors at low or no incremental cost through digital
platforms.
As the volume and complexity
of financial information continues to grow, data-driven systems are playing a more prominent role in helping investors synthesize information
and evaluate investment decisions. Our advanced features and functions are designed to support both experienced and novice investors in
making more informed investment decisions.
Globalization of Retail
Investing
The trends of increased retail
participation and digital penetration are happening at a global level as the universe of investable assets available to retail investors
has greatly expanded. The new generation of retail investors has increased demand for asset diversification and global investment allocation.
Recent innovations such as fractional shares, alternatives and custom portfolios have focused on enabling widespread access and lowering
entry barriers. Additionally, investors are diversifying their portfolio by entering into foreign markets, with U.S.-based investors trading
foreign stocks and foreign retail investors trading U.S. stocks. Because of this, investors value a seamless cross-market trading
experience on a single platform. Our strong market position in the United States has laid the foundation for a cross-market platform
that will allow us to provide this trading experience to investors across the globe.
We believe that these three factors are driving a rapidly evolving
global retail trading industry. For example, in the United States, retail contribution as a percentage of aggregate equity trading volume
grew from approximately 15% as of 2019 to between 20% and 25% by the end of 2025, after reaching as high as 35% in April 2025 during
periods of high volatility, as measured by notional volume according to Bloomberg Intelligence and JPMorgan Chase, and retail participation
in options trading rose from approximately 35% from 2019 to well above 40% in 2023, as measured by total number of options contracts traded
according to the New York Stock Exchange. Similar trends of increased retail participation are also observable globally. We believe these
factors will continue to drive the retail trading industry, both in the United States and globally, for the foreseeable future. We see
significant opportunities as the brokerage industry continues to undergo a massive transition away from legacy brokerages to digital investment
platforms, such as Webull.
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New and Emerging Asset Classes
In addition to traditional
equities and options markets, advances in financial technology, digital infrastructure and regulatory frameworks have enabled the introduction
of entirely new categories of financial instruments, while also increasing accessibility to asset classes that were historically limited
to institutional participants. These developments include digital and blockchain-based financial instruments, tokenized securities and
real-world assets recorded on distributed ledger infrastructure, event-based and outcome-driven contracts that allow market participants
to express views on measurable future events, and expanded access to futures markets. Innovations in tokenization have enabled certain
financial assets - including equity, debt and other instruments - to be represented and transacted in digital form, while emerging market
structures have facilitated broader participation in event-driven financial products in certain jurisdictions.
At the same time, futures
markets have become increasingly accessible to retail investors. Historically characterized by higher capital requirements and institutional
participation, the introduction of smaller contract sizes, lower margin thresholds and digital trading platforms has reduced barriers
to entry. These structural changes have enabled a broader base of investors to access futures products for portfolio diversification,
hedging and capital-efficient exposure to commodities, indices, interest rates and other underlying assets.
Supported by mobile-first
platforms, increased availability of market data and evolving regulatory oversight focused on investor protection, custody standards and
market integrity, we believe these new and emerging markets are becoming more integrated into the broader financial ecosystem. Platforms
capable of offering diversified access across traditional securities, futures and innovative digital financial products within a unified
digital experience are well-positioned to meet the evolving needs of retail investors globally.
What Differentiates Us
We believe we are well-positioned
to capitalize on these market trends because of the strengths detailed below. However, we also face challenges in pursuit of our mission.
For detailed discussion of the material challenges and uncertainties we face, see “Item 3. Key Information — D. Risk Factors.”
Appeal to Next-Generation
Customers
We offer a mobile-first, digitally native platform. Our platform speaks
the language of our customers and provides us with a distinct competitive advantage over legacy operators. We are deeply cognizant that
the market and the needs of our customers are rapidly evolving, and we focus on delivering innovations to meet these changes and drive
customer engagement. We have built interoperable mobile, desktop, and web apps to support our customers who increasingly want multi-platform
accessibility, and we also provide API connectivity for customers seeking programmatic access and systems integration. We pride ourselves
on our ability to respond to changes in macro trends and customer demand, which, for example, led us to launch options trading in March 2020,
fractional share trading in July 2021, high yield cash-sweep products in April 2023, futures trading in March 2024, event-based
contracts and prediction market products in February 2025, and re-launch digital asset trading in August 2025. All of these initiatives
have been well received by our customers, which in turn enables us to further attract, retain, and engage more customers.
Driven by our “learning,
sharing, investing” philosophy, we provide our customers with educational resources to build their investing knowledge and make
informed investment decisions. Wealth creation is a particular focus among retail investors, and our advanced features and financial product
offerings help both experienced and novice investors achieve this over time. We attract new customers and expand existing customers’
wallet share by providing a seamless mobile experience with access to a variety of financial products, updated functions, investment education,
and a connected Webull community. We believe that because our customers enjoy using our platform, they frequently recommend it to their
family and friends, thus driving our organic growth. This strategy has enabled us to achieve exponential growth of our customer base,
reaching one million funded accounts and $100 billion cumulative trading volume in approximately two and a half years since
launching the Webull App in the United States, and empowers us to maintain sustainable growth in the future.
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We also embed social media
tools and user-generated content into our platform to foster a robust community of investors. Our Webull Community complements the financial
products, market data, investing tools, and educational content we provide and in turn drives customer engagement and retention, which
effectively fuels a loyal customer base with an average 97% quarterly retention rate for funded accounts. The Webull Community also enables
customers to share experiences and help each other with routine customer support questions, which further enhances our operational efficiency.
Global Network and
Local Execution
We believe that successful
global expansion first requires robust local execution. Our global network brings together a team of passionate and experienced leaders
with local market expertise and insights. We combine our local teams’ market insight and ability to confront problems and respond
to changes quickly with a centralized technical network. We maintain that a truly global investment platform is one that operates a unified
technology platform globally, yet at the same time, localizes the products and services to serve the needs of local customers, complies
with the local laws and regulations and engages positively with the local community. Our management team has significant experience in
all areas of the brokerage business and in interactions with other market participants, including liquidity providers, exchanges, and
regulators. Our execution-driven culture enables us to deliver high quality investing capabilities to customers. Our proven track record
of successful execution in the United States also provides us with a strong brand and a tested strategy for expansion into other
markets. Since our initial launch in the United States, we have expanded into Canada, Latin America, Asia Pacific, Europe and Africa,
and we continue to expand our presence in these regions.
As we expand globally, we
are committed to strict compliance with the local laws, regulations and rules that regulate the brokerage industry. We currently hold
twelve broker-dealer licenses, approvals and/or registrations in North America, Asia Pacific, Europe, and Africa, and are in the process
of securing additional licenses in Latin America. We will continue to obtain and maintain necessary licenses, approvals and/or registrations
across the world to achieve our global vision. We believe a global footprint will enable us to capture the significant potential of underserved
markets, increasing our total addressable market and driving sustainable growth in the future.
Our management team and shareholder
group are as global and diverse as our ambitions. Our leadership team has tremendous experience in technology and financial services across
different markets. Prior to our public listing, we received investments from a group of leading global investors from the United States,
Europe, and Asia, including Coatue Management, Lightspeed Venture Partners, and RIT Capital Partners.
Technological Excellence
Supporting Seamless Global Deployment
Our platform is designed to
be seamlessly deployed across multiple markets. We maintain multiple data centers and store and encrypt all user data locally, while delivering
convenient cross-market investment capabilities to our global user base in all locations. This is supported by a critically important
and differentiated back-end IT infrastructure based on a hybrid cloud management platform and container technology. In pursuit of global
deployment, our infrastructure is designed to be lightweight and portable, which equips us with the agility and flexibility to shift workloads
from on-site to public or private cloud infrastructure and to leverage additional capacity from the cloud services. Utilizing these features,
we can easily deploy our infrastructure locally in seven days or less, significantly improving the scalability of our business, and
run our business at different locations and in a synchronized manner. For example, in January 2021 the scalability driven by our
cloud-based platform and container infrastructure allowed us to open more than 240,000 accounts and process over 2.6 million trades
in a single day. In addition, as our proprietary container technology packs workloads, comprised of applications and underlying technological
architecture, into a virtual “container” so that it can be run with isolated dependencies, it brings flexibility to dynamically
improve storage capacity and accommodate unexpected surges in application or network traffic. Even during the extreme market volatility
in 2021, our system maintained an availability rate of over 99.9%.
We also have robust controls
in place to defend our platform and customers from fraud, identity theft, and other cybersecurity threats. Protecting a platform and its
customers from fraud, identity theft, and other cybersecurity threats is essential for maintaining trust and ensuring a secure operating
environment. We employ anti-fraud systems to detect unusual patterns and behaviors indicative of potentially fraudulent activities and
monitor to identify and respond to suspicious activities in real time. We have purchased insurance coverage designed to protect against
certain losses arising from fraud, theft, and cybersecurity incidents; however, our clearing partner has not purchased insurance to cover
customer losses from fraud or theft. Our infrastructure design provides us with flexible operating automation both during trading hours
and after-market hours, enhancing our user experience while optimizing operating efficiency. We take pride in our pursuit of perfection
and release frequent upgrades to our platform both proactively and based on user feedback. Our users have given the Webull mobile app
a 4.7 rating in the U.S. iOS App Store and Google Play Store as of December 31, 2025.
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Our Growth Strategies
We have planned our growth
and global expansion across three stages: (i) a trading tools stage in which we provide market data and self-directed trading tools
to investors; (ii) an investment platform stage in which we offer more products and services in addition to self-directed trading,
such as wealth management, to help customers grow their wealth over-time; and (iii) a comprehensive financial services platform stage
in which we will expand into other financial services categories, to become the one-stop financial services solution for our customers.
We are currently in our second stage of development and are transitioning our business toward the third stage. To accomplish that, we
are pursuing the following initiatives.
Grow and Increase the
Engagement of Our Retail Customer Base. We will continue to focus on growing our customer base and marketing our products towards
our target demographic of young, informed retail investors. We will also improve customer engagement with our socially connected Webull
community and excellent user experience. With a growing customer base and deeper user engagement, we expect to further enlarge our market
share, increase our customer assets, and improve our unit economics.
