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A. Selected Financial Data Reserved.
B. Capitalization and Indebtedness Not applicable.
C. Reasons for the Offer and Use of Proceeds Not applicable.
D. Risk Factors Risk Factors Summary The following summarizes the principal risks that could materially and adversely affect our business, financial condition, operating results and growth prospects. Risks Related to our Business, Industry and Competition:
The following summarizes the principal risks
that could materially and adversely affect our business, financial condition, operating results and growth prospects.
Risks Related to our Business, Industry and Competition:
● We have a limited operating history, experience fluctuations in operating results, and we derive and continue to derive a majority of revenues from a single product.
● We have a history of net losses, we may not be able to achieve or maintain profitability, and may not manage our growth or business plan effectively.
● Real or perceived errors, failures, vulnerabilities or bugs on our platform, products and other third-party apps offered on our App Marketplace, and interruptions or performance problems in the technology or infrastructure underlying our platform could harm our business and financial condition.
● We may be unable to raise capital, generate cash flow, attract customers, grow our retention rates, expand usage within organizations and sell subscription plans.
● We may fail to offer high quality customer support, timely sales efforts, consistent sales strategies, or expand direct sales capabilities.
● If we fail to enhance our reputation, brand market awareness, and maintain our corporate culture, the success of our business and financial condition may suffer.
● The COVID-19 pandemic affects our operations and to business uncertainty.
● We are susceptible to risks from international operations, including fluctuations in foreign exchange rates, regulation for platform access and information disclosure.
● Difficulties in integration of partnerships, acquisitions and alliances may divert the attention of key management personnel.
● An inability to attract and retain highly skilled employees or the loss of key employees, including our founders, could harm our business.
● We operate in a competitive market that is new and rapidly changing, and we require adequate research and development to generate new capabilities.
● Our platform may be less competitive if our Work OS fails to interoperate with a variety of software applications developed by third parties, including our partners.
● We depend on third parties for web engine searches, service interruptions management, infrastructure capacity, and mobile application distribution.
● We are subject to security disruptions, unauthorized system access, contractual requirements, evolving privacy laws and regulations, cross-border data transfer restrictions, data localization requirements and other domestic or foreign laws.
Risks Related to
Taxation
● We are subject to changes in tax law and regulations in various jurisdictions.
● Sales tax requirements, changes to taxation of international business activities, corporate tax reform and new tax legislation may harm our operating results.
● If we are classified as a passive foreign investment company, U.S. holders of our ordinary shares will be subject to adverse U.S. federal income tax consequences.
● If a U.S. person is treated as owning 10% or more of our ordinary shares, such holder may be subject to adverse U.S. federal income tax consequences.
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Risks Related to Our Proprietary and Intellectual
Property Rights
● We may fail to adequately maintain, protect or enforce our intellectual property rights, leading to loss of value, revenue, and costly litigation.
● We may be subject to a protracted infringement claim that results in a significant damage award or a claim that results in an injunction.
● Our platform utilizes open-source software, and any defects or security vulnerabilities in the open-source software could negatively affect our business.
Risks Related to Operations as a Public Company
and Ordinary Shares
● We have founder shares with certain veto rights, thereby limiting your ability to influence certain key matters affecting our business and affairs.
● Our reduced disclosure requirements as an emerging growth company may make our ordinary shares less attractive to investors.
● We are a foreign private issuer not subject to U.S. proxy rules and subject to less stringent Exchange Act reporting obligations compared to a domestic company.
● Our shareholders may not have the same protections afforded as shareholders of companies subject to Nasdaq governance requirements.
● We may lose our foreign private issuer status in the future, which could result in significant additional costs and expenses.
● Israeli law and our amended and restated articles of association may delay or prevent an acquisition of all or a significant portion of our shares or assets.
● We do not expect to pay any dividends in the foreseeable future.
● We have not yet determined whether our existing internal controls over financial reporting are in compliance with Section 404 of the Sarbanes-Oxley Act.
Risks Related to our Location in Israel
● Conditions in Israel could materially and adversely affect our business.
● It may be difficult to enforce a U.S. judgment against us or assert U.S. securities laws claims in Israel or serve process on our non-U.S. officers and directors.
● Your rights and responsibilities as our shareholder are governed by Israeli law, which may differ in some respects from shareholders of U.S. corporations.
● We may become subject to claims for remuneration or royalties for assigned service invention rights by our employees, resulting in litigation.
● Tax benefits available to us require meeting various conditions and may be terminated or reduced in the future, which could increase our costs and taxes.
● Our amended and restated articles of association provide that unless the Company consents otherwise, the competent courts of Tel Aviv, Israel shall be the sole and exclusive forum for substantially all disputes between the Company and its shareholders under the Companies Law and the Israeli Securities Law.
Risks Related to Legal and Regulatory Matters
● Our business and finances may be subject to litigation and regulatory processes.
● We are subject to anti-corruption, anti-bribery, anti-money laundering and similar laws, where violations may subject us to criminal penalties or significant fines.
● We are subject to international export control and economic sanctions laws where non-compliance may impair our ability to compete and subject us to liability.
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Risks Related to our Business and Industry
We have a limited operating history at our current
scale, which makes it difficult to predict our revenue and evaluate our business and future prospects.
We started our company in 2012 and have experienced rapid growth
since launching our product in 2014. Our limited operating history at our current scale makes it difficult to predict our operating results,
and our historical results may not be indicative of, or comparable to, our future results. We have encountered and expect to continue
to encounter risks and uncertainties frequently experienced by growing companies in rapidly evolving industries, such as the risks and
uncertainties described herein. If we do not address these risks successfully, our results of operations could differ materially from
our expectations, our business, results of operations and financial condition could suffer, and the price of our ordinary shares could
decline.
We have experienced rapid revenue growth in recent periods, and
our recent growth rates may not be indicative of our future growth. As we operate in a new and rapidly changing category of work management
software, widespread acceptance and use of our platform is critical to our future growth and success. We believe our revenue growth depends
on a number of factors, including, but not limited to, our ability to:
● achieve widespread adoption of our Work OS by organizations globally in lieu of, or in addition to, legacy systems;
● continue to acquire new customers;
● reach teams and organizations through our marketing and sales efforts;
● sustain innovation and deliver a superior product and customer experience, allowing us to maintain a competitive advantage;
● grow or maintain our retention rates and expand the usage of our platform within the organizations already using our platform;
● continue successfully investing in our go-to-market approach with our sales, customer success and partners teams;
● introduce and grow the adoption of our platform in new markets outside of the markets in which we currently operate;
● expand the usage of our platform within certain industries;
● maintain a high level of security and reliability in our platform;
● maintain compliance with applicable existing laws and regulations and comply with new applicable laws and regulations;
● effectively price our platform to attract and retain customers while achieving and maintaining profitability; successfully compete against new and existing market players and competing products;
● increase the global awareness of our brand; and
● expand the features and capabilities of our platform.
If we are unable to successfully accomplish these objectives, our
revenue growth may be adversely affected. If the assumptions that we use to plan our business are incorrect or change in reaction to changes
in the market, or if we are unable to maintain consistent revenue growth, our results of operations could differ materially from our expectations,
and our business, results of operations and financial condition could suffer.
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If we fail to manage our growth effectively,
we may be unable to execute our business plan or maintain high levels of service and customer satisfaction.
In recent years, we have experienced, and expect to continue to
experience, rapid growth in our employee headcount, number of offices, including an expanded international presence, and number of customers,
which growth has placed, and may continue to place, significant demands on our management and our operational and financial resources.
Additionally, our organizational structure and our operations are becoming more complex, requiring us to scale our operational, financial
and management controls as well as our reporting systems and procedures.
As we continue to grow our business, we will face challenges in
integrating, developing, training and motivating a rapidly growing employee base in our various offices around the world and maintaining
our company culture across multiple offices. Moreover, our continued growth will require significant capital expenditures and the allocation
of valuable management resources. Our growth has placed, and our expected future growth could continue to place, a significant strain
on our management, customer experience, research and development, sales and marketing, and other resources. In addition, as we expand
our business and our customer base continues to grow, it is important that we continue to maintain a high level of customer service and
satisfaction. As such, we will need to expand our account management, our customer service and other personnel so we can continue providing
personalized account management and customer service as well as personalized features, integrations, capabilities and enhancements. If
we fail to manage our anticipated growth in a manner that preserves high levels of customer service and the key aspects of our corporate
culture, the quality of our products and services may suffer, which could negatively affect our reputation and harm our ability to attract
employees, users and organizations.
We have a history of net losses, we anticipate
increasing operating expenses in the future, and we may not be able to achieve or maintain profitability.
We have incurred significant net losses in each year since our inception,
including net losses of $129.3 million, $152.2 million, and $91.6 million in the years ended December 31, 2021, 2020 and 2019, respectively.
In addition, we expect to continue to incur net losses for the foreseeable future, and we may not achieve or maintain profitability in
the future. Because the market for our platform and the features, integrations, capabilities, and enhancements as well as other products
we offer is rapidly evolving and has not yet reached widespread adoption, it is difficult for us to predict our future results of operations
or the limits of our market opportunity. We expect our operating expenses will increase significantly over the next several years, as
we hire additional personnel, expand our partners, operations, and infrastructure, continue to enhance our brand, develop, and expand
our platform’s features, integrations, capabilities, and enhancements, expand and improve our application programming interfaces
(“APIs”), and increase our spending on sales and marketing. These efforts may prove more expensive than we currently anticipate,
and we may not succeed in increasing our revenue sufficiently, or at all, to offset these higher expenses. In addition, as a public company,
we have incurred, and will continue to incur, additional significant legal, accounting, and other expenses that we did not incur before
our initial public offering (“IPO”). If we are unable to maintain revenue high enough to offset the expected increases in
our operating expenses, we may not achieve or maintain profitability in future periods.
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We derive and expect to continue to derive in
the foreseeable future, a majority of our revenue from a single product.
For the years ended December 31, 2021, and 2020, we derived nearly 100% of our revenue
from a single platform — our Work OS, and we expect Work OS to continue to be our flagship platform for the foreseeable
future. As such, continued growth in market demand for and market acceptance of our Work OS is critical to our future success. Demand
for our Work OS is affected by a number of factors, many of which are beyond our control, such as: the release of competing products;
the development and acceptance of new features, integrations, capabilities and enhancements; price or product changes by us or our competitors;
technological changes and developments within the markets we serve; growth, contraction and rapid evolution of our market; and general
economic conditions and trends. If we are unable to continue to meet demands of our users and organizations or trends in preferences or
to achieve more widespread market acceptance of our Work OS, our business, results of operations and financial condition could be harmed.
Changes in preferences of our customers may have a disproportionately greater impact on our business than if we offered multiple products.
In addition, some current and potential customers, particularly large organizations, may develop or acquire their own tools or software
with similar capabilities as our platform or continue to rely on traditional tools and software, which could reduce or eliminate the demand
for our Work OS. If demand for our Work OS declines for any of these or other reasons, our business could be adversely affected.
We have experienced, and expect to continue to
experience, quarterly fluctuations in our results of operations.
Our results of operations have fluctuated from quarter to quarter
in the past and may continue to vary significantly in the future so that period-to-period comparisons of our results of operations may
not be meaningful. Our quarterly financial results may fluctuate as a result of a variety of factors, many of which are outside of our
control, may be difficult to predict, and may or may not fully reflect the underlying performance of our business given that we recognize
subscription revenue over the subscription term. Accordingly, our financial results in any one quarter should not be relied upon as indicative
of future performance. Factors that may cause fluctuations in our quarterly financial results include, but are not limited to:
● the level of demand for our Work OS and other products we offer;
● our ability to grow or maintain our retention rates, expand usage within our customer base, and sell our Work OS subscription plans to existing and future customers;
● our ability to convert users of our trial or free versions into paying customers;
● costs and timing of expenses related to the acquisition of businesses, talent, technologies or intellectual property, including potentially significant amortization costs and possible write-downs;
● the impact of market volatility and economic downturns caused by macro-economic forces out of our control, such as the COVID-19 pandemic or other highly communicable diseases or viruses;
● the timing and success of new features, integrations, capabilities and enhancements by us to our platform or by our competitors to their products or any other change in the competitive landscape of our market;
● errors in our forecasting of the demand for our Work OS, which could lead to lower revenue, increased costs or both;
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● the amount and timing of operating expenses and capital expenditures, as well as entry into operating leases, that we may incur to maintain and expand our business and operations and to remain competitive;
● the timing of expenses and recognition of revenue;
● security breaches, technical difficulties, disruptions or outages on our platform resulting in service level agreement credits;
● adverse litigation judgments, other dispute-related settlement payments or other litigation-related costs;
● regulatory fines;
● changes in the legislative or regulatory environment or in legal and regulatory compliance costs in new and existing markets;
● number of new employees;
● amount of share-based compensation and timing of the grant or vesting of equity awards to employees, directors or consultants;
● pricing pressure as a result of competition or otherwise;
● fluctuations in foreign currency exchange rates;
● general economic conditions in either domestic or international markets, including geopolitical uncertainty and instability as well as economic conditions specifically affecting industries in which our customers participate; and
● expenses incurred in connection with our Digital Lift Initiative.
Real or perceived errors, failures, vulnerabilities, or bugs on our
platform, products as well as third-party apps offered on our App Marketplace, could harm our business, results of operations and financial
condition.
We have historically experienced, and expect to continue to experience, errors, failures,
vulnerabilities, and bugs on our platform and products, especially when updates are deployed or new products are rolled out. Our customers
use our platform and products for important aspects of their businesses, and any errors, failures, vulnerabilities, or bugs affecting
the performance of our platform may negatively affect our customers’ businesses and could harm our reputation. In addition, our
online systems, including our website and mobile applications, could contain undetected errors, bugs or misconfigurations that could adversely
affect their performance. Additionally, we regularly update and enhance our website, our platform and our other online systems and introduce
new versions of our software applications. These updates may contain undetected errors when first introduced or released, which may cause
disruptions in our services and may, as a result, cause us to lose market share, and our reputation, business, financial condition, and
results of operations could be materially and adversely affected.
In addition, third-party apps on our App Marketplace may not meet the same quality standards
that we apply to our own development efforts and, to the extent these apps contain bugs, vulnerabilities, or failures, such apps may create
disruptions in our customers’ use of our products, lead to data loss or unauthorized access to customer data, damage our brand and
reputation, and affect the continued use of our products, any of which could harm our business, results of operations and financial condition.
If there are interruptions or performance problems
associated with the technology or infrastructure underlying our platform, then our users may experience service outages, other organizations
may be reluctant to adopt our Work OS and our reputation could be harmed.
Our continued growth and customer loyalty depends, in part, on the
ability of existing and potential users to access our platform at all times and without interruption or degradation of performance. We
have in the past, and may in the future, experience disruptions, data loss, outages, and other performance problems with our infrastructure
due to a variety of factors, including infrastructure changes, introductions of new functionality, human or software errors, capacity
constraints, denial-of-service attacks, ransomware attacks or other security-related incidents. For example, our platform previously sustained
an outage for a period of approximately two hours, and as a result we issued credits to our customers for the inconvenience. Remedial
measures were adopted to better safeguard against future such disruptions. Nevertheless, in the future, we may not be able to identify
the cause or causes of performance problems immediately or in short order. We may not be able to maintain the level of service uptime
and performance required by our users, especially during peak usage times and as our user traffic and number of integrations continue
to increase, which may negatively affect our customers’ businesses and could harm our reputation and require us to make refunds
or provide credits to our customers.
