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AND FINANCIAL REVIEW AND PROSPECTS
You should read the following discussion together with the consolidated
financial statements and related notes included elsewhere in this annual report. The statements in this discussion regarding industry outlook,
our expectations regarding our future performance, liquidity and capital resources and other non-historical statements in this discussion
are forward-looking statements. These forward-looking statements are subject to numerous risks and uncertainties, including, but not limited
to, the risks and uncertainties described in “Risk Factors” and “Special Note Regarding Forward-Looking Statements.”
Our actual results may differ materially from those contained in or implied by any forward-looking statements.
Overview
monday.com democratizes the power of software so organizations
can easily build software applications and work management tools that fit their needs. We call our platform ‘Work OS’, and
we believe we are pioneering a new category of software that will change the way people work and businesses operate.
Our cloud-based platform is a no-code and low-code framework that consists of modular building blocks that
are simple enough for anyone to use, yet powerful enough to drive core business within any organization. Our platform also integrates
with other systems and applications, creating a new connective layer for organizations that links departments and bridges information
silos. On top of the Work OS platform, we have built product suite, for the marketing, project management, work management, customer relationship
management (“CRM”) and software development verticals to address the needs of specific industries and use cases. We also offer
independent products that can be used without the Work OS, including Canvas, a digital whiteboard, and WorkForms, which allows users
to create personalized forms or surveys and gain organizational insights.
By using our platform, our customers can simplify and accelerate
their digital transformation, enhance organizational agility, create a unifying workspace across departments, and increase operational
efficiency and productivity. As of December 31, 2021, we served over 152,000 customers across over 200 industries in more than 200 countries.
Our customers use our platform for thousands of use cases, typically deploying our software in one or more of the following three categories:
(1) to build business-critical software applications, (2) to build work management tools, and (3) to act as a connective layer to form
a unified workplace and integrate applications across an organization.
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Hyper-growth at scale
We have experienced rapid growth since we launched our product in
2014. Our revenue was $308.2 million, $161.1 million, and $78.1 million for the years ended December 31, 2021, 2020 and 2019, respectively,
representing an increase of 91%, 106%, and 143% in the years ended December 31, 2021, 2020 and 2019, respectively. Additionally, we had
a net loss of $129.3 million, $152.2 million, and $91.6 million for the years ended December 31, 2021, 2020 and 2019, respectively. We
had positive net cash provided by operating activities of $16.4 million in the year ended December 31, 2021, and negative cash used in
operating activities of $37.2 million, and $36.7 million in the years ended December 31, 2020, and 2019, respectively, with positive adjusted
free cash flow of $9.9 million for the year ended December 31, 2021, and negative adjusted free cash flow of $40.7 million and $38.4 million
for the years ended December 31, 2020, and 2019, respectively.
Key Business Metrics
We believe that our growth and financial performance are dependent
upon many factors, including the key factors described below.
A Large and Diversified
Customer Base
We are focused on continuing to grow the number of customers that use our platform. Our operating results
and growth opportunities depend, in part, on our ability to attract new customers, as well as expansion of existing customers. We believe
we have significant greenfield opportunities among addressable customers worldwide and we will continue to invest in our research and
development to differentiate our platform from competitive products and services, and in our sales and marketing to address this opportunity.
To realize this opportunity, we are making significant investments in our sales and marketing efforts to expand our reach. We have more
than tripled our sales, partners and customer success teams from 166 employees at the end of 2019 to 567 employees as of December 31,
2021.
As of December 31, 2021, we had over 152,000 paying customers,
compared to over 113,000 as of December 31, 2020. We define “customer” to mean a unique web domain-based account
that is on a paid subscription plan, which could include an organization, educational or government institution, or distinct business
unit of an organization. No single customer accounts for more than 1% of our revenues, and our top 100 customers accounted for less than
10% of our revenues for the years ended December 31, 2021, and 2020.
We see a significant opportunity to continue to add customers as
we further develop our sales and marketing efforts and scale our platform, as well as adding new products.
Continuous increase in Customers
with More than 10 Users
We distinguish customers with more than 10 users from our broader
customer base. They are the core focus of our sales and marketing efforts and the ARR (as hereinafter defined) growth rate of our customers
with more than 10 users, which include enterprise and non-enterprise customers, has outpaced the rest of the business in each of our previous
fiscal years. As of December 31, 2021, 2020 and 2019, our customers with more than 10 users accounted for 72%, 63% and 53% of ARR (“Annual
Recurring Revenue”), respectively. “Annual Recurring Revenue” or “ARR” is defined to mean, as of the measurement
date, the annualized value of our customer subscriptions plan assuming that any contract that expires during the next 12 months is renewed
on its existing terms.
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We believe these measures represent the improvements we have made
to our platform to increase the value we deliver to our customers over time. We expect the percentage of ARR attributable to customers
with more than 10 users to continue to increase.
Rapid growth of Enterprise
Customers
Our ability to successfully move upmarket is demonstrated by the
consistent growth in the number of our enterprise customers. We have grown the number of enterprise customers on our platform, which we
define as customers with more than $50,000 in ARR by 200% in 2021, from 264 customers as of December 31, 2020, to 793 customers as of
December 31, 2021, and by 247% in 2020, from 76 customers as of December 31, 2019. The ARR from such enterprise customers grew by 239%
from 2020 to 2021 and by 297% from 2019 to 2020, outpacing our overall ARR growth as a company.
Increase in Net Dollar Retention Rate
We expect to derive a significant portion of our revenue growth
from expansion within our customer base, where we have an opportunity to expand adoption of the Work OS across teams, departments, and
organizations. We believe that our dollar-based net retention rate (“Net Dollar Retention Rate”) demonstrates our opportunity
to further expand within our customer base, particularly those that generate higher levels of annual revenues.
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We calculate Net Dollar Retention Rate as of a period end by starting
with the ARR from customers as of the 12 months prior to such period end (“Prior Period ARR”). We then calculate the ARR from
these customers as of the current period end (“Current Period ARR”). The calculation of Current Period ARR includes any upsells,
contraction and attrition. We then divide the total Current Period ARR by the total Prior Period ARR to arrive at the net dollar expansion
rate. For the trailing 12-month calculation, we take a weighted average of this calculation of our quarterly Net Dollar Retention Rate
for the four quarters ending with the most recent quarter. Our Net Dollar Retention Rate may fluctuate as a result of a number of factors,
including the level of penetration within our customer base, expansion of products and features and our ability to retain our customers.
Our Net Dollar Retention Rate for customers with more than 10 users
was over 135% for the three months ended December 31, 2021, and over 115% for each of the three months ended December 31, 2020, and 2019.
Customers with more than 10 users are the core focus of our sales and marketing efforts; therefore, their Net Dollar Retention is a key
metric we measure. Additionally, our Net Dollar Retention rate for all of our customers was over 120%, 105% and 100%, for the three months
ended December 31, 2021, 2020 and 2019, respectively.
Impact of COVID-19
Given the nature of our business, the COVID-19 pandemic did not
have a positive or negative material impact on our revenue and results of operations. We did not experience a material number of non-
renewals of subscriptions during 2021, nor any material declines in revenue associated with potential declines in our customers' revenues,
and we currently expect our existing customer base to continue to grow over time.
We anticipate that the overall demand for our Work OS will continue
to grow as organizations learn about and experience the benefits of our platform and continue to rely on our platform for workplace solutions.
Further, we see potential for an increase in demand for our Work OS over time as more organizations globally transition to remote work,
which may result in increased reliance on Work OS to digitize their work processes previously performed in office settings.
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A.
Operating Results.
Components of Results of Operations
The following briefly describes the components of revenue and expenses
as presented in our consolidated statements of operations.
Revenue
We derive revenue from monthly or annual subscription agreements
with our customers for access to our cloud-based Work OS platform. Our customers do not have the ability to take possession of our software.
Cost of Revenue
Cost of revenue consists of merchant and credit card processing
fees, hosting fees, amortization of capitalized software development costs, subcontractor costs, salaries and related expenses, share-based
compensation and allocated overhead costs.
Gross Profit and Gross Margin
Gross profit, or revenue less cost of revenues, and gross margin,
or gross profit as a percentage of revenue, has been, and will continue to be, affected by various factors, including the timing of our
acquisition of new customers, renewals of and follow-on sales to existing customers, costs associated with operating our cloud-based platform,
and the extent to which we expand our operations and customer support organizations. We expect our gross margin to remain relatively consistent
over the long term.
Operating Expenses
Our operating expenses consist of research and development,
sales and marketing, and general and administrative expenses. Sales and marketing expenses are the most significant component of our operating
expenses and consist of marketing and advertising expenses and commission paid to our partners. In addition, personnel-related expenses
are a substantial component of our operating expenses and consist of salaries, benefits, and share-based compensation expenses. Operating
expenses also include an allocation of overhead costs for facilities and shared IT-related expenses, including depreciation expenses.
Research and Development Expenses
Research and development expenses include salaries and related expenses,
share-based compensation, subcontractor costs and allocated overhead costs.
As we continue to focus our research and development efforts on
enhancing our Work OS and building new products, we expect our research and development expenses to increase in absolute dollar amounts
and remain at least at the same level as a percentage of revenue. We foresee that such investment in research and development will contribute
to our long-term growth but will also negatively impact our short-term profitability. However, we may experience variations from period
to period with our total research and development expense as a percentage of revenue as we develop and deploy new innovations that target
new use cases.