Broaden Our Product
and Service Offerings. We aspire to expand our current self-directed trading platform into a one-stop investment platform for
retail customers. On the trading side, by transitioning into a carrying broker in the United States, we expect to offer more products
and services, including expanded access to digital asset products and related services where permitted, to improve customer experience
and enhance our monetization capabilities. We will also promote our investing platform as a gateway to broader financial services and
build up our capabilities in wealth management services to help diversify our revenue streams. We have also recently scaled our infrastructure
to support B2B business opportunities, broadening the application of our platform beyond retail investors.
Continue Our Global
Expansion. The Webull App has been downloaded more than 57 million times and has over 26.8 million registered users
globally, and we are primed for additional expansion and success globally. Our proven execution capabilities, quality platform built on
a global infrastructure, and high operating leverage position us well to further drive our global vision. As we scale our technology,
operational, and risk management infrastructure, we are also expanding our capabilities to serve a broader range of customer segments,
including institutional and professional market participants in select markets. We will continue to grow our operations across North America,
Asia Pacific, Europe, Africa, and Latin America.
Continue to Invest in
Technology. We will continue to invest in and upgrade our technological infrastructure to maintain our current competitive advantage
and facilitate our development of new products and expansion into new markets. In particular, we are proactively engaged in exploring
practical applications and integrations of the latest AI technologies, including Generative AI, into our core business operations, from
risk management and fraud detection to more personalized content curation, AI-enhanced news aggregation and summarization, intelligent
customer assistance tools, and customer-facing AI products such as Vega, which provides contextual market insights, analytics, and alerts
to stay a step ahead of the technology adoption curve while continuing to strengthen our operational resilience and user experience.
The Webull Informed Investor
The Webull platform is designed
with the informed investor in mind. An informed investor is armed with the information needed to make investment decisions that will lead
to the long-term accumulation of wealth. An informed investor understands the various investment products available and how each product
may impact their risk exposure and investment outcomes. The informed investor has access to tools that allow them to evaluate investment
opportunities and uses those tools to select investments that will help them progress towards their investment goals. An informed investor
reads financial news and the opinions of other investors, and participates in investing discussions with like-minded investors and the
companies they are considering investing in. The informed investor is an educated investor.
We provide advanced features,
functions and products designed to elevate all of our customers into informed investors. We give our customers the tools to create and
execute informed investment strategies, setting the foundation for durable customer relationship. We are committed to investor education
and believe our platform provides retail investors with a specialized and effective resources to learn about investing and build confidence — establishing
a foundation for a lifetime of active and informed investing.
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We believe that the new generation
of investors wants to become informed investors. They are our target customers because we believe they are an underserved market segment
that is poised for tremendous growth in the future. Additionally, all customers desire to build long-term wealth accumulation, and we
believe that as they become informed investors through using our products and services they will develop loyalty to our platform. Our
customers tend to be younger and more digitally native compared to the customers of traditional brokerages, and they require a differentiated
and mobile-first engagement strategy.
Nurturing Informed
Investors
We believe that every retail
investor should be empowered with the resources needed to become an informed investor. We strive to make our platform a comprehensive
learning resource. Account creation on Webull is free, and anyone who creates an account can access many of the analytics and tools we
provide for free. While our core product set is designed to meet the more sophisticated demands of the informed investor, many of our
features and functions also cater to novice and professional investors. Our comprehensive market data is intuitive and easily customizable;
our educational resources focus on simplifying rather than complicating investment decision making; and our community offers a forum for
investors to learn and benefit from the experience of others.
To give our customers the
opportunity to test new strategies, we offer a free virtual trading service. Customers may “paper trade” any of the securities
available on the Webull platform in a simulated, risk-free environment. Over 51% of our registered users have participated in virtual
trading as of December 31, 2025. We believe our virtual trading tool encourages our customers to further engage with our platform, learn
about investing through our advanced analytics tools, and become more knowledgeable about investing.
We believe that the investor
education resources and market data tools that we make available through our platform are valuable to new investors and experienced investors
alike, and that the depth of our platform and sophistication of the educational resources and market data tools we offer makes Webull
an attractive choice for investors. We regularly refresh our platform and add new tools that are impactful to our customers to ensure
that our offerings are up-to-date and responsive to investor needs.
Our Customers Drive
Product Development
We are dedicated to perfecting
our global platform, in part through listening to our customers’ feedback on our products and services. This has included developing
new product offerings, such as options, fractional shares, robo-advisor solutions, and competitive cash-sweep products, futures trading,
the re-launch of digital asset trading, and certain event-based contracts and prediction market products, which we launched in March 2020,
July 2021, March 2023, April 2023, March 2024, February 2025, and August 2025, respectively. All of these initiatives have
been well received by our customers.
To ensure that we remain the
most convenient and seamless investment platform on the market, we offer upgrades to our platforms every week. Every year for the past
seven years, we have completely revamped the Webull platform with improved designs, features and functions. While we believe we have
the most comprehensive and intuitive platform on the market, we will continue upgrading our platform so we can ensure we offer our customers
the best investing experience.
Investing through the Webull Platform
In markets where we are licensed
as broker-dealers, we offer customers the ability to open a brokerage account with the local Webull brokerage subsidiary, and place self-directed
trades through their brokerage account on the Webull platform. We have designed order placement to be simple and intuitive. Customers
place trades by identifying the security they wish to trade and the size of the trade. The trade execution process is entirely electronic,
online and automated. Orders placed by our customers are automatically validated by our system and passed on to our market makers and
liquidity providers for execution. From the customer’s perspective, the process is seamless as we handle all customer communications
and touchpoints, including delivery and receipt of funds.
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As a result of the operational efficiencies afforded by our technology
and streamlined operations, and to make investing accessible to all, we were among the first brokerages in the industry to offer zero
commission trading for U.S.-based equities, ETFs, and options, a service which has since become the industry standard. Due to differences
in regulatory requirements and cost structure, we do not offer zero commission trading in all markets outside the United States,
but our commission rates are typically among the lowest of local brokerage firms. We also pass through additional fees and commissions
charged by the local governments, exchanges and certain other regulatory agencies.
In the U.S., we offer full
extended hours trading, including pre-market (4:00 a.m. to 9:30 a.m. ET) and post-market (4:00 p.m. to 8:00 p.m.
ET) sessions, which provides additional trading windows not typically available to retail investors. We also recently began offering 24-hour
trading to cater to customers, such as those living in Asia, who prefer to trade during traditionally non-trading hours.
While we are currently licensed in twelve different markets around
the world, we primarily offer trading in U.S.- and Hong Kong-listed securities. In the United States, we work with Apex Clearing
Corporation, or Apex Clearing, as our clearing partner to clear and settle all stock and securities trades. Historically, all of our U.S.
client accounts were introduced to Apex Clearing on a fully disclosed basis. In 2022, we began migrating U.S. accounts to an omnibus clearing
arrangement, under which the customer’s account would be held by Webull Financial as carrying broker on an omnibus basis and cleared
through Apex Clearing as our omnibus clearing broker. We completed this migration in October 2025. Apex Clearing is indirectly owned by
PEAK6 Investments LLC, which also owns 100% of the equity interests in PEAK6 Group LLC, which is a minority shareholder of Webull Corporation.
For trading of U.S.-based equities, options, and ETFs, we route orders to market makers and liquidity providers for execution, and the
trades are cleared by Apex Clearing via its API. Customers’ securities are held in the customers’ Webull brokerage accounts
under our omnibus clearing arrangement with Apex Clearing. For trading of Hong Kong-listed securities, we pass trade instructions
from our customers to the Hong Kong Stock Exchange through our self-developed trading facilities, and trades are settled over Hong Kong’s
Central Clearing and Settlement System, or the CCASS, by Webull Securities Limited, or Webull Securities HK, as a clearing participant.
Customers’ securities are held in an omnibus account at the CCASS. In the markets where we operate, we act as an agent, and
not as a principal, in all the trading services that we provide to our customers.
The identities of the market
makers and liquidity providers through whom we routed orders for execution in 2024 and 2025, and their revenue contribution for the respective
year, are as follows:
Market Maker/Liquidity Provider Percentage of Consolidated Revenue
For the year ended December 31, 2024
DASH Financial Technologies 18.5 %
Susquehanna 11.2 %
Virtu 6.9 %
Citadel 6.3 %
Hudson River Trading 4.0 %
Others 8.2 %
For the year ended December 31, 2025
DASH Financial Technologies 13.2 %
Citadel 11.7 %
Jane Street 11.5 %
Wolverine 4.1 %
Susquehanna 4.0 %
Others 7.8 %
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Historically, under the terms
of a Fully Disclosed Clearing Agreement, Apex Clearing provided clearing services to Webull Financial on a fully disclosed basis. Webull
Financial completed the migration of its U.S. brokerage accounts from a fully disclosed basis to an omnibus basis in October 2025. Accordingly,
the Fully Disclosed Clearing Agreement remained relevant during a portion of the 2025 reporting period, but Webull Financial’s dependence
on Apex Clearing under the fully disclosed model has decreased signficantly following completion of that migration. The material terms
of this agreement are as follows:
● Webull Financial is generally responsible for verifying the identity of each prospective customer, obtaining and verifying all required documentation and materials in respect of each customer, and approving applications for new accounts by prospective customers, provided, that Apex may reject or terminate any account in its sole discretion;
● Apex Clearing may, in its sole discretion, permit customers of Webull Financial to purchase securities on margin; provided that Webull Financial has satisfied requirements for the extension of credit by Apex Clearing, including furnishing to Apex Clearing a margin agreement and consent to loan of securities executed by the customer;
● Apex Clearing will receive and deliver all funds and securities in connection with transactions for the accounts of customers at Webull Financial in accordance with the customers’ instructions to Webull Financial, and act as custodian for securities in the accounts of customers at Webull Financial;
● Apex Clearing will maintain books and records on a basis consistent with generally accepted practices in the securities industry, and will prepare and transmit to customers of Webull Financial periodic account statements, transaction confirmations, and other information regarding their account;
● Apex Clearing will collect any applicable commissions on behalf of Webull Financial from customers of Webull Financial; Webull Financial will pay Apex Clearing fees for providing clearing services; and
● Webull Financial indemnifies Apex Clearing and specified related persons from certain claims in connection with the Fully Disclosed Clearing Agreement.
