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the Company.
A. History and Development of the Company
Our legal name is Fiverr International Ltd., and our commercial name is FIVERR.
We were incorporated in Israel under the Companies Law in April 2010, and our principal
executive office is located at 8 Eliezer Kaplan St., Tel Aviv 6473409, Israel. We are registered with the Israeli Registrar of Companies.
Our registration number is 51-444087-4.
Our agent for service of process in the United States is C T Corporation System and
its address is 28 Liberty Street, New York, New York 10005.
For a description of our principal capital expenditures and divestitures for the three
years ended December 31, 2025, and for those currently in progress, see Item 5. “Operating and
Financial Review and Prospects.”
The SEC maintains an Internet site that contains reports, proxy and information statements,
and other information regarding issuers, such as we, that file electronically, with the SEC at www.sec.gov.
Our website address is www.fiverr.com, and our telephone number is +972-72-2280910.
Information contained on, or that can be accessed through our website does not constitute a part of this Annual Report and is not incorporated
by reference herein. We have included our website address in this Annual Report solely for informational purposes.
B. Business Overview
Our mission is to change how the world works together. We started with the simple idea
that people should be able to buy and sell digital services in the same fashion as physical goods on an e-commerce platform. On that basis,
we set out to design a digital services marketplace that is built with a comprehensive SKU-like services catalog and an efficient search,
find and order process that mirrors a typical e-commerce transaction. We call this the Service-as-a-Product, or the SaaP model. Our approach
fundamentally transforms the traditional freelancer staffing model into a customer centric, product led marketplace model with scale and
efficiency.
We believe our model has significantly reduced friction and uncertainties for both buyers
and sellers. At the foundation of our platform lies an expansive catalog with hundreds of categories of productized service listings,
which we coined as Gigs. Each Gig has a clearly defined scope, duration and price, along with buyer-generated reviews. In addition to
the digital service catalog, we have also built a comprehensive talent database, which not only includes sellers’ basic information
such as where they are and the language they speak, but also intangible data on the level of their skills and the quality of their deliverables.
Using either our search or navigation tools, buyers can easily compare and find talent with their service listings. In turn they can purchase
and fulfill their digital needs, ranging from simple services such as logo design and blog post writing, to complex services like video
creation, website development and social media marketing.
Our business is built at the cross-section of multiple secular trends. In an era where
technology is changing every part of the economy, the majority of freelancing is still conducted offline in an opaque, old-schooled fashion.
First, the shift from offline to online provides broader access to opportunities and a much more transparent, seamless experience to both
talent and businesses. Second, as millennials become a major part of the labor force, talent is increasingly looking for purpose and flexibility.
They want to choose where they work, when they work and what they do for work. As a result, how to build and engage a remote and flexible
workforce is becoming a critical part of talent strategy for any businesses. Third, the rapid advancement of technology, from social media
and cloud computing to the latest wave of Generative AI, are creating new skills and demand for talent with new skills. Fiverr provides
our customers with differentiated value propositions so that they can fulfill their digital service needs with unmatched speed and convenience.
As a marketplace, we succeed when our buyers and sellers succeed. Our buyers include
businesses of all sizes, and our sellers are a diverse group of freelancers and agencies from over 160 countries. Over the years, we have
expanded the offerings on our platform to not only enable buyers and sellers to transact on our marketplace, but also provide them with
a number of value-added services to help them grow their business. In recent years, we have leaned in on investments in going upmarket
and expanding service revenues as key growth drivers for our business. Fiverr Pro has over the years developed into a premium business
solution that caters to larger customers on our marketplace, providing them with a premium catalog, tailored hiring services, as well
as advanced tools such as team accounts. We have also developed multiple value-added products for our buyers and sellers to grow their
business and be more successful, including Fiverr Ads, which allows sellers to advertise their services on our platform. Seller Plus,
a subscription program that equips sellers with advanced tools, as well as AutoDS, an e-commerce solution that allows dropshipping customers
to track orders across channels, automate fulfillment and ultimately grow their e-commerce businesses. In the year ended December 31,
2025, we generated services revenue of $133.4 million, representing approximately 31% of our total revenue.
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Technology is at the core of everything we do. Our proprietary machine learning algorithms,
together with our dataset on profiling, transaction and user behavior, which rapidly grows with increasing buyer and seller engagement,
enable us to personalize our user experience, improve quality and provide a more robust ecosystem. We are focused on constant innovation
and have designed our platform such that we can continuously enhance the value we deliver to our buyers and sellers.
We have achieved significant growth and scale since inception. In the years ended December
31, 2025, 2024 and 2023, our revenue was $430.9 million, $391.5 million and $361.4 million, respectively, a 10.1% and 8.3% increase, respectively,
and we generated net income of $21.0 million, $18.2 million and $3.7 million, respectively. Geographically, the substantial majority of
our revenue is generated from buyers in English speaking countries. As we expand our platform to include additional languages, we expect
to deepen our penetration into Western Europe, Asia Pacific and Latin America, and the geographic mix of our revenue could therefore change
over time. For a description of the principal markets in which we compete, including a breakdown of total revenues see Item 5. “Operating
and Financial Review and Prospects - Our Business Model”.