For the years ended December 31, 2021, 2020 and 2019, our research and development expenses
as a percentage of revenue were approximately 24%, 27% and 32%, respectively.
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Sales and Marketing Expenses
Sales and marketing expenses consist primarily of compensation expenses
for our employees, including share-based compensation, online and offline marketing and advertising expenses, channel partners’
commissions and allocated overhead costs.
Within our sales and marketing expenses, channel partners’ commissions include
commissions granted to third parties that provide customer referrals to our platform. For the years ended December 31, 2021, 2020 and
2019, our channel partners’ commissions as a percentage of revenue represented approximately 5%, 5%, and 4% respectively.
We expect our sales and marketing expenses will increase in
absolute dollar amounts, as we plan to expand our sales and marketing efforts globally, through personnel, online and offline marketing
efforts and brand awareness. In the long-term, as our business scales through customer expansion and market awareness of , we anticipate
that sales and marketing expenses as a percentage of total revenue will continue to decline.
General and Administrative Expenses
General and administrative expenses consist of salaries and related
expenses, share-based compensation, professional service fees and allocated overhead costs.
We expect our general and administrative expenses to increase in
absolute dollars as we continue to grow and expand our operations and operate as a public company. In the long-term, we expect that general
and administrative expense as a percent of total revenue will remain at approximately the same level.
Financial Income (Expense)
Financial income (expense), net, consists primarily of interest
generated by our cash deposits at commercial banks, offset by interest expenses and other fees related to the Revolving Credit Facility,
bank charges, and foreign exchange gains and losses.
Income Tax Expenses
Income tax expenses consist primarily of income tax related to foreign
jurisdictions in which we conduct business. We maintain a full valuation allowance on deferred tax assets because we have concluded that
it is not more likely than not that the deferred tax assets will be realized.
Comparison of Period-to-Period Results of Operations
The following tables set forth the consolidated
statements of operations in U.S. dollars and as a percentage of revenue for the period presented.
Year ended December 31,
2021 2020 2019
(in thousands)
Revenue $ 308,150 $ 161,123 $ 78,089
Cost of revenue (1) 39,013 22,488 11,978
Gross profit 269,137 138,635 66,111
Operating Expenses:
Research and development (1) 73,686 43,480 24,637
Sales and marketing (1) 268,083 191,353 118,534
General and administrative (1) 53,493 54,339 15,458
Total operating expenses 395,292 289,172 158,629
Operating loss (126,125 ) (150,537 ) (92,518 )
Financial income (expense), net (838 ) 526 1,590
Loss before income taxes (126,963 ) (150,011 ) (90,928 )
Income tax expenses (2,331 ) (2,192 ) (683 )
Net loss $ (129,294 ) $ (152,203 ) $ (91,611 )
(1) Includes share-based compensation expense as follows:
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Year ended December 31,
2021 2020 2019
(in thousands)
Cost of revenue $ 7,681 $ 2,720 $ 970
Research and development 21,779 12,142 9,396
Sales and marketing 23,135 10,068 3,283
General and administrative 20,934 39,415 8,190
Total share-based compensation expense (2) $ 73,529 $ 64,345 $ 21,839
(2) Share-based compensation during the year ended December 31, 2020, and 2019 included
compensation expenses of $10.5 million and $13.1 million, respectively, related to secondary sales of ordinary shares by certain of our
employees.
Year ended December 31,
2021 2020 2019
Revenue 100 % 100 % 100 %
Cost of revenue 13 14 15
Gross profit 87 86 85
Operating Expenses:
Research and development 24 27 31
Sales and marketing 87 119 152
General and administrative 17 33 20
Total operating expenses 128 179 203
Operating loss (41 ) (93 ) (118 )
Financial income (expense), net — — 2
Loss before income taxes (41 ) (93 ) (116 )
Income tax expenses (1 ) (1 ) (1 )
Net loss (42 )% (94 )% (117 )%
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Comparison of the Years Ended December 31, 2021, and 2020
Revenue
Year ended December 31,
2021 2020 $ Change % Change
(in thousands)
Revenues $ 308,150 $ 161,123 $ 147,027 91 %
Revenue was $308.2 million for the year ended December 31, 2021, an increase of $147.0
million, or 91%, compared to $161.1 million for the year ended December 31, 2020. This increase was driven primarily by addition of new
customers and revenues generated from our existing customers expanding their use of our solution, as reflected by our dollar-based net
retention rate of over 120% as of December 31, 2021.
Cost of Revenue and Gross Profit
Year ended December 31,
2021 2020 $ Change % Change
(in thousands)
Cost of revenue $ 39,013 $ 22,488 $ 16,525 73 %
Gross profit 87 % 86 %
Cost of revenue was $39.0 million for the year ended December 31, 2021, an increase
of $16.5 million, or 73%, compared to $22.5 million for the year ended December 31, 2020. This increase was primarily driven by an increase
of $5.0 million in share-based compensation expenses, an increase of $4.2 million in salaries and related expenses due to an increase
in the number of employees, an increase of $3.9 million in hosting expenses, and an increase of $2.6 million in processing fees.
Operating Expenses
Year ended December 31,
2021 2020 $ Change % Change
(in thousands)
Research and development $ 73,686 $ 43,480 $ 30,206 69 %
Sales and marketing 268,083 191,353 76,730 40 %
General and administrative 53,493 54,339 (846 ) (2 )%
Total operating expenses $ 395,262 $ 289,172 $ 106,090 37 %
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Research and Development Expenses
Research and development expenses were $73.7 million for the year ended December 31,
2021, an increase of $30.2 million, or 69%, compared to $43.5 million for the year ended December 31, 2020. This increase was primarily
driven by an increase of $13.3 million in salaries and related expenses due to an increase in the number of employees, an increase of
$9.6 million in share-based compensation expenses, and an increase of $3.0 million in allocated overhead costs as a result of increased
overall costs to support our business growth and related infrastructure, as well as an increase of $0.9 million in third party consulting
costs, and $0.8 million increase in hosting costs.
Sales and Marketing Expenses
Sales and marketing expenses were $268.1 million for the year ended
December 31, 2021, an increase of $76.7 million, or 40%, compared to $191.4 million for the year ended December 31, 2020. This increase
was primarily driven by an increase of $33.4 million in salaries and related expenses due to an increase in the number of employees, an
increase of $14.7 million in marketing, advertising and brand costs, an increase of $13.1 million in share-based compensation expenses,
an increase of $9.5 million in partners commission expenses and an increase of $3.5 million in allocated overhead costs to support our
business growth and related infrastructure.
General and Administrative Expenses
General and administrative expenses were $53.5 million for the year ended December 31,
2021, a decrease of $0.8 million, or 2%, compared to $54.3 million for the year ended December 31, 2020. This decrease was primarily driven
by a decrease of $18.5 million in share-based compensation expenses principally attributable to a fully vested option grant to one of
our Co-Chief Executive Officers from 2020 and expenses related to secondary transactions in 2020 which did not occur in 2021 and a decrease
of $6.7 million in overhead allocation, offset by an increase of $7.7 million in salaries and related expenses, an increase of $3.4 million
in welfare, an increase of $1.5 million in rent expenses, and an increase of $1.1 million in software expenses, all of which were driven
by an increase in our overall number of employees, an increase of $4.9 million related to Directors and Officers insurance costs following
the IPO, an increase of $1 million in third party professional services costs, an increase of $0.5 million in depreciation, and an increase
of $4.3 million dollar related to other operational expenses incurred in the ordinary course of our business.
Financial Income (Expense), Net
Year ended December 31,
2021 2020 $ Change % Change
(in thousands)
Financial income (expense), net $ (838 ) $ 526 $ (1,364 ) 259 %
Financial income (expense), net, was an expense of $0.8 million for the year ended December
31, 2021, an increase of $1.4 million, or 259%, compared to income of $0.5 million for the year ended December 31, 2020. This increase
was primarily driven by an increase in expenses related to currency exchange rate fluctuations of $1.2 million, a $0.2 million increase
in bank charges mainly as a result of an increase in operations, and $0.2 million decrease in interest on deposits, partially offset by
a decrease of $0.3 million in interest expenses as a result of repaying all outstanding amounts under our Revolving Credit Facility in
July 2021.
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Income Tax Expenses
Year ended December 31,
2021 2020 $ Change % Change
(in thousands)
Income tax expense $ 2,331 $ 2,192 $ 139 6 %
Income tax expenses were $2.3 million for the year ended December 31, 2021, an increase
of $0.1 million, or 6%, compared to $2.2 million for the year ended December 31, 2020. This increase was primarily driven by an increase
in the operations of our Australian, U.S., and UK subsidiaries, offset by $3.1 million tax benefit received by the U.S. subsidiary in
respect of exercise of options of US employees.
Comparison of the Years Ended December 31, 2020 and 2019
Revenue
Year ended December 31,
2020 2019 $ Change % Change
(in thousands)
Revenues $ 161,123 $ 78,089 $ 83,034 106 %
Revenue was $161.1 million for the year ended December 31, 2020,
an increase of $83.0 million, or 106%, compared to $78.1 million for the year ended December 31, 2019. This increase was driven primarily
by new customers and the remaining increase was attributed to existing customers.
Cost of Revenue and Gross Profit
Year ended December 31,
2020 2019 $ Change % Change
(in thousands)
Cost of revenue $ 22,488 11,978 $ 10,510 88 %
Gross profit 86 % 85 %
Cost of revenue was $22.5 million for the year ended December 31,
2020, an increase of $10.5 million, or 88%, compared to $12.0 million for the year ended December 31, 2019. This increase was primarily
driven by an increase of $3.5 million in salaries and related expenses due to an increase in the number of employees, an increase of $1.8
million in share-based compensation expenses, an increase of $0.9 million in allocated overhead costs, an increase of $2.0 million in
hosting expenses and $1.5 million in payment of processing fees required to support our revenue growth.