Under the terms of an Omnibus
Clearing Agreement, Apex Clearing provides clearing services to Webull Financial on an omnibus basis. The material terms of this agreement
are as follows:
● Apex Clearing will execute orders if requested by Webull Financial, provided, that Apex may reject any transaction in its sole discretion;
● Webull Financial will generally be responsible for ensuring that transaction in and activities related to any accounts it holds with Apex under the Omnibus Apex Clearing Agreement comply with applicable law;
● Apex Clearing may, in its sole discretion, permit customers of Webull Financial to purchase securities on margin; provided that Webull Financial has satisfied requirements for the extension of credit by Apex Clearing, including furnishing to Apex Clearing a margin agreement and consent to loan of securities executed by the customer;
● Apex Clearing will receive and deliver all funds and securities in connection with transactions for accounts of Webull Financial in accordance with Webull Financial’s instructions, and act as custodian for securities in such accounts;
● Apex Clearing will maintain books and records on a basis consistent with generally accepted practices in the securities industry, and will prepare and transmit to Webull Financial periodic account statements, transaction confirmations, and other information regarding any accounts of Webull Financial;
● Webull Financial will pay Apex Clearing fees for providing clearing services;
● Webull Financial indemnifies Apex Clearing and specified related persons from certain claims in connection with the Fully Disclosed Clearing Agreement; and
● Webull Financial may participate in Apex Clearing’s fully-paid securities lending program.
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Our Financial Products
and Services
We offer our customers access
to a variety of financial products to help them meet their investment goals. Our informed investors understand that different products
can each serve a distinct purpose in their investment portfolios, and we provide educational materials to help them understand how to
best take advantage of the products we offer. Our goal is to become a full-service investment platform offering our customers in all of
the markets where we operate the financial products necessary to take control of their financial future and achieve their long-term wealth
accumulation goals.
We currently offer the products
listed below in the United States, our largest and most developed market. Over time, we hope to expand the breadth of financial products
that we offer in all of our markets.
● Equities and ETFs. Our platform allows our customers to invest in U.S.-listed stocks, exchange traded funds, or ETFs, as well as American Depository Receipts. We offer customers various order types, charting functionality, and technical market data, including historical prices and valuation data that allow our customers to quickly access the markets in an efficient manner. We provide extended hours trading of certain individual stocks and ETFs.
● Fractional Shares. We offer fractional share trading for U.S.-listed stocks and ETFs on our Webull App, which allows our customers to invest in fractions of a share of a stock or ETF instead of buying or selling whole shares. Through our fractional share trading service, customers can purchase fractional shares for as little as 1/100,000 of a share or $5.00. Fractional trading enables our customers to diversify their investments regardless of their portfolio, removing barriers to investing in higher-priced stocks, though we only allow trading in fractional shares for a select number of stocks or ETFs. Eligible customers can trade fractional shares with no commission or minimum deposit requirements, and no account management fees or inactivity fees.
● Options. We offer trading multiple-listed stock options, ETFs and index options, which gives our customers a range of options products to meet their investment objectives with varying risk tolerances. Customers can use options to diversify their investment portfolio, hedge market risk or place directional “bets” efficiently from our platform into the marketplace.
● Futures. We launched our futures offering in March 2024. We provide access to 67 futures contracts across various sectors, including stock index, agriculture, currency, interest rates, metals, and energy. We offer a variety of contract sizes, including micro and mini contracts, to meet the varying need of our investors trading profiles, risk tolerances and account sizes.
● Digital Assets. We offer digital asset trading in select markets, providing customers with access to a range of cryptocurrencies through our dedicated digital asset platform. Customers are able to buy, sell, and hold supported digital assets within our ecosystem, expanding their ability to participate in evolving global financial markets. Availability of digital asset products varies by jurisdictions.
● Event-Based Contracts and Prediction Markets. We offer certain event-based contracts and prediction market products that allow eligible customers to take positions on the outcome of specified events, including economic, financial, and other publicly observable developments. These products are structured as regulated contracts in applicable jurisdictions and are designed to provide customers with an additional means of expressing market views or hedging exposure.
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● Cash Sweep. We offer cash sweep products to our customers, allowing them to earn interest on uninvested brokerage cash that we sweep to our partner banks. The interest earned compounds daily and is then paid out by the partner banks monthly, with customers able to track how much they’ve earned directly within our app. Cash deposited at these banks is eligible for Federal Deposit Insurance Corporation insurance, giving our customers peace of mind that their cash is protected as it earns a competitive return.
● AI-Powered Tools (Vega). We provide AI-powered tools designed to enhance customer education, engagement, and decision-making. Vega delivers contextual market insights, analytics, alerts, personalized content features, and educational explanations of financial concepts and products, including options strategies and other complex instruments, to help customers better understand market dynamics and investment mechanics.
● Smart Robo-Advisor. We provide robo-advisor services through Webull Advisors, our U.S. investment advisor entity. A robo-advisor is a tool that develops individualized portfolios on behalf of our customers using the information they provide about their investment objectives. Personal preferences, such as financial goals, investment timeline, and risk tolerance levels, are measured to suggest a portfolio that is expertly developed and contains a diversified range of investment products to fit the investing needs of each customer. This robo-advisor service requires minimal human involvement, and is designed for those customers preferring a passive investment solution.
● Retirement Accounts. We offer retirement investment accounts and portfolio management tools for long-term investors. Account types that we offer include Traditional IRAs, Roth IRAs, and Rollover IRAs, each with no account minimums and no account fees.
Margin Financing and
Stock Lending Services
We provide margin financing services to eligible customers in the United
States, Hong Kong, Singapore, and Australia, subject to applicable regulatory requirements and minimum funding thresholds. In the United
States, margin financing is offered through Webull Financial, with funding provided by us directly and Apex Clearing, our clearing
partner, serving as an available funding source, while in other markets funding is provided by our local regulated affiliates. We monitor
customer risk in accordance with applicable regulations and established margin requirements, including issuing margin calls and, where
necessary, liquidating positions to manage exposure. We also offer stock lending services in the United States through Apex Clearing’s
Fully-Paid Securities Lending Program, which enables participating customers to earn income by lending eligible fully-paid securities,
with loan administration and collateral management handled by Apex Clearing. Revenues generated from these services are shared between
Apex Clearing and us.
Syndicate and Investment
Banking Services
We participate in IPO and
secondary offerings as either an underwriter or a member of the syndicate selling group. We publicize to our users the opportunity to
subscribe to these offerings, and are allocated shares by the lead underwriter at a discount to the offering price. We then allocate those
shares among the users that subscribe to the offering at the offering price, thereby capturing the selling group spread. In deals in which
we serve as underwriter, we also earn a portion of the underwriting fees. In addition, through our regulated entities, we provide certain
investment banking services, including underwriting, capital markets advisory, and related services in connection with equity offerings.
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Our Ongoing Global
Expansion
To better leverage the strength
of our product offerings in the United States, we typically launch our service in a new market by offering local customers access
to U.S. listed equities. We also seek to participate in the local exchanges to offer customers access to local securities. In most
markets, we also provide customers access to Hong Kong-listed securities through Webull Securities HK, our Hong Kong licensed
broker. We believe that by offering our customers access to two of the world’s most dynamic capital markets, namely the United States
and Hong Kong, as well as their local markets, we present a very attractive value proposition to investors in every market that we
enter.
As we continue to expand our
business globally, we are committed to obtaining and maintaining all required licenses and approvals from the relevant authorities. As
of the date of Report, we have obtained and maintain twelve broker-dealer licenses, approvals and/or registrations in North America,
Asia Pacific, Europe, and Africa, laying a solid foundation for our global expansion. We have also entered into binding agreements to
acquire two licensed broker-dealer entities in Latin America, pending regulatory approval.
We have designed our Webull platform to seamlessly function across
different markets. Though regulatory restrictions and requirements require us to adjust certain aspects of our offering, our platform
largely remains the same as we expand into new trading markets across the globe. We believe this allows us to more efficiently leverage
our popularity in our current markets and expand successfully. The table below sets forth the various products and services offered on
the Webull platform in the 14 markets in which we offer financial services.
United States Canada Hong Kong Singapore Australia Japan United Kingdom Thailand Malaysia Indonesia Mexico(1) Brazil(1) Netherlands South Africa
U.S listed products
● equities X X X X X X X X X X X X X
● ETFs X X X X X X X X X X X
● options X X X X X X X X X X X X X
Local-listed securities
● Canada X
● Hong Kong X X X X X X
● China A shares X X X X X X
● Singapore X
● Australia X
● Japan X X
● United Kingdom X
● Thailand X
● Malaysia X
● Indonesia X
● European Union X
Futures X X X X X X
Mutual funds X X X X
Bonds X X
Margin lending X X X X X X X
Digital assets X X X
Event-based contracts X
AI-powered tools X X X
Bank-sweep/cash savings/ interest on uninvested cash X X(2) X X X X X(2)
Money market funds X X X
Robo-advisor X
IPO access X X X X
(1) In Mexico and Brazil, we offer our products through our network of licensed broker-dealers, and our applications for licenses in each of these jurisdictions remain pending regulatory approval.
(2) Interest paid on Cash and Margin account only via Carrying Broker arrangement.
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The time frame needed to launch
in a new market varies significantly, and is primarily driven by how long it takes to obtain necessary regulatory approvals, which can
take up to several years in certain markets. The amount of capital investment required to launch in a new market also varies significantly
depending on whether we apply for a new license or acquire an existing license, local broker-dealer capital requirements, and the cost
to staff local operations. However, we believe we are able to operate at a lower cost compared to both our international and local competitors
because our technology is built on a global infrastructure and highly elastic. As the broker-dealer industry is heavily regulated, the
barrier to entry is high, and we may not be able to obtain or maintain the relevant licenses and registrations in every target market.
See “Item 3. Key Information — D. Risk Factors — Risks Relating to Regulations Applicable to our Industry
— We may not be able to obtain or maintain all necessary licenses, permits, and approvals and to make all necessary registrations
and filings for our business activities in multiple jurisdictions” for additional information.
We are not permitted to offer
our products and services to customers outside the jurisdictions where we have obtained the required governmental licenses and authorizations.