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Our platform and products are accessed by a large number of users, and as we continue
to expand the number of our users and features, integrations, capabilities and enhancements available to our customers, we will need to
ensure that our platform and products can scale to meet the evolving needs of our customers, particularly as we continue to focus on organizations
with over 10 users. However, we may not be able to scale our technology to accommodate the increased capacity requirements, which may
result in interruptions or delays in service. In addition, because our customers rely on our Work OS to collaborate, access, and manage
their work, any outage of our platform could impair our users’ ability to perform their work. If such an event occurs, our customers
may seek compensation from us for any losses they suffer and may cease conducting business with us.
Further, we have created mobile applications and mobile versions
of our Work OS to respond to the increasing number of people who access the internet and cloud-based software applications through mobile
devices, including smartphones and handheld tablets or laptop computers. If these mobile applications do not perform well, our business
may suffer.
Any of the above circumstances or events may harm our reputation,
cause organizations on our platform to terminate their agreements with us, impair our ability to obtain subscription renewals, impair
our ability to grow our user base, subject us to financial penalties and liabilities under our service level agreements with our customers,
cause us to issue credits or other compensation to customers, and otherwise harm our business, reputation, results of operations and financial
condition.
If we are unable to attract customers, grow our
retention rates, expand usage within organizations and sell subscription plans, our revenue growth and any future profitability could
be harmed.
To increase our revenue and achieve and maintain profitability, we must increase our
customer base through various methods, including but not limited to, converting customers using our trial version into paying customers,
growing or maintaining our retention rates, and expanding usage of our platform and products within organizations that are our customers.
We encourage customers using our trial version to upgrade to paid subscriptions plans. Additionally, we seek to expand within organizations
by adding new users or expanding their use of our platform and products into other departments within an organization. While we have experienced
significant growth in the number of customers on our platform, we may not continue achieving similar customer growth rates in the future.
Sales efforts targeted at organizations typically involve greater
costs, longer sales cycles, greater competition and less predictability in completing some of our sales. As a result of these factors,
these sales opportunities may require us to devote greater sales, research and development, and customer support resources to these customers,
resulting in increased costs and lengthened sales cycles. If our efforts to sell to large organizations are not successful or do not generate
additional revenue, our business could suffer.
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Moreover, our business is mainly subscription based. Organizations are not obligated
to and may not renew their subscriptions after their existing subscriptions expire or they may renew at a lower price by downgrading the
plans to which they subscribed or reducing their number of users. While many of our subscriptions provide for automatic renewal, organizations
have no obligation to renew a subscription after the expiration of its term, and we cannot ensure that organizations will not renew subscriptions
with a shorter contract period, with a smaller number of users or on a lower-tier subscription plan. Organizations may or may not renew
their subscriptions as a result of a number of factors, including their satisfaction or dissatisfaction with our Work OS or products,
our services, our pricing or pricing structure, the pricing or capabilities of the products and services offered by our competitors, the
effects of economic conditions, decreases in the number of users at the organization, or reductions in our paying customers’ spending
levels.
It is also difficult to predict attrition rates given our varied
customer base of organizations, mid-market and small business customers. Our attrition rates may increase or fluctuate as a result of
a number of factors, including customer dissatisfaction with our services, customers’ spending levels, mix of customer base, decreases
in the number of users at our customers, competition, pricing increases, or changing or deteriorating general economic conditions. If
organizations do not renew their subscriptions, renew on less favorable terms, or fail to add more users, or if we fail to expand within
organizations on our platform, our revenue may decline or grow less quickly than anticipated, which could harm our business, results of
operations and financial condition.
Additionally, organizations can and do subscribe to multiple subscription plans simultaneously
for a variety of reasons. For example, many of our customers are large organizations with distributed procurement processes in which different
buyers, departments or affiliates make their own purchasing decisions based on distinct product features or separate budgets. Existing
customers may also acquire or merge into another organization that is already subscribed to our platform or products, or complete a reorganization
or spin-off transaction that results in an organization subscribing to multiple subscription plans.
Because we recognize subscription revenue over
the subscription term, downturns or upturns in new sales and renewals are not immediately reflected in full in our results of operations.
We recognize revenue from subscriptions to our platform and products ratably over the
term of the contract subscription period beginning on the date access to our platform or product is granted, provided all other revenue
recognition criteria have been met. Our subscription arrangements generally have monthly or annual contractual terms and require advance
payment for monthly or annual periods. As a result, much of the revenue we report each quarter is the recognition of deferred revenue
from recurring subscriptions entered into during previous quarters. Consequently, a decline in new or renewed recurring subscription contracts
in any one quarter will not be fully reflected in revenue in that quarter but could negatively affect our revenue in future quarters.
Accordingly, the effect of significant downturns in new or renewed sales of our recurring subscriptions are not reflected in full in our
results of operations until future periods. By contrast, a significant portion of our costs are expensed as incurred while revenue is
recognized over time. As a result, an increase in customers could result in our recognition of higher costs and lower revenue in the earlier
portion of the subscription term. Finally, because revenue from new customers or from existing customers that increase their use of our
platform and products, is recognized over the applicable subscription term, our subscription-based revenue model makes it difficult for
us to rapidly increase our revenue through additional sales in any period.
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Our sales efforts may require considerable time
and expense, and if we modify sales strategies to large organizations, our sales cycles could be extended.
Our current sales strategy to large organizations follows a “flywheel”
model where we attempt to engage a given customer’s account base by initially gaining acceptance from an individual user or team
and, thereafter, expand vertically and organically within that user’s organization. A large organization’s decision to use
or expand the use of our Work OS can sometimes be an organization-wide decision. Accordingly, we may need to engage with senior management
and other key personnel within an organization in order for our flywheel model to be successful. Moreover, larger organizations may demand
more customization, integration, features, and support services. This may require us to devote greater sales support, research and development,
customer experience and professional services resources to such an organization, resulting in increased costs.
If we fail to offer high-quality customer support,
our business and reputation could suffer.
Once organizations and their users begin using our Work OS or products,
they rely on our support services to resolve any technical, administrative, or other issues. High-quality customer education and customer
experience has been key to the adoption of our platform, for the conversion of users and organizations on our trial version into paying
customers, for the expansion of accounts, and for growth or maintenance of our retention rates. The importance of high-quality customer
experience will increase as we expand our business and pursue new customers. For example, if we do not help our users quickly resolve
issues and provide effective ongoing user experience at the user, team and organizational levels, our ability to convert organizations
and users on our trial version into paying customers may suffer, and our reputation with existing or potential customers could be harmed.
Further, our ability to sell our Work OS and products is highly dependent on our business reputation and on positive recommendations from
our existing customers. Any failure to maintain a high-quality customer experience, or a market perception that we do not maintain a high-quality
customer experience, could harm our reputation, our ability to sell our Work OS and products to existing and prospective customers, and
our business, results of operations and financial condition.
In addition, as we continue to grow our operations and reach a larger
and increasingly global customer base, we need to be able to provide efficient customer support that meets the needs of users and organizations
on our platform globally at scale, which puts additional pressure on our customer support team. If we are unable to provide efficient
customer support globally at scale, our ability to grow our operations globally may be harmed, and we may need to hire additional support
personnel, which could harm our business, results of operations and financial condition.
Failure to effectively develop and expand our
direct sales capabilities could harm our ability to increase the number of organizations on our platform and achieve broader market acceptance
of our Work OS.
Our ability to increase the number of our customers and users and
achieve broader market acceptance of our Work OS among large organizations will depend, to a significant extent, on our ability to expand
our sales operations, particularly our direct sales efforts targeted at senior executives and business unit leaders at such large organizations.
We plan to continue expanding our direct sales force, both domestically and internationally, in order to connect with these large organizations.
This expansion will require us to invest significant financial and other resources to train and grow our direct sales force in order to
complement our self-service go-to-market approach. If our efforts do not generate a corresponding increase in revenue, our business, results
of operations and financial condition could be harmed.
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We may not achieve anticipated revenue growth from expanding our
direct sales force if we are unable to hire and develop talented direct sales personnel if our new direct sales personnel are unable to
achieve desired productivity levels in a reasonable period of time or if we are unable to retain our existing direct sales personnel.
There is significant competition in our industry for sales personnel with the skills and technical knowledge that we require. Our ability
to achieve revenue growth will depend, in large part, on our success in recruiting, training and retaining sufficient numbers of sales
personnel to support our growth.
If we fail to enhance our reputation, brand, and market awareness
of our Work OS and products, our ability to expand the number of organizations on our platform may be impaired, our reputation may be
harmed, and our business, results of operations and financial condition may suffer.
Our continued success depends upon our ability to create and maintain
brand recognition and a favorable reputation for delivering an easy and efficient platform. A failure by us to build our brand and deliver
on these expectations could harm our reputation and damage our ability to attract and retain customers, which could adversely affect our
business. We believe that developing and maintaining awareness of our brand and a favorable reputation is critical to achieving widespread
acceptance of our Work OS and related products and is an important element in attracting new organizations and additional teams to our
platform. Furthermore, we believe that the importance of brand recognition will increase as competition in our market increases. Successful
promotion of our brand and our ability to increase awareness will depend largely on the effectiveness of our marketing efforts, our ability
to ensure that our platform and products remain high-quality, reliable, and useful at competitive prices, our ability to continue to develop
new products, functionality and software applications, and our ability to successful differentiate our platform and products.
As our market becomes increasingly competitive, increasing awareness
of our platform and products may become more difficult and expensive. Efforts to increase awareness may not yield increased revenue, and
even if they do, any increased revenue may not offset the expenses we incur. If we fail to successfully promote our brand or incur substantial
expenses in an unsuccessful attempt to promote our brand, we may fail to attract new customers to our platform and products or grow or
maintain our retention rates to the extent necessary to realize a sufficient return on our marketing efforts, and our business, results
of operations and financial condition could suffer.
Our corporate culture has contributed to our
success, and if we cannot maintain this culture as we grow, we could lose the innovation, creativity and teamwork fostered by our culture.
We believe that an important contributor to our success has been
our corporate culture, which creates an environment that drives and perpetuates our strategy to create a better, more productive way to
work. As we continue to grow, including across multiple geographies or through acquisitions, and develop the infrastructure of a public
company, we may find it difficult to preserve our corporate culture. If we do not maintain and continue to develop our corporate culture
as we grow and evolve, it could reduce our ability to foster the innovation, craftsmanship, teamwork, curiosity, and diversity that we
believe we need to support our growth and operate effectively. In turn, the failure to preserve our culture could adversely affect our
business, results of operations and financial condition by negatively affecting our ability to attract, recruit, integrate and retain
employees, continue to perform at current levels and effectively execute our business strategy.
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The COVID-19 pandemic has affected how we and
our customers operate and has adversely affected the global economy, and the duration and extent to which this could continue to affect
our business, future results of operations and financial condition remains uncertain.
The COVID-19 pandemic, the measures attempting to contain and mitigate
the effects of the COVID-19 pandemic, including stay-at-home orders, business closures, social distancing and other restrictive orders,
and the resulting changes in customer behaviors, have disrupted our normal operations and impacted our employees, partners, vendors, and
customers. As a result of certain restrictive measures imposed by governments in locations where we have employees, we have taken a number
of actions that have disrupted our business operations, including enabling our employees and contractors to work remotely, implementing
travel restrictions, and shifting company events and meetings to virtual-only experiences, all of which could continue indefinitely. The
operations of our partners, vendors and customers have likewise been disrupted.
While the duration and extent of the COVID-19 pandemic depends on
future developments that cannot be accurately predicted at this time, such as the extent and effectiveness of containment and mitigation
actions, including restrictions on economic activity and the rollout of an efficient worldwide vaccination campaign, it has already had
an adverse effect on the global economy, and the ultimate societal and economic impact of the COVID-19 pandemic remains unknown. While
we have developed and expect to continue to develop plans to help mitigate the potential negative impact of COVID-19, these efforts may
not be effective, and any protracted economic downturn will likely limit the effectiveness of our efforts. Accordingly, it is not possible
for us to predict the duration and extent to which this will affect our business, future results of operations and financial condition
at this time.
Actions by governments to restrict access to our platform and products
in their countries or to require us to disclose or provide access to information in our possession could harm our business, results of
operations and financial condition.
Our Work OS and products depends on the ability of our users to
access our platform through the internet, and access to our platform could be blocked or restricted in some countries for various reasons.
Further, if the governments of any foreign country in which we operate or seek to operate limit access to certain or all of the features
of our Work OS and products in such country or impose other restrictions that affect the availability of our Work OS and products for
an extended period of time or indefinitely, we may not be able to maintain or grow our revenue as anticipated and our business, results
of operations and financial condition could be adversely affected. In addition, governments in certain countries may seek to restrict
or prohibit access to our platform if they consider us to be in violation of their laws and may require us to disclose or provide access
to information in our possession. If we fail to anticipate developments in laws and regulations or fail for any reason to comply with
relevant law, our platform could be further blocked or restricted and we could be exposed to significant liability that could harm our
business.
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Because our success depends, in part, on our ability to expand sales
and customer support of our platform and products internationally, our business is susceptible to risks associated with international
operations.
We currently maintain offices and have sales personnel in Israel,
the United States, Australia, Brazil and the United Kingdom. In both the years ended December 31, 2021, and 2020, the revenue that we
generated from customers outside of the United States accounted for approximately 52% of our total revenue. We expect to continue expanding
our international operations, which may include opening offices in new jurisdictions and providing our Work OS and products in additional
languages. Any additional international expansion efforts that we are undertaking and may undertake in the future may not be successful.
In addition, conducting international operations subjects us to new risks, some of which we have not generally faced in countries where
we currently operate. These risks include, among others:
● unexpected costs in the localization of our Work OS and products, including translation into foreign languages and adaptation for local culture, practices and regulatory requirements;
● lack of familiarity and burdens of complying with foreign laws, legal standards, privacy standards, regulatory requirements, tariffs and other barriers;
● the risk of penalties to our users and individual members of management or employees if our practices are deemed to not comply with applicable laws and regulations;
● practical difficulties of enforcing intellectual property rights in countries with varying laws and standards and reduced or varied protection for intellectual property rights in some countries;
● an evolving legal framework and additional legal or regulatory requirements for data privacy, which may necessitate the establishment of systems to maintain data in local markets, requiring us to invest in additional data centers and network infrastructure, and the implementation of additional employee data privacy documentation (including locally-compliant data privacy notice and policies);
● as an Israeli company, we are subject to Israeli laws concerning governmental access to data and the risk, or perception of risk, of such access may make our Work OS and products less attractive to organizations outside Israel, and compliance with such Israeli laws may conflict with legal obligations that we, or our customers, may be subject to in other countries;
● unexpected changes in regulatory requirements, taxes, trade laws, tariffs, export quotas, custom duties or other trade restrictions;
● difficulties in managing systems integrators and technology partners;
● differing technology standards;
● different pricing environments, longer sales cycles, longer accounts receivable payment cycles and difficulties in collecting accounts receivable;
● increased financial accounting and reporting burdens and complexities;
● difficulties in managing and staffing international operations including the proper classification of independent contractors and other contingent workers, differing employer/employee relationships, and local employment laws;
● increased costs involved with recruiting and retaining an expanded workforce through cash and equity-based incentive programs and unexpected legal costs and regulatory restrictions in issuing our ordinary shares to employees;
● global political and regulatory changes that may lead to restrictions on immigration and travel for our employees;
● regional and local economic and political conditions, and personnel culture differences;
● fluctuations in exchange rates that may decrease the value of our foreign-based revenue;
● potentially adverse tax consequences, including the complexities of foreign value added tax (or other tax) systems, and restrictions on the repatriation of earnings; and
● permanent establishment risks and complexities in connection with international payroll, tax and social security requirements for international employees.