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Operating Expenses
Year ended December 31,
2020 2019 $ Change % Change
(in thousands)
Research and development $ 43,480 $ 24,637 $ 18,843 76 %
Sales and marketing 191,353 118,534 72,819 61 %
General and administrative 54,339 15,458 38,881 252 %
Total operating expenses $ 289,172 $ 158,629 $ 130,543 82 %
Research and Development Expenses
Research and development expenses were $43.5
million for the year ended December 31, 2020, an increase of $18.9 million, or 76%, compared to $24.6 million for the year ended December
31, 2019. This increase was primarily driven by an increase of $12.7 million in salaries and related expenses due to an increase in the
number of employees, an increase of $2.7 million in share-based compensation expenses and an increase of $1.3 million in allocated overhead
costs as a result of increased overall costs to support our business growth and related infrastructure.
Sales and Marketing Expenses
Sales and marketing expenses were $191.4 million
for the year ended December 31, 2020, an increase of $72.9 million, or 61%, compared to $118.5 million for the year ended December 31,
2019. This increase was primarily driven by an increase of $30.8 million in marketing, advertising and brand costs, an increase of $25.8
million in salaries and related expenses due to an increase in the number of employees, an increase of $6.8 million in share-based compensation
expenses, an increase of $4.5 million in partners commission expenses and an increase of $2.7 million in allocated overhead costs to support
our business growth and related infrastructure.
General and Administrative
Expenses
General and administrative expenses were $54.3
million for the year ended December 31, 2020, an increase of $38.9 million, or 252%, compared to $15.4 million for the year ended December
31, 2019. This increase was primarily driven by an increase of $31.2 million in share-based compensation expenses principally attributable
to a fully vested option grant to one of our Co-Chief Executive Officers that amounted to $30.4 million in December 2020, an increase
of $5.0 million in salaries and related expenses caused by an increase in our overall number of employees and an increase of $1.7 million
related to corporate audit fees, accounting, and other consulting fees.
Financial Income (Expense), Net
Year ended December 31,
2020 2019 $ Change % Change
(in thousands)
Financial income (expense), net $ 526 1,590 (1,064 ) 67 %
Financial income (expense), net, was income of $0.5 million for
the year ended December 31, 2020, a decrease of $1.1 million, or 67%, compared to income of $1.6 million for the year ended December 31,
2019. This decrease was primarily driven by a decrease in interest on deposits, as well as higher interest expense as a result of an increase
in drawings under the Revolving Credit Facility.
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Income Tax Expenses
Year ended December 31,
2020 2019 $ Change % Change
(in thousands)
Income tax expense $ 2,192 683 1,509 221 %
Income tax expenses were $2.2 million for the year ended December
31, 2020, an increase of $1.5 million, or 221%, compared to $0.7 million for the year ended December 31, 2019. This increase was primarily
driven by an increase in the operations of our U.S. subsidiary.
Non-GAAP Financial Measures
We regularly review several financial measures, including non-GAAP
operating loss and adjusted free cash flow, to evaluate our business, measure our performance, identify trends in our business, prepare
financial forecasts and make strategic decisions. We believe these non-GAAP financial measures are useful in evaluating our performance
in addition to our financial results prepared in accordance with GAAP. You should read these non-GAAP measures in conjunction with the
discussion of our GAAP results of operations and together with our consolidated financial statements and related notes included elsewhere
in this annual report.
Non-GAAP financial measures have limitations as analytical tools
and should not be considered in isolation or as substitutes for financial information presented under GAAP. For example, other companies
in our industry may calculate these non-GAAP financial measures differently or may use other measures to evaluate their performance. Investors
are encouraged to review the reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures
and to not rely on any single financial measure to evaluate our business.
The following table sets forth our non-GAAP operating loss and adjusted
free cash flow for the years ended December 31, 2021, 2020 and 2019:
Year ended December 31,
2021 2020 2019
(in thousands)
Non-GAAP operating loss $ (52,596 ) $ (86,192 ) $ (70,679 )
Adjusted free cash flow $ 9,900 $ (40,692 ) $ (38,417 )
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Non-GAAP Operating Loss
We define non-GAAP operating loss as GAAP operating loss, adjusted
for certain non-cash items such as share based compensation expenses. We exclude these items because these are non-cash expenses, which
we do not consider indicative of performance. Non-GAAP operating loss is presented because we use it to evaluate our financial performance
and for planning and forecasting purposes. In addition, management uses non-GAAP operating loss to evaluate our financial performance
and for planning and forecasting purposes. Non-GAAP operating loss should not be considered as an alternative to GAAP operating loss or
net loss as an indicator of operating performance. The following table provides a reconciliation of non-GAAP operating loss to GAAP operating
loss for the periods indicated:
Year ended December 31,
2021 2020 2019
(in thousands)
Operating loss $ (126,125 ) $ (150,537 ) $ (92,518 )
Share-based compensation expenses 73,529 64,345 21,839
Non-GAAP operating loss $ (52,596 ) $ (86,192 ) $ (70,679 )
Adjusted Free Cash Flow
We define adjusted free cash flow as net cash provided by (used
in) operating activities less cash used for purchases of property and equipment and capitalized software development costs, plus non-recurring
expenditures, such as the purchase of property and equipment related to build-out of our new corporate headquarters.
We believe that adjusted free cash flow is a useful indicator of
liquidity that provides information to management and investors, even if negative, about the amount of cash used in our operations and
for investments in property and equipment and capitalized software development costs, adjusted for non-recurring expenditures. However,
we caution that adjusted free cash flow does not reflect our future contractual commitments and the total increase or decrease of our
cash balance for a given period.
The following table provides a reconciliation of adjusted free cash
flow to net cash provided by (used in) operating activities for the periods indicated:
Year ended December 31,
2021 2020 2019
(in thousands)
Net cash provided by (used in) operating activities $ 16,355 $ (37,175 ) $ (36,650 )
Purchase of property and equipment (11,578 ) (4,362 ) (1,402 )
Capitalized software development costs $ (2,180 ) $ (1,119 ) $ (365 )
Purchase of property and equipment related to build-out of our new corporate headquarters 7,303 1,964 —
Adjusted free cash flow 9,900 (40,692 ) (38,417 )
B.
Liquidity and Capital Resources
As of December 31, 2021, we had $886.8 million in cash and cash
equivalents, of which $6.3 million is planned to be reserved and transferred to the Digital Life Foundation. From the date we commenced
operations until our IPO in June of 2021, we financed our operations primarily through private sales of equity securities, drawings on
the Revolving Credit Facility and through sales of subscriptions. In June 2021, we received net proceeds from our IPO and concurrent private
placement of $735.9 million. In the year ended December 31, 2021, we began to generate positive cash flows from operations for the first
time.
Excluding capital raises, our principal sources of funds are from
our deferred revenue, which is included in the liabilities section of our consolidated balance sheet. Deferred revenue consists of payments
received in advance of revenue recognition, excluding amounts subject to right of return, and is recognized as revenue recognition criteria
are met. We generally invoice our customers in advance of services being provided. Deferred revenue is expected to be recognized as revenue
during the succeeding 12-month period provided all other revenue recognition criteria have been met. As of December 31, 2021, and 2020,
we had deferred revenue of $134.4 million and $70.7 million, respectively. We have generated losses from our operations as reflected in
our accumulated deficit of $445.7, and $316.4 million as of December 31, 2021, and 2020, respectively. Our future capital requirements
will depend on many factors, including revenue growth and costs incurred to support customer usage and growth in our customer base, increased
research and development expenses to support the growth of our business and related infrastructure, and increased general and administrative
expenses to support being a publicly traded company.
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In December 2020, we entered into an amended and restated loan and
security agreement with Bank Leumi le Israel B.M., which provides for a Revolving Credit Facility of up to $80 million. The Revolving
Credit Facility can be drawn against a formula based on our monthly recurring revenues for a period of two years.
We can borrow under the Revolving Credit Facility to fund ongoing
operations and general corporate purposes. Interest currently accrues on any outstanding balance at a rate equal to one month LIBOR plus
2.6% per annum for drawdowns up to $8.0 million, which will increase to one month LIBOR plus 2.85% per annum on September 1, 2022, and
one-month LIBOR plus 2.85% per annum for drawdowns of greater than $8.0 million, payable monthly. Pursuant to the terms of the Revolving
Credit Facility, we are also required to pay a fee of 0.2% per annum on unutilized amounts eligible for drawdown, calculated daily and
payable on a quarterly basis. The Revolving Credit Facility is secured by a first degree floating charge over our business and assets,
but excluding our intellectual property, and a first degree fixed charge over our goodwill. As of December 31, 2021, we have no outstanding
balance under the Revolving Credit Facility.
We assess our liquidity primarily through our cash on hand as well
as the projected timing of billings under contract with our paying customers and related collection cycles. We believe that our current
cash, and cash equivalents, and amounts available under the Revolving Credit Facility, will be sufficient to meet our working capital
and capital expenditure requirements for at least the next 12 months and for the foreseeable future.