Our platform
Since inception, our vision has been to fundamentally transform the traditional freelancer
hiring model into an e-commerce-like experience — seamless, efficient and frictionless. To achieve our vision, the marketplace is
built with a comprehensive SKU-like services catalog and an efficient search, find and order process that mirrors a typical e-commerce
transaction. We believe that our model reduces friction and uncertainties for our buyers while enabling our sellers to reach a global
audience, enjoy more flexibility and choice of work, and make more money. The key elements of our platform include:
Service-as-a-Product model. We
operate a differentiated SaaP platform that allows sellers to offer services embedded with features that can be standardized and cataloged.
Our marketplace enables digital services to be bought and sold in the same fashion as physical goods on an e-commerce platform, with predictable
pricing, easy searches, standardized contracts, easy payment processes and streamlined delivery of the service. Upon purchasing a Gig
on Fiverr, a buyer knows the scope, duration and price.
Comprehensive and diverse catalog. At
the foundation of our marketplace is an expansive catalog of services that currently spans over hundreds of digital service categories.
We believe that our catalog coverage is broader than many of our competitors, and we are focused on continuously growing this catalog.
Today, buyers can purchase digital services ranging from simple services such as logo design and blog post writing, to complex services
such as video creation, website development and social media marketing, all easily and with just a few clicks. We believe that this approach
is fundamentally different from either traditional offline or online long-term temporary employment solutions. Each transaction on Fiverr
is listed with a clearly defined scope, timeline and price, eliminating the frictions and inefficiency inherent in traditional solutions.
Technology and data assets. We
are a technology company. Our platform is powered by our machine learning technology and expansive data assets. Using our extensive data
assets and our AI technologies, we are able to continuously optimize our product search capabilities, personalize our user experience,
refine our matching algorithm and monitor our service quality. For example, Fiverr Logo Maker leverages our AI technology to allow graphic
designers on our platform to monetize their existing designs, deliver their work faster and serve more customers, while allowing buyers
to rapidly personalize and customize original, handmade designs created by sellers. By better predicting a buyer’s future needs,
our algorithms improve user satisfaction, which in turn increases repeat or cross category buying activities.
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Tools and infrastructure. We
built a comprehensive suite of communication and collaboration functions that our buyers and sellers utilize to communicate throughout
the entire transaction lifecycle. We also provide a robust end to end technology infrastructure and tools to help our sellers manage key
functions of their business on our platform, such as proposals and contracts, invoicing and payments, project management and marketing.
We also invest in building an infrastructure for international expansion that allows us to roll out six non-English websites and provide
multilingual support to our users.
Fiverr Pro. We launched
Fiverr Pro, our premium business solution that caters to larger customers, to provide a suite of advanced tools that highlight collaboration,
management, and sourcing.
Value-added services. We
offer an ecosystem of value-added services that empowers our buyers and sellers to grow their business and be more successful. For example,
Fiverr Ads is an advertising tool that allows sellers to promote their services on our platform. Seller Plus is a subscription program
that equips sellers with advanced tools such as advanced analytics, advanced marketing capabilities, priority in customer support and
access to success managers. AutoDS is an end-to-end dropshipping automation tool that allows our customers to track orders across channels,
automate fulfillment and ultimately grow their e-commerce businesses. To support and strengthen AutoDS, we have also integrated Yaballe,
an AI-powered lifecycle platform that automates the entire operation for dropshippers, into our expanding e-commerce ecosystem. In addition,
we offer advanced financial tools such as faster withdrawal, local currency payout and cash advance to a select number of sellers.
Who we serve
Our buyers
Our buyers include individuals and businesses of all sizes and from various industries.
In the year ended December 31, 2025, we served 3.1 million annual active buyers from over 160 countries across the globe.
Our value proposition to buyers
Value for money. We provide what we believe
to be the best value for money for our buyers by alleviating frictions and inefficiencies in the value chain. Our expansive digital services
catalog enables us to offer sophisticated browsing and filtering functions. We believe that this results in a lower time-to-hire for buyers
compared to traditional offline hiring platforms, saving buyers valuable time.
Access to an expansive catalog of digital services. Our
catalog of digital services has hundreds of categories and continues to grow and evolve. Our freelancers set prices from $5 to thousands
of dollars, depending on the scope and perceived quality of each individual Gig. We continue to develop both the breadth and depth of
our catalog in order to provide our buyers with access to the services they need.
Access to a diverse pool of freelancers. We
provide instant access to hundreds of thousands of freelancers with a broad set of skills. Using Fiverr, buyers can easily connect with
these freelancers and get a broad range of digitally delivered services executed quickly and efficiently.