We enforce this through our client onboarding process, as the Webull licensed broker in each entity reviews the application of each potential
customer to ensure, among other things, that they are a lawful resident in the jurisdiction where the applicable Webull entity is licensed
or otherwise permitted to offer financial services. If, for example, an individual that is not a lawful resident of the United States
or other jurisdictions in which Webull Financial is permitted to offer financial services submits a customer application to Webull Financial,
he or she will not be permitted to open a trading account with Webull Financial. Such an individual would, however, be able to use the
data, information, and community functions of the Webull App.
Advanced market-data
and analytical tools
We empower our customers by
providing easy access to the full range of market data and tools they need to take charge of their investment journey. We provide Real-time
Nasdaq Basic, BMP market data and Short interest data for free globally — regardless of whether the user has opened or
funded an account with us or whether we offer trading services in the geography in which the user is located. We provide free data analysis
tools to help users make stock trading decisions, mainly including technical charts, alerts tools and customer screeners. We also provide
financial indicator analysis providing company financial data, profitability, valuation and other financial indicators to help users assess
company value and investment risks. In addition, we provide some advanced quotation services, such as Level 2 Advance powered by Nasdaq
TotalView, to our customers on a monthly subscription basis. Our in-depth market data, tools and indicators benefit our users and customers
by giving them easy access to a wealth of market information they may not be able to access elsewhere; this gives us a tremendous built-in
advantage as we continue to expand our products to more markets. We also offer Sage Tracker, a tool that users in the United States and
Australia can access with a monthly subscription that allows users to track the investment strategies of institutional investors and their
holdings in specific symbols, including real-time price data, charts based on public 13D, 13G and 13F filings with the SEC.
The large number of technical
indicators we offer to our customers include simple moving averages, exponential moving averages, Bollinger bands, and Keltner channels,
and we are constantly developing and adding additional indicators to our platform that we think will be most helpful to our customers
based on our research and customer feedback. In addition, we provide robust charting tools which empower our customers to create their
own customized and layered charts and comparisons, including popular charting functions such as candlestick charts, Heiken Ashi (i.e.,
average bar) charts, bar charts, and line charts.
Our tools also make it easy
for our customers to compare securities. We have invested a great deal of effort and thought into making our technical analysis tools
in-depth without sacrificing visual appeal and accessibility. We believe our interface offers some of the most robust and in-depth trading
related tools and technical indicators on the market today.
When customers navigate to
the “Markets” tab of the Webull platform, they are immediately able to glean market macrostructure insights for the day
using indicators like net inflow to stock indices and advances and decline distribution.
Each security has a dedicated
landing page in our apps, and customers can navigate to these landing pages from the search bar, their portfolio, watchlists, or the markets
page if the security is featured or highlighted that day. From these individual landing pages, customers can access our sophisticated
charting tools and technical indicators and analyses to perform their own analysis of the security’s performance and inform their
trading decisions. The below screenshots illustrate some of these tools and indicators.
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We also provide customers
macro insights into individual securities, including analysis of capital flows, support and resistance bands, and short interest. Customers
can make trades directly from a security’s individual landing page.
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The Webull App also provides
a unique, customizable stock screener tool, which allows our customers to use filters to sift through the thousands of tradable stocks
to identify those that meet their search criteria. Using our stock screener tool, customers can screen stocks using common filters such
as market cap, price, P/E ratio, debt to asset ratio, and net margin; more advanced technical indicators such as MACD golden cross, bullish
engulfing patterns, and three white soldiers patterns. We believe our stock screen tool is among the most sophisticated on the market,
and we will continue improving this and other tools to help our customers become more informed investors.
Vega; AI-Powered Analytical
Tools
In
addition to traditional market data and charting tools, we provide AI-powered analytical features designed to help users interpret market
information more efficiently and make more informed decisions.
Vega
is a decision-support tool designed to improve how users interpret market data and evaluate opportunities. It is an AI-driven analytics
engine that builds on traditional market data and charting by identifying patterns, estimating probabilities, and highlighting potential
trends based on historical price data, market activity, news, and other quantitative inputs. It helps organize complex market information
into clear, structured insights so users can analyze scenarios and make more informed decisions.
Vega’s capabilities are integrated throughout the Webull mobile
platform and available in key areas of the user interface. Access varies by jurisdiction and regulatory requirements, and certain features
are only offered on a subscription basis.
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The Webull Community
A core tenet of our platform is digitally replicating the benefits
of the free exchange of ideas among a group of investors, allowing us to confer to our users an advantage historically reserved for exchange
floors, trading desks, brokerages and institutional investment teams. We refer to this philosophy as “learning, sharing, investing”
which we promote through our social community experience, in which all users may ask questions and propose investment ideas and strategies
among peers. As of December 31, 2025, 33% of our registered users have accessed at least one of our community rooms and over 3.1 million
registered users have contributed to the conversation.
We have designed our platform and native app based on
the communication habits of this new generation of retail investors, providing our users with a digitally-native and social experience
as members of the online Webull community. Through this community, our users can stay connected, in real time, with other investors, companies,
analysts, and opinion leaders to facilitate learning, sharing, and staying informed. Webull takes investor education seriously, and we
believe that learning to invest is a lifelong journey. We create and also partner with third parties to curate investment courses catering
to users with different levels of experience, and we encourage our users to complete the courses by rewarding them with free access to
our advanced quotation services. We also provide our users an opportunity to practice what they learn by participating in simulated trading
competitions through which they can win prizes. To facilitate sharing, our mobile app features a user-driven Q&A platform and community
room, where users can exchange investment ideas. To help our users stay informed of the latest news and price movements, our mobile app
enables users to follow certain securities and receive push notifications of major news or significant price fluctuations. None of these
digital engagement measures are intended to encourage retail investors to trade more often, invest in certain products or change their
investment strategies. We also do not use any optimization functions to increase platform revenues or lead to potential conflicts between
us and our customers.
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We also leverage the insights
and experience of our users in building community functions on our platform. On each security’s individual landing page, we have
built a prediction function where users can indicate whether they are bullish or bearish on that stock. Users can also leave comments
under individual securities with their thoughts about its prospects. To personalize our community features, we leverage our AI and data-analytics
capabilities to highlight aspects of the Webull community that we think our customers would most enjoy.
Customer Engagement
We have built our modern,
mobile-first global platform with integrated social and community features that appeal to, and speak the language of, our target customers,
giving us a distinct competitive advantage over legacy operators. Our distinctive platform features have spurred our rapid user growth
globally.
● Our Users. Registered users begin their relationship with us when they create an account, which provides free access to our platform. With their free accounts, users may access market data and educational information and participate in the Webull community. As of December 31, 2025, we had 26.8 million registered users globally.
● Our Customers. A registered user becomes a customer of one of our licensed brokerage subsidiaries when they successfully open and fund a brokerage account. As of December 31, 2025, we had 5.0 million funded accounts with average customer assets of $4,884 per funded account, and our customers on average are 37 years old, with 68% of them self-reporting prior investing experience.
● Customer Retention. Once a customer begins trading on the Webull platform, they tend to remain on our platform. We achieved a 97% quarterly retention rate in the fourth quarter of 2025. Over time, we have found that our customers tend to become increasingly proactive in managing their wealth. Our ability to retain and expand customer activity coupled with our effective customer acquisition efforts results in a powerful unit economic model when extrapolated over decades of wealth generation and investment.
● Webull Premium. We offer Webull Premium and other subscription-based service that provide customers with access to enhanced market data, advanced analytical tools, and additional platform features designed to support more active and sophisticated trading strategies. Webull Premium allows us to deepen customer engagement, expand recurring revenue streams, and deliver value to customers seeking more advanced functionality beyond our standard offering.
Our ambition is to become
the first globally connected, retail-oriented investing platform where investors everywhere can trade financial products listed on all
major global exchanges seamlessly through a single account. Historically, trading platforms that have global footprints are more institutionally
oriented while retail-focused brokerage firms tend to be more regional with ambitions limited to localized financial services offerings.
As of December 31, 2025, we
had 26.8 million registered users globally and provided our users access to market data from a broad range of exchanges
worldwide. Our international user base and data platform are important to us for several reasons. First, users in a market where we offer
trading services can apply to open and then fund their accounts, allowing us to create a cohort of customers focused on cross-border investing.
Second, our global user base is instrumental in creating global brand awareness. Finally, our global user base provides us an opportunity
to learn from our users, many of whom actively leverage our market data and content to create more local experiences tailored to specific
countries or regions. We believe that learning from our international users and customers is particularly critical to achieving our goal
of becoming a truly global platform.
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Scaling Our Customer
Reach
Our innovative business model
and focus on retail investors makes us highly scalable. Further, we believe we will be able to achieve exponential growth by allowing
our existing customers to refer the Webull platform to their friends and family through our Webull Referral Program. As newly-referred
customers begin to interact with our platform, use our analytical tools, try our products and services, and engage with our Webull community,
we anticipate that they in turn will refer and recommend our platform to other new users and customers, which further strengthens our
platform.
Word-of-mouth marketing is
a major source of our organic growth and driver of our global expansion. We make it easy for our customers to refer their friends and
family to our platform. We believe that the ease-of-use of our platform, the breadth and depth of the learning tools we offer, and our
reliable infrastructure naturally encourage our customers to recommend us to their friends and family.
The Webull Referral Program
We operate a referral program under which eligible existing customers
may receive stock or cash awards for successful referrals during promotional periods. A referral is generally deemed successful when a
new customer opens and funds a brokerage account through a unique referral link in accordance with the applicable promotion terms. In
certain promotions, customers receive fractional shares selected from a curated list of eligible U.S.-listed companies, with award values
and probabilities disclosed in the applicable promotion rules. The fair value of stock awards is recorded as “free stock promotions”
within marketing and branding expenses in our consolidated statements of comprehensive income (loss), with accruals recognized for unsettled
awards and adjustments recorded upon transfer of the securities to the customer’s account.
For
each promotional event where stock is awarded, we curate a list of companies whose shares may be given away as stock awards based on the
terms and conditions of that event, and customers who make successful referrals are rewarded with stocks randomly selected from this list.
The companies that are selected for the free stock list vary depending on the specific promotional event. “Fractional Reward Shares”
means fractional shares of any stock that satisfies the following criteria as of the date the Offer Reward is claimed; (i) the issuing
company is listed on the New York Stock Exchange or NASDAQ, (ii) the issuing company has a market capitalization of at least $2 billion,
and (iii) the stock has a share price between $3 and $3,000. The probabilities of the value of free stocks a customer may receive differ
depending on the specific promotional event and are disclosed in the rules of the promotion.