Cash Flows
The following table presents the summary consolidated
cash flow information for the periods presented:
Year ended December 31,
2021 2020 2019
(in thousands)
Net cash provided by (used in) operating activities $ 16,355 $ (37,175 ) $ (36,650 )
Net cash provided by (used in) investing activities (3,629 ) (11,481 ) 13,233
Net cash provided by financing activities $ 742,272 $ 8,470 $ 158,446
Operating Activities
Cash provided by operating activities for the
year ended December 31, 2021 of $16.4 million was primarily related to our net loss of $129.3 million, adjusted for non-cash charges of
$76.3 million and net cash inflows of $69.3 million provided by changes in our operating assets and liabilities. Non-cash charges primarily
consisted of share-based compensation and depreciation and amortization of property and equipment. The main drivers of the changes in
operating assets and liabilities were related to a $63.7 million increase in deferred revenue, resulting primarily from increased billings
for subscriptions, a $25.6 million increase in accrued expenses and other liabilities These amounts were partially offset by a $2.0 million
decrease in accounts payable, a $4.6 million increase in accounts receivable, net, due to increases in sales, and a $13.3 million increase
in prepaid expenses and other assets, primarily driven by timing differences as well as an increase in costs attributed to being a public
company.
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Cash used in operating activities for the year
ended December 31, 2020 of $37.2 million was primarily related to our net loss of $152.2 million, adjusted for non-cash charges of $66.2
million and net cash inflows of $48.8 million provided by changes in our operating assets and liabilities. Non-cash charges primarily
consisted of share-based compensation and depreciation and amortization of property and equipment. The main drivers of the changes in
operating assets and liabilities were related to a $29.7 million increase in deferred revenue, resulting primarily from increased billings
for subscriptions, a $14.6 million increase in accrued expenses and other liabilities and a $6.8 million increase in accounts payable.
These amounts were partially offset by a $0.5 million increase in accounts receivable, net, due to increases in sales, and a $1.8 million
increase in prepaid expenses and other assets, primarily driven by timing differences.
Cash used by operating activities for the year
ended December 31, 2019 of $36.7 million was primarily related to our net loss of $91.6 million, adjusted for non-cash charges of $22.4
million and net cash inflows of $32.5 million provided by changes in our operating assets and liabilities. Non-cash charges primarily
consisted of share-based compensation and depreciation and amortization of property and equipment. The main drivers of the changes in
operating assets and liabilities were related to a $22.5 million increase in deferred revenue, resulting primarily from increased billings
for subscriptions, a $5.5 million increase in accrued expenses and other liabilities and an $8.9 million increase in accounts payable.
These amounts were partially offset by a $3.1 million increase in accounts receivable, net, due to increases in sales, and a $1.3 million
increase in prepaid expenses and other assets, primarily driven by timing differences.
Investing Activities
Cash used in investing activities during the
year ended December 31, 2021 was $3.6 million, primarily as a result of purchases of property and equipment and capitalized software development
costs of $13.8 million, partially offset by a decrease in short term deposits of $10.0 million.
Cash used in investing activities during the
year ended December 31, 2020 was $11.5 million, primarily as a result of purchases of property and equipment and capitalized software
development costs of $5.5 million and an increase in short term deposits of $6.0 million.
Cash provided by investing activities during
the year ended December 31, 2019 was $13.2 million, primarily as a result of a decrease in short-term deposits of $15.0 million, partially
offset by purchases of property and equipment and capitalized software development costs of $1.8 million.
Financing Activities
Cash provided by financing activities for the
year ended December 31, 2021 was $742.3 million and was primarily the result of $735.9 million of net proceeds from our IPO and concurrent
private placement, the receipt of $22.5 million tax advances relating to exercises of share options to employees, and $5.2 million proceeds
from the exercise of options by employees, partially offset by a repayment of $21 million related to the outstanding balance of our Revolving
Credit Facility.
Cash provided by financing activities for the
year ended December 31, 2020 was $8.5 million and was primarily the result of $8.0 million proceeds from the Revolving Credit Facility
and $0.5 million of proceeds from the exercise of options.
Cash provided by financing activities for the
year ended December 31, 2019 was $158.4 million and was primarily the result of $149.9 million net of issuance costs from the issuance
of Series E preferred shares as part of an investment round, $8.5 million of proceeds from the Revolving Credit Facility and $0.1 million
of proceeds from the exercise of options.
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Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements, as defined by
applicable regulations of the SEC, that are reasonably likely to have a current or future material effect on our financial condition,
results of operations, liquidity, capital expenditures or capital resources.
C.
Research and development, patents and licenses, etc.
Refer to Item 4.B. “Business Overview”
and Item 5.A. “Operating Results” for information on our research and development policies for the last three years.
D.
Trend information.
Other than as disclosed elsewhere in this annual report, we are
not aware of any trends, uncertainties, demands, commitments or events since December 31, 2021 that are reasonably likely to have a material
adverse effect on our net revenue, income, profitability, liquidity or capital resources, or that caused the disclosed financial information
to be not necessarily indicative of future operating results or financial condition.
E.
Critical Accounting Estimates
Our significant accounting estimates and their effect
on our financial condition and results of operations are more fully described in our audited consolidated financial statements included
elsewhere in this annual report. We have prepared our financial statements in conformity with GAAP, which requires management to make
estimates and assumptions that affect the amounts reported in our consolidated financial statements and accompanying notes. Critical accounting
estimates are those estimates made in accordance with GAAP that involve a significant level of estimation uncertainty and have had or
are reasonably likely to have a material impact on our financial condition or results of operations of the registrant. These estimates
are prepared using our best judgment, after considering past and current events and economic conditions. While management believes the
factors evaluated provide a meaningful basis for establishing and applying sound accounting policies, management cannot guarantee that
the estimates will always be consistent with actual results. These estimates are based on information available as of the date of the
financial statements; therefore, actual results could differ from those estimates. The critical accounting policies estimates that we
believe have the most significant impact on our consolidated financial statements are described below.
Revenue Recognition
Our revenues consist of revenue from the sale
of subscriptions to customers to access our Work OS. Our subscription contracts are offered on a monthly or annual basis, and a large
portion of the arrangements are paid in full up-front at the outset of the arrangement. Customers may not take possession over the software
and instead are granted continuous access to the platform over the contractual period. Accordingly, the arrangements are accounted
for as service contracts.
Our subscription contracts generally include
a fixed number of users and fixed price per user.
Revenue for these arrangements is recognized
ratably over the contract term.
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Our subscription contracts are generally non-cancelable
except for contracts with first-time customers whereby the contract terms provide rights to cancel the contract in the first 30 days for
a pro-rated refund for unutilized days. Historically, refunds have not been material and can be reasonably estimated, and therefore no
provision for refund liability was recorded to date.
In accordance with ASC 606, revenue is recognized
when a customer obtains control of promised services. The amount of revenue recognized reflects the consideration we expect to be entitled
to receive in exchange for these services. We determine revenue recognition through the following steps:
1. Identification
of the contract, or contracts, with the customer.
We consider the terms and conditions of our
contracts and the customary business practices in identifying our contracts under ASC 606. We determine a contract with a customer to
exist when the contract has been approved by both parties, it can identify each party’s rights regarding the services to be transferred
and the payment terms for the services, it has determined the customer to have the ability and intent to pay, and the contract has commercial
substance.
We apply judgment in determining the customer’s
ability and intent to pay, which is based on a variety of factors, including the customer’s payment history or, in the case of a
new customer, credit and financial information pertaining to the customer.
2. Identification
of the performance obligations in the contract.
Performance obligations committed in a contract
are identified based on the services that will be transferred to the customer that are both capable of being distinct, whereby the customer
can benefit from the service either on its own or together with other resources that are readily available, and are distinct in the context
of the contract, whereby the transfer of the services and the products is separately identifiable from other promises in the contract.
Our performance obligations generally consist of access to our Work OS and related support services which is considered one performance
obligation. Our customers do not have the ability to take possession of the software, and through access to the platform we provide a
series of distinct software-based services that are satisfied over the term of the subscription.
3. Determination
of the transaction price.
The transaction price is determined based on
the consideration to which we expect to be entitled in exchange for transferring services to the customer. Payment terms are generally
upfront at the time of the transaction, except for enterprise customers which are generally net 30 days. In instances where the timing
of revenue recognition differs from the timing of invoicing, we have determined our contracts generally do not include a significant financing
component. The Company applied the practical expedient in ASC 606 and did not evaluate payment terms of one year or less for the existence
of a significant financing component. Our policy is to exclude sales and other indirect taxes when measuring the transaction price.
4. Allocation
of the transaction price to the performance obligations in the contract.
Our contracts contain a single performance
obligation. Therefore, the entire transaction price is allocated to the single performance obligation.
5. Recognition
of the revenue when, or as, a performance obligation is satisfied.
Revenue is recognized ratably over the term
of the subscription agreement, generally beginning on the date that the platform is made available to a customer.
We record contract liabilities when cash payments
are received in advance of performance to deferred revenue or to customer advances in case of refund rights.
We elected to use the practical expedient and
recognize the incremental costs of obtaining contracts as an expense since the amortization period of the assets that we otherwise would
have recognized is one year or less.
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Share-Based Compensation
We account for share-based compensation in
accordance with ASC Topic 718, Compensation- Stock Compensation. Share options are mainly awarded to employees and members of our board
of directors and measured at fair value at each grant date. We calculate the fair value of share options on the date of grant using the
Black-Scholes option-pricing model and the expense is recognized over the requisite service period of each individual grant using the
graded vesting attribution method. Forfeitures are accounted for as they occur.