Transparency and certainty of price, scope of work
and quality. Our SaaP model enables transparency and certainty when it comes to cost, duration and scope. Our buyer-driven
rating system provides a transparent quality rating mechanism for every Gig, helping buyers make informed purchasing decisions. This system
ensures that our buyers have added peace of mind with every purchase.
Trusted brand for customer service. We
are relentlessly focused on providing quality customer service as we seek to drive repeat purchase behavior. Our dispute resolution technology
enables us to flag issues in a timely manner and to guide users to a solution, whether that solution is our self-service support portal
or intervention by our customer support team.
Our sellers
Our sellers are a diverse group of freelancers who we believe value the flexibility
and financial opportunity our platform provides. They range from individuals who use our platform to earn their full-time living to those
who augment their income, as well as agencies who grow their business on the platform.
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Our value proposition to sellers
Maximize project pipeline. Sellers on our
marketplace do not need to bid to win a project. Instead, they list the service on our marketplace with a well-defined scope, duration
and price, and our proprietary technology directly matches them with buyers who are looking for the service they provide. As a result,
sellers can list their Gigs on our marketplace and focus on the work they love doing while maximizing their earnings potential.
Flexibility and control. People increasingly
want to choose where they work, when they work and what they do for work. Our platform embraces habitual changes in the workforce and
provides freelancers with the ability to find work and offer their services from anywhere in the world at any point in time.
Frictionless payment processing. Getting
paid on time after project completion has historically been an uncertain and time-consuming process for sellers. We eliminate this friction
by working with third-party agents to collect the funds from the buyer at the time of purchase and timely release them to the seller upon
project completion.
Credentialed storefront. We enable our
sellers to professionally showcase their services to buyers, establish a track record, develop a buyer base and build a professional reputation
on our platform. Our online seller forum and offline community events provide additional channels for our sellers to further enhance their
skills and build their personal brand and digital storefront with us.
Business support infrastructure. We provide
access to a robust set of technology tools for our sellers that enable them to manage all of the administrative aspects of their business,
such as providing standardized contracts, invoicing and payment, financial reporting, marketing and real-time performance feedback. This
infrastructure allows our sellers to track their performance and manage their business efficiently.
Success management and support. We provide
our sellers with a comprehensive suite of onboarding resources, and our online help desk and offline customer care team provide 24/7 support
to ensure sellers succeed in all stages of their freelance journey. We take care of the entire buyer engagement, business development
and marketing process for our sellers so they simply need to list their services on our marketplace and focus on the work they love to
maximize their earnings potential. For those sellers new to the business, we help them gain access to buyers so that they can quickly
start developing their reputation. For the more experienced and professional sellers, we provide them with offerings such as Fiverr Ads
and Seller Plus to help them grow their business on Fiverr.
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Our products
Buyer experience
We present our buyers with an e-commerce experience that is designed for streamlined
browsing, searching and purchasing.
Home. Buyer’s homepage provides a
personalized gateway for buyers to find talent and manage existing projects. Over the years, especially since we started investing in
Fiverr Pro and the introduction of LLM-based algorithms, we have expanded the ways in which buyers can express their needs and find talent
that is tailored to them, including job postings with AI-assisted briefs and end-to-end project management services.
Search and discovery. Our SaaP model provides
buyers access to an extensive catalog of services that they can compare and filter across parameters including service details, reviews
and price. Each service includes the details of the service provided, the price, delivery timeframe and reviews from previous
buyers, allowing buyers to make informed decisions based on their needs, budgets and tastes. Our search, browse and recommendation algorithms
are designed to match each buyer’s search with the most relevant service and seller results. With each buyer interaction, our platform
and machine learning algorithms enable us to offer more personalized recommendation carousels that are presented in relevant places along
the buyer journey.
Personalized options. We believe many of
our buyers are motivated by more than simply price and convenience; we believe they also value uniqueness and authenticity. On our marketplace,
buyers enjoy a personalized experience and direct interactions with our sellers. As part of our Gig concept, buyers purchase ‘Packages’
associated with each Gig. Packages are tiered as Basic, Standard and Premium, each with varying levels of service, such as different word
counts for a translation, video lengths for a video edit, or number of revisions for a logo design. We facilitate further customization
through custom orders. A buyer can request a custom order through our platform with his or her unique requirements. Sellers, in turn,
can respond to the order request with custom offers, which are exclusive proposals, with the exact description of the service, price and
time expected to deliver the service. For certain categories and Gigs, we also allow buyers to make recurring purchases through the subscriptions
feature, or to break down a large project into multiple purchases through the milestones feature.
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Communication and collaboration. Communication
between buyers and sellers is essential to the success of our marketplace. Our messenger tool enables buyers to easily communicate with
sellers. Buyers are able to describe their requirements and preferences during the pre-order process and the communication channels for
process management and coordination remain open over the lifecycle of the Gig. As part of deliverable acceptance, buyers may utilize our
“Request Revisions” feature to further refine the deliverable, if desired.