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Compliance with laws and regulations applicable
to our global operations, including export controls, also substantially increases our cost of doing business in foreign jurisdictions.
We
have limited experience in marketing, selling and supporting our Work OS and products outside of Israel and the United States, and
only recently opened offices in Brazil and Japan. Our limited experience in operating our business internationally increases the risk
that any potential future expansion efforts that we may undertake will not be successful. If we invest substantial time and resources
to expand our international operations and are unable to do so successfully and in a timely manner, our business, results of operations
and financial condition may suffer. We may be unable to comply with changes in government requirements and regulations, which could harm
our business. In many countries, it is common for others to engage in business practices that are prohibited by our internal policies
and procedures or other regulations applicable to us. Although we have implemented policies and procedures designed to ensure compliance
with these laws and policies, there can be no assurance that all of our employees, contractors, partners and agents will comply with these
laws and policies. Violations of laws or key control policies by our employees, contractors, partners or agents could result in delays
in revenue recognition, financial reporting misstatements, enforcement actions, reputational harm, disgorgement of profits, fines, civil
and criminal penalties, damages, injunctions, other collateral consequences or the prohibition of the importation or exportation of our
platform and could harm our business, results of operations and financial condition.
Currency exchange rate fluctuations affect our
results of operations, as reported in our financial statements.
We report our financial results in U.S. dollars. We collect our
revenue primarily in U.S. dollars. However, a significant portion of our headcount related expenses, consisting principally of salaries
and related personnel expenses and certain other operating expenses, are denominated in New Israeli Shekels (“NIS”). In the
years ended December 31, 2021, and 2020, approximately 21% and 17% of our expenses, respectively, were denominated in NIS. As a result,
we are exposed to exchange rate risks that may materially and adversely affect our financial results. If the NIS appreciates against the
U.S. dollar or if the value of the NIS declines against the U.S. dollar at a time when the rate of inflation in the cost of Israeli goods
and services exceeds the rate of decline in the relative value of the NIS, then the U.S. dollar cost of our operations in Israel would
increase and our results of operations could be materially and adversely affected. Our Israeli operations could also be materially and
adversely affected if we are unable to effectively hedge against currency fluctuations in the future. The Israeli annual rate of inflation
amounted to 2.81% and (0.7)% for the years ended December 31, 2021 and 2020, respectively. The appreciation of the NIS in relation to
the U.S. dollar amounted to 3.3% and 7.0% for the years ended December 31, 2021, and 2020, respectively. We cannot predict any future
trends in the rate of inflation in Israel or the rate of depreciation or appreciation of the NIS against the U.S. dollar.
15
Future acquisitions, strategic investments, partnerships
or alliances could be difficult to identify and integrate, divert the attention of key management personnel, disrupt our business, dilute
shareholder value, and harm our results of operations and financial condition.
We may in the future seek to acquire or invest in businesses, products,
or technologies that we believe could complement our Work OS or expand its breadth, enhance our technical capabilities, or otherwise offer
growth opportunities. The pursuit of potential acquisitions may divert the attention of management and cause us to incur various expenses
in identifying, investigating, and pursuing suitable acquisitions, whether or not they are consummated. We may not be able to find and
identify desirable acquisition targets or we may not be successful in entering into an agreement with any one target. Acquisitions or
strategic investments could also result in dilutive issuances of equity securities or the incurrence of debt, which could harm our results
of operations. Any acquisition, investment, or business relationship that we consummate may result in unforeseen operating difficulties
and expenditures. In addition, we have limited experience in acquiring other businesses. If we acquire additional businesses, we may not
be able to successfully integrate the acquired personnel, operations, and technologies, or effectively manage the combined business following
the acquisition. Specifically, we may not successfully evaluate or utilize the acquired technology or personnel, or accurately forecast
the financial impact of an acquisition transaction, including accounting charges. Moreover, the anticipated benefits of any acquisition,
investment or business relationship may not be realized or we may be exposed to unknown risks or liabilities.
We may also make strategic investments in early-stage companies
developing products or technologies that we believe could complement our Work OS or expand its breadth, enhance our technical capabilities,
or otherwise offer growth opportunities. These investments are generally in early-stage private companies for restricted shares. Such
investments are generally illiquid and may never generate value. Further, the companies in which we invest may not succeed, and our investments
could lose their value.
We are subject to risks related to corporate social responsibility.
We are facing increasing scrutiny related to our environmental, social and governance
(“ESG”) practices and requested disclosures by institutional and individual investors who are increasingly using ESG screening
criteria in making investment decisions. Our disclosures on these matters or a failure to satisfy evolving stakeholder expectations for
ESG practices and reporting may potentially harm our reputation and impact relationships with investors. Certain market participants including
major institutional investors use third-party benchmarks or scores to measure our ESG practices in making investment decisions. Furthermore,
some of our customers and suppliers evaluate our ESG practices or request that we adopt certain ESG policies. In addition, our failure
or perceived failure to pursue or fulfill our goals, targets and objectives or to satisfy various reporting standards within the timelines
we announce, or at all, could expose us to government enforced actions and/or private litigation. As ESG best practices, reporting standards
and disclosure requirements continue to develop, we may incur increasing costs related to ESG monitoring and reporting.
We depend on our founders and other key employees,
and the loss of one or more of these employees could harm our business.
Our success depends largely upon the continued services of our founders,
Roy Mann and Eran Zinman and other key employees. From time to time, there may be changes in our executive management team resulting from
the hiring or departure of executives, which could disrupt our business. We do not have employment agreements with our executive officers
or other key personnel that require them to continue to work for us for any specified period and, therefore, they could terminate their
employment with us at any time subject only to the notice periods prescribed by their respective executive agreements. The loss of one
or both of our founders or key employees could disrupt or harm our business.
An inability to attract and retain other highly
skilled employees could harm our business.
To execute our growth plan, we must attract and retain highly qualified
personnel. Competition for these personnel where we maintain offices or actively recruit is intense, especially for engineers experienced
in designing and developing software and experienced sales professionals. We have from time to time experienced, and we expect to continue
to experience, difficulty in hiring and retaining employees with appropriate qualifications. Our principal research and development
activities are conducted from our headquarters in Tel Aviv, Israel, and we face significant competition for suitably skilled developers
in this region. We also engage a small number of developers in Poland. If we cannot attract or retain sufficient skilled research
and development employees, either in Israel or elsewhere, our business, prospects and results of operations could be adversely affected. In
addition, certain domestic immigration laws restrict or limit our ability to recruit internationally. Any changes to Israeli and U.S.
immigration policies that restrain the flow of technical and professional talent may inhibit our ability to recruit and retain highly
qualified employees. In addition, as a result of the intense competition for highly qualified personnel, the high-tech industry has also
experienced and may continue to experience significant wage inflation. Accordingly, our efforts to attract, retain and develop personnel
may also result in significant additional expenses, which could adversely affect our profitability. Further, job candidates and existing
employees often consider the value of the equity awards they receive in connection with their employment, which may be impacted by volatility
or lack of appreciation in the price of our ordinary shares. If the perceived value of our equity awards declines, it may harm our ability
to recruit and retain highly skilled employees, which could harm our business and future growth prospects.
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Our failure to raise additional capital or generate
cash flows necessary to expand our operations and invest in new technologies in the future could reduce our ability to compete successfully
and harm our results of operations.
Historically, we have funded our operations and capital expenditures
primarily through equity issuances, our credit facility and cash generated from our operations. Although we currently anticipate that
our existing cash and cash equivalents, cash flow from operations and remaining amounts available under our credit facility will be sufficient
to meet our cash needs for the foreseeable future, we may require additional financing, and we may not be able to obtain debt or equity
financing on favorable terms, if at all. If we raise equity financing to fund operations or on an opportunistic basis, our shareholders
may experience significant dilution of their ownership interests. If we need additional capital and cannot raise it on acceptable terms,
or at all, we may not be able to, among other things:
● develop new features, integrations, capabilities and enhancements;
● continue to expand our product development, sales and marketing organizations;
● hire, train and retain employees;
● respond to competitive pressures or unanticipated working capital requirements; or
● pursue acquisition or strategic investment opportunities.
Risks Related to Our Market and Competitive Landscape
The market and software categories in which we
participate are competitive, new and rapidly changing.
We are creating a new category of software, our Work OS, that seeks
to change the way people work and businesses operate. As a result, we compete across multiple different markets, all of which are highly
competitive and rapidly evolving.
The markets in which we operate are extremely competitive, fragmented,
and subject to rapidly changing technology, shifting user and customer needs, new market entrants and frequent introductions of new products
and services. Moreover, we expect competition to increase in the future both from our existing competitors and from new market entrants,
including established technology companies who have not previously entered the market. Our competitors include the following:
● companies that primarily offer project and work management solutions, including the application of processes, methods, skills, and knowledge to achieve specific objectives. This includes companies such as Asana, Inc., SmartSheet Inc., Notion, Inc., Atlassian Corporation PLC (Trello), Citrix Systems, Inc. (Wrike), Zendesk, Inc., ClickUp, Airtable and Freshworks Inc.; and
● companies that offer products across other use cases we serve or other product offerings, such as customer relationship management solutions, software development tools and marketing campaign management. This includes companies such as SugarCRM, Pipedrive, Zoho, Inc., Atlassian Corporation PLC (Jira), Procore Technologies, Workday, Inc., BombooHR, LLC, Hootsuite Media Inc. and Adobe Experience Cloud.
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In the future we will likely face increased competition from a number
of Work OS providers, including new entrants to the market. Our principal competitive factor is our open and modular infrastructure, leading
in flexibility and adaptability, and our ability to scale our vertical and horizontal offerings as we continue to rapidly build end-to-end
products. We believe that our ability to compete successfully depends primarily on the following factors:
● our ability to introduce new, and improve on existing, features, products and services in response to competition, user sentiment, online, market and industry trends and the ever-evolving technological landscape;
● our ability to continue to increase social and technological acceptance of our Work OS;
● continued growth in digitalization of the workplace;
● our ability to maintain the value and reputation of monday.com as a solution; and
● the scale, growth and engagement of our community relative to those of our competitors.
Our competitors may be able to adapt more quickly and effectively
to new or changing circumstances, technologies, standards, or customer demands. Companies and/or joint ventures resulting from possible
consolidations or alliances may create more compelling product offerings or be able to offer more attractive pricing options, making it
more difficult for us to compete effectively.
In addition, some of our larger competitors have substantially broader
product offerings and leverage their relationships based on other products or incorporate functionality into existing products to gain
business in a manner that discourages users from purchasing our Work OS or products, including through selling at zero or negative margins,
product bundling, or closed technology platforms. Potential customers may also prefer to purchase from their existing suppliers rather
than a new supplier regardless of product performance or features. As a result, even if the features of our Work OS and products are superior
compared to that of our competitors, potential customers may not purchase our offerings. These larger competitors often have broader product
lines and market focus and will therefore not be as susceptible to downturns in a particular market. Our competitors may also seek to
repurpose their existing offerings to provide software, programs and tools used by information workers with subscription models.
Conditions in our market could also change rapidly and significantly
due to technological advancements, partnering by our competitors or continuing market consolidation, and it is uncertain how our market
will evolve. New start-up companies that innovate and large competitors that are making significant investments in research and development
may invent similar or superior products and technologies that compete with our Work OS and products. These competitive pressures in our
market or our failure to compete effectively may result in price reductions, fewer customers, reduced revenue, gross profit and gross
margins, increased net losses and loss of market share. Any failure to meet and address these factors could harm our business, results
of operations and financial condition.
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Our ability to introduce new products, features, integrations, capabilities,
and enhancements is dependent on adequate research and development resources.
To remain competitive, we must maintain adequate research and development resources,
such as the appropriate personnel and development technology, to meet the demands of the market. If we are unable to develop new products,
features, integrations, capabilities, and enhancements internally due to certain constraints, such as employee turnover, a lack of management
ability or a lack of other research and development resources, our business may be harmed. Moreover, research and development projects
can be technically challenging and expensive. The nature of these research and development cycles may cause us to experience delays between
the time we incur expenses associated with research and development and the time we are able to offer compelling features, integrations,
capabilities, and enhancements and generate revenue, if any, from such investment. If we expend a significant amount of resources on research
and development and our efforts do not lead to the successful introduction or competitive improvement of products, features, integrations,
capabilities and enhancements, it could harm our business, results of operations and financial condition. In addition, our failure to
maintain adequate research and development resources or to compete effectively with the research and development programs of our competitors
may harm our business, results of operations and financial condition.
If we are unable to ensure that our Work OS interoperates
with a variety of software applications that are developed by third parties, including our partners, our platform may become less competitive
and our results of operations may be harmed.
Our platform must integrate with a variety of network, hardware
and software platforms, and we need to continuously modify and enhance our platform to adapt to changes in hardware, software, networking,
browser and database technologies. In particular, we developed our Work OS to be able to easily integrate with third-party applications,
including the software applications of providers that compete with us as well as our partners, through the interaction of APIs. In general,
we rely on the providers of such software systems to allow us access to their APIs to enable these user integrations. We are typically
subject to standard terms and conditions for application developers of such providers, which govern the distribution, operation, and fees
of such software systems, and which are subject to change by such providers from time to time. Our business may be harmed if any provider
of such software systems:
● discontinues or limits our access to its software or APIs;
● modifies its terms of service or other policies, including fees charged to, or other restrictions on, us or other application developers;
● changes how information is accessed by us or our users;
● establishes more favorable relationships with one or more of our competitors; or
● develops or otherwise favors its own competitive offerings over ours.
We believe a significant component of our value proposition to users
and organizations is the ability to improve and interface with these third-party applications through APIs on our Work OS. Third-party
services and products are constantly evolving, and we may not be able to modify our Work OS to assure its compatibility with other third
parties following development changes. In addition, some of our competitors may be able to disrupt the operations or compatibility of
our Work OS with their products or services or exert strong business influence on terms on which we operate our platform. For example,
we currently directly compete with several large technology companies whose applications interface with our Work OS, including Google
and Microsoft. As our respective products evolve, we expect this level of competition to increase. Should any of our competitors modify
their products or standards in a manner that degrades the functionality of our Work OS or gives preferential treatment to competitive
products or services, whether to enhance their competitive position or for any other reason, the interoperability of our Work OS with
these products could decrease and our business, results of operations and financial condition could be harmed. If we are not permitted
or able to integrate with these and other third-party applications in the future, demand for our platform could decrease and our business,
results of operations and financial condition could be harmed.
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We also depend on our ecosystem of developers to create applications
that will integrate with our Work OS. Our reliance on this ecosystem of developers creates certain business risks relating to the quality
and security of the applications built using our APIs, service interruptions of our platform from these applications, lack of service
support for these applications, possession of intellectual property rights associated with these applications, and privacy concerns around
the transfer of data to these applications. We may not have the ability to control or prevent these risks. As a result, issues relating
to these applications could adversely affect our business and reputation.
In addition, our platform interoperates with servers, mobile devices,
and software applications predominantly through the use of protocols, many of which are created and maintained by third parties. We therefore
depend on the interoperability of our platform with such third-party servers, mobile devices, and software applications, as well as cloud-enabled
hardware, software, networking, browsers, database technologies and protocols that we do not control. Any changes in such technologies
that degrade the functionality of our platform or give preferential treatment to competitive services could adversely affect adoption
and usage of our Work OS. Also, we may not be successful in developing or maintaining relationships with key participants in the mobile
industry or in ensuring that our platform operates effectively with a range of operating systems, networks, devices, browsers, protocols,
and standards. If we are unable to maintain technical interoperation, our customers may not be able to effectively integrate our platform
with other systems and services they use. Further, if we are unable to effectively anticipate and manage these risks, or if it is difficult
for users and organizations on our platform to access and use our Work OS, our business, results of operations and financial condition
may be harmed.