The Black-Scholes option-pricing model requires
us to make a number of assumptions, including the value of our ordinary shares prior to the IPO, expected volatility, expected term, risk-free
interest rate and expected dividends. We evaluate the assumptions used to value option awards upon each grant of share options. Expected
volatility was calculated based on the implied volatilities from market comparisons of certain publicly traded companies. The expected
option term was calculated based on the simplified method, which uses the midpoint between the vesting date and the contractual term,
as we do not have sufficient historical data to develop an estimate based on participant behavior. The risk-free interest rate was based
on the U.S. treasury bonds yield with an equivalent term. We have not paid dividends and have no foreseeable plans to pay dividends.
We will continue to use judgment in evaluating
the assumptions related to our share-based compensation on a prospective basis. As we continue to accumulate additional data related to
our ordinary shares, we may refine our estimation process, which could materially impact our future share-based compensation expense.
The following assumptions were used for each respective period
to calculate our share-based compensation:
Year ended December 31,
2021 2020 2019
Risk-free interest rate 0.68%-1.15% 0.3%-0.58% 2.12%-2.75%
Expected dividend yield 0% 0% 0%
Expected term (in years) 5-8 5-8 5-8
Expected volatility 49%-50% 47%-48% 43%-45%
We also award restricted share units (“RSUs”),
to certain of our employees, executive officers and directors. These awards are settled in shares and are accounted for based on the fair
market value at the time of grant.
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Ordinary Shares Valuations
Commencing June 10, 2021, our ordinary shares were publicly traded
on the NASDAQ. Upon the completion of our IPO, our share options and RSUs are valued by reference to the trading price of our ordinary
shares in the public market.
As there was no public market for our ordinary shares prior the
IPO, the fair value of our ordinary shares was determined by our board of directors, with input from management, taking into account our
most recent valuations from an independent third-party valuation specialist. The valuations of our ordinary shares were determined in
accordance with the guidelines outlined in the American Institute of Certified Public Accountants Practice Aid, Valuation of Privately-Held-Company
Equity Securities Issued as Compensation. The assumptions we used in the valuation models were based on future expectations combined with
management judgment and considered numerous objective and subjective factors to determine the fair value of our ordinary shares as of
the date of each option grant, including the following factors:
• retrospective third-party valuations of our ordinary shares;
• the rights, preferences and privileges of our convertible preferred shares relative to those of our ordinary shares;
• the prices of shares sold to third-party investors in secondary transactions;
• lack of marketability of our ordinary shares;
• current business conditions and projections;
• our actual operating and financial performance;
• the hiring of key personnel;
• the public trading prices of comparable companies; and
• the likelihood of initial public offering, sale, or private company scenarios.
In valuing the fair value of our ordinary shares prior to our IPO,
absent an arm’s-length current or recent financing round, the enterprise price, or equity value, was determined using a combination
of the income approach and market approach. The income approach estimates value based on the expectation of future cash flows that we
will generate. These future cash flows are discounted to their present values using a discount rate based on the capital rates of return
for comparable publicly traded companies and is adjusted to reflect the risks inherent in our cash flows relative to those inherent in
the companies utilized in the discount rate calculation. The market approach applied was the Guideline Public Company Method which estimates
value based on a comparison of us to comparable public companies in a similar line of business. From the comparable companies, a representative
market multiple is determined and then applied to our financial results to estimate our value. In deriving the enterprise value, a weighting
was used for each of the income approach and market approach. The resulting enterprise value was then allocated to each share class using
an Option Pricing Model (“OPM”). The OPM allocates the overall company value to the various share classes based on differences
in liquidation preferences, participation rights, dividend policy and conversion rights, using a series of call options. The call right
is valued using a Black-Scholes option pricing model.
We also considered that, in the event of an initial public offering,
our preferred shares would convert into ordinary shares on a one-to-one basis and, accordingly, would receive the same amount of proceeds
per share as ordinary shares. In the case of our sale or liquidation, the preferred shares would receive their liquidation preferences
and, thereafter, a fraction in the remaining proceeds with the ordinary shares on a pro rata basis. Accordingly, we determined the fair
value of our ordinary shares under three scenarios (initial public offering, sale and private company) and then applied a weighted average
of these values based on their relative probabilities in order to calculate the final per share value.
In determining the estimated fair value of our ordinary shares as
of each grant date, and after determining the fair value of the ordinary shares on a minority, marketable basis, our board of directors
also considered that our ordinary shares are not freely tradable in the public markets. Therefore, the estimated fair value of our ordinary
shares at each grant date reflects a discount for lack of marketability partially based on the anticipated likelihood and timing of a
future liquidity event as well as a function of the Company’s estimated volatility, derived primarily using the volatility of comparable
publicly traded companies. A market participant purchasing these shares prior to our IPO would recognize this illiquidity associated with
the shares, which would reduce the overall fair market value.
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In addition, we also considered any secondary transactions involving
our ordinary shares. In our evaluation of those transactions, we considered the facts and circumstances of each transaction to determine
the extent to which they represented a fair value exchange. Factors considered include transaction volume, proximity to other transactions,
as well as the valuation date, frequency of similar transactions, whether the transactions occurred between willing and unrelated parties,
and whether the transactions involved parties with sufficient access to our financial information from which to make an informed decision
on price.
In some cases, we considered the amount of time between the valuation
date and the grant date to determine whether to use the latest ordinary share valuation determined pursuant to the method described above
or a straight-line interpolation between two valuation dates. This determination included an evaluation of whether the subsequent valuation
indicated that any significant change in valuation had occurred between the previous valuation and the grant date.
Recently Issued Accounting Pronouncements
A description of recently issued accounting
pronouncements that may potentially impact our financial position, results of operations or cash flows is disclosed in Note 2 to our audited
consolidated financial statements included elsewhere in this annual report.
JOBS Act Accounting Election
We qualify as an “emerging growth company” pursuant
to the provisions of the JOBS Act.
Section 107 of the JOBS Act provides that an “emerging growth
company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying
with new or revised accounting standards. We have elected to use this extended transition period, which allows us to delay adoption of
new or revised accounting pronouncements applicable to public companies until such pronouncements are made applicable to private companies,
until the earlier of the date we (i) are no longer an emerging growth company or (ii) affirmatively and irrevocably opt out of the extended
transition period provided in the JOBS Act. As a result, our consolidated financial statements may not be comparable to companies that
comply with new or revised accounting pronouncements as of public company effective dates.
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ITEM
6. DIRECTORS, SENIOR MANAGEMENT
AND EMPLOYEES
A. Directors and Senior Management
Executive Officers and Directors
The following table sets forth the name and position of each of
our executive officers and directors as of the date of this annual report:
Name Age Position
Executive Officers and Employee Directors:
Roy Mann (1) 43 Co-Founder, Co-Chief Executive Officer, Director
Eran Zinman (1) 38 Co-Founder, Co-Chief Executive Officer, Director
Eliran Glazer 50 Chief Financial Officer
Daniel Lereya 37 Vice President of Research & Development and Product
Yoni Osherov 44 Vice President of Global Sales and Marketing
Shiran Nawi 38 General Counsel
Non-Employee Directors
Aviad Eyal (1)(2) 51 Director
Jeff Horing 57 Director
Avishai Abrahami 50 Director
Gili Iohan(2)(3) 46 External Director
Ronen Faier(2)(3) 51 External Director
(1) Serves
as a member of our environmental, social and governance committee.
(2) Serves
as a member of our audit committee, compensation committee and nominating committee.
(3) Serves
as an external director under the Companies Law.
Executive Officers
Roy Mann is our Co-Founder and has served as our Co-Chief Executive Officer since June 1, 2012. Mr. Mann has also served as a member of our board of directors since February 2012. Mr. Mann previously served as a senior technology leader at Wix.com Ltd. (Nasdaq: WIX), from 2010 to 2012. Mr. Mann is also the Co-Founder of and led the technology vision and operation at SaveAnAlien.com, from 2006 to 2010. Mr. Mann holds a B.A. in Computer Science from the Interdisciplinary Center Herzliya, Israel
Eran Zinman is our Co-Founder and has served as our Co-Chief Executive Officer since November 2020 after having served as our Chief Technology Officer between 2012 and 2020. Mr. Zinman has also served as a member of our board of directors since March 2018. Mr. Zinman previously served as the Research and Development Manager at the founding team of Conduit Mobile (now Como) at Conduit Ltd. from 2010 to 2012. Mr. Zinman is the Co-Founder of Othersay and served as its Chief Executive Officer from 2009 to 2010. Mr. Zinman holds a B.Sc. in Computer Science and Electrical Engineering from Tel Aviv University, Israel.
Eliran Glazer has served as our Chief Financial Officer since March 2021. Mr. Glazer previously served as the Chief Financial Officer of Lightricks Ltd. from December 2019 to February 2021 and the Chief Financial Officer of Nex Markets from April 2012 to November 2018 and, following the acquisition of Nex Markets by the CME Group, Mr. Glazer served as the Chief Financial Officer of Nex Markets, a CME Group Company from November 2018 to November 2019. Mr. Glazer holds a B.A. in Business and Accounting from The College of Management Academic Studies as well as an L.L.M. from Bar Ilan University and is a licensed certified public accountant.
Daniel Lereya has served as our Vice President of Research and Development since October 2016 and as our acting Vice President of Product since December 2020. Mr. Lereya previously served in numerous positions including as a software team leader at International Business Machines Corp. (NYSE: IBM) from November 2012 to October 2016. and as a software engineer at SAP SE from February 2011 to October 2012. Mr. Lereya holds a B.Sc. in Computer Science and Economics from Tel Aviv University, Israel.