Support and intervention. Our user support
function is available throughout the buyer journey to provide clarification, help, education and support. Our resolution center helps
buyers to resolve disputes online, and our 24/7 ticketing system is available should a buyer encounter a more complex problem. In addition
to the on-demand help and support, we have developed a set of intervention algorithms, which leverage our data and knowledge, to automatically
flag potential issues to our customer support team so they can intervene and offer guidance, education and support to our buyers.
Quality control. We have developed several
quality assurance policies to enhance the reliability and integrity of our marketplace. Our algorithms assess each freelancer and Gig
on our platform and assign a quality score based on a number of factors, such as buyer rating, cancellation rates and response time. The
quality score is considered in our matching algorithms and is integral to the positioning of a seller’s Gig on our website. In addition,
help tools are available for both buyers and sellers alike for when issues need to be raised to our customer support team. We constantly
monitor activity on our platform to ensure compliance with our terms of service, as we seek to create a consistent and reliable user experience
for our buyers.
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Fiverr Pro. Fiverr Pro is a premium section
of the marketplace where buyers can enjoy collaboration and administrative tools tailored for larger organizations. In addition, Fiverr
Pro buyers can access a carefully curated freelancer catalog that is fully vetted by industry experts. For enterprise customers, Fiverr
Pro allows customers to source and manage both on-demand and long-term freelancers in a consolidated manner, with integrated compliance
and reporting tools.
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Seller experience
We offer a set of tools for sellers to build their Gigs, develop their brand, establish
a reputation and create their work portfolio. Sellers can manage their business from any browser or from our mobile apps.
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Seller onboarding. We
have developed an automated onboarding process designed to educate and guide new sellers through the creation of their seller profile
(their storefront), Gigs (the services they sell) and portfolio (a collection of their work samples). Once a seller is onboarded,
each Gig they offer becomes a part of the Fiverr catalog.
Business management. To allow sellers to
focus on doing what they love, we provide a comprehensive suite of tools that help them manage administrative aspects of their business,
such as workflow prioritization, invoicing and payment processing. Additional communication tools further enhance a seller’s ability
to communicate with buyers as well as to collaborate on Gigs with other sellers. Our seller dashboard provides a unified work management
interface that consolidates key information from our seller tools and performance metrics, allowing sellers to more effectively manage
their business.
Analytics. Our suite of tools provides
sellers with detailed analytics on their operations, facilitating greater transparency and insight into business and performance indicators,
including Gig revenue, order pipeline, and ratings. Gig specific analytics allow sellers to better understand their past performance in
order to improve their future performance. Sellers are also provided with real-time feedback on their performance in timeliness of delivery,
responsiveness and completion rates via our seller dashboard. In addition, Seller Plus subscribers now get access to advanced
analytics features such as traffic and keyword analytics. As such, our analytics capabilities give sellers increased visibility into their
performance and a better understanding of what is important to buyers so that they have the feedback to continuously improve.
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Advertising. To help sellers increase visibility
and grow their business on Fiverr, we built an advertising tool, Fiverr Ads, that allows sellers to bid and win prime locations on our
website through an auction mechanism. Fiverr Ads are cost-per-click, so sellers are charged only when their ads are viewed and clicked
by the buyer. Sellers decide a daily budget and the maximum bid per click, and we also provide automatic bidding tools to help sellers
optimize their bid price and maximize their exposure with minimum efforts on their part.
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Seller Plus. Seller Plus is a subscription-based
loyalty program which provides sellers with additional tools to help accelerate their business on our marketplace. Seller Plus subscribers
have access to a dedicated customer success manager, advanced analytics features, faster payment clearance, customer engagement tools,
and other exclusive benefits.
Learning and education. We offer a vertically
integrated learning environment designed to enhance seller proficiency and service quality across our marketplace. Through our proprietary
education center, we provide freelancers with comprehensive resources focused on business development, gig optimization, and professional
growth within the Fiverr ecosystem. This internal knowledge base is designed to reduce onboarding friction and maximize the lifetime value
of our seller community.
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Our technology
To help our buyers and sellers transact on our platform, we have built a modular and
scalable technology platform that supports our business while protecting operational integrity and performance. Technology is at the core
of everything we do and is a key business asset and enabler. We continuously invest in our technology and believe that our focus on innovation
gives us a competitive advantage.
The core pillars that support the foundation of our platform are:
Digital services as products. At the core
of our platform lies the challenge of productizing digital services and making them available on our e-commerce platform. Our proprietary
technology allows for turning non-SKU digital services into structured Gigs, enabling continuous and nimble category expansion. We are
also developing depth for each category by developing attributes and experiences specific to each service category. Our innovative catalog
of productized services allows us to create an e-commerce-like experience with digital services that include search, browse, compare and
purchase functions.
Scalable, modular and modern technology platform. Our
platform is built as a collection of modules that can be individually modified or added without redeploying the entire code base. This
approach allows each of our product teams to develop autonomously, giving us the flexibility to constantly develop new features, expand
capacity, adopt new technologies and integrate new libraries, which facilitate the continuous enhancement of our platform.