The
expense of free stock promotions is determined when eligible customers receive their free stock and is based upon the fair value of the
stock transferred to the customer. We record the expense as “free stock promotions” and classify it within our “marketing
and branding” expenses in our consolidated statements of comprehensive income (loss). At each reporting period, an estimated accrual
for unsettled stock award is recorded as a liability with corresponding accrued marketing expense. Any changes to the fair value of the
stock award from the accrual to the time the security is transferred to the customer’s account at our clearing broker is recorded
as marketing expense.
Both
existing (for referring customers) and new customers (for opening account and making a deposit) can receive free stocks, though the specific
reward structure varies by the promotional event. Existing customers and new customers do not need to provide any consideration other
than making the referral or opening a new account, respectively. There are limits to the amounts a customer can receive for each promotion
or event, but there are no cumulative limits. The number of free stocks a customer is eligible to receive is based on rules of the specific
promotional event. The determination of which stock will be awarded to a particular customer is a random process, with the specific probabilities
varying for each promotional event. We disclose, as part of the terms and conditions of these promotional events, the value range of the
stocks in the free stock list, as well the specific probabilities that a customer will be awarded a stock within a certain value range.
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The Webull Affiliate Program
The Webull Affiliate Program
also involves working with our vetted affiliate partners in certain jurisdictions where we operate, who use social media to express their
own views and values. Affiliate partners are compensated on a cost-per-action basis. For example, an affiliate partner may be paid for
each new user that uses the affiliate partner’s unique link to open and fund a Webull brokerage account. Compensation is made primarily
through cash payment or by transferring stock into the affiliate partner’s Webull account. Although we carefully screen and regularly
monitor our affiliate partners, we do not pre-approve all of their statements or content. See “Item 3. Key Information —
D. Risk Factors — Risks Relating to Attracting, Retaining and Engaging Customers — The Webull Affiliate Program exposes us
to regulatory scrutiny while our control over the participants and the content that they post about us is limited” for additional
information.
Other Promotions
We also offer regular promotions
through the Webull App to encourage users to apply for and fund their accounts. In addition to the Webull Referral and Affiliate Programs,
we may also offer cash, free stocks or cash incentives to our customers for funding their accounts or transferring their accounts from
other brokers, transferring cash or securities into their Webull account, or other specified actions.
The Growth and Scale
of Our Customer Base
Our customer base has grown substantially since our inception. Our
registered users reached 19.8 million as of December 31, 2023, 23.3 million as of December 31, 2024, and further increased to
26.8 million as of December 31, 2025. Our funded accounts reached 4.3 million as of December 31, 2023, 4.7 million as of December
31, 2024, and 5.0 million as of December 31, 2025. Our large registered user base of 26.8 million as of December 31, 2025, represents
a highly effective and efficient organic channel for attracting new users who are likely to convert to customers with funded accounts.
As we further expand globally, we expect our customer base will continue to grow in a sustainable and healthy manner.
Our Dedicated Customer
Service
We realize investing can be
confusing. Our platform’s success depends on our ability to provide efficient and personalized service throughout each customer’s
individual investment journey. Despite our best efforts to demystify jargon and create an intuitive experience, we understand that our
customers may nevertheless have questions. We have a dedicated global customer service function with team members available 24/7, and
have additionally embedded chatbots and other automated features. We also utilize AI-powered assistance tools, including Vega, to help
respond to common inquiries, explain platform features, and provide real-time support within the app. Customers are guided through the
customer service function depending on how they choose to engage with our platform.
We also regularly engage with
our users and customers through our Webull community and on social media to seek their feedback on our products and services, and aim
to make improvements in a timely fashion.
Data Collection and
Protection
We are required to collect
certain information from each of our customers, including personally identifiable information. The specific information that we collect
differs by jurisdiction, but generally includes identity data, such as full name, date of birth, and nationality identification number;
contact data, such as email address, phone number, and mailing address; financial data, such as bank account and payment card details,
personal income, and other suitability information; and profile data, such as username and password, purchases or orders, preference feedback
and survey responses. We also collect information about our users in the process of providing services to them, such as geolocation data,
which is used by our fraud prevention teams to protect customers from account takeovers, and data about user activity on the Webull platform.
The data that we collect is
used primarily to carry out customer onboarding, including identity verification, credit or anti-money laundering checks, and other due
diligence efforts, and to provide personalized services to and communicate with our customers. We do not sell customer information to
third-party service providers.
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Customer information is generally
stored on servers located in the jurisdiction of the licensed entity providing the services. For example, all customer information for
customers of Webull Financial is stored on servers in the United States. We have established stringent procedures to ensure that access
to customer personal information from outside of the jurisdiction in which it is stored is restricted, temporary, and on a need-to-know
basis. We use reasonable, industry standard security measures to protect information under our control from loss, misuse, and unauthorized
access, disclosure, alteration, or destruction. We maintain appropriate physical, electronic and procedural safeguards, including restricting
access to personal information on a need-to-know basis, and limiting the amount and type of information available for downloading or transmittal.
We also regularly conduct audits to ensure the effectiveness of our system. However, no security system is impenetrable. See “Item
3. Key Information — D. Risk Factors — Risks Relating to Cybersecurity, Data Privacy, and Intellectual Property — Failure
to protect customer data and privacy or to prevent security breaches relating to our platform could result in economic loss, damage our
reputation, deter customers from using our products and services, and expose us to legal penalties and liability” for additional
information.
Our Integrated Technology and Infrastructure
Our technology gives us a
significant competitive advantage. We have developed a powerful, integrated suite of data-driven technological systems, applications,
and development resources — including AI and machine learning capabilities —that differentiate us in the market and enable
us to manage our solutions, conduct our activities, and operate efficiently. These technological systems are foundational to our company,
and our innovation and development teams constantly leverage our agile software development methods to develop new products, services
and technological applications that engage and serve our customers throughout their financial journeys and enable our staff to perform
their jobs more efficiently.
Sleek, Convenient,
and User-Friendly Technological Products
Our technology and infrastructure
are centered around meeting customer needs. We emphasize building products that are sleek, easy-to-use, and convenient, without sacrificing
depth, functionality, and security. We believe our target customer base of young retail investors has moved past the PC age and feels
they are underserved and underappreciated by the legacy operators that have long dominated the financial services industry. Mobile-first,
app-based investing is what our customers expect, and we believe our platform is poised to capture an ever-greater market share as more
young retail investors enter the market. We are focused on building a truly comprehensive app-based platform that can serve retail investors
in every step of the process — from opening and funding an account, to using our research, analysis, and trading tools,
to engaging with our Webull community and education features. We believe that these innovations will drive customer engagement and satisfaction,
which encourages more word-of-mouth referrals and in turn allows us to serve even more customers.
To ensure that we remain the
most user-friendly platform on the market, we are dedicated to constantly upgrading and refreshing our various apps. We aim to grow with
our customers, whose investment horizons span decades as they continue along their individual investing journeys.
Multi-Platform Interoperability
We have designed the customer-facing
interfaces of the Webull mobile, desktop, and web apps, to be sleek and user-friendly while at the same time remaining professional and
substantive. Our customers can trade securities, browse company and market information, make use of our industry-leading technical indicators,
and participate in our robust Webull community using any device, all of which are connected to the same customer account and offer full
interoperability. Our focus on refining and perfecting our products has garnered us critical acclaim, and the Webull App has been downloaded
over 57 million times cumulatively with a 4.7 score in the U.S. iOS App Store as of December 31, 2025.
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Desktop (available for Windows,
Mac OS, and Linux operating systems) and web versions of the Webull App (accessed directly in-browser) include all of the functions of
our Webull mobile app with additional functions, such as the ability to use widgets to create customized interfaces.
Our Robust, Scalable
Infrastructure
We have refined our infrastructure
with a goal of streamlining certain aspects of the customer experience to differentiate ourselves from traditional players. For example,
we make the task of opening a brokerage account — historically a time-consuming and paper-intensive process — seamless
and easy. We believe the ease with which customers can open accounts is a significant driver of our customer base growth. We have robust
systems in place to ensure that we can handle mass numbers of account openings and have put specialized teams in place to more closely
review applications in case of red flags.
The same modularized service
system and container-based infrastructure that supports our retail platform also allows us to scale capacity, manage higher transaction
volumes, and support more complex operational requirements as we expand into serving institutional clients.
Our platform is designed to
be seamlessly deployed and operated across markets around the globe, and we have localized servers in each geography where we serve customers
to ensure that our customers have the fastest and safest experience. Our modularized service system, in which customers are grouped on
the IT back-end into smaller units which we call “containers,” allows us to provide a complete set of services to customers
within each container. This allows us to extend and scale our customer services into multiple containers and ensures that even if one
data center within the domain of a container experiences downtime, we can continue to serve customers on our platform seamlessly. Our
robust IT infrastructure also allows us to quickly and efficiently open new accounts for customers in multiple markets.
We strive to ensure our platform’s
stable performance during heightened episodes of market and systematic volatility. In January 2021, the scalability driven by our
cloud-based platform and our container infrastructure allowed us to, in a single day, register more than 620,000 users, open more
than 240,000 accounts, and process more than 2.6 million trades. Further, despite the extreme market volatility in 2021, our system
remained available over 99.9% of the time.
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Risk Management
Our risk management infrastructure
combines proprietary technology developed with legal, regulatory and compliance expertise. Because these functions are critical to our
ability to function and expand, we have made substantial investment in our risk management infrastructure.
Data and Cybersecurity
Risks
We maintain a dedicated team
of data security personnel to constantly monitor and evaluate our security system’s performance, and we have systematically deployed
rigorous measures and controls to protect our system and customers against breaches, fraud, identity theft, and other cybersecurity attacks
and threats.
On the front end, we utilize
industry-standard security measures, such as two-factor authentication, to verify customer identity before they can access their accounts.