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Yoni Osherov has served as our Vice President of Global Sales and Marketing since August 2017. Mr. Osherov previously served as a member of the board of directors of Biz-Effective Ltd. (DBA as Centrical) from 2016 to 2017. Mr. Osherov has served in numerous positions at Verint Systems Ltd., including as the Vice President of Product Strategy from 2014 to 2017 and as the Vice President of Customer Analytics from 2013 to 2014. Mr. Osherov was the owner of Tavo.co.il which was acquired by Zap Group Ltd. in 2012. Mr. Osherov holds a B.A. in Business Administration from the College of Management Academic Studies, Israel.
Shiran Nawi has served as our General Counsel since June 2018. Previously Ms. Nawi served as a senior legal counsel at Wix.com Ltd. (Nasdaq: WIX) from June 2014 to June 2018 and as an associate at Israeli, Ben-Zvi, Attorneys at Law, from July 2009 to April 2014. Ms. Nawi holds an L.L.B. and a Master of Business Taxation from The College of Management Academic Studies, Israel, and is a member of the Israel Bar Association.
Directors
Aviad Eyal has served as a member of our board of directors since June 2014. Mr. Eyal is the Co-Founder of Entrée Capital and has served as its Managing Partner since 2009. Prior to that, Mr. Eyal co-founded and built a number of successful startups over a span of 18 years. Mr. Eyal currently serves on the board of directors of several privately held companies, including Broadlume Inc. since 2019; Obligo Inc. since 2019 and as chairman of the board of directors of BreezoMeter Ltd. since 2014. He has also served on the board of directors of Prospa Group Ltd. (ASX:PGL) since 2012. Mr. Eyal holds a B.Sc. Engineering degree from the University of Natal, South Africa. Mr. Eyal was selected to the Forbes Europe Midas list of top 25 VCs for the past three years.
Jeff Horing has served as a member of our board of directors since May 20, 2017. Mr. Horing has been a Managing Director of Insight Partners, a private equity investment firm he co-founded, since 1995. Since September 2014, Mr. Horing has served on the board of directors of Alteryx, Inc. (NYSE: AYX.), a software company. Mr. Horing has served on the board of directors of nCino, Inc. (Nasdaq: NCNO), a financial technology company, since February 2015, and on the board of directors of JFrog Ltd. (Nasdaq: FROG) since September 2018. In addition, Mr. Horing currently serves on the board of directors of several privately held companies. Mr. Horing holds a B.S. and B.A. from the University of Pennsylvania’s Moore School of Engineering and the Wharton School, respectively, and an M.B.A. from the M.I.T. Sloan School of Management.
Avishai Abrahami has served as a member of our board of directors since October 24, 2012. Mr. Abrahami is the Co-Founder of Wix.com Ltd. (Nasdaq: WIX) and has served as its Chief Executive Officer since September 2010, prior to which he served as its Co-Chief Executive Officer, and as a member of its board of directors since October 2006. From May 2016 to November 2017, Mr. Abrahami served as a member of the board of directors of SodaStream International Ltd. (acquired by PepsiCo Inc.). From 2004 to 2006, Mr. Abrahami was the Vice President of Strategic Alliances at Arel Communications & Software Ltd., a private Israeli company specializing in communication technology. In 1998, he co-founded Sphera Corporation, a private company which develops software for managing data centers, and he served as its Chief Technology Officer from 1998 until 2000 and its Vice President of Product Marketing from 2000 until 2003. In 1993, he co-founded AIT Ltd., a private Israeli software company, and served as its Chief Technology Officer until it was acquired in 1997. Mr. Abrahami served in the Israeli Defense Forces’ elite computer intelligence unit from 1990 until 1992.
Gili Iohan has served as a member of our board of directors as an external director under the Companies Law since June 9, 2021. Since 2018, Ms. Iohan has been a partner at ION Crossover Partners, an Israeli based cross- over fund. Ms. Iohan currently serves on the board of directors of Varonis Systems, Inc. (Nasdaq: VRNS), Fiverr International Ltd. (Nasdaq: FVRR) and SimilarWeb Ltd. (NYSE: SMWB), as well as Aqua Security Ltd. Ms. Iohan holds a B.A. in Accounting and Economics and an M.B.A. from Tel Aviv University and is a licensed certified public accountant.
Ronen Faier has served as a member of our board of directors as an external director under the Companies Law since June 9, 2021. Mr. Faier has served the Chief Financial Officer of SolarEdge Technologies Inc. (Nasdaq: SEDG) since January 2011. Previously, Mr. Faier has served as the Chief Financial Officer of Modu Ltd. from March 2007 through December 2010 and as the Chief Financial Officer of msystems Ltd., which was acquired by SanDisk Corp. (a Western Digital Corp. (Nasdaq: WDC) company). Mr. Faier has served on the board of directors of Kaltura Inc. since March 2021. Mr. Faier holds a B.A. in accounting and economics from the Hebrew University in Jerusalem and an M.B.A. from Tel Aviv University and is a licensed certified public accountant.
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B. Compensation
Directors. Under
the Companies Law, the compensation of our directors requires the approval of our compensation committee, the subsequent approval of the
board of directors and, unless exempted under regulations promulgated under the Companies Law, the approval of the shareholders at a general
meeting. If the compensation of our directors is inconsistent with our stated compensation policy, then, those provisions that must be
included in the compensation policy according to the Companies Law must have been considered by the compensation committee and board of
directors, and shareholder approval will also be required, provided that:
• at least a majority of the shares held by all shareholders who are not controlling shareholders and do not have a personal interest in such matter, present and voting at such meeting, are voted in favor of the compensation package, excluding abstentions; or
• the total number of shares of non-controlling shareholders and shareholders who do not have a personal interest in such matter voting against the compensation package does not exceed 2% of the aggregate voting rights in the Company.
Executive officers other than the
Chief Executive Officer. The Companies Law requires the approval of the compensation
of a public company’s executive officers (other than the Chief Executive Officer) in the following order: (i) the compensation
committee, (ii) the company’s board of directors, and (iii) if such compensation arrangement is inconsistent with the
company’s stated compensation policy, the company’s shareholders (by a special majority vote as discussed above with respect
to the approval of director compensation). However, if the shareholders of the company decline to approve a compensation arrangement with
an executive officer that is inconsistent with the company’s stated compensation policy, the compensation committee and board of
directors may override the shareholders’ decision if each of the compensation committee and the board of directors provide detailed
reasons for their decision.
An amendment to an existing arrangement with an office holder requires
only the approval of the compensation committee, if the compensation committee determines that the amendment is not material in comparison
to the existing arrangement. However, according to regulations promulgated under the Companies Law, an amendment to an existing arrangement
with an office holder (who is not a director) who is subordinate to the Chief Executive Officer shall not require the approval of the
compensation committee, if (i) the amendment is approved by the Chief Executive Officer, (ii) the company’s compensation
policy provides that a non-material amendment to the terms of service of an office holder (other than the Co-Chief Executive Officers)
may be approved by the Chief Executive Officer and (iii) the engagement terms are consistent with the company’s compensation
policy.
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Chief Executive Officer. Under
the Companies Law, the compensation of a public company’s chief executive officer (including a co-chief executive officer) is required
to be approved by: (i) the company’s compensation committee; (ii) the company’s board of directors, and (iii) the
company’s shareholders (by a special majority vote as discussed above with respect to the approval of director compensation). However,
if the shareholders of the company decline to approve the compensation arrangement with the Chief Executive Officer, the compensation
committee and board of directors may override the shareholders’ decision if each of the compensation committee and the board of
directors provide a detailed report for their decision. The approval of each of the compensation committee and the board of directors
should be in accordance with the company’s stated compensation policy; however, in special circumstances, they may approve compensation
terms for the company’s Chief Executive Officer that are inconsistent with such policy provided that they have considered those
provisions that must be included in the compensation policy according to the Companies Law and that shareholder approval was obtained
(by a special majority vote as discussed above with respect to the approval of director compensation). In addition, the compensation committee
may waive the shareholder approval requirement with regards to the approval of the engagement terms of a candidate for the Chief Executive
Officer position, if they determine that the compensation arrangement is consistent with the company’s stated compensation policy
and that the Chief Executive Officer candidate did not have a prior business relationship with the company or a controlling shareholder
of the company and that subjecting the approval of the engagement to a shareholder vote would impede the company’s ability to employ
the Chief Executive Officer candidate. In the event that the Chief Executive Officer candidate also serves as a member of the board of
directors, his or her compensation terms as Chief Executive Officer will be approved in accordance with the rules applicable to approval
of compensation of directors.
Compensation of Directors and Executive Officers
The aggregate compensation paid by us and our subsidiaries to our
directors and executive officers, including share-based compensation expenses recorded in our financial statements, for the year ended
December 31, 2021, was approximately $11.7 million. This amount includes deferred or contingent compensation accrued for such year (and
excludes deferred or contingent amounts accrued for during the year ended December 31, 2020 and paid during the year ended December 31,
2021). This amount includes approximately $0.3 million set aside or accrued to provide pension, severance, retirement or similar benefits
or expenses, but does not include business travel, relocation, professional and business association dues and expenses reimbursed to our
directors and executive officers.
During the year ended December 31, 2021, our directors and executive
officers were granted options to purchase an aggregate of 247,446 ordinary shares, at a weighted average exercise price of $9.38 per share,
and 7,501 RSUs per our 2021 Share Incentive Plan, or the 2021 Plan.