We rely on third-party application stores to
distribute our mobile application.
We are dependent on third-party application stores that may prevent
us from timely updating our Work OS, building new features, integrations, capabilities, and enhancements, or charging for access.
We distribute the mobile monday.com application through smartphone
and tablet application stores managed by Apple and Google, among others. We cannot assure you that the third-party application stores
through which we distribute our mobile application will maintain their current structures or that such application stores will not charge
us fees to list our application for download. We are also depending on these third-party application stores to enable us and our users
to timely update our mobile application and to incorporate new features, integrations, capabilities, and enhancements. In addition, certain
of these companies are now, and others may in the future become, competitors of ours and could stop allowing or supporting access to our
platform through their products, could allow access for us only at an unsustainable cost, or could make changes to the terms of access
in order to make our platform less desirable or harder to access, in each case for competitive reasons.
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Risks Related to Third Parties
Our growth depends in part on the success of
our strategic relationships with third parties.
We anticipate that the growth of our business will depend on third-party
relationships, including relationships with our application developers, integrated services, and other partners. The success of our platform
depends, in part, on our ability to integrate third-party applications and integrations into our third-party ecosystem. External developers
may change the features of their offering of applications or alter the terms governing the use of their offerings in a manner that is
adverse to us. If third-party applications change such that we do not or cannot maintain the compatibility of our platform with these
applications or if we fail to provide desirable third-party applications, demand for our platform could decline. We may also be unable
to maintain our relationships with certain third-party vendors if we are unable to integrate our platform with their offerings. In addition,
external developers may refuse to partner with us or limit or restrict our access to their offerings. Such changes could functionally
limit or terminate our ability to use these third-party offerings with our platform, which could negatively impact our offerings and harm
our business. If we fail to integrate our platform with new third-party offerings that our customers need, or to adapt to the data transfer
requirements of such third-party offerings, we may not be able to offer the functionality that our customers expect, which could negatively
impact our offerings and, as a result, harm our business.
We rely on traditional web search engines to
direct traffic to our website through search engines and networking sites.
Our success depends, in part, on our ability to attract customers
through paid and unpaid internet search results on web search engines, such as Google, and advertisements on social networking sites,
such as Facebook. The prominence of our website in response to internet searches is a critical factor in attracting potential customers
to our platform. Search engines revise their algorithms, methodologies, or design layouts from time to time in an attempt to optimize
their search results. If search engines modify their algorithms or design layouts, our website may appear less prominently or not at all
in search results, which could result in reduced traffic to our website. If we are listed less prominently or fail to appear in search
results for any reason, visits to our website could decline significantly, and we may not be able to replace this traffic.
Additionally, if the price of marketing our WorkOS as a whole and
our products, individually over search engines or social networking sites increases, we may incur additional marketing expenses or may
be required to allocate a larger portion of our marketing spend to search engine marketing, which could adversely affect our business
and operating results. Furthermore, competitors may in the future bid on the search terms that we use to drive traffic to our website.
Such actions could increase our marketing costs and result in decreased traffic to our website. In addition, search engines or social
networking sites may change their advertising policies from time to time. Any change to these policies that delays or prevents us from
advertising through these channels could result in reduced traffic to our website, thereby harming our ability to attract new customers.
New search engines or social networking sites may also develop, particularly in specific jurisdictions, that reduce traffic on existing
search engines and social networking sites and, if we are not able to achieve awareness through advertising or otherwise, we may not achieve
significant traffic to our website through these new platforms. If we are unable to continue to successfully promote our Work OS and products,
and maintain traffic to our website, or if we incur excessive expenses to do so, our business and operating results could be adversely
affected.
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Interruptions or delays in services from third
parties or our inability to adequately plan for and manage service interruptions or infrastructure capacity requirements could impair
the delivery of our services and harm our business.
We depend on services provided by various third parties to maintain
our infrastructure. If a service provider fails to provide sufficient capacity to support our platform or otherwise experiences service
outages, such failure could interrupt our users’ and organizations’ purchase of, or access to, our Work OS and products, which
could adversely affect our reputation and our business. Any disruptions in these services, including as a result of actions outside of
our control, could significantly impact the continued performance of our platform. In the future, these services may not be available
to us on commercially reasonable terms, or at all. Any loss of the right to use any of these services could result in decreased functionality
of our platform until equivalent technology is either developed by us or, if available from another provider, is identified, obtained,
and integrated into our infrastructure.
We rely on the internet and, accordingly, depend upon the continuous,
reliable, and secure operation of internet servers, related hardware and software, and network infrastructure. We host our platform by
mainly using Amazon Web Services (“AWS”) data centers, a provider of cloud infrastructure services. Our operations depend
on protecting the virtual cloud infrastructure hosted in AWS by maintaining its configuration, architecture, and interconnection specifications,
as well as the information stored in these virtual data centers and which third-party internet service providers transmit. Furthermore,
we have no physical access or control over the services provided by AWS. Although we have disaster recovery plans that utilize multiple
AWS locations, the data centers that we use are vulnerable to damage or interruption from human error, intentional bad acts, earthquakes,
pandemics, floods, fires, severe storms, war, terrorist attacks, power losses, hardware failures, systems failures, telecommunications
failures and similar events, many of which are beyond our control and any of which could disrupt our service, destroy user content or
prevent us from being able to continuously back up or record changes in our users’ content. In the event of significant physical
damage to one of these data centers, it may take a significant period of time to achieve full resumption of our services, and our disaster
recovery planning may not account for all eventualities. Further, a prolonged AWS service disruption affecting our platform for any of
the foregoing reasons could damage our reputation with current and potential organizations, expose us to liability, cause us to lose users
and organizations on our platform or otherwise harm our business. We may also incur significant costs for using alternative equipment
or taking other actions in preparation for, or in reaction to, events that damage the AWS services we use. Damage or interruptions to
these data centers could harm our business. We may not carry sufficient business interruption insurance to compensate us for losses that
may occur as a result of any events that cause interruptions in our service. Further, the contractual commitments that we provide to organizations
on our platform with regard to data privacy are limited by the commitments that AWS has provided us.
AWS enables us to order and reserve server capacity in varying amounts
and sizes distributed across multiple regions. AWS provides us with computing and storage capacity pursuant to an agreement that continues
until terminated by either party. In some cases, AWS may terminate the agreement for cause upon 30 days’ notice. Termination of
the AWS agreement may harm our ability to access data centers we need to host our Work OS and products or to do so on terms as favorable
as those we have with AWS. We may also be unable to effectively address capacity constraints, upgrade our systems as needed, and continually
develop our technology and network architecture to accommodate actual and anticipated changes in technology. In addition, the failure
of AWS data centers or third-party internet service providers to meet our capacity requirements could impede our ability to scale our
operations.
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Risks Related to Privacy, Data and Cybersecurity
A security incident may allow unauthorized access
to our or our third-party vendors’ systems, networks or data or the data of users and organizations on our platform.
The secure collection, storage, transmittal, and processing of sensitive
and proprietary information, including business strategies, financial and operational data, personal or identifying information and other
related data, by employees, service providers, customers and users on our platform is essential to their use of our Work OS and to our
business. Increasingly, companies are subject to a wide variety of attacks on their systems on an ongoing basis. In addition to threats
from traditional computer “hackers,” malicious code (such as malware, viruses, worms, and ransomware) bugs and other software
vulnerabilities, employee theft or misuse, password spraying, phishing, credential stuffing and denial-of-service attacks, we may also
face threats from sophisticated organized crime, supply chain attacks, nation-state and nation-state supported actors who engage in attacks
(including advanced persistent threat intrusions). Third parties may attempt to fraudulently induce employees, users or organizations
into disclosing sensitive information such as usernames, passwords or other information or otherwise compromise the security of our internal
electronic systems, networks, and/or physical facilities in order to gain access to our data or the data of users and organizations on
our platform. In addition, cyberattacks on our third-party vendors who provide a range of technologies, products and services critical
to our internal and external operations, could disrupt our business and/or disclose our data or the data of users and organizations that
use our platform. We also face threats from attacks on, or vulnerabilities in, the many different underlying networks and services that
power the Internet that our Work OS and products depends on, most of which are not under our control or the control of our vendors, partners,
or customers. Finally, there is an increased risk that we may experience cybersecurity-related events such as COVID-19-themed phishing
attacks and other security challenges as a result of most of our employees and our service providers working remotely from non-corporate-managed
networks during the ongoing COVID-19 pandemic and potentially beyond.
Security breaches impacting our Work OS or integrations on our Work
OS could result in a risk of loss, unavailability, or unauthorized disclosure of sensitive, proprietary, and personally identifiable information,
or involve disruptive attacks, such as those involving ransomware, which may interrupt or disable our operations and ability to serve
customers. These types of events, in turn, could lead to litigation, governmental audits, investigations and other possible liability
(including regulatory fines) and costs (including increased remediation expenditures), thereby damaging our reputation and relationships
with existing customers. This could have a negative impact on our ability to attract new customers and to grow or maintain our retention
rates.
In the normal course of business, we are and have been the target
of malicious cyberattack attempts and have experienced other security incidents. To date, such identified security events have not been
material or significant to us, including to our reputation or business operations, or had a material financial impact, but there can be
no assurance that future cyberattacks will not be material or significant. For example, in April 2021, we became aware that a third-party
vendor that provides us with SaaS software code testing, Codecov, discovered instances of unauthorized access to its software, whereby
a threat actor was able to export information stored in continuous integration environments, affecting hundreds of companies using their
services, including us. However, as of the date of this annual report, we found no evidence of our customers’ data being affected
by this incident or any material impact on our operations.
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Actual or anticipated security breaches or attacks may cause us
to incur increasing costs, including costs to deploy additional personnel and protection technologies, train employees and engage third-party
experts and consultants. Furthermore, any such breach, including a breach of the systems or networks of our third-party providers, could
compromise our systems or networks, creating system outages, disruptions or slowdowns and exploiting security vulnerabilities of our networks.
In addition, the information stored on our network, or the networks of our third-party providers could be accessed, publicly disclosed,
altered, lost, or stolen, which could subject us to liability and cause us financial harm. In addition, a breach of the security measures
of one of our third-party providers could result in the destruction, modification or exfiltration of confidential corporate information
or other data that may provide additional avenues of attack. These breaches, or any perceived breach, of our systems or networks or the
systems or networks of our third-party providers, whether or not any such breach is due to a vulnerability in our platform, may also undermine
confidence in us or our industry and result in damage to our reputation, negative publicity, loss of users, partners and sales, increased
remediation costs, and costly litigation or regulatory fines.
The discovery of a new cyberattack, including with respect to its
scope and any potential impact on our IT environment, including regarding the loss, inadvertent disclosure, or unapproved dissemination
of proprietary information or sensitive or confidential data about us or our customers, or vulnerabilities in our source code, could result
in litigation and potential liability for us, damage our brand and reputation, negatively impact our sales, or otherwise harm our business.
Any claims or investigations may result in our incurring significant external and internal legal and advisory costs, as well as the diversion
of management’s attention from the operation of our business.
The security measures we have implemented or integrated into our
platform and our internal systems and networks (including measures to audit third-party and custom applications), which are designed to
detect unauthorized activity and prevent or minimize security breaches, may not function as expected or may not be sufficient to protect
our platform and our internal systems and networks against certain attacks. In addition, techniques used to sabotage or to obtain unauthorized
access to systems and networks in which data is stored or through which data is transmitted change frequently and generally are not recognized
until launched against a target. Threat actors are becoming increasingly sophisticated, for example, in using tools and techniques designed
to circumvent controls, to avoid detection, and to obfuscate forensic evidence, which may render us unable to timely or effectively detect,
contain or remediate our systems in response to future attacks. As a result, it may not be possible for us to anticipate these techniques
or implement adequate preventative measures to prevent an electronic intrusion into our systems and networks and we may be required to
expend significant capital and financial resources to protect against such threats or to alleviate problems caused by breaches in systems,
network, or data security.
We maintain errors, omissions and cyber liability insurance policies
covering certain security and privacy damages. However, we cannot be certain that our coverage will be available or adequate for all liabilities
that might actually be incurred or that insurance will continue to be available to us on economically reasonable terms, or at all. Further,
if a high-profile security breach occurs with respect to another software company with communication, collaboration, data collection and
integrations, our customers and potential customers could lose trust in the security of such solutions providers generally, which could
adversely impact our ability to attract new customers to our Work OS or grow or maintain our retention rates.
In addition, defending a suit based on any data loss or system disruption,
regardless of its merit, could be costly and divert management’s attention.
24
We are subject to stringent and changing laws,
regulations, industry standards and contractual obligations related to privacy, data protection and data security.
We receive, collect, store, process, transfer and use personal information
and other data relating to users of our services, our employees, contractors, prospects, and other persons. We have legal and contractual
obligations regarding the protection of confidentiality and appropriate use of certain data, including personal information. We are subject
to numerous federal, state, local and international laws, directives and regulations regarding privacy, data protection and data security
and the collection, storing, sharing, use, processing, transfer, disclosure and protection of personal information and other data, the
scope of which are changing, are subject to differing interpretations, and may be inconsistent among jurisdictions or conflict with other
legal and regulatory requirements. We are also subject to certain contractual obligations to third parties related to privacy, data protection
and data security. We strive to comply with our applicable policies and applicable laws, regulations, contractual obligations, and other
legal obligations relating to privacy, data protection and data security to the extent possible. However, the regulatory framework for
privacy, data protection and data security worldwide is changing constantly and is likely to remain uncertain and complex for the foreseeable
future, and therefore it is possible that these or other actual or alleged obligations may be interpreted and applied in a manner that
we do not anticipate or that is inconsistent from one jurisdiction to another, including across the various jurisdictions in which we
operate remotely, and may conflict with other legal obligations or our practices.
For example, in the EEA we are subject to the General Data Protection
Regulation 2016/679 (“GDPR”) and in the United Kingdom, we are subject to the United Kingdom data protection regime consisting
primarily of the UK General Data Protection Regulation and the UK Data Protection Act 2018, in each case in relation to our collection,
control, processing, sharing, disclosure and other use of data relating to an identifiable living individual (personal data). The GDPR
and national implementing legislation in EEA member states, and the United Kingdom regime, impose a strict data protection and compliance
regime, including: providing detailed disclosures about how personal data is collected and processed, including that service providers
or processors and only process such data on the written instruction of controllers (e.g. their customers), introducing the obligation
to notify data protection regulators or supervisory authorities (and in certain cases, affected individuals) of significant data breaches,
granting data subject rights, and introducing rules with respect to cross-border personal data transfers out of the EEA and the United
Kingdom respectively.
Failure to comply with our obligations under the GDPR could result
in penalties for noncompliance (including possible fines of up to the greater of €20 million or 4% of our total global annual turnover
for the preceding financial year for the most serious violations.
The UK GDPR mirrors the fines under the GDPR, e.g., fines up to
the greater of £17.5 million or 4% of total global annual turnover. We are also subject to evolving EU and UK privacy laws on cookies,
tracking technologies and e-marketing. European regulators are also increasingly focusing on compliance with requirements in the
online behavioral advertising ecosystem, and current national laws that implement the ePrivacy Directive are highly likely to be replaced
across the EU (but directly in the UK) by an EU-regulation known as the ePrivacy Regulation, which will significantly increase fines for
non-compliance. In the EU and UK (under national law derived from the e-Privacy Directive), informed consent is required for the placement
of a cookie or similar technologies on a user’s device and for direct electronic marketing, unless certain limited exceptions or
alternatives apply. The GDPR also imposes conditions on obtaining valid consent, such as a prohibition on pre-checked consents and a requirement
to ensure separate consents are sought for each type of cookie or similar technology. While the text of the ePrivacy Regulation is still
under development, recent European court and regulatory decisions are driving increased attention to cookies and tracking technologies.
