ONON

On Holding AG

A Swiss maker of running shoes and sportswear, On builds its signature CloudTec cushioning — the hollow pods on its soles — into shoes worn by runners and everyday athletes. The company was founded in Zürich in 2010 by three friends, including retired triathlete Olivier Bernhard, who famously glued pieces of garden hose to a prototype shoe to test his cushioning idea. The name "On" comes from the promise of running on clouds, and tennis great Roger Federer joined as a co-entrepreneur in 2019.