We pay each of our non-employee directors an annual cash payment
of $30,000 (or $60,000 for the chairperson) with additional annual payment for service on board committees as follows: $10,000 (or
$20,000 for the chairperson) for each member of the Audit Committee; $6,000 (or $12,000 for the chairperson) for each member of the Compensation
Committee; $4,000 (or $8,000 for the chairperson) for each member of the Nominating Committee; and $4,000 (or $8,000 for the chairperson)
for each member of the Environmental. Social and Governance Committee. In addition, upon his or her initial appointment or election, each
non-employee directors, shall be granted a one-time equity award under our incentive plan at a value of $300,000 which shall vest
in 12 equal quarterly installments over a three year period, subject to such director’s continued service through such dates.
In addition, each non-employee director will be granted equity awards, on an annual basis, under our incentive plan (provided the director
is still on the board of directors) at a value of $175,000, which will vest on the first anniversary of the date on which such equity
awards were granted, subject to such director’s continued service through such date. Any unvested equity grants will accelerate
and fully vest upon the occurrence of a change in control transaction and a preceding or subsequent termination of service.
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For so long as we qualify as a foreign private issuer, we are not
required to comply with the proxy rules applicable to U.S. domestic companies, including the requirement applicable to certain domestic
issuers that do not qualify as emerging growth companies to disclose on an individual, rather than an aggregate basis, the compensation
of our named executive officers as defined in Item 402 of Regulation S-K. Nevertheless, the Companies Law requires that we disclose the
annual compensation of our five most highly compensated Covered Officers (as defined under the Companies Law, the “Covered Officers”)
for the relevant fiscal year, on an individual basis, as such compensation is represented in that year’s annual financial report.
Under the Companies Law regulations, this disclosure is required to be included in the annual proxy statement for our annual meeting of
shareholders each year, which we will furnish to the SEC under cover of a Report of Foreign Private Issuer on Form 6-K. Because of that
disclosure requirement under Israeli law, we are also including such information in this annual report, pursuant to the disclosure requirements
of Form 20-F.
The following describes the compensation of our five
most highly compensated Covered Officers for, and with respect to, the year ended December 31, 2021. All amounts specified are in terms
of cost to the Company as recorded in our financial statements, and presented below in U.S. dollar amounts in thousands. U.S. dollar amounts
indicated for Salary Costs are based on the exchange rate of 3.23, which represents the average weighted U.S. dollar - NIS exchange rate
for the date of payments for each of the months during 2021:
• Mr. Eliran Glazer, our CFO. Compensation costs recorded in 2021 of $227 in salary expenses and $73 in social benefits costs.
• Ms. Oshrat Binyamin, our VP of Human Resources. Compensation costs recorded in 2021 of $193 in salary expenses and $53 in social benefits costs.
• Mr. Ouriel Weisz, our VP of Operations. Compensation costs recorded in 2021 of $196 in salary expenses and $64 in social benefits costs.
• Mr. Yoni Osherov, our VP of Global Sales and Marketing. Compensation expenses recorded in 2021 of $235 in salary expenses and $71 in social benefits costs.
• Mr. Daniel Lereya, our VP of Research & Development and Product. Compensation costs recorded in 2021 of $232 in salary expenses and $73 in social benefits costs.
The salary expenses summarized above include the gross salary paid
to the Covered Executives, and the benefit costs include the social benefits paid by us on behalf of the Covered Executives, including
convalescence pay, vacation, contributions made by the company to an insurance policy or a pension fund, work disability insurance, severance,
educational fund and payments for social security.
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In accordance with the Company’s compensation policy, we also
recorded expenses in respect of cash bonuses to our Covered Executives upon compliance with predetermined performance parameters, as set
by the compensation committee and the board of directors. The 2021 cash bonus expenses recorded for Mr. Eliran Glazer, Ms. Oshrat Binyamin,
Mr. Ouriel Weisz, Mr. Yoni Osherov and Mr. Daniel Lereya, as provided for in our financial statements for the year ended December 31,
2021, were $71, $62, $62, $77 and $74, respectively.
We recorded equity-based compensation expenses in our financial
statements for the year ended December 31, 2021 for options and RSU grants granted to Mr. Eliran Glazer, Ms. Oshrat Binyamin, Mr. Ouriel
Weisz, Mr. Yoni Osherov and Mr. Daniel Lereya of $3,755, $1,872, $1,954, $1,716 and $1,672, respectively. The afore-mentioned equity based
compensation is subject to a time-based vesting schedule, hence the above expenses reflect also equity awards made in previous years which
have vested during the current year. Assumptions and key variables used in the calculation of such amounts are described in Note
2 to our audited consolidated financial statements included in Item 18 of this annual report. All equity-based compensation grants to
our Covered Officers were made in accordance with the parameters of our Company’s compensation policy and were approved by the company’s
compensation committee and board of directors.
Employment agreements with executive
officers and directors
Employment Agreements. We
have entered into employment agreements with each of our executive officers. These agreements each contain provisions regarding noncompetition,
confidentiality of information and assignment of inventions. However, the enforceability of the non-competition provisions may be limited
under applicable law. The provisions of certain of our executive officers’ employment agreements contain termination or change of
control provisions. With respect to certain executive officers, either we or the executive officer may terminate his or her employment
by giving 90 calendar days’ advance written notice to the other party. We may also terminate an executive officer’s employment
agreement for good reason (as defined the applicable employment agreement) or in the event of a merger or acquisition transaction.
Equity Awards. Since
our inception, we have granted options to purchase our ordinary shares to our executive officers and certain of our directors. In August
2021, we began granting RSU, to our non-employee directors, and in February 2022 to our executive officers. Such equity agreements may
contain acceleration provisions upon certain merger, acquisition or change of control transactions. Awards have been issued to our directors
and executive officers under our 2013 Option Plan, 2017 Option Plan (together the “Prior Plans”) and our 2021 Option Plan
(the “2021 Plan”). Our board of directors, or a duly authorized committee of our board of directors, or the administrator,
will administer the Prior Plans and the 2021 Plan. Under the Prior Plans and the 2021 Plan, the administrator has the authority, subject
to applicable law, to interpret the terms of the Prior Plans and the 2021 Plan and any award agreements or awards granted thereunder,
designate recipients of awards, determine and amend the terms of awards, including the exercise price of an option award, the fair market
value of an ordinary share, the time and vesting schedule applicable to an award or the method of payment for an award, prescribe the
forms of agreement for use under the Prior Plans and the 2021 Plan and take all other actions and make all other determinations necessary
for the administration of the Prior Plans and the 2021 Plan. Other than by will, the laws of descent and distribution or as otherwise
provided under the Prior Plans and the 2021 Plan, neither the options nor any right in connection with such options are assignable or
transferable.
Exculpation, Indemnification and
Insurance. Our amended and restated articles of association permit us to exculpate, indemnify
and insure our Covered Officers to the fullest extent permitted by the Companies Law. We have entered into agreements with certain Covered
Officers, exculpating them from a breach of their duty of care to us to the fullest extent permitted by law and undertaking to indemnify
them to the fullest extent permitted by law, subject to certain exceptions (including with respect to our IPO) to the extent that these
liabilities are not covered by insurance.
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C.
Board Practices
Board of Directors
Under the Companies Law and our amended and restated articles of
association, our business and affairs are managed under the direction of our board of directors. Our board of directors may exercise all
powers and may take all actions that are not specifically granted to our shareholders or to executive management. Our Co-Chief Executive
Officers (each referred to as a “general manager” under the Companies Law) are responsible for our day-to-day management.
Our Co-Chief Executive Officers are appointed by, and serve at the discretion of, our board of directors, subject to the employment agreement
that we have entered into with each of them. All other executive officers are appointed by the Co-Chief Executive Officers, subject to
applicable corporate approvals, and are subject to the terms of any applicable employment agreements that we may enter into with them.
Under our amended and restated articles of association, other than
external directors, for whom special election requirements apply under the Companies Law, as detailed below, the number of directors on
our board of directors is no less than three and no more than 11 directors divided into three classes with staggered three-year terms.
Each class of directors consists, as nearly as possible, of one-third of the total number of directors constituting the entire board of
directors (other than the external directors). At each annual general meeting of our shareholders, the election or re-election of directors
following the expiration of the term of office of the directors of that class of directors is for a term of office that expires on the
third annual general meeting following such election or re-election, such that from the annual general meeting of 2022 and after, each
year the term of office of only one class of directors expires.
Our directors who are not external directors are divided among the
three classes as follows:
• the Class I director is Roy Mann, and his term will expire at our annual general meeting of shareholders to be held in 2022;
• the Class II directors are Eran Zinman and Aviad Eyal, and their terms will expire at our annual meeting of shareholders to be held in 2023; and
• the Class III directors are Avishai Abrahami and Jeff Horing, and their term will expire at our annual meeting of shareholders to be held in 2024.
Gili Iohan and Ronen Faier serve as our external directors, and
their term will expire at our annual meeting of shareholders to be held in 2024.
Our directors, aside from our external directors, are appointed
by a simple majority vote of holders of our ordinary shares, participating and voting at an annual general meeting of our shareholders,
provided that (i) in the event of a contested election, the method of calculation of the votes and the manner in which the resolutions
will be presented to our shareholders at the general meeting shall be determined by our board of directors in its discretion, and (ii)
in the event that our board of directors does not or is unable to make a determination on such matter, then the directors will be elected
by a plurality of the voting power represented at the general meeting in person or by proxy and voting on the election of directors. Each
director, aside from our external directors, holds office until the annual general meeting of our shareholders for the year in which such
director’s term expires, unless the tenure of such director expires earlier pursuant to the Companies Law or unless such director
is removed from office as described below.