If the trend of increasing enforcement by regulators of the strict approach in recent guidance and decisions continue, this could lead
to substantial costs, require significant systems changes, limit the effectiveness of our marketing and product optimization activities,
divert the attention of our technology personnel, adversely affect our margins, increase costs, and subject us to additional liabilities.
Regulation of cookies and similar technologies, and any decline of cookies or similar online tracking technologies as a means to identify
and potentially analyze the behavior of users, may lead to broader restrictions and impairments on our marketing and personalization activities
and may negatively impact our ability to understand users and cater to their preferences.
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Additionally, we may also be subject to the California Consumer
Privacy Act (“CCPA”), which came into effect in January 2020 and imposes heightened transparency obligations about data collection,
use and sharing practices, adds restrictions on the “sale” of personal information, creates new data privacy rights for California
residents and carries significant enforcement penalties for non-compliance. The California Attorney General currently enforces the CCPA
and can seek an injunction and civil penalties up to $7,500 per intentional violation and $2,500 per other violation. The CCPA also provides
California consumers a private right of action for certain data breaches where they can recover up to $750 per incident, per consumer
or actual damages, whichever is greater, and which is expected to increase data breach litigation. The CCPA may require us to modify our
data practices and policies and to incur substantial costs and expenses in order to comply. On November 3, 2020, California voters passed
the California Privacy Rights Act (“CPRA”) into law, which will take effect in January 2023 and will significantly modify
the CCPA, potentially resulting in further uncertainty and requiring us to incur additional costs and expenses in an effort to comply.
The CPRA will create the California Privacy Protection Agency (“CPPA”), which will be specifically tasked to enforce the law,
likely resulting in increased regulatory scrutiny of California businesses in areas of data protection and security. In addition, other
new domestic data privacy laws, such as the Virginia Consumer Data Protection Act (“VCDPA”), which goes into effect in January
2023, and the Colorado Privacy Act (“CPA”), which goes into effect in July 2023, similarly impose new obligations on us and
may require us to make additional modifications to our data practices and policies and to incur additional substantial costs and expenses
in an effort to comply. More generally, some observers have noted the CCPA, CPRA, VCDPA and CPA could mark the beginning of a trend toward
more stringent United States federal privacy legislation, which could increase our potential liability and adversely affect our business.
We may also be subject to the Health Insurance Portability and Accountability
Act (“HIPAA”), as supplemented by the Health Information Technology for Economic and Clinical Health Act (“HITECH”),
which establishes federal privacy and security standards for the protection of individually identifiable health information and carries
significant enforcement penalties for non-compliance. Failure to comply with HIPAA can result in an injunction, civil monetary penalties
ranging from $100 to $50,000 per violation with an annual maximum of $1.5 million, or in certain circumstances, criminal penalties with
fines and/or imprisonment. Certain HIPAA standards may apply to “business associates,” which are persons or entities that
perform certain services for, or on behalf of, an entity covered by HIPAA that involves creating, receiving, maintaining, or transmitting
protected health information. We may function as a HIPAA business associate for certain of our customers and therefore must comply with
applicable administrative, technical, and physical safeguards as required by HIPAA, including data security obligations. HIPAA may require
us to modify our data practices and policies and to incur substantial costs and expenses in order to comply, which could adversely affect
our business. Furthermore, HIPAA covered entities and service providers to whom we serve as a business associate require us to enter into
HIPAA-compliant business associate agreements with them. If we are unable to comply with our obligations as a HIPAA business associate,
we could face contractual liability under the applicable business associate agreement.
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In addition, we are also subject to the Israeli Privacy Protection
Law 5741-1981 (the “PPL”), and its regulations, including the Israeli Privacy Protection Regulations (Data Security) 2017
(the “Data Security Regulations”), which came into effect in Israel in May 2018 and impose obligations with respect to the
manner certain personal data is processed, maintained, transferred, disclosed, accessed, and secured, as well as the guidelines of the
Israeli Privacy Protection Authority. In this respect, material changes to the Data Security Regulations may require us to adjust our
data protection and data security practices, information security measures, certain organizational procedures, applicable positions (such
as an information security manager) and other technical and organizational security measures. Failure to comply with the PPL, its regulations
and guidelines issued by the Privacy Protection Authority may expose us to administrative fines, civil claims (including class actions)
and in certain cases criminal liability. Current pending legislation may result in a change of the current enforcement measures and sanctions.
The Israeli Privacy Protection Authority may initiate administrative inspection proceedings, from time to time, without any suspicion
of any particular breach of the PPL, as it has done in the past with respect to dozens of Israeli companies in various business sectors.
In addition, to the extent that any administrative supervision procedure is initiated by the Israeli Privacy Protection Authority and
reveals certain irregularities with respect to our compliance with the PPL, in addition to our exposure to administrative fines, civil
claims (including class actions) and in certain cases criminal liability, we may also need to take certain remedial actions to rectify
such irregularities, which may increase our costs.
Finally, any failure or perceived failure by us to comply with our
posted privacy policies, our privacy-related obligations to customers, users or other third parties, or any other legal obligations or
regulatory requirements relating to privacy, data protection or data security, may materially and adversely affect our business and compel
us to change our business practices, result in governmental or regulatory investigations, orders to cease/change our processing of data
or enforcement actions, assessment notices (for a compulsory audit), litigation (including class action type litigation where individuals
have suffered harm), claims or public statements against us by consumer advocacy groups or others and could result in significant liability
as well as associated costs and diversion of internal resources, cause our customers and users to lose trust in us, and otherwise materially
and adversely affect our reputation and business. Furthermore, the costs of compliance with, and other burdens imposed by, the laws, regulations,
other obligations, and policies that are applicable to the businesses of our users may limit the adoption and use of, and reduce the overall
demand for, our services. Additionally, if third parties we work with violate applicable laws, regulations or contractual obligations,
such violations may put our users’ data at risk, could result in governmental investigations or enforcement actions, fines, litigation,
claims or public statements against us by consumer advocacy groups or others and could result in significant liability, cause our customers
and users to lose trust in us, and otherwise materially and adversely affect our reputation and business. Further, public scrutiny of,
or complaints about, technology companies or their data handling or data protection practices, even if unrelated to our business, industry,
or operations, may lead to increased scrutiny of technology companies, including us, and may cause government agencies to enact additional
regulatory requirements, or to modify their enforcement or investigation activities, which may increase our costs and risks.
27
Evolving privacy laws and regulations, cross-border
data transfer restrictions, data localization requirements and other domestic or foreign laws or regulations may limit the use and adoption
of our services, expose us to liability or otherwise adversely affect our business
Certain laws and regulations related to data privacy, data protection
and data security, including Canada’s Personal Information Protection and Electronic Documents Act, the GDPR, and the UK GDPR, restrict
our or our customers’ ability to process and store certain personal and business information outside specific jurisdictions. Some
of these laws include strict localization provisions that require certain data to be stored within a particular region or jurisdiction.
For example, the GDPR and UK GDPR presumptively prohibits cross-border data transfers absent an adequacy decision or other mechanism that
provides appropriate assurances as to the treatment and protection of such data. We rely on a variety of these adequacy mechanisms, including
the European Commission Decision 2011/61/EU regarding the adequacy of Israel in relation to its protection of personal data transferred
from the EU and the European Commission-approved Standard Contractual Clauses (“SCCs”) to enable us to provide our services
around the globe at scale. The European Commission is currently re-examining its Decision 2011/61/EU regarding the adequacy of Israeli,
in light of the more recently adopted GDPR and developments in Israeli privacy legislation, which could result in the revoking of Israel’s
adequacy status. The outcome of this examination may also affect the UK’s approach on the adequacy status of Israel with respect
to the UK GDPR and UK Data Protection Act 2018, which could require us to further review and amend the lawful mechanisms by which we make
and/or receive personal data transfers to and from the UK. We previously relied on the self-certification under EU-US and Swiss-US Privacy
Shield Frameworks as a lawful mechanism for the transfer of EU and Swiss personal data to the United States; however, this was invalidated
by the CJEU in July 2020, and we have taken steps to migrate customers and vendors onto the SCCs. The decision by the CJEU has created
complexity and uncertainty regarding such data transfers from the EEA and the UK to the United States and other countries not deemed adequate
by the European Commission. While the CJEU upheld the appropriateness of the Standard Contractual Clauses, it made clear that reliance
on them alone may not necessarily be sufficient in all circumstances. Use of the standard contractual clauses must now be assessed on
a case-by-case basis taking into account the legal regime applicable in the destination country, in particular applicable surveillance
laws and rights of individuals and additional measures and/or contractual provisions may need to be put in place. Revised standard contractual
clauses for data transfers from the EEA have been published by the European Commission, whilst the United Kingdom’s Information
Commissioner’s Office has also published new data transfer standard contracts for transfers from the UK under the UK GDPR. These
recent developments may require us to further review and amend the legal mechanisms by which we make and/or receive personal data transfers.
These constantly evolving developments also create uncertainty and increase the risk around our international operations. European court
and regulatory decisions subsequent to the CJEU decision of July 16, 2020, have taken a restrictive approach to international data transfers.
As the enforcement landscape further develops and supervisory authorities issue further guidance on personal information export mechanisms,
including circumstances where the Standard Contractual Clauses cannot be used, and/or start taking enforcement action, we could suffer
additional costs, complaints and/or regulatory investigations or fines, have to stop using certain tools and vendors and make other operational
changes, and/or if we are otherwise unable to transfer personal information between and among countries and regions in which we operate,
it could affect the manner in which we provide our services, the geographical location or segregation of our relevant systems and operations,
and could adversely affect our financial results.
We rely on a globally distributed infrastructure in order to be
able to provide our services efficiently, and consequently may not be able to meet the needs of customers who are located in or otherwise
subject to such localization requirements, which may reduce the demand for our services. This could reduce our revenue and the general
demand for our services. Additionally, such laws and regulations are often inconsistent and may be subject to amendment or reinterpretation,
which may cause us to incur significant costs and expend significant effort to ensure compliance. Given that requirements may be inconsistent
and evolving, how we choose to respond to these requirements globally may not meet the expectations of our customers, which could thereby
reduce the demand for our services. Finally, some customers may respond to these evolving laws and regulations by asking us to make certain
privacy or data related contractual commitments that we are unable or unwilling to make, or that would result in additional development
costs. This could lead to the loss of current or prospective customers or other business relationships. If we are no longer able to rely
on a particular adequacy mechanism or are otherwise unable to transfer personal information across borders, we may not be able to operate
in certain jurisdictions, which may reduce the demand for our services and limit our opportunities for international growth. Beyond impacting
the demand for our services, our failure to comply with these laws or regulations could expose us to significant fines and penalties imposed
by regulators, as well as legal claims by our customers or other stakeholders.
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Risks Related to Taxation
Changes in tax laws or regulations we are subject
to in the various tax jurisdictions may have an adverse effect on us or our customers and could increase the costs of our platform and
harm our business.
New income, sales, use or other tax laws, regulations or ordinances
could be enacted, or new interpretations of existing tax laws, regulations or ordinances could be adopted at any time. Those changes could
adversely affect our domestic and international business operations, results of operations and financial condition. These events could
require us or our customers to pay additional tax amounts on a prospective or retroactive basis, as well as require us or our customers
to pay fines and/or penalties and interest for past amounts deemed to be due. If we are required to collect such additional tax amounts
from our customers and are unsuccessful in collecting such taxes due from our customers, we could be held liable for such costs, thereby
adversely affecting our results of operations, and harming our business. If we raise our prices to offset the costs of these changes,
existing and potential future customers may elect not to purchase subscriptions to our platform in the future. Additionally, new, changed,
modified, or newly interpreted or applied tax laws could increase our customers’ and our compliance, operating and other costs.
Further, these events could decrease the capital we have available to operate our business. Any or all of these events could harm our
business, results of operations and financial condition.
In addition, we are subject to taxation in several jurisdictions
around the world with increasingly complex tax laws, the application of which can be uncertain. The tax authorities in these jurisdictions
could review our tax returns and impose additional tax, interest and penalties or assert that various withholding requirements apply to
us or our subsidiaries or that benefits of tax treaties are not available to us or our subsidiaries, any of which could harm our business
and our results of operations.
Our results of operations may be harmed if we
are required to collect sales or other similar taxes for subscriptions to our platform in jurisdictions where we have not historically
done so.
The application of indirect taxes (such as sales and use tax, VAT,
GST, business tax and gross receipt tax) to businesses that transact online, such as ours, is a complex and evolving area. An increasing
number of states have considered or adopted laws that attempt to impose tax collection obligations on out-of-state companies. Following
the U.S. Supreme Court decision in South Dakota v. Wayfair, Inc., states are now free to levy taxes on sales of goods and services based
on an “economic nexus,” regardless of whether the seller has a physical presence in the state. As a result, it may be necessary
to reevaluate whether our activities give rise to sales, use and other indirect taxes as a result of any nexus in those states in which
we are not currently registered to collect and remit taxes. Additionally, we may need to assess our potential tax collection and remittance
liabilities based on existing economic nexus laws’ dollar and transaction thresholds. It is possible that we could face sales tax,
VAT or GST audits and that our liability for these taxes could exceed our estimates as state tax authorities could still assert that we
are obligated to collect additional tax amounts from our customers and remit those taxes to those tax authorities. Further, one or more
U.S. states or non-U.S. authorities could seek to impose additional sales, use or other tax collection and record-keeping obligations
on us or may determine that such taxes should have, but have not been, paid by us. We could also be subject to tax audits in states and
international jurisdictions for which we have not accrued tax liabilities. A successful assertion by one or more states requiring us to
collect taxes where we presently do not do so could result in substantial tax liabilities, including taxes on past sales, as well as penalties
and interest, discourage organizations from purchase subscriptions to our platform, or otherwise harm our business, results of operations
and financial condition. We continue to analyze our exposure for such taxes and liabilities including the need to provide for loss contingencies
resulting from these potential taxes and liabilities. There have been, and will continue to be, legislation that could require us to incur
substantial costs, including costs associated with legal advice, tax calculation, collection, remittance, and audit requirements, associated
with complying with the various indirect tax requirements in the numerous markets in which we conduct or will conduct business.
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The enactment of legislation implementing changes
in taxation of international business activities, the adoption of other corporate tax reform policies, or changes in tax legislation or
policies could impact our future financial position and results of operations.
Corporate tax reform, base-erosion efforts and tax transparency
continue to be high priorities in many tax jurisdictions where we have business operations. As a result, policies regarding corporate
income and other taxes in numerous jurisdictions are under heightened scrutiny and tax reform legislation is being proposed or enacted
in a number of jurisdictions.