On the back end, we maintain stringent internal policies and practices to safeguard each customer’s non-public information such
as their names, addresses, social security numbers, and bank account details. All customer non-public information is encrypted in multiple
layers using the highest standard of security (the AES 256-bit standard), which. protects our customers’ personal information from
hackers, even in the event of a breach or cybersecurity attack. Further, the back office applications used to access and process customer
information is separate and distinct for each local brokerage globally, so that if there were a breach or cybersecurity attack, the effects
would be isolated to that local brokerage. We also abide by all best practices relating to information security, including those promulgated
by our third-party service providers such as AWS and Google Cloud. We regularly perform internal tests and generate security reports to
ensure that our data protection systems are as up-to-date and secure as possible.
We are subject to numerous
data privacy rules, including U.S. federal, state, and local and international laws, as well as industry standards and regulations, and
contractual obligations relating to data privacy and the collection, protection, use, retention, security, disclosure, transfer, and general
processing of personal and other data. We make every effort to safeguard the data entrusted to us in accordance with applicable laws and
our data protection policies, including taking steps to reduce the potential for the improper use or disclosure of personal data, and
continue to monitor regulations related to data privacy on both a domestic and international level to assess requirements and impacts
on our business operations.
We maintain and segregate
all customer data in local servers, and personally identifiable information, or PII, of our customers is not transmitted to or stored
on servers outside of the jurisdiction in which the customer’s account is registered, except in compliance with applicable laws
and our stringent data protection policies. For example, all of the PII of the customers of Webull Financial, our U.S. broker-dealer,
is stored in servers located in the United States and cannot be transmitted outside of the United States or accessed by our
non-U.S. employees without permission and oversight from the U.S. team. This helps us minimize the risk of data leakage and ensures
we remain in compliance with applicable data-related regulations.
Technology-Assisted
Account Opening
We have robust systems
in place that can handle mass numbers of account openings and have teams of specialists to handle applications that require a closer
review. We leverage a centralized, technology-driven onboarding framework to facilitate efficient digital account opening across our
global brokerage operations. Prospective customers may apply directly through the Webull platform by submitting required personal,
financial, and identification information in a fully digital format.
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Our onboarding systems integrate
automated data validation tools and identity verification technologies to streamline the application process. These systems are designed
to identify incomplete or inconsistent information and route applications for manual review when appropriate. The majority of applications
are processed in near real time, with approvals typically occurring within minutes unless additional review is required. Prior to funding,
we verify linked bank accounts, allowing customers to deposit funds and begin trading promptly after approval.
Across jurisdictions, our
onboarding processes incorporate localized requirements while maintaining a consistent customer experience. In certain markets, we utilize
biometric verification, government-backed digital identity platforms, bank account verification controls, or minimum funding thresholds
as part of the account activation process. Customers seeking access to more complex products, such as options trading, complete a supplemental
application that is evaluated through additional review layers within our platform. This technology-assisted framework enables efficient
onboarding while maintaining operational oversight and structured exception handling across our international markets.
Margin Financing Risks
We have implemented a real-time
and largely automated margin call system to ensure that our customers meet their margin requirements and to continuously monitor and control
the risks involved in our margin financing services business. We allow margin customers a certain threshold basic credit ratio or a limit
equivalent to the customer’s equity with loan, whichever is higher. Customers may apply for higher credit limits by submitting additional
financial information, including bank statements, title proof to real property, or bank reference letters.
For Webull Financial, our system is designed to ensure that customers’
trading activities are compliant with Regulation T, our own margin trading rules, and our clearing partner’s trading rules,
to the extent we utilize our clearing partner as a funding source, the applicable requirements of our clearing arrangements. In general,
we institute margin calls if a margin customer’s account margin ratio falls below certain thresholds established by us and, where
applicable, our clearing partner. We monitor customer balances on both an end-of-day and intra-day basis and issue margin calls where
required. By our rules, customers whose equity percentage falls below 25% will receive an alert that asks them to deposit more funds or
sell securities to bring their equity percentage above 25%. Once a margin call is initiated, it must be met by the applicable due date
or on demand, and no new positions are allowed if a customer has an outstanding margin call. If the customer is unable to satisfy the
margin call requirement within certain time limits, our risk control team may liquidate their securities positions to ensure margin compliance.
Our platform also enables our customers to monitor the value of their collateral in real-time during the trade period and provides automated
warning messages when they approach their margin limits, allowing them to proactively manage their margin positions. We also take into
account the risk of options exercising when determining whether to issue margin calls or make forced liquidations.
For Webull Securities (Canada)
Limited, our system is designed to ensure that customers’ trading activities are compliant with CIRO regulations, CIIS minimum margin
trading rules, and our own margin trading rules. In general, we institute margin calls if the margin ratio in a customer’s account
falls below certain thresholds established by our risk management system, which also monitors accounts intra-day for credit risk using
real-time market data including instantaneous allocation of trades. At the beginning of each trading day, we create a list of customers
whose balances have fallen below established thresholds, which are set at or above CIRO’s minimum margin expectations, and we issue
margin calls to those customers. Customers whose equity percentage falls below 25% will receive a warning that asks them to deposit more
funds or sell securities to bring their equity percentage above 25%. Once a margin call is initiated, it must be met by the due date or
on demand, and no new positions are allowed if a customer has an outstanding margin call. If the customer is unable to satisfy the margin
call requirement within certain time limits, our risk control team may liquidate their securities positions to ensure margin compliance.
Our platform also enables our customers to monitor the value of their collateral in real-time during the trade period.
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For Webull Securities HK,
margin ratios are set for each stock symbol based on internal risk assessments in accordance with internal procedures and the relevant
guidelines and Financial Resources Rules from the HK SFC, with 80% of the relevant margin requirement set as the maintenance margin level.
Our system will send a margin reminder notice to the client when the relevant account’s Net Asset Value, or NAV reaches 90% of the
margin requirement level, and, when the NAV drops below 80% of the margin requirement level, a force-liquidation notice will be sent,
followed by a force-liquidation. Our dealing team performs real-time monitoring and action during trading hours, and our risk control
team performs pre-market and post-market follow-up actions accordingly.
For Webull Securities (Singapore)
Pte. Ltd., margin ratios are set for each security in accordance with our internal risk assessment and the relevant guidelines of the
MAS, with 140% of the relevant margin as the initial margin, and 130% of the relevant margin requirement as the maintenance margin level.
Our clients’ positions are monitored by the platform, and margin requirements are calculated on a real-time basis. A margin notice
will be sent immediately when the NAV of a client’s account falls below the maintenance margin level, and a forced liquidation may
be enforced when the NAV remains short of the initial margin upon the expiration of the margin notice or an unfavorable market movement
during the notice period that causes drastic changes to the client’s positions. Our dealing team performs real-time monitoring and
action during trading hours, and our risk control team performs pre-market and post-market follow-up actions accordingly.
For Webull Securities (Australia)
Pty. Ltd., margin ratios are set for each security in accordance with internal procedures, with the lowest initial margin ratio being
50%. Ad-hoc reviews may be conducted from time to time to ensure the margin ratios of any security are commensurate with the risks. Such
reviews are normally triggered by adverse news, market volatility and changes in margin ratios by the peers. All margin accounts are monitored
on a real-time basis based on the latest share prices. We will send out margin notices to the clients and require them to regularize their
account whenever the account’s NAV falls below the maintenance margin level. If the client fails to regularize their account after
the expiration of the margin notice or the account’s NAV falls below the force liquidation level, we may enforce liquidation of
the account without prior notice.
Our Licenses and Applicable
Jurisdictions
We conduct licensed brokerage
operations across multiple jurisdictions and are subject to extensive regulatory oversight in each market in which we operate. We currently
hold twelve broker-dealer licenses, approvals or registrations across North America, Asia Pacific, Europe, and Africa. We are in the process
of securing additional licenses in Latin America, and may seek additional licenses, approvals or registrations in other jurisdictions
in the future.
Operating across multiple
regulatory regimes requires adherence to complex and evolving compliance standards, including licensing conditions, capital requirements,
conduct rules, client asset protection frameworks, reporting obligations, and financial crime prevention regulations. We have established
a structured global compliance framework designed to operate effectively within this multi-jurisdictional environment.
Each regulated entity maintains
a dedicated compliance function comprised of professionals with deep expertise in the local laws, regulatory expectations, and supervisory
practices of their respective jurisdictions. These teams are embedded within the business and are responsible for implementing jurisdiction-specific
compliance policies and procedures, overseeing regulatory reporting, managing examinations and regulatory interactions, monitoring legal
and regulatory developments, and elevating material matters to senior management and the board as appropriate. This localized approach
allows us to respond efficiently to regulatory developments while maintaining a consistent global governance standard.
As part of our broader compliance
infrastructure, we maintain customer onboarding, identity verification, anti-money laundering and sanctions compliance controls tailored
to the requirements of each jurisdiction. These processes combine automated and manual review mechanisms, screening against relevant sanctions
and politically exposed persons databases, and enhanced due diligence measures for higher-risk customers. Our compliance teams oversee
these controls to ensure alignment with applicable regulatory requirements and supervisory expectations across our markets.
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Competition
The global market for online
brokerage services is rapidly evolving and highly competitive. Our primary competitors, both in the United States and other parts
of the world, include other digital brokerage companies, such as Robinhood, as well as more traditional and hybrid brokerage companies
such as Fidelity, Charles Schwab and E-Trade. As we gradually transition to a full-service investment platform, we may be subject to additional
competition from other players in the investment management sector.
We believe the principal competitive
factors in our market include (i) product innovations, (ii) customer services, (iii) technology capabilities and infrastructure,
(iv) brand appeal and (v) compliance and risk management capabilities.
We believe that we are well-positioned
to effectively compete on the factors listed above. However, some of our current or future competitors may have greater financial, technical
or marketing resources than we do. See “Item 3. Key Information — D. Risk Factors — Risks Relating
to our Business — We face intense competition, and we may not compete effectively.”
Intellectual Property
We highly value our intellectual
property, which is fundamental to our success and competitiveness. We rely on a combination of copyright and trademark law, trade secret
protection and confidentiality agreements with employees to protect our intellectual property rights. As of December 31, 2025, we have
registered 22 patents, 113 trademarks and 118 software copyrights.
Under the employment agreements
we enter into with our employees, they acknowledge that the intellectual property developed by them in connection with their employment
with us, including our in-house developed technology and know-how, are our property.