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Under our amended and restated articles of association, the approval
of the holders of at least 65% of the total voting power of our shareholders is generally required to remove any of our directors (other
than the external directors) from office and any amendment to this provision shall require the approval of at least 65% of the total voting
power of our shareholders. In addition, vacancies on our board of directors may only be filled by a vote of a simple majority of the directors
then in office. A director so appointed will hold office until the next annual general meeting of our shareholders for the class of directors
in respect of which the vacancy was created, or in the case of a vacancy due to the number of directors being less than the maximum number
of directors stated in our amended and restated articles of association, until the next annual general meeting of our shareholders for
the class of directors to which such director has been assigned by our board of directors.
Board Diversity Matrix (As of December 31, 2021)
Country of Principal Executive Offices: Israel
Foreign Private Issuer Yes
Disclosure Prohibited under Home Country Law No
Total Number of Directors 7
Female Male Non-Binary Did Not Disclose Gender
Part I: Gender Identity
Directors 1 6 0 0
Part II: Demographic Background
Underrepresented Individual in Home Country Jurisdiction 0
LGBTQ+ 0
Did Not Disclose Demographic Background 1
Chairperson of the Board
Our amended and restated articles of association provide that the
chairperson of the board of directors is appointed by the members of the board of directors from among them. Under the Companies Law,
the chief executive officer of a public company, or a relative of the chief executive officer, may not serve as the chairperson of the
board of directors, and the chairperson of the board of directors, or a relative of the chairperson, may not be vested with authorities
of the chief executive officer, unless approved by a special majority of the company’s shareholders. The shareholders’ approval
can be provided for a period of five years following an initial public offering, and subsequently, for additional periods of up to three
years.
In addition, a person who is subordinated, directly or indirectly, to the chief executive
officer may not serve as the chairperson of the board of directors; the chairperson of the board of directors may not be vested with authorities
that are granted to persons who are subordinated to the chief executive officer; and the chairperson of the board of directors may not
serve in any other position in the company or in a controlled subsidiary but may serve as a director or chairperson of a controlled subsidiary.
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External Directors
Under the Companies Law, companies incorporated under the laws of
the State of Israel that are “public companies,” including companies with shares listed on Nasdaq, are required to appoint
at least two external directors.
Pursuant to the regulations promulgated under the Companies Law,
companies whose shares are traded on specified U.S. stock exchanges, including Nasdaq, and which do not have a controlling shareholder
(as such term is defined in the Companies Law), may (but are not required to) elect to opt out of the requirement to maintain external
directors and opt out of the composition requirements under the Companies Law with respect to the audit and compensation committees. We
currently do not intend to rely on such exemption.
The provisions of the Companies Law set forth special approval requirements
for the election of external directors. External directors must be elected by a majority vote of the shares present and voting at a meeting
of shareholders, provided that either:
● such majority includes at least a majority of the shares held by all shareholders who are not controlling shareholders and do not have a personal interest in the election of the external director (other than a personal interest not deriving from a relationship with a controlling shareholder) that are voted at the meeting, excluding abstentions, to which we refer as a disinterested majority; or
● the total number of shares voted by non-controlling shareholders and by shareholders who do not have a personal interest in the election of the external director against the election of the external director does not exceed 2% of the aggregate voting rights in the company.
The term “controlling shareholder” as used in the Companies
Law for purposes of all matters related to external directors and for certain other purposes (such as the requirements related to appointment
to the audit committee or compensation committee, as described below), means a shareholder with the ability to direct the activities of
the company, other than by virtue of being an office holder. A shareholder is presumed to be a controlling shareholder if the shareholder
holds 50% or more of the voting rights in a company or has the right to appoint a majority of the directors of the company or its general
manager. With respect to certain matters (various related party transactions), a controlling shareholder is deemed to include a shareholder
that holds 25% or more of the voting rights in a public company if no other shareholder holds more than 50% of the voting rights in the
company, but excludes a shareholder whose power derives solely from his or her position as a director of the company or from any other
position with the company. For the purpose of determining the holding percentage stated above, two or more shareholders who have a personal
interest in a transaction that is brought for the company’s approval are deemed as joint holders.
The initial term of an external director is three years. Thereafter,
an external director may be re-elected, subject to certain circumstances and conditions, by shareholders to serve in that capacity for
up to two additional three-year terms, provided that either:
● his or her service for each such additional term is recommended by one or more shareholders holding at least 1% of the company’s voting rights and is approved at a shareholders meeting by a disinterested majority, where the total number of shares held by non-controlling, disinterested shareholders voting for such re-election exceeds 2% of the aggregate voting rights in the company, subject to additional restrictions set forth in the Companies Law with respect to affiliations of external director nominees;
● the external director proposed his or her own nomination, and such nomination was approved in accordance with the requirements described in the paragraph above; or
● his or her service for each such additional term is recommended by the board of directors and is approved at a meeting of shareholders by the same majority required for the initial election of an external director (as described above).
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The term of office for external directors for Israeli companies
traded on certain foreign stock exchanges, including Nasdaq, may be extended indefinitely in increments of additional three-year terms,
in each case provided that the audit committee and the board of directors of the company confirm that, in light of the external director’s
expertise and special contribution to the work of the board of directors and its committees, the re-election for such additional period(s)
is beneficial to the company, and provided that the external director is re-elected subject to the same shareholder vote requirements
(as described above regarding the re-election of external directors). Prior to the approval of the re-election of the external director
at a general meeting of shareholders, the company’s shareholders must be informed of the term previously served by him or her and
of the reasons why the board of directors and audit committee recommended the extension of his or her term.
External directors may be removed from office by a special general
meeting of shareholders called by the board of directors, which approves such dismissal by the same shareholder vote percentage required
for their election or by a court, in each case, only under limited circumstances, including ceasing to meet the statutory qualifications
for appointment or violating their duty of loyalty to the company. An external director may also be removed by order of an Israeli court
if, following a request made by a director or shareholder of the company, the court finds that such external director has ceased to meet
the statutory qualifications for his or her appointment as stipulated in the Companies Law or has violated his or her duty of loyalty
to the company.
If an external directorship becomes vacant and there are fewer than
two external directors on the board of directors at the time, then the board of directors is required under the Companies Law to call
a meeting of the shareholders as soon as practicable to appoint a replacement external director. Each committee of the board of directors
that exercises the powers of the board of directors must include at least one external director, except that the audit committee and the
compensation committee must include all external directors then serving on the board of directors and an external director must serve
as chair thereof. Under the Companies Law, external directors of a company are prohibited from receiving, directly or indirectly, any
compensation from the company other than for their services as external directors pursuant to the Companies Law and the regulations promulgated
thereunder. Compensation of an external director is determined prior to his or her appointment and may not be changed during his or her
term subject to certain exceptions.
The Companies Law provides that a person is not qualified to be
appointed as an external director if (i) the person is a relative of a controlling shareholder of the company, or (ii) if that person
or his or her relative, partner, employer, another person to whom he or she was directly or indirectly subordinate, or any entity under
the person’s control, has or had during the two years preceding the date of appointment as an external director: (a) any affiliation
or other disqualifying relationship with the company, with any person or entity controlling the company or a relative of such person,
or with any entity controlled by or under common control with the company; or (b) in the case of a company with no controlling shareholder
or any shareholder holding 25% or more of its voting rights, had at the date of appointment as an external director any affiliation or
other disqualifying relationship with a person then serving as chairman of the board or chief executive officer, a holder of 5% or more
of the issued share capital or voting power in the company or the most senior financial officer.
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The term “relative” is defined in the Companies Law
as a spouse, sibling, parent, grandparent or descendant, a spouse’s sibling, parent or descendant and the spouse of each of the
foregoing persons. Under the Companies Law, the term “affiliation” and the similar types of disqualifying relationships include
(subject to certain exceptions):
● an employment relationship;
● a business or professional relationship even if not maintained on a regular basis (excluding insignificant relationships);
● control; and
● service as an office holder, excluding service as a director in a private company prior to the initial public offering of its shares if such director was appointed as a director of the private company in order to serve as an external director following the initial public offering.
The term “office holder” is defined in the Companies
Law as a general manager (i.e., Chief Executive Officer), chief business manager, deputy general manager, vice general manager, any other
person assuming the responsibilities of any of these positions regardless of that person’s title, a director and any other manager
directly subordinate to the general manager.
In addition, no person may serve as an external director if that
person’s position or professional or other activities create, or may create, a conflict of interest with that person’s responsibilities
as a director or otherwise interfere with that person’s ability to serve as an external director or if the person is an employee
of the Israel Securities Authority of an Israeli stock exchange. A person may also not continue to serve as an external director if he
or she received direct or indirect compensation from the company including amounts paid pursuant to indemnification or exculpation contracts
or commitments and insurance coverage for his or her service as an external director, other than as permitted by the Companies Law and
the regulations promulgated thereunder.
Following the termination of an external director’s service
on a board of directors, such former external director and his or her spouse and children may not be provided a direct or indirect benefit
by the company, its controlling shareholder or any entity under its controlling shareholder’s control. This includes engagement
as an office holder of the company or a company controlled by its controlling shareholder or employment by, or provision of services to,
any such company for consideration, either directly or indