ODD

Oddity Tech Ltd

A consumer-tech company that builds beauty and wellness brands using artificial intelligence and computer vision. Its flagship brand, IL MAKIAGE, matches shoppers to foundation with an AI tool, and SpoiledChild does the same for hair and skin. Co-founded by siblings Oran Holtzman and Shiran Holtzman-Erel, it grew from buying IL MAKIAGE, a New York makeup label born in 1972 — and 'maquillage' is just the French word for makeup.