Advanced data science capabilities. Our
rich set of proprietary algorithms that power our real time personalized recommendations, ranking and matching help us match each buyer
with the most relevant Gigs based on their business needs and preferences. We leverage predictive AI technologies to recommend Gigs to
buyers based on their purchase history and other activity on our marketplace. Our algorithm has been designed to handle rapid and continuous
growth in search queries. Further, it is also utilized to improve the liquidity between supply and demand on our marketplace, ensuring
that seller capacity and buyer demands are in balance. We are data-centric and rely on data from disciplined A/B testing, buyer and seller
studies and other sources to inform all of our decisions on new platform enhancements. Our search algorithm uses our large data set from
our Gigs, transactions and users to optimize Gig matches and user experience for our buyers.
Clear and simple cross-platform user experience. We
utilize modern front-end technologies and design concepts to offer our users a simple and intuitive user interface. We continuously strive
to simplify the user experience and enhance the efficiency of purchasing Gigs on our platform. We strive to offer a consistent experience
across all major devices and operating systems. Our mobile app is a great example of our focus on user experience, design and implementation.
It is highly rated by our users in both the Apple App Store and the Google Play Store. We constantly try to optimize and simplify the
user experience at each stage of a transaction.
Reliability. We use third-party cloud-based
services to host our platform, striving to run on the latest and most modern cloud technologies. Our research and development capabilities
paired with our development tools allow us to develop and deploy new products reliably without disruptions to our live instance. We have
also embedded extensive monitoring and alerting infrastructure into our platform to maintain reliability and platform performance.
Security. Information security is one of
the key pillars of our business. We protect our users’ data and our Company through a combination of security procedures and technology
tools, and we are committed to ensuring that our platform remains secure. We monitor our cloud infrastructure for malicious activity and
unauthorized access, while analyzing and responding to threats. We utilize various safeguards and protection tools, managed by our in-house
team and external consultants. In addition, we conduct regular tests and scans to detect and mitigate possible known internal or external
weaknesses in our systems.
Go-to-market
We primarily grow our buyer base through performance marketing and brand investments
using a bottom up approach. Our goal is to target individuals and teams who work in various business functions at companies of different
sizes across different industries. Our unique SaaP model eliminates uncertainties and frictions and allows more autonomous purchasing
decisions. As a result, we are able to convert buyer traffic coming from various channels in a highly effective and efficient manner.
In addition, by providing our buyers with a highly satisfactory experience, they continuously return to our platform and drive referrals.
Looking ahead, we expect to continue strengthening our go-to-market capabilities as we go upmarket, including building scalable, repeatable
growth engines that focus on driving high-skilled and complex services, and expanding into AI-native distribution environments. The more
buyers come to our platform, the more opportunities we can create for talent, which in turn drives more and better talent to our marketplace,
and enables our buyers to have access to a broader and higher quality talent pool. This strong flywheel of our two-sided marketplace establishes
a key competitive moat for our business.
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Our brand awareness and the virality of our solution has enabled us to acquire the majority
of our new buyers through organic channels. That is complemented by highly effective performance marketing and brand investments across
a variety of channels. We aim to acquire new buyers through the most efficient channels with the highest return on investment. Once they
join, our goal is to demonstrate the value of our platform to our users in order to continuously increase each user’s lifetime value.
We actively work to expand our wallet share by encouraging cross category purchasing, suggesting services appropriate for the respective
business lifecycle, and constantly improving how we match our buyers needs with our sellers offerings.
Intellectual property
We design, test and update our website and apps regularly, and we have developed our
proprietary solutions in-house. We have developed our infrastructure to be highly agile and scalable, allowing us to efficiently expand
our platform and enter new market segments, without compromising quality. Our continued success depends upon our ability to protect our
core technology and intellectual property. We rely on a combination of confidentiality clauses, contractual commitments, trade secret
protections, copyrights, trademarks and other legal rights to protect our intellectual property and know-how. We enter into confidentiality
and proprietary rights agreements with our employees, consultants and business partners, and we control access to and distribution of
our proprietary information.
The Fiverr brand is central to our business strategy, and we believe that maintaining,
protecting and enhancing the Fiverr brand is important to expanding our business. We hold numerous registered trademarks in the United
States and in foreign jurisdictions, including the EU, the UK, Australia, Brazil, Canada and Israel, that we consider material to the
marketing of our products, including the trademarks Fiverr and Gig.
Our in-house know-how is an important element of our intellectual property. The development
and management of our platform requires sophisticated coordination among many specialized employees. We believe that duplication of this
coordination by competitors or individuals seeking to copy our platform offerings would be difficult. The risk of a competitor effectively
replicating the functionality of our platform is further mitigated by the fact that our service offerings are cloud-based such that most
of the core technology operating on our systems is never exposed to a user or to our competitors. To protect our technology, we implement
multiple layers of security. Access to our platform, other than to obtain basic information, requires system usernames and passwords.
We also add additional layers of security such as IP address filtering.