In 2015, the Organization for Economic Co-operation and Development
(the “OECD”) released various reports under its Base Erosion and Profit Shifting (“BEPS”) action plan to reform
international tax systems and prevent tax avoidance and aggressive tax planning. These actions aim to standardize and modernize global
corporate tax policy, including cross-border taxes, transfer-pricing documentation rules and nexus-based tax incentive practices which
in part are focused on challenges arising from the digitalization of the economy. The reports have a very broad scope including, but not
limited to, neutralizing the effects of hybrid mismatch arrangements, limiting base erosion involving interest deductions and other financial
payments, countering harmful tax practices, preventing the granting of treaty benefits in inappropriate circumstances and imposing mandatory
disclosure rules. It is the responsibility of OECD members to consider how the BEPS recommendations should be reflected in their national
legislation. Many countries are beginning to implement legislation and other guidance to align their international tax rules with the
OECD’s BEPS recommendations, for example, by signing up to the Multilateral Convention to Implement Tax Treaty Related Measures
to Prevent BEPS (the “MLI”) which currently has been signed by over 85 jurisdictions, including Israel, who signed the MLI
on September 13, 2018. The MLI implements some of the measures that the BEPS initiative proposes to be transposed into existing treaties
of participating states. Such measures include the inclusion in tax treaties of one, or both, of a “limitation-on-benefit”
(“LOB”) rule and a “principal purposes test” (“PPT”) rule. The application of the LOB
rule or the PPT rule could deny the availability of tax treaty benefits (such as a reduced rate of withholding tax) under tax treaties.
There are likely to be significant changes in the tax legislation of various OECD jurisdictions during the period of implementation of
BEPS. Such legislative initiatives may materially and adversely affect our plans to expand internationally and may negatively impact our
financial condition, tax liability or results of operations and could increase our administrative efforts.
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There can be no assurance that we will not be
classified as a passive foreign investment company, which could result in adverse U.S. federal income tax consequences to United States
Holders of our ordinary shares.
We would be classified as a passive foreign investment company (“PFIC”)
for any taxable year if, after the application of certain look-through rules, either: (i) 75% or more of our gross income for such year
is “passive income” (as defined in the relevant provisions of the Internal Revenue Code of 1986, as amended), or (ii)
50% or more of the value of our assets (generally determined on the basis of a quarterly average) during such year is attributable to
assets that produce or are held for the production of passive income. For these purposes, cash and other assets readily convertible into
cash or that do or could generate passive income are categorized as passive assets, and the value of company’s goodwill and other
unrecorded intangible assets is generally taken into account. Passive income generally includes, among other things, rents, dividends,
interest, royalties, gains from the disposition of passive assets and gains from commodities and securities transactions. For purposes
of this test, we will be treated as owning a proportionate share of the assets and earning a proportionate share of the income of any
other corporation of which we own, directly or indirectly, at least 25% (by value) of the stock. Based on our market capitalization and
the composition of our income, assets, and operations, we believe that we were not a PFIC for the year ending December 31, 2021, and do
not expect to be a PFIC for U.S. federal income tax purposes for the current taxable year or in the foreseeable future. However, this
is a factual determination that must be made annually after the close of each taxable year. Moreover, the value of our assets for purposes
of the PFIC determination may be determined by reference to the trading value of our ordinary shares , which could fluctuate significantly.
In addition, it is possible that the Internal Revenue Service may take a contrary position with respect to our determination in any particular
year, and therefore, there can be no assurance that we were not a PFIC for the year ending December 31, 2021, or will not be classified
as a PFIC, in the current taxable year or in the future. Certain adverse U.S. federal income tax consequences could apply to a United
States Holder (as defined in Item 10.E. “Taxation — U.S. Federal Income Tax Considerations”) if we are treated
as a PFIC for any taxable year during which such United States Holder holds our ordinary shares. United States Holders should consult
their tax advisors about the potential application of the PFIC rules to their investment in our ordinary shares. For further discussion,
see Item 10.E. “Taxation — U.S. Federal Income Tax Considerations.”
If a United States person is treated as owning
10% or more of our ordinary shares, such holder may be subject to adverse U.S. federal income tax consequences.
If a United States person is treated as owning (directly, indirectly,
or constructively) at least 10% of the value or voting power of our ordinary shares, such person may be treated as a “United States
shareholder” with respect to each controlled foreign corporation (“CFC”) in our group (if any). Because our group includes
a U.S. subsidiary, certain of our non-U.S. subsidiaries will be treated as CFCs (regardless of whether or not we are treated as a CFC).
A United States shareholder of a CFC may be required to report annually and include in its U.S. taxable income its pro rata share of “Subpart
F income,” “global intangible low-taxed income” and investments in U.S. property by CFCs, regardless of whether we make
any distributions. An individual that is a United States shareholder with respect to a CFC generally would not be allowed certain tax
deductions or foreign tax credits that would be allowed to a United States shareholder that is a U.S. corporation. Failure to comply with
these reporting obligations may subject a United States shareholder to significant monetary penalties and may prevent the statute of limitations
with respect to such shareholder’s U.S. federal income tax return for the year for which reporting was due from starting. We cannot
provide any assurances that we will assist investors in determining whether we are or any of our non-U.S. subsidiaries is treated as CFC
or whether any investor is treated as a United States shareholder with respect to any such CFC or furnish to any United States shareholders
information that may be necessary to comply with the aforementioned reporting and tax paying obligations. The United States Internal Revenue
Service has provided limited guidance on situations in which investors may rely on publicly available information to comply with their
reporting and tax paying obligations with respect to foreign-controlled CFCs. A U.S. investor should consult its advisors regarding the
potential application of these rules to an investment in our ordinary shares.
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Risks Related to Our Proprietary and Intellectual Property
Rights
If we fail to adequately
maintain, protect, or enforce our proprietary and intellectual property rights, our competitive position could be impaired and we may
lose valuable assets, generate reduced revenue, experience slower growth rates and incur costly litigation to protect our rights.
Our success is dependent, in part, upon protecting
our intellectual property rights, including those in our know-how and proprietary technology. We rely on a combination of copyrights,
patents, trade secret and other intellectual property laws and contractual restrictions to establish and protect our intellectual property
rights. While it is our policy to protect and defend our rights to our intellectual property, we cannot predict whether steps taken by
us will be adequate to prevent infringement, misappropriation, or other violations of our intellectual property rights.
While software and other of our proprietary works may be protected
under copyright law, we generally have not registered any copyrights in these works. We primarily rely on protecting our software as a
trade secret in addition to copyright. In order to bring a copyright infringement lawsuit in the United States, the copyright must be
registered. Accordingly, the remedies and damages available to us for unauthorized use of our software may be limited if an infringement
of our copyright in the software was to occur in the United States.
Policing unauthorized use of our know-how, technology and intellectual
property is difficult and may not be effective. Although we attempt to protect our intellectual property, technology, and confidential
information by entering into confidentiality and invention assignment agreements with our employees and consultants and entering into
confidentiality agreements with the parties with whom we share our confidential information, such parties may not comply with their confidentiality
obligations under these agreements. These agreements also may not effectively grant all necessary rights to any inventions that may have
been developed by the employees or consultants party thereto and may not be effective in controlling access to and distribution of our
platform, technology and confidential information or provide an adequate remedy in the event of unauthorized use of our platform or technology
or unauthorized access, use or disclosure of our confidential information. Despite our precautions, it may be possible for unauthorized
third parties to copy our platform or technology and use information that we regard as proprietary to create products or services that
compete with our offerings. Some of the provisions of our agreements that protect us against unauthorized use, copying, transfer and disclosure
of our platform may be unenforceable under the laws of certain jurisdictions and foreign countries. Further, these agreements do not prevent
our competitors from independently developing technologies that are substantially equivalent or superior to ours. We cannot guarantee
that others will not independently develop technology with the same or similar functions to any proprietary technology we rely on to conduct
our business and differentiate ourselves from our competitors. Unauthorized parties may also attempt to copy or obtain and use our technology
to develop applications with the same functionality as our solutions. In connection with the Codecov cyberattack, an attacker was able
to export a read-only copy of our source code which, if disseminated, may enable unauthorized third parties to develop such applications
more easily. Any unauthorized disclosure or use of our trade secrets or other confidential proprietary information could make it more
expensive to do business, thereby harming our operating results.
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Circumstances outside our control could also pose a threat to our
intellectual property rights. For example, the laws of some countries do not protect intellectual property to the same extent as the laws
of the United States, and mechanisms for enforcement of intellectual property rights in some foreign countries may be inadequate. Changes
in the law or adverse court rulings may also negatively affect our ability to prevent others from using our technology. To the extent
we expand our international activities, our exposure to unauthorized copying and use of our platform and proprietary information may increase.
Further, our competition, foreign governments, foreign government-backed actors, criminals or other third parties may gain unauthorized
access to our confidential information and technology. Accordingly, despite our efforts, we may be unable to prevent third parties from
infringing upon or misappropriating our intellectual property rights.
We may be required to spend significant resources to monitor and
protect our intellectual property rights, and we may or may not be able to detect infringement, misappropriation or other violations of
our intellectual property rights by third parties. Litigation may be necessary in the future to enforce our intellectual property rights
and to protect our trade secrets. Such litigation could be costly, time consuming and distracting to management, may not ultimately be
resolved in our favor, and could result in the impairment or loss of portions of our intellectual property. Furthermore, our efforts to
enforce our intellectual property rights may be met with defenses, counterclaims, and countersuits attacking the validity and enforceability
of our intellectual property rights. If we are unable to protect our intellectual property rights or prevent unauthorized use, infringement,
or misappropriation thereof by third parties, the value of our intellectual property and intellectual property rights may be diminished
and our competition may be able to more effectively mimic our offerings and services. Our inability to protect our proprietary technology
against unauthorized copying or use, as well as any costly litigation or diversion of our management’s attention and resources,
could delay further sales or the implementation of our platform, impair its functionality, delay introductions of new features, integrations,
capabilities, and enhancements, result in our substituting inferior or more costly technologies into our platform, or injure our reputation.
In addition, we may be required to license additional technology from third parties to develop and market new features, integrations,
capabilities, and enhancements, and we cannot assure you that we could license that technology on commercially reasonable terms or at
all, and our inability to license this technology could harm our ability to compete. Any one or more of the foregoing could harm our business,
results of operations and financial condition.
Our results of operations may be harmed if we
are subject to a protracted infringement claim, a claim that results in a significant damage award or a claim that results in an injunction.
There is considerable intellectual property development and enforcement
activity in our industry. We expect that software developers in our industry will increasingly be subject to infringement claims as the
number of products and competitors grows and the functionality of products in different industries overlap. Our future success depends
in part on not infringing upon or misappropriating the intellectual property rights of others. There is a risk that our operations, platforms,
and services may infringe or otherwise violate, or be alleged to infringe or otherwise violate, the intellectual property rights of third
parties. Other companies may claim in the future that we infringe upon or otherwise violate their intellectual property rights. A claim
may also be made relating to technology or intellectual property that we acquire or license from third parties in the future. If we were
subject to a claim of infringement, regardless of the merit of the claim or our defenses, the claim could:
● require costly litigation to resolve and the payment of substantial damages;
33
● require and divert significant management time;
● cause us to enter into unfavorable royalty or license agreements;
● require us to discontinue some or all of the features, integrations, capabilities and enhancements available on our Work OS or products;
● require us to indemnify organizations on our platform or third-party service providers; and/or
● require us to expend additional development resources to redesign our Work OS or products.
Any one or more of the above could harm our business, results of
operations and financial condition.
Our platform and products utilize open-source software, and any defects
or security vulnerabilities in the open-source software could negatively affect our business.
We use substantial amounts of open source software in our platform and products and
expect to use more open source software in the future. Although we monitor our use of open source software to avoid subjecting our platform
to conditions we do not intend, there is a risk that these licenses could be construed in a way that could impose unanticipated conditions
or restrictions on our ability to provide or distribute our platform. Moreover, we cannot assure you that our processes for controlling
our use of open source software in our platform will be effective. Some open source licenses contain requirements that we make available
source code for modifications or derivative works we create based upon the type of open source software we use or grant other licenses
to our intellectual property. If we were to combine our proprietary source code or software with open source software in a certain manner,
we could, under certain of the open source licenses, be required to release the source code of our proprietary software to the public.
This could allow our competitors to create similar products with less development effort and time.
From time to time, there have been claims challenging both the ownership of open source
software against companies that incorporate open source software into their products and whether such incorporation is permissible under
various open source licenses. There is a risk that these licenses could be construed in a way that could impose unanticipated conditions
or restrictions on our ability to commercialize our platform or products. As a result, we could be subject to lawsuits by parties claiming
ownership of what we believe to be open source software or breach of open source licenses. Litigation could be costly for us to defend,
have a negative effect on our results of operations and financial condition, or require us to devote additional research and development
resources to change our platform and products. If we are held to have breached or failed to fully comply with all the terms and conditions
of an open source software license or inappropriately use open source software, we could face infringement or other liability, or be required
to seek costly licenses from third parties to continue providing our offerings on terms that are not economically feasible, to re-engineer
our platform, to discontinue or delay the provision of our offerings or certain products, features, integrations or capabilities thereof
if re-engineering could not be accomplished on a timely basis, or to make generally available, in source code form, our proprietary code,
any of which could adversely affect our business, financial condition and results of operations.
In addition to risks related to license requirements, usage and
distribution of open source software can lead to greater risks than use of third-party commercial software because open source licensors
generally do not provide warranties or other contractual protections regarding infringement, misappropriation or other violations, the
quality of code, or the origin of the software. Many of the risks associated with the use of open source software cannot be eliminated
and could adversely affect our business, results of operations, financial condition and future prospects. For instance, open source software
is often developed by different groups of programmers outside of our control that collaborate with each other on projects. As a result,
open source software may have security vulnerabilities, defects or errors of which we are not aware. Any undetected errors or defects
in open source software could render it vulnerable to breaches or security attacks, and, in conjunction, make our systems more vulnerable
to data breaches. Even if we become aware of any security vulnerabilities, defects or errors, it may take a significant amount of time
for either us or the programmers who developed the open source software to address such vulnerabilities, defects or errors, which could
negatively impact our products and services, including adversely affecting the market’s perception of our products and services,
impairing the functionality of our products and services, delaying the launch of new products and services, or resulting in the failure
of our products and services, any of which could result in liability to us or our vendors and service providers. Further, our adoption
of certain policies with respect to the use of open source software may affect our ability to hire and retain employees, including engineers.
34
Our failure to successfully protect our intellectual
property rights could negatively affect our business.
Our future success and competitive position depends in part upon
our ability to protect our intellectual property rights, including rights related to certain intellectual property used in our platform.
While we have patent applications pending and allowed patents, we may be unable to obtain patent protection for the technology covered
in our current or future patent applications. In addition, we cannot ensure that any of the patent applications will be approved or that
the claims allowed on any issued patents will be sufficiently broad to protect our technology or platform and provide us with competitive
advantages. Furthermore, any issued patents may be challenged, invalidated, or circumvented by third parties. The laws of certain countries
do not protect proprietary rights to the same extent as the laws of the United States, and we therefore may be unable to obtain the same
degree of protection for our proprietary technology in foreign jurisdictions.
Many patent applications may not be public for a period of time
after they are filed, and since publication of discoveries in the scientific or patent literature tends to lag behind actual discoveries
by several months, we cannot be certain that we will be the first creator of inventions covered by any patent application we make or that
we will be the first to file patent applications on such inventions. Because some patent applications may not be public for a period of
time, there is also a risk that we could adopt a technology without knowledge of a pending patent application, which technology would
infringe a third-party patent once that patent is issued.
We rely on our trademarks, trade names and brand names to distinguish
our products from the products of our competitors and have registered or applied to register many of these. However, occasionally third
parties may have already registered identical or similar marks for products or solutions that also address the software market. As we
rely in part on brand names and trademark protection to enforce our intellectual property rights, efforts by third parties to limit use
of our brand names or trademarks and barriers to the registration of brand names and trademarks in various countries may restrict our
ability to promote and maintain a cohesive brand throughout our key markets. There can also be no assurance that pending or future trademark
applications will be approved in a timely manner, or at all, or that such registrations will effectively protect our brand names and trademarks.