Insurance
We
maintain various insurance policies in connection with our brokerage and related businesses, including cybersecurity insurance, fraud
coverage, directors and officers liability insurance, errors and omissions (E&O) insurance, and general property insurance. While
we believe our insurance coverage is appropriate for our current business operations, such insurance may not be sufficient to cover all
potential losses, and certain types of losses may not be covered. Accordingly, our insurance coverage does not eliminate all risks associated
with our business activities.
Regulations
U.S. Regulatory
Overview
U.S. federal
and state laws and regulations, including federal and state securities laws and regulations, apply to the brokerage and investment
advisory businesses of our relevant U.S. subsidiaries, Additionally, the rules of various exchanges and self-regulatory organizations
(SROs), of which certain of our U.S. subsidiaries are members or through which they conduct their business, are also applicable
to the brokerage and investment advisory businesses of our U.S. subsidiaries.
The businesses that our U.S. subsidiaries
conduct are limited by our arrangements with and our oversight by regulators and by relevant exchanges and SROs. Participation in new
business lines, including trading of new products, participation on new exchanges, or engaging in business activities in new jurisdictions
may require the applicable subsidiary to obtain licenses or other approvals from regulators, exchanges, and/or SROs. Obtaining such licenses
or approvals may require the applicable subsidiary to expend significant time and resources and, as a result, may preclude our subsidiaries
in the United States from expanding their business activities.
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Our Regulated U.S. Entities
Webull Financial
Webull Financial LLC, or Webull
Financial, is a broker-dealer and government securities broker registered with the SEC. Webull Financial has authority to conduct
the following types of business:
(i) broker retailing corporate equity securities over-the-counter;
(ii) broker selling corporate debt securities;
(iii) underwriter or selling group participant (corporate securities other than mutual funds), including firm commitment offerings;
(iv) mutual fund retailer;
(v) U.S. government securities broker;
(vi) private placement of securities;
(vii) put and call (options) broker;
(viii) non-exchange member arranging for transactions in listed securities by exchange member;
(ix) trading securities for own account;
(x) trading international securities;
(xi) clearing transactions through an omnibus account maintained at another broker dealer;
(xii) offering tokenized versions of equity securities for which the underlying securities are held in DTC custody.
Additionally, Webull Financial
is registered with the Commodity Futures Trading Commission (“CFTC”) as a Futures Commission Merchant, and is a member of
the National Futures Association (“NFA”), an SRO that regulates CFTC registrants.
Webull Pay LLC
Webull Pay LLC supports cryptocurrency
trading services offered to customers in the United States through the Webull platform. Webull Pay holds Money Transmitter Licenses in
the U.S. jurisdictions that require licensure under applicable money transmission laws and is currently applying for a Virtual Currency
Business Activity License (BitLicense) from the New York State Department of Financial Services.
Webull Pay and certain of
our international subsidiaries facilitate customer access to cryptocurrency trading through regulated third-party service providers that
execute, clear, and custody digital asset transactions.
In the United States, cryptocurrency
trading is supported through arrangements with licensed third-party providers. In most U.S. jurisdictions, we utilize Coinbase to provide
trade execution and custody services. In New York, cryptocurrency trading is conducted under a fully disclosed arrangement with Bakkt
Crypto, which holds the requisite regulatory approvals to provide digital asset services to New York residents.
Outside of the United States,
cryptocurrency trading is offered in select jurisdictions through locally regulated Webull entities, including Australia and Brazil. In
these markets, digital asset trading services are provided pursuant to applicable local regulatory frameworks and through arrangements
with authorized service providers.
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Under these arrangements:
● Customers access cryptocurrency trading through the Webull platform.
● Orders are executed and cleared by the applicable licensed service provider.
● Custody of customer digital assets is maintained by the authorized provider.
● Webull provides the customer interface, technology integration, and related operational support.
Cryptocurrency activities
are subject to ongoing regulatory oversight in the jurisdictions in which they are offered, including requirements relating to financial
crime prevention, customer protection, reporting, information security, and operational resilience. We monitor regulatory developments
and adjust our compliance frameworks as appropriate.
Webull Advisors
Webull Advisors LLC, or Webull
Advisors, is an investment adviser registered with the SEC. Webull Advisors provides investment advice through a robo-adviser program
accessible through the Webull website and mobile application.
Main Regulatory Bodies
and Self-Regulatory Organizations
Webull Financial
Webull Financial is registered
as a broker-dealer with the SEC, in all 50 states and 3 territories, and is a member of six SROs, including FINRA, which are subject to
SEC oversight. Consequently, Webull Financial and its personnel are subject to federal and state securities laws and regulations, including
the Securities Exchange Act of 1934 (the “Exchange Act”) and the rules and regulations promulgated thereunder,
FINRA rules, and the rules and requirements of various exchanges of which it is a member.
The legal and regulatory requirements
applicable to Webull Financial govern, various aspects of Webull Financial’s business, its sales and trading practices, recordkeeping,
anti-money laundering program, use and safekeeping of customers’ funds and securities, financial and other reporting, supervision,
misuse of material non-public information, cybersecurity, privacy, risk management, and the conduct and qualifications of directors, officers
and employees. As an SEC-registered broker-dealer, Webull Financial is also subject to customer protection and capital requirements, which
include, without limitation, the requirement to maintain a specified minimum net capital. SEC and FINRA rules also require Webull Financial
to limit to the ratio of subordinated debt to equity in its capital composition, and constrain Webull Financial’s ability to expand
its business or distribute capital under certain circumstances.
Webull Financial is also registered
with the CFTC as a futures commission merchant (an “FCM”), and is a member of the NFA. FCMs are subject to extensive
requirements under the Commodity Exchange Act and the rules and regulations promulgated thereunder, as well as rules promulgated
by the NFA, including requirements relating to sales practices, regulatory capital, anti-money laundering, financial reporting, supervision
and recordkeeping.
Webull Advisors
Webull Advisors is registered
as an investment adviser with the SEC under the Investment Advisers Act of 1940 (the “Advisers Act”). Webull Advisors
and its personnel are subject to federal and state securities laws and regulations, including the Advisers Act and the rules and regulations
promulgated thereunder. The legal and regulatory requirements applicable to Webull Advisors govern various aspects of its business, including,
without limitation, discharge of the fiduciary duty that Webull Advisors owes to its clients, anti-fraud restrictions, disclosures to
clients regarding its business, custody of client assets, recordkeeping, and marketing activities.
Any violation by Webull Financial
or Webull Advisors of any applicable laws, regulations, or rules governing its business could result in administrative or court proceedings,
censures, fines, penalties, disgorgement of profits, suspension or expulsion from a certain jurisdiction, SRO or market, the revocation
or limitation of licenses, the issuance of cease-and-desist orders or injunctions or the suspension or disqualification of the entity
and/or its officers, employees or other associated persons.
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Important Regulatory
Considerations for U.S. Regulated Entities
Net Capital Rule
The SEC, FINRA, CFTC, and
various other U.S. regulatory agencies have strict rules and regulations regarding the maintenance of specific levels of net capital
by regulated entities. Generally, a broker-dealer’s capital is its net worth plus qualified subordinated debt less deductions for
certain types of assets. The Net Capital Rule requires that at least a minimum part of a broker-dealer’s assets be maintained in
a relatively liquid form. SEC and FINRA rules also require notification when a broker-dealer’s net capital falls below certain predefined
thresholds, limits to the ratio of subordinated debt to equity in a broker-dealer’s regulatory capital composition and constraints
in the ability of a broker-dealer to expand its business or distribute capital under certain circumstances. If a broker-dealer fails to
maintain required net capital, it may be subject to suspension or revocation of registration by the applicable regulatory agency. Suspension
or expulsion by such regulators could result in the broker-dealer’s liquidation.
Webull Financial is subject
to net capital requirements, including the Net Capital Rule (Rule 15c3-1) under the Exchange Act. As of the date of this Report,
Webull Financial is in compliance with all applicable regulatory capital requirements.
Supervision and Compliance
Each of Webull Financial and
Webull Advisors seeks to operate its business in accordance with applicable laws and regulatory requirements by employing automated compliance
systems to minimize manual steps in the compliance process, and supplement such systems with reviews by experienced employees who apply
judgment where needed.
Webull Financial’s automated
systems address compliance matters which include, without limitation, trade and audit trail reporting, financial operations reporting,
enforcement of short sale rules, margin rules and pattern day trading restrictions, review of employee activities and correspondence,
archival of required records, approval and documentation of new customer accounts, surveillance of customer trading for market manipulation
or abuse or violations of exchange rules, and AML and anti-fraud surveillance. Webull Advisors’ automated systems address compliance
matters which include, without limitation, review of employee activities and correspondence, archival of required records, approval and
documentation of new customer accounts, and AML and anti-fraud surveillance. Each of Webull Financial and Webull Advisors continues to
invest in its compliance program and compliance staffing.
Webull Financial has a chief
compliance officer who reports to its chief executive officer. Webull Financial’s chief executive officer, chief compliance officer,
and certain other senior employees are FINRA registered principals with supervisory responsibility over the compliance aspects of its
business. All employees of Webull Financial or any of its affiliates that are registered with FINRA are subject to continuing education
requirements every three years. Webull Advisors has a chief executive officer who oversees its compliance program and reports to
its chief executive officer.
AML and “Know Your Customer”
Requirements
The Bank Secrecy Act, or the
BSA, which has been amended to include certain provisions of the USA Patriot Act, imposes rigorous requirements on financial services
firms, including requiring firms to collect certain information regarding its customers and to monitor customer transactions for suspicious
activities. The SEC, CFTC, and various exchanges and SROs may also impose similar anti-money laundering (“AML”) and customer
due diligence rules that comport with the BSA. Violations of the BSA, USA Patriot Act, and/or governmental and SRO AML rules can
result in significant criminal, civil, and regulatory penalties, including substantial fines.
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In accordance with such requirements,
Webull Financial has established comprehensive AML and customer identification procedures. Webull Financial has a designated AML Compliance
Officer, and employs a mix of automated and manual reviews for AML screening. Webull Financial collects required information via its new
account opening process and screens accounts against databases for the purposes of identity verification and for review of potential negative
information and appearance on government lists, including the Office of Foreign Assets and Control, Specially Designated Nationals and
Blocked Persons lists and several other global or non-U.S. sanction lists. Webull Financial also implements restrictions to prevent
certain types of high-risk activity, including potentially manipulative patterns of trading or higher risk patterns of money movement,
and generate and review surveillance reports to identify potential money laundering, market manipulation or abuse, fraud and other suspicious
activities.