Despite our efforts to protect our proprietary rights, unauthorized parties may attempt
to copy or obtain and use our technology to develop products and services with the same functionality as our platform. Policing unauthorized
use of our technology is difficult. Our competitors could also independently develop technologies like ours, and our intellectual property
rights may not be broad enough for us to prevent competitors from selling products and services incorporating those technologies.
Competition
The market for freelancers and the buyers who engage them is highly competitive, rapidly
evolving, fragmented and subject to changing technology, shifting needs and frequent introductions of new products and services. We compete
with a number of online and offline platforms and services to attract and retain users, although we believe that none of our competitors
operate an e-commerce business model at a similar scale as our platform. Our main competitors fall into the following categories:
● traditional contingent workforce and staffing service providers and other outsourcing providers;
● online freelancer platforms that serve a diverse range of skill categories;
● other online and offline providers of products and services that allow freelancers to find work or to advertise their services, including personal and professional social networks, employment marketplaces, recruiting websites, job boards, classified ads and other traditional means of finding work;
● software and business services companies focused on talent acquisition, management, invoicing, or staffing management products and services;
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● businesses that provide specialized, professional services, including consulting, accounting, marketing and information technology services; and
● software companies focused on providing technological solutions driven by AI.
Seasonality
Our business is subject to seasonality in two aspects. First, the activities on our
marketplace fluctuate with the holiday schedules across the world. We typically see businesses and freelancers engage with each other
more during workdays and work hours, and less during the holiday season. Second, we typically invest more marketing dollars in the first
quarter compared to the rest of the year, in order to capture more buyers and their needs at the beginning of the year. This results in
higher sales and marketing expenses as a percentage of revenue in the first quarter, which moderates for the rest of the year.
Sustainability Practices
Fiverr was built with a defined purpose from day one to change how the world works together.
We believe that our success can only be built alongside the success of our stakeholders, including our community, employees and shareholders.
We are committed to building a long-term sustainable business that aligns our mission and business strategy with positive impacts to people,
communities and our planet.
Fiverr’s sustainability approach and plan falls under the purview of our board
of directors. Oversight of the Company’s risks, strategies, policies, programs and practices related to sustainability matters is
conducted by our nominating, environmental, social and governance committee, and our EVP and General Counsel and Chief Business Officer
lead the day-to-day management of sustainability matters.
During 2025, we continued with our four core pillars that outline some of the specific
ways we are making positive change in the world and the key issues that we believe are important to our business and stakeholders.
● Creating fair economic and social opportunities: fostering a level playing field and providing economic and business opportunities for talent across the world;
● Marketplace integrity and ethics: holding high standards for quality and integrity in our marketplace;
● Empowering our people: building an inclusive workforce and company culture; and
● Climate change: reducing the carbon footprint by enabling remote work and driving responsible resource use.
Our 2024 Impact Report details the progress we have achieved and our initiatives under
each of the pillars above. We continue to enhance our sustainability program year over year and we have developed sustainability-related
key performance indicators and metrics for our reporting and to track our progress.
For more information on our sustainability-related activities, please visit our website
at investors.fiverr.com/sustainability. Neither the Impact Report nor the contents of our website are incorporated into this Annual Report.
We expect to continue to evolve our sustainability strategy in the future as our sustainability program matures.
Government legislation and regulation
Actions of our users
In many jurisdictions, including the United States and countries in Europe, laws relating
to the liability of providers of online services for activities of their users and other third parties are currently being tested by a
number of claims, including actions based on defamation, breach of data protection and privacy rights and other torts, unfair competition,
copyright and trademark infringement and other theories based on the nature and content of the materials searched, the ads posted, or
the content uploaded by users. Any court ruling or other governmental action that imposes liability on providers of online services for
the activities of their users and other third parties could harm our business. In addition, rising concern about the use of the Internet
for illegal conduct, such as the unauthorized dissemination of national security information, money laundering or supporting terrorist
activities may in the future produce legislation or other governmental action that could require changes to our products or services,
restrict or impose additional costs upon the conduct of our business or cause users to abandon material aspects of our service.