Third parties may also oppose our trademark applications or otherwise challenge our use of the trademarks. In the event that our trademarks
are successfully challenged, we could be forced to rebrand our platform, which could result in loss of brand recognition and could require
us to devote resources to advertising and marketing new brands.
35
Risks Relating to Our Operations as a Public Company and our Ordinary Shares
One of our Co-Founders and Co-Chief Executive
Officers holds one founder share with certain veto rights, thereby limiting your ability to influence certain key matters affecting our
business and affairs.
Roy Mann, one of our Co-Founders and Co-Chief Executive Officers
and a member of our board of directors, holds one founder share. Pursuant to our amended and restated articles of association, such founder
share provides Mr. Mann with certain veto rights over the approval of any (i) merger, consolidation, acquisition, amalgamation, business
combination, issuance of equity securities or debt securities convertible into equity securities or other similar transactions we may
enter into or consummate, in each case that would reasonably be expected to result in any person becoming, as a result of such transactions,
a beneficial owner of 25% or more of our ordinary shares issued and outstanding immediately following the consummation of such transaction,
or in the increase in the beneficial ownership of our ordinary shares of any person who immediately prior to the consummation of such
transaction holds 25% or more of the then issued and outstanding ordinary shares, (ii) sale, assignment, conveyance, transfer, lease or
other disposition, in one transaction or a series of related transactions, of all or substantially all of our assets to any person and
(iii) change to our strategy, policies and/or business plan in connection with our Digital Lift Initiative, including any change in our
short- and long-term funding plan for the Digital Lift Foundation.
Consequently, Mr. Mann is able to control certain key corporate
decisions, thus limiting the ability of the holders of our ordinary shares to influence certain key matters affecting our business. Using
his founder share, Mr. Mann may be able to veto the adoption of certain key matters. This may prevent or discourage unsolicited acquisition
proposals or offers for ordinary shares that you may feel are in your best interest as one of our shareholders. Circumstances may occur
in which the interests of Mr. Mann could be in conflict with your interests or the interests of other shareholders. Accordingly, your
ability to influence certain key matters affecting our business and affairs through voting your ordinary shares may be limited.
We are eligible to be treated as an emerging
growth company, as defined in the Securities Act, and we cannot be certain if the reduced disclosure requirements applicable to emerging
growth companies will make our ordinary shares less attractive to investors because we may rely on these reduced disclosure requirements.
We are eligible to be treated as an emerging growth company, as
defined in Section 2(a) of the Securities Act of 1933, as amended (the “Securities Act”), as modified by the JOBS Act. Under
the JOBS Act, emerging growth companies can delay adopting new or revised financial accounting standards until such time as those standards
apply to private companies. We intend to take advantage of this extended transition period under the JOBS Act for adopting new or revised
financial accounting standards.
For as long as we continue to be an emerging growth company, we
may also take advantage of certain exemptions from various reporting requirements that are applicable to other public companies that are
not emerging growth companies, including presenting only limited selected financial data and not being required to comply with the auditor
attestation requirements of Section 404 of the Sarbanes-Oxley Act. As a result, our shareholders may not have access to certain information
that they may deem important. We could be an emerging growth company for up to five years, although circumstances could cause us to lose
that status earlier, including if our total annual revenue exceeds $1.07 billion, if we issue more than $1.0 billion in non-convertible
debt securities during any three-year period, or if before that time we are a “large accelerated filer” under U.S. securities
laws. We cannot predict if investors will find our ordinary shares less attractive because we may rely on these exemptions. If some investors
find our ordinary shares less attractive as a result, there may be a less active trading market for our ordinary shares and our share
price may be more volatile.
36
We are a foreign private issuer and, as a result,
we are not subject to U.S. proxy rules and are subject to Exchange Act reporting obligations that, to some extent, are more lenient and
less frequent than those of a U.S. domestic public company.
We report under the Exchange Act as a non-U.S. company with foreign
private issuer status. Because we qualify as a foreign private issuer under the Exchange Act, we are exempt from certain provisions of
the Exchange Act that are applicable to U.S. domestic public companies, including (1) the sections of the Exchange Act regulating the
solicitation of proxies, consents or authorizations in respect of a security registered under the Exchange Act, (2) the sections of the
Exchange Act requiring insiders to file public reports of their share ownership and trading activities and liability for insiders who
profit from trades made in a short period of time and (3) the rules under the Exchange Act requiring the filing with the SEC of quarterly
reports on Form 10-Q containing unaudited financial and other specified information, although we are subject to Israeli laws and regulations
with regard to certain of these matters and intend to furnish quarterly information on Form 6-K. In addition, foreign private issuers
are not required to file their annual report on Form 20-F until 120 days after the end of each fiscal year, while U.S. domestic issuers
that are accelerated filers are required to file their annual report on Form 10-K within 75 days after the end of each fiscal year and
U.S. domestic issuers that are large accelerated filers are required to file their annual report on Form 10-K within 60 days after the
end of each fiscal year. Foreign private issuers are also exempt from Regulation FD, which is intended to prevent issuers from making
selective disclosures of material information. As a result of all of the above, you may not have the same protections afforded to shareholders
of a company that is not a foreign private issuer.
As we are a “foreign private issuer”
and intend to follow certain home country corporate governance practices, our shareholders may not have the same protections afforded
to shareholders of companies that are subject to all corporate governance rules of Nasdaq governance requirements.
As a foreign private issuer, we have the option to follow certain
home country corporate governance practices rather than those of Nasdaq, provided that we disclose the requirements we are not following
and describe the home country practices we are following. We intend to rely on this “foreign private issuer exemption” with
respect to Nasdaq rules for shareholder meeting quorums. We may in the future elect to follow home country practices with regard to other
matters. As a result, our shareholders may not have the same protections afforded to shareholders of companies that are subject to all
corporate governance rules of Nasdaq.
We may lose our foreign private issuer status
in the future, which could result in significant additional costs and expenses.
As discussed above, we qualify as a foreign private issuer, and
therefore, we are exempt from certain periodic disclosures and current reporting requirements under the Exchange Act. The determination
of foreign private issuer status is made annually on the last business day of an issuer’s most recently completed second fiscal
quarter, and therefore, we will re-evaluate our qualification as a foreign private issuer on June 30, 2022. In the future, we would lose
our foreign private issuer status if (1) more than 50% of our outstanding voting securities are owned by U.S. residents and (2) a majority
of our directors or executive officers are U.S. citizens or residents, or we fail to meet additional requirements necessary to avoid loss
of foreign private issuer status. If we no longer qualify as a foreign private issuer, we will be required to file with the SEC periodic
reports and registration statements on U.S. domestic issuer forms, which are more detailed and extensive than the forms available to a
foreign private issuer. We will also have to mandatorily comply with U.S. federal proxy requirements, and our officers, directors and
principal shareholders will become subject to the short-swing profit disclosure and recovery provisions of Section 16 of the Exchange
Act. In addition, we will lose our ability to rely upon exemptions from certain corporate governance rules of Nasdaq. As a U.S. listed
public company that is not a foreign private issuer, we would incur significant additional legal, accounting, and other expenses that
we will not incur as a foreign private issuer.
37
Provisions of Israeli law and our amended and
restated articles of association may delay, prevent, or make undesirable an acquisition of all or a significant portion of our shares
or assets.
Provisions of Israeli law and our amended and restated articles
of association could have the effect of delaying or preventing a change in control and may make it more difficult for a third party to
acquire us or our shareholders to elect different individuals to our board of directors, even if doing so would be considered to be beneficial
by some of our shareholders, which may limit the price that investors may be willing to pay in the future for our ordinary shares. Among
other things:
● the Companies Law regulates mergers and requires that a tender offer be effected when more than a specified percentage of shares in a company are purchased;
● the Companies Law requires special approvals for certain transactions involving directors, officers or significant shareholders and regulates other matters that may be relevant to these types of transactions;
● the Companies Law does not provide for shareholder action by written consent for public companies, thereby requiring all shareholder actions to be taken at a general meeting of shareholders;
● our amended and restated articles of association divide our directors into three classes, each of which is elected once every three years;
● an amendment to our amended and restated articles of association generally, in addition to the approval of our board of directors, requires a vote of the holders of a majority of our outstanding ordinary shares entitled to vote present and voting on the matter at a general meeting of shareholders (referred to as simple majority), and the amendment of a limited number of provisions, such as the provision dividing our directors into three classes, the provision that sets forth the procedures and the requirements that must be met in order for a shareholder to require the Company to include a matter on the agenda for a general meeting of the shareholders, the provisions relating to the election and removal of members of our board of directors and empowering our board of directors to fill vacancies on our board of directors requires, in addition to the approval of our board of directors, a vote of the holders of 65% of our outstanding ordinary shares entitled to vote at a general meeting;
● our amended and restated articles of association restrict us, subject to certain exceptions, from engaging in certain business combination transactions with any shareholder who holds 20% or more of our voting power. The transactions subject to such restrictions include mergers, consolidations, and dispositions of our assets with a market value of 10% or more of our assets or outstanding shares. Subject to certain exceptions, such restrictions will apply for a period of three years following (i) the closing of the offering for any of our shareholders holding 20% or more of our voting power immediately prior to the offering and (ii) each time a shareholder became the holder of 20% or more of our voting power;
● our amended and restated articles of association do not permit a director to be removed except by a vote of the holders of at least 65% of our outstanding shares entitled to vote at a general meeting of shareholders;
● our amended and restated articles of association provide that director vacancies may be filled by our board of directors; and
● Roy Mann, one of our Co-Founders and Co-Executive Officers and a member of our board of directors, holds one founder share, which provides Mr. Mann with certain veto rights over the approval of certain corporate transactions. See “— One of our Co-Founders and Co-Chief Executive Officers holds one founder share with certain veto rights, thereby limiting your ability to influence certain key matters affecting our business and affairs.”
38
Further, Israeli tax considerations may make potential transactions
undesirable to us or to some of our shareholders whose country of residence does not have a tax treaty with Israel granting tax relief
to such shareholders from Israeli tax. For example, Israeli tax law does not recognize tax-free share exchanges to the same extent as
U.S. tax law. With respect to mergers, Israeli tax law allows for tax deferral in certain circumstances but makes the deferral contingent
on the fulfillment of numerous conditions, including a holding period of two years from the date of the transaction during which certain
sales and dispositions of shares of the participating companies are restricted. Moreover, with respect to a certain share swap transaction,
the tax deferral is limited in time, and when such time expires, the tax becomes payable even if no disposition of the shares has occurred.
We do not expect to pay any dividends in the
foreseeable future.
We have never declared or paid any dividends on our ordinary shares,
and we do not anticipate paying any dividends in the foreseeable future. We currently intend to retain future earnings, if any, to finance
operations and expand our business. Consequently, investors who purchase ordinary shares may be unable to realize a gain on their investment
except by selling such shares after price appreciation, which may never occur.
Our board of directors has sole discretion whether to pay dividends.
If our board of directors decides to pay dividends, the form, frequency, and amount will depend upon our future operations and earnings,
restrictions imposed by the Companies Law, capital requirements and surplus, general financial condition, contractual restrictions, and
other factors that our directors may deem relevant.
We have not yet determined whether our existing
internal controls over financial reporting are in compliance with Section 404 of the Sarbanes-Oxley Act.
As a publicly traded company, we are required to comply with the
SEC’s rules implementing Sections 302 and 404 of the Sarbanes-Oxley Act, which will require management to certify financial and
other information in our annual reports and provide an annual management report on the effectiveness of control over financial reporting.
Though we will be required to disclose material changes in internal control over financial reporting on an annual basis, we will not be
required to make our first annual assessment of our internal control over financial reporting pursuant to Section 404 until the year following
our first annual report required to be filed with the SEC. To achieve compliance with Section 404 within the prescribed period, we engaged
in a process to document and evaluate our internal control over financial reporting, which is both costly and challenging. In this regard,
we have dedicated internal resources, engaged outside consultants, and adopted a detailed work plan to assess and document the adequacy
of internal control over financial reporting. We continue to, assess steps to improve control processes as appropriate, validate through
testing that controls are functioning as documented and implement a continuous reporting and improvement process for internal control
over financial reporting. We have begun the process of evaluating the adequacy of our accounting personnel staffing level and other matters
related to our internal control over financial reporting. Despite our efforts, there is a risk that we will not be able to conclude, within
the prescribed timeframe or at all, that our internal control over financial reporting is effective as required by Section 404. If we
identify one or more material weaknesses once we are a public company, it could result in an adverse reaction in the financial markets
due to a loss of confidence in the reliability of our financial statements. As a result, the market price of our ordinary shares could
be negatively affected, and we could become subject to investigations by the stock exchange on which our securities are listed, the SEC
or other regulatory authorities, which could require additional financial and management resources.
39
Risks Relating to Our Incorporation and Location in Israel
Conditions in Israel could materially and adversely
affect our business.
Many of our employees, including certain management members, operate
from our offices that are located in Tel Aviv, Israel. In addition, a number of our officers and directors are residents of Israel. Accordingly,
political, economic, and military conditions in Israel and the surrounding region may directly affect our business and operations. In
recent years, Israel has been engaged in sporadic armed conflicts with Hamas, an Islamist terrorist group that controls the Gaza Strip,
with Hezbollah, an Islamist terrorist group that controls large portions of southern Lebanon, and with Iranian-backed military forces
in Syria. In addition, Iran has threatened to attack Israel and may be developing nuclear weapons. Some of these hostilities were accompanied
by missiles being fired from the Gaza Strip against civilian targets in various parts of Israel, including areas in which our employees
and some of our consultants are located, and negatively affected business conditions in Israel. Any hostilities involving Israel or the
interruption or curtailment of trade between Israel and its trading partners could adversely affect our operations and results of operations.
Our commercial insurance does not cover losses that may occur as
a result of events associated with war and terrorism. Although the Israeli government currently covers the reinstatement value of direct
damages that are caused by terrorist attacks or acts of war, we cannot assure you that this government coverage will be maintained or
that it will sufficiently cover our potential damages. Any losses or damages incurred by us could have a material adverse effect on our
business. Any armed conflicts or political instability in the region would likely negatively affect business conditions and could harm
our results of operations.
Further, in the past, the State of Israel and Israeli companies
have been subjected to economic boycotts. Several countries still restrict business with the State of Israel and with Israeli companies.
These restrictive laws and policies may have an adverse impact on our operating results, financial condition, or the expansion of our
business. A campaign of boycotts, divestment and sanctions has been undertaken against Israel, which could also adversely impact our business.
In addition, many Israeli citizens are obligated to perform several
days, and in some cases more, of annual military reserve duty each year until they reach the age of 40 (or older, for reservists who are
military officers or who have certain occupations) and, in the event of a military conflict, may be called to active duty. In response
to increases in terrorist activity, there have been periods of significant call-ups of military reservists. It is possible that there
will be military reserve duty call-ups in the future. Our operations could be disrupted by such call-ups, which may include the call-up
of members of our management. Such disruption could materially adversely affect our business, financial condition, and results of operations.
40
It may be difficult to enforce a U.S. judgment
against us and our officers and directors named in this annual report, or to assert U.S. securities laws claims in Israel or serve process
on our non-U.S. officers and directors.