Dodd-Frank Wall Street
Reform and Consumer Protection Act
The Dodd-Frank Wall Street
Reform and Consumer Protection Act imposes stringent reporting and disclosure requirements on the financial services industry. Each of
Webull Financial and Webull Advisors conducts regular supervisory reviews of its internal controls, including financial reporting, and
management monitors developments with respect to accounting and regulatory rulemaking for potential impacts to such reporting and internal
controls.
Business Continuity Planning
Federal regulations and SRO
rules require brokerage firms to maintain business continuity plans that describe what actions such firms will take in the event of a
disaster (e.g., a fire, natural disaster or terrorist incident) that could significantly disrupt operations. Webull Financial has developed
business continuity plans that explain the actions that our firm will take in the event of a significant business disruption. In the event
of a significant business disruption (internal or external), we seek to continue to take, enter, and execute orders, using means of communication
that are available to us, and utilize the means closest in speed and form (written or oral) to the means that we have previously used
to communicate with our customers. We have backup capabilities for key operations that will be utilized in the event of a significant
system outage at our main organization. In addition, we have built redundancy with respect to some systems so that certain operations
can be handled remotely. Furthermore, in response to the COVID-19 pandemic, we enhanced our technical infrastructure and remote access
capabilities to enable most employees, including all with critical job functions, to work remotely. We regularly evaluate opportunities
to advance our business continuity plans.
U.S. Privacy and Consumer
Information Security
Each of Webull Financial and
Webull Advisors, in the ordinary course of its business, accesses, collects, stores, uses, transmits and otherwise processes certain types
of data, including personal information, personal data, and personally identifiable information (collectively, “PII”), which
subjects it to certain federal and state privacy and information security laws, rules, industry standards and regulations designed to
regulate, secure and protect PII and mitigate identity theft. These laws impose obligations with respect to the collection, processing,
storage, disposal, use, transfer, retention and disclosure of PII, and, with limited exceptions, give consumers the right to prevent use
of their PII and disclosure of it to third parties.
The Gramm — Leach — Bliley
Act, or the GLBA, specifically regulates the privacy, security, and disclosure of PII that constitutes nonpublic personal information
that a financial firm collects about individuals, including potentially it’s clients and investors, in connection with the provision
of financial products or services. Each of Webull Financial and Webull Advisors is required to disclose its information sharing practices
to these individuals, and to abide by their decision to opt-out of certain sharing their PII in the future.
Each of Webull Financial and
Webull Advisors is subject to SEC Regulation S-P, which requires that they maintain policies and procedures addressing the protection
of customer information and records. This includes protecting against any anticipated threats or hazards to the security or integrity
of customer records and information and against unauthorized access to or use of customer records or information. Regulation S-P
also requires each of Webull Financial and Webull Advisors to provide initial and annual privacy notices to customers describing information
sharing policies and informing customers of their rights. Regulation S-AM limits the sharing of PII with business affiliates for
marketing purposes, and Regulation S-ID requires SEC registered broker-dealers to develop and implement a written identity theft
prevention program that is designed to detect, prevent and mitigate identity theft.
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In the absence of a comprehensive
national data protection law in the U.S., state legislatures are rapidly adopting privacy and cybersecurity laws to protect the PII of
state residents. The California Consumer Privacy Act, or the CCPA, which took effect on January 1, 2020, imposes civil penalties
for violations, and confers a private right of action on consumers for damages arising due to certain data breaches. While PII that we
process that is regulated by the GLBA is exempt from the CCPA, the CCPA’s definition of “personal information” is broad
enough to include online identifiers provided by individuals’ devices, applications, and protocols (such as IP addresses, mobile
application identifiers, and unique cookie identifiers) and individuals’ location data, if there is potential that individuals can
be identified by such data. The CCPA establishes a new privacy framework for regulated businesses by, among other requirements, establishing
new privacy rights for consumers in the State of California (including rights to deletion of and access to personal information), imposing
special rules on the collection of consumer data from minors, creating new notice obligations and new restrictions on the “sale”
of personal information (interpreted by some to include common advertising practices), and creating a new and potentially severe statutory
damages framework for violations of the CCPA and for businesses that fail to implement reasonable security procedures and practices to
prevent data breaches. The CCPA also offers the possibility to a consumer to recover statutory damages for certain violations and could
open the door more broadly to additional risks of individual and class-action lawsuits even though the statute’s private right of
action is limited in scope. The California Privacy Rights Act, or the CPRA, became effective on January 1, 2023. The CPRA amended
the CCPA by, among other items, imposing additional obligations on regulated businesses and expanding consumers’ rights with respect
to certain sensitive personal information. The CPRA also creates a new state agency that will be vested with authority to implement and
enforce the CCPA and the CPRA.
States continue to enact legislation
on matters of privacy, information security, cybersecurity, and data breach notification requirements. For example, in addition to California,
various states such as Nevada, Maine, Massachusetts, Virginia and Colorado, Delaware, Connecticut, Florida, Indiana, Iowa, Montana, Oregon,
Texas, Tennessee, Utah, and Virginia, have enacted data privacy laws that have gone into effective, or will go into effect through 2026,
that regulate the collection, use, disclosure, and other processing of their residents’ PII, and to ensure that such PII is adequately
protected from loss, misuse, unauthorized disclosure or data breach. Further, all 50 states, the District of Columbia, Guam, Puerto Rico,
and other U.S. territories have separate and distinct data breach notification laws that impose, in varying degrees, an obligation
to notify affected individuals and government authorities in the event of certain data or security breaches or compromises, including
when a consumer’s PII has or may have been accessed or acquired by an unauthorized person. Each of Webull Financial and Webull Advisors
has also adopted a privacy policy, which includes certain statements about its privacy, information security, and data security practices
with regard to PII.
Bulk Data Transfer Rule
The U.S. Department of Justice (DOJ) has adopted regulations implementing
Executive Order 14117, which prevents access to bulk U.S. sensitive personal data, including personal financial information, by countries
of concern or covered persons as defined in the regulations. Civil monetary penalties and criminal penalties may be imposed for violations.
Non-U.S. Regulation
Our non-U.S. subsidiaries
are subject to extensive regulation in the various jurisdictions in which they operate. For information regarding our non-U.S. licensed
subsidiaries, see “— Risk Management — Our Licenses and Applicable Jurisdictions”. For information regarding
regulatory capital requirements related to our non-U.S. subsidiaries, see “Item 5. Operating and Financial Review and Prospects
— Liquidity and Capital Resources — Regulatory Capital Requirements.”
C. Organizational Structure
Our Corporate History and Structure
We commenced our operations
in February 2016 by developing and launching a mobile application providing free market information to users under Hunan Fumi Information
Technology Co., Ltd., an entity incorporated in China (“Hunan Fumi”). We began offering brokerage services in the United States
in May 2018 through Webull Financial LLC, a limited liability company incorporated under the laws of the State of Delaware in May 2017
(“Webull Financial”). We chose to launch our trading services in the United States first in order to take advantage of the
magnitude of the market opportunity there.
In September 2019, we incorporated
Webull Corporation under the laws of the Cayman Islands as our group holding company. In April 2021, one of our subsidiaries entered into
a series of agreements with entities incorporated in China, including Hunan Fumi, which at the time held our primary business operations,
including Webull Financial. Following the effectiveness of those agreements, our primary operations were controlled through variable interest
entities, or VIE arrangements, rather than through equity ownership. We established these VIE arrangements out of an abundance of caution
to comply with laws in China restricting foreign ownership of certain operations. In September 2021, we determined that the nature of
our operations did not require the VIE arrangements to comply with China’s laws, so we undertook further restructuring to reduce
complexity in our shareholding structure and give Webull Corporation equity ownership over our operations globally. In August 2022, we
terminated the VIE arrangements, following which Hunan Fumi no longer has any affiliation with us.
To facilitate our global expansion,
we have obtained twelve broker-dealer licenses, approvals or registrations across North America, Asia Pacific, Europe, and Africa, and
are in the process of securing additional licenses in Latin America. As we continue to expand our business globally, we will incorporate
or acquire subsidiaries and obtain required licenses and approvals for our operations in additional jurisdictions.
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In July 2023, we spun off
Webull Pay LLC, together with its digital assets business, into a separate entity outside of the Webull Corporation group. On July 11,
2025, Webull entered into a business combination agreement with Feather Sound II Inc., a direct wholly owned subsidiary of Webull and
Webull Pay Inc., the parent company of Webull Pay LLC, pursuant to which Webull Pay Inc. would merge with and into Feather Sound II Inc.,
with Webull Pay Inc. surviving as a direct wholly owned subsidiary of Webull. On September 26, 2025, Webull completed the Webull Pay Transaction,
thereby reintegrating the digital assets business into the Webull Corporation group. For additional information regarding the Webull Pay
Business Combination, see “Item 7. Major Shareholders and Related Party Transactions — B. Related Party Transactions —
Business Combination Related Agreements — Webull Pay Business Combination.”
The following diagram illustrates
our corporate structure, including our principal broker-dealer entities and other subsidiaries as of March 31, 2026:
D. Property, Plants and Equipment
Our principal operations center
is located in St. Petersburg, Florida, while our principal research and development center is located in Changsha, China. We completed
the purchase of an office building in St. Petersburg, Florida with 157,755 usable square feet in November 2022. Our Changsha research
and development center is presently located on leased premises occupying 84,295 square feet. In December 2023, we entered into a
land use agreement with City of Changsha for the right to use 288,680 square feet of land for the purpose of constructing a new research
and development facility. Construction of the new facility commenced in October 2025, and structural completion is expected by the end
of 2026. The new facility is expected to have a total planned gross floor area of 516,442 square feet.
In addition, we also have
leased offices and facilities in New York, Toronto, Hangzhou, Hong Kong, Singapore, Tokyo, Sydney, Jakarta, Kuala Lumpur, Bangkok,
London, Amsterdam, Johannesburg, Mexico City, and Sao Paulo, totaling 66,634 square feet in aggregate.
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We believe that our existing
facilities are sufficient for our current needs, and we will obtain additional facilities, principally through leasing, to accommodate
our future expansion plans.