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Data protection and cybersecurity
We hold certain personal data of our users, including their name, username, email address,
IP address, device identifiers, address, telephone number, photo, transactional data, consumption habits (such as purchase history), taxpayer
information and forms, profession and education, location, authentication information (including copy of identification documents), social
media account log in details and additional information regarding the use of Fiverr’s platform (such as published portfolio, Gig
information, purchases, ratings and additional information the user decides to upload and share with us or other users of our platform),
and may hold certain personal data of the visitors to our users’ websites. In addition, we hold certain personal data of our employees,
job applicants and contractors. We operate in accordance with the terms of our privacy policies, which describe our practices concerning
the collection, use, transmission and disclosure of personal data. As a “database owner”, we are required to comply with the
Israeli Privacy Law, its regulations, and the guidelines issued by the Israeli Privacy Protection Authority (PPA). These provisions govern
the collection, use, retention, security, disclosure, transfer, and other processing of personal information. Our obligations include
notifying data subjects about personal data collection and usage, obtaining informed consent, restrictions on cross-border data transfers
(including transfers outside of Israel and the handling of personal information transferred from the European Economic Area, or the “EEA”,
and stored in databases located in Israel, or other personal information stored together with such data), conditions and restrictions
regarding direct mail, data subject rights, and meeting data security requirements. The Israeli Privacy Protection Regulations (Data Security)
2017 govern how personal data is processed, stored, and secured. The PPA may conduct periodic inspections on many different business sectors
without any suspicion of a breach of the Israeli Privacy Law. In case the PPA reveals irregularities with respect to our compliance, we
may need to take certain remedial actions to rectify such irregularities, which may increase our costs. In addition, in case of noncompliance
with Israeli Privacy Law we may be exposed to administrative fines, civil claims (including class actions) and in certain cases criminal
liability. Material amendments to the Israeli Privacy Law, approved by the Israeli Parliament in August 2024 and effective as of August
2025 (“Amendment 13”), expand the PPA's authority to investigate and impose significantly higher monetary sanctions, and introduce
additional obligations regarding the processing of personal data. Failure to comply with the Israeli Privacy Law, its regulations, or
PPA guidelines may expose us to administrative fines (which, in some cases may reach millions of NIS), civil claims (including class actions)
and in certain cases criminal liability.
Numerous U.S. and foreign laws and regulations govern how we collect, use, disclose
and otherwise process personal information, and certain of these laws and regulations have extraterritorial effect. Where the local data
protection and privacy laws of a jurisdiction apply, we may be required to register our operations in that jurisdiction or make changes
to our business so that personal information is only collected and processed in accordance with applicable local law. We may require additional
legal review and resources to ensure compliance with any applicable privacy or data protections, laws and regulations. In addition, in
many jurisdictions there is new legislation that may affect our business and require additional legal review. Compliance with these laws
is constantly evolving, resource intensive and time consuming, and companies that do not comply with these laws may face significant liabilities.
A number of new U.S. state data privacy laws, as well as current and future legislative
proposals pending before the U.S. Congress and various state legislative bodies concerning data protection could affect us. For example,
numerous U.S. states have adopted or are considering data privacy and security laws. This patchwork may give rise to conflicts or differing
views of personal privacy rights. For example, certain state laws may be more stringent or broader in scope, or offer greater individual
rights, with respect to personal data than federal, international or other state laws, and such laws may differ from each other, all of
which may complicate compliance efforts. Additionally, our use of cookies and other tracking technologies exposes us to risk of claims
under laws such as the California Invasion of Privacy Act, or CIPA, and the Electronic Communications
Privacy Act, or ECPA. We have previously been, and may in the future be, subject to these claims and face statutory damages, class action
lawsuits, and reputational harm as a result.
We are subject to the GDPR. We are a “Controller” with respect to the personal
data of our users that we collect and are therefore subject to a number of key legal obligations under the GDPR. These include the necessity
to have a lawful basis for collecting, using, and processing personal data, requirements in light of the transparency principle
to tell our users how we may use their personal data, increased controls on profiling users, increased rights for users to access control
and delete their personal data, and mandatory data breach notification requirements. Case law and regulatory guidance have supplemented
these requirements in numerous areas, particularly around international data transfers, imposing additional compliance costs and enforcement
risk. In addition, there are significantly increased administrative fines of the greater of €20 million / £17.5 million and
4% of global turnover (as well as the right to compensation for financial or non-financial damages claimed by any individuals under Article
82 of the GDPR). Since we are under the supervision of relevant data protection authorities in both the EEA and the UK, we may be fined
under both the EU GDPR and UK GDPR for the same breach. Compliance with these laws is constantly evolving, resource intensive and time
consuming, and companies that do not comply with these laws may face significant liabilities. The European Commission’s Digital
Omnibus Proposal, published in November 2025, includes proposed amendments to certain EU laws and regulations, including (among others)
the GDPR. However, the proposal remains at an early stage of the EU legislative process.
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In the EU and UK, under national laws derived from the European ePrivacy Directive (Directive
2002/58/EC as amended by Directive 2009/136/EC), companies must, among other things, obtain consent to store information or access information
already stored, on a user’s terminal equipment (e.g., computer or mobile device). These requirements predominantly regulate the
use by companies of cookies and comparable technologies. Prior to providing such consent, users must receive clear and comprehensive information,
both in accordance with the more stringent requirements under the GDPR. Certain exemptions to these requirements on which we rely are
available for technical storage or access for the sole purpose of carrying out the transmission of a communication over an electronic
communications network or as strictly necessary to provide a service explicitly requested by the user.
In recent years, U.S. and European lawmakers and regulators have expressed concern over
the use of third-party cookies and similar technologies for online behavioral advertising, and laws in this area are also under reform.