Not all of our directors or officers are residents of the United
States, and most of their and our assets are located outside the United States. Service of process upon us or our non-U.S. resident directors
and officers and enforcement of judgments obtained in the United States against us, or our non-U.S. directors and officers may be difficult
to obtain within the United States. We have been informed by our legal counsel in Israel that it may be difficult to assert claims under
U.S. securities laws in original actions instituted in Israel or obtain a judgment based on the civil liability provisions of U.S. federal
securities laws. Israeli courts may refuse to hear a claim based on a violation of U.S. securities laws against us or our non-U.S. officers
and directors because Israel may not be the most appropriate forum to bring such a claim. In addition, even if an Israeli court agrees
to hear a claim, it may determine that Israeli law and not U.S. law is applicable to the claim. If U.S. law is found to be applicable,
the content of applicable U.S. law must be proved as a fact, which can be a time-consuming and costly process. Certain matters of procedure
will also be governed by Israeli law. There is little binding case law in Israel addressing the matters described above. Additionally,
Israeli courts might not enforce judgments rendered outside Israel, which may make it difficult to collect on judgments rendered against
us or our non-U.S. officers and directors.
Moreover, an Israeli court will not enforce a non-Israeli judgment
if it was given in a state whose laws do not provide for the enforcement of judgments of Israeli courts (subject to exceptional cases),
if its enforcement is likely to prejudice the sovereignty or security of the State of Israel, if it was obtained by fraud or in the absence
of due process, if it is at variance with another valid judgment that was given in the same matter between the same parties, or if a suit
in the same matter between the same parties was pending before a court or tribunal in Israel at the time the foreign action was brought.
Your rights and responsibilities as our shareholder
are governed by Israeli law, which may differ in some respects from the rights and responsibilities of shareholders of U.S. corporations.
We are incorporated under Israeli law. The rights and responsibilities
of holders of our ordinary shares are governed by our amended and restated articles of association and the Companies Law. These rights
and responsibilities differ in some respects from the rights and responsibilities of shareholders in typical U.S. corporations. In particular,
pursuant to the Companies Law each shareholder of an Israeli company has to act in good faith and in a customary manner in exercising
his, her or its rights and fulfilling his, her or its obligations toward the Company and other shareholders and to refrain from abusing
his or her power in the Company, including, among other things, in voting at the general meeting of shareholders, on amendments to a company’s
articles of association, increases in a company’s authorized share capital, mergers and certain transactions requiring shareholders’
approval under the Companies Law. In addition, a controlling shareholder of an Israeli company or a shareholder who knows that it possesses
the power to determine the outcome of a shareholder vote or who has the power to appoint or prevent the appointment of a director or officer
in the Company or has other powers toward the Company has a duty of fairness toward the Company. However, Israeli law does not define
the substance of this duty of fairness. There is little case law available to assist in understanding the implications of these provisions
that govern shareholder behavior.
41
We may become subject to claims for remuneration
or royalties for assigned service invention rights by our employees, which could result in litigation and adversely affect our business.
A significant portion of our intellectual property has been developed
by our employees in the course of their employment for us. Under the Israeli Patent Law, 5727-1967 (the “Patent Law”), inventions
conceived by an employee in the course and as a result of or arising from his or her employment with a company are regarded as “service
inventions,” which belong to the employer, absent a specific agreement between the employee and employer giving the employee service
invention rights. The Patent Law also provides that if there is no such agreement between an employer and an employee, the Israeli Compensation
and Royalties Committee (the “Committee”), a body constituted under the Patent Law, shall determine whether the employee is
entitled to remuneration for his or her inventions. Case law clarifies that the right to receive consideration for “service inventions”
can be waived by the employee. The Committee will examine, on a case-by-case basis, the general contractual framework between the parties,
using interpretation rules of the general Israeli contract laws. Further, the Committee has not yet determined one specific formula for
calculating this remuneration but rather uses the criteria specified in the Patent Law. Although we enter into assignment-of-invention
agreements with our employees pursuant to which such individuals waive their right to remuneration for service inventions, we may face
claims demanding remuneration in consideration for assigned inventions. As a consequence of such claims, we could be required to pay additional
remuneration or royalties to our current and/or former employees, or be forced to litigate such claims, which could negatively affect
our business.
The tax benefits that are available to us require
us to continue to meet various conditions and may be terminated or reduced in the future, which could increase our costs and taxes.
We believe that as of December 31, 2021, and 2020 we have been eligible
for certain tax benefits provided to a “Preferred Technological Enterprise” under the Israeli Law for the Encouragement of
Capital Investments, 5719-1959, referred to as the Investment Law, including, inter alia, a reduced corporate tax rate on Israeli preferred
technology taxable income, as defined in the Investment Law and its regulations. In order to remain eligible for the tax benefits for
a “Preferred Technological Enterprise” we must continue to meet certain conditions stipulated in the Investment Law and its
regulations, as amended. If these tax benefits are reduced, canceled, or discontinued, our Israeli taxable income from the Preferred Technological
Enterprise would be subject to regular Israeli corporate tax rates (currently 23%). Additionally, if we increase our activities outside
of Israel through acquisitions, for example, our expanded activities might not be eligible for inclusion in future Israeli tax benefit
programs.
Our amended and restated articles of association
provide that unless the Company consents otherwise, the competent courts of Tel Aviv, Israel, shall be the sole and exclusive forum for
substantially all disputes between the Company and its shareholders under the Companies Law and the Israeli Securities Law.
The competent courts of Tel Aviv, Israel shall be the exclusive
forum for (i) any derivative action or proceeding brought on behalf of the Company, (ii) any action asserting a claim of breach of fiduciary
duty owed by any director, officer or other employee of the Company to the Company or the Company’s shareholders, or (iii) any action
asserting a claim arising pursuant to any provision of the Companies Law or the Israeli Securities Law, 5728-1968 (the “Israeli
Securities Law”). This exclusive forum provision is intended to apply to claims arising under Israeli Law and would not apply to
claims brought pursuant to the Securities Act or the Exchange Act or any other claim for which federal courts would have exclusive jurisdiction.
Such exclusive forum provision in our amended and restated articles of association will not relieve the Company of its duties to comply
with federal securities laws and the rules and regulations thereunder, and shareholders of the Company will not be deemed to have waived
the Company’s compliance with these laws, rules, and regulations. This exclusive forum provision may limit a shareholders’
ability to bring a claim in a judicial forum of its choosing for disputes with the Company or its directors or other employees which may
discourage lawsuits against the Company, its directors, officers and employees.
42
Risks Related to our Digital Lift Initiative and the Digital Lift Foundation
The novelty of our Digital Lift Initiative makes
its efficacy unpredictable and makes us susceptible to unintended consequences.
Our Digital Lift Initiative is predicated on us using our platform
and resources to facilitate a robust digital transformation in the nonprofit sector. Pursuant to this initiative, we intend to offer up
to $1 worth of free or substantially discounted monday.com subscriptions to nonprofit organizations, including product support, for every
$1 of revenue we generate. We also intend to provide every employee with the opportunity to take time off to volunteer 1% of their paid
work time to any approved charitable or community initiative.
In order to facilitate the activities
of the Digital Lift Initiative, we established the Digital Lift Foundation and have reserved 778,500 of our ordinary shares to be issued
to the Digital Lift Foundation by way of a warrant, with an exercise price of $0.01 per ordinary share, and commencing two or more years
following the closing of our IPO, and for a period of approximately 10 years, we intend to issue additional ordinary shares or warrants
exercisable for ordinary shares to the Digital Lift Foundation in order to continue to fund its charitable initiatives to promote the
Digital Lift Initiative. As of the date of this annual report, we have not determined the number of ordinary shares and/or warrants exercisable
for ordinary shares that will be issued to the Digital Lift Foundation, as such decision will largely depend on the funding requirements
and performance of the Digital Lift Foundation on an ongoing basis. However, we have determined that we will limit any equity contribution
to the Digital Lift Foundation to no more than 1% of our outstanding ordinary shares on an annual basis, measured as of the end of each
fiscal year, with any unissued amount up to a maximum of 1% in the aggregate measured as of the end of the prior fiscal year carried over
to subsequent fiscal years.
We designed the Digital Lift Foundation in such a way as to restrict
our ability to control its affairs in order to minimize our risk of negative tax or accounting consequences. However, despite our best
efforts to remain independent from the Digital Lift Foundation, our auditors or regulators could, nevertheless, determine that we exercise
control over it. If we were deemed to exercise control over the Digital Lift Foundation, we could be required to consolidate its financial
statements with our own, which could have a material impact on our operations. Additionally, we could experience other negative consequences
as a result of such a determination of control over the Digital Lift Foundation, including heightened litigation risks, additional accounting
complexities, higher insurance premiums and increased regulatory oversight, particularly from U.S. and international tax authorities.
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We designed our Digital Lift Initiative with the intention of increasing
our positive social impact, and not to maximize shareholder value or to further our business model. Our Digital Lift Initiative may not
operate as intended over time or on a larger scale, and we may suffer unintended consequences as a result of perceived problems with the
Digital Lift Foundation. For example:
● Our commitment to charitable donations through the Digital Lift Foundation may not align our interests with those of our customers and shareholders. Moreover, our commitment to charitable donations may not resonate with new or existing customers and shareholders and may fail to attract new customers and shareholders to the Company.
● The amount of equity contributed to the Digital Lift Foundation over time may be viewed as excessively dilutive to new and existing shareholders.
● We have no control over how the Digital Lift Foundation will deploy the capital that we donate to it over time. As such, the Digital Lift Foundation may deploy funds in a way that fails to align with our corporate values and culture.
● If the majority of the members of the Digital Lift Foundation’s board of directors do not remain independent from the Company or if in the future, we try to exert control over the Digital Lift Foundation, tax authorities may view the Digital Lift Foundation as an extension of the Company and require us to treat the Digital Lift Foundation as a consolidated subsidiary of the Company for financial and tax reporting purposes.
The failure of our Digital Lift Initiative to function as intended
could materially and adversely impact our reputation, business, results of operations and financial condition.
Risks Related to Legal and Regulatory Matters
Our business and financial results may be affected
by various litigation and regulatory proceedings.
In the ordinary course of business, we may be involved in and subject
to litigation for a variety of claims or disputes and receive regulatory inquiries. These claims, lawsuits and proceedings have included,
and could in the future include, labor and employment, wage and hour, commercial, antitrust, alleged securities law violations, or other
investor claims, and/or other matters. The number and significance of these potential claims and disputes may increase as our business
expands. Further, our general liability insurance may not cover all potential claims made against us or be sufficient to indemnify us
for all liability that may be imposed. Any claim against us, regardless of its merit, could be costly, divert management’s attention
and operational resources, and harm our reputation. As litigation is inherently unpredictable, we cannot assure you that any potential
claims or disputes will not have a material adverse effect on our business, results of operations and financial condition.
We are subject to anti-corruption, anti-bribery,
anti-money laundering and similar laws, and non-compliance with such laws can subject us to criminal penalties or significant fines and
harm our business and reputation.
We are subject to anti-corruption and anti-bribery and similar laws,
such as the U.S. Foreign Corrupt Practices Act of 1977, as amended (the “FCPA”), the U.S. domestic bribery statute contained
in 18 U.S.C. § 201, U.S. Travel Act, the USA PATRIOT Act, the U.K. Bribery Act 2010, Chapter 9 (sub-chapter 5) of the Israeli Penal
Law, 5737-1977, the Israeli Prohibition on Money Laundering Law, 5760-2000, and other anti-corruption, anti-bribery laws and anti-money
laundering laws in countries in which we conduct activities. Anti-corruption and anti-bribery laws have been enforced aggressively in
recent years and are interpreted broadly and generally prohibit companies and their employees and agents from directly or indirectly promising,
authorizing, making, offering, soliciting, or receiving improper payments of anything of value to or from government officials or others
in the private sector. As we increase our international sales and business, our risks under these laws may increase. Noncompliance with
these laws could subject us to investigations, sanctions, settlements, prosecutions, other enforcement actions, disgorgement of profits,
significant fines, damages, other civil and criminal penalties or injunctions, collateral litigation, adverse media coverage and other
consequences. Any investigations, actions or sanctions could harm our business, results of operations and financial condition.
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In addition, we use third parties to sell access to our Work OS
and conduct business on our behalf abroad. We or such current and future third-party intermediaries may have direct or indirect interactions
with officials and employees of government agencies or state-owned or affiliated entities, and, in certain circumstances, we could be
held liable for the corrupt or other illegal activities of our third-party intermediaries even if we do not explicitly authorize such
activities. We have implemented an anti-corruption compliance program and have controls in place with respect to our third-party relationships,
but we cannot guarantee that all of our employees and agents will comply with our policies and applicable law, for which we may be ultimately
held responsible.
We are subject to governmental export controls
and economic sanctions laws that could impair our ability to compete in international markets and subject us to liability if we are not
in full compliance with applicable laws.
Some of our business activities may be subject to various restrictions
under U.S., Israeli and E.U. export controls and trade and economic sanctions laws, including, among others, the U.S. Commerce Department’s
Export Administration Regulations and economic and trade sanctions regulations maintained by the U.S. Treasury Department’s Office
of Foreign Assets Control. U.S., Israeli and E.U. export control laws and U.S., Israeli and E.U. economic sanctions laws may prohibit
or restrict the sale or supply of certain products, including encryption items and technology, and services to certain governments, persons,
and entities and countries and territories, including those that are the target of comprehensive sanctions. In addition, various countries
regulate the import of certain encryption technology, including through import permitting and licensing requirements, and have enacted
laws that could limit our ability to distribute our platform or could limit the ability of our customers to implement our platform in
those countries. Although we take precautions to prevent transactions with sanctions targets and our platform from being provided and
accessed in sanctioned countries in violation of such laws and regulations, such as IP address blocking functionality, screenings of our
users against government lists of restricted and prohibited persons, training our employees and the development of a global trade controls
policy, we cannot guarantee that such precautions are or will be fully effective. Our platform has in the past, and could in the future,
be provided and accessed in sanctioned countries inadvertently in violation of such laws despite the precautions we take. We could inadvertently
provide access to our platform to persons prohibited by U.S., Israeli and E.U. sanctions. Failing to comply with these laws and regulations
could result in negative consequences to us, including that we and certain of our employees could be subject to civil or criminal penalties,
government investigation, loss of export privileges or reputational harm. Further, obtaining the necessary authorizations, including any
required licenses, for a particular transaction may be time-consuming, is not guaranteed and may result in the delay or loss of sales
opportunities.
In addition, changes in our Work OS, or future changes in export
and import regulations, may prevent our users with international operations from using our Work OS globally or, in some cases, prevent
the export or import of our Work OS to certain countries, governments or persons altogether. In the future, additional, U.S., EU, and
UK trade and economic sanctions enacted due to geopolitics or otherwise, along with those imposed by other jurisdictions and any counter-sanctions
enacted by the countries targeted by such sanctions, could restrict our ability to operate and to generate or collect revenue in certain
other countries, such as Russia, which could adversely affect our business. Any change in export or import regulations, economic sanctions,
or related legislation, or change in the countries, governments, persons, or technologies targeted by such regulations, could result in
decreased use of our Work OS by, or in our decreased ability to export or sell subscriptions to our Work OS to, existing or potential
users with international operations. Any decreased use of our Work OS or limitation on our ability to export or sell our Work OS could
adversely affect our business, results of operations and financial condition.
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Our business may be negatively impacted as a
result of Russian activities in Ukraine.
Subsequent to year-end, Russian actions with respect to Ukraine
have resulted in the imposition of certain sanctions by U.S., EU, UK and other jurisdictions. We cannot predict the impact of Russian
activities in Ukraine and any heightened military conflict, economic impact or geopolitical instability that may follow, including heightened
operating risks in Russia and Europe, additional sanctions or counter-sanctions, heightened inflation, cyber disruptions or attacks, higher
energy costs and higher supply chain costs. Any of the foregoing could have a material adverse effect on our business, financial
condition, and results of operations.