In the EU and UK, informed consent is required for the placement of certain cookies on a user’s device and for direct electronic
marketing, and the GDPR also imposes additional conditions in order to satisfy such consent, such as a prohibition on pre-checked consents
and on bundled consents thereby requiring users to affirmatively consent for a given purpose through separate tick boxes. Compliance with
these laws is constantly evolving, resource intensive and time consuming, and companies that do not comply with these laws may face significant
liabilities.
On December 16, 2020, the EU published a new cybersecurity strategy which aims at adapting
online and offline security requirements in response to growing interconnectedness and digitalization. In December 2022, the Directive
(EU) 2022/2555 of the European Parliament and of the Council of December 14, 2022, on measures for a high common level of cybersecurity
across the Union, amending Regulation (EU) No 910/2014 and Directive (EU) 2018/1972, and repealing Directive (EU) 2016/1148 (NIS 2) was
published in the official journal of the EU. EU Member States were required to adopt the NIS 2 into national law by October 17, 2024,
which may require us to modify our cybersecurity practices and policies, and we could incur substantial costs as a result.
On August 1, 2024, the EU AI Act entered into force. It establishes a comprehensive,
risk-based governance framework for AI in the EU market. While the majority of its obligations are expected to take effect by August 2026,
provisions regulating prohibited AI practices and AI literacy came into effect on February 2, 2025, and provisions pertaining to general
purpose AI models on August 2, 2025. The EU AI Act includes requirements around transparency, conformity assessments and monitoring, risk
assessments, human oversight, security, accuracy, general purposes AI and foundation models, and proposes fines for breach of up to the
higher of EUR35,000,000 or 7% of worldwide annual turnover. In December 2024, the EU Product Liability Directive came into force and EU
Member States must implement it into national law by December 2026. This Directive extends the EU’s existing strict product liability
regime to AI technologies and AI enabled products, and facilitates civil claims in respect of harm caused by AI. Once fully applicable,
the EU AI Act, the EU Product Liability Directive and developing guidance and/or decisions in this area is likely to affect our use of
AI and our ability to provide and to improve our services, and may require additional compliance measures and changes to our operations
and processes, resulting in increased compliance costs, potential increases in civil claims against us, and could adversely affect our
business, operations and financial condition. The European Commission’s Digital Omnibus Proposal, published in November 2025, includes
proposed amendments to certain EU laws and regulations, including (among others) the EU AI Act. However, the proposal remains at an early
stage of the EU legislative process.
Further, California enacted laws and regulations related to AI safety protocols, reporting
and transparency, among other AI-related topics. Other states in the U.S. have also passed AI-focused legislation, such as Colorado's
Artificial Intelligence Act, which will require developers and deployers of “high-risk” AI systems to implement certain safeguards
against algorithmic discrimination, and Utah's Artificial Intelligence Policy Act, which establishes disclosure requirements and accountability
measures for the use of generative AI in certain consumer interactions. Such additional laws and regulations may impact our ability to
develop, use, procure and commercialize AI technologies in the future.
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Digital Market and Consumer Protection
On November 16, 2022, the DSA entered into force. Most provisions of the DSA became
applicable on February 17, 2024. The DSA focuses on creating a safer digital space, protecting fundamental rights of all users of digital
services, and establishing a level playing field for businesses and consumers with regards to online platforms. The majority of the substantive
provisions of the DSA govern, among other things, our potential liability for illegal services or content on our platform, obligations
around traceability of business users, and require enhanced transparency measures, including in relation to any recommendation systems
(including the main parameters used by such systems and any available options for recipients to modify or influence them). As further
guidance on the DSA is issued, it may require us to further modify our practices and policies, and we could incur substantial costs as
a result. In addition, failure to comply with the DSA can result in fines of up to 6% of total annual worldwide turnover and recipients
of services have the right to seek compensation from providers in respect of damage or loss suffered due to infringement by the provider
to comply with the DSA. Similarly, in the UK, the Online Safety Act 2023 establishes an extensive regulatory framework for user-to-user
services and imposes obligations to protect users from illegal content which, if applicable, may increase compliance costs and may otherwise
adversely affect our business, operations and financial condition, and failure to comply with the UK regime can result in fines of up
to 10% of total annual worldwide turnover or £18 million (whichever is greater).
C. Organizational Structure
The legal name of our Company is Fiverr International Ltd. and we are organized under
the laws of the State of Israel. We have thirteen wholly owned subsidiaries, as listed in Exhibit 8.1 to this Annual Report and is incorporated
by reference into this Annual Report.
D. Property, Plant and Equipment
Our principal facilities are located in Tel Aviv, Israel and consist of approximately
5,000 square meters (approximately 53,800 square feet) of leased office space. These facilities currently accommodate our principal executive
offices, research and development, marketing, design, business development, finance, information technology, user support and other administrative
activities. The lease for these facilities expires in December 2026.
We also lease offices in New York City and Orlando in the United States. We believe
that our facilities are adequate to meet our needs for the immediate future, and that, should it be needed, suitable additional space
will be available to accommodate any expansion of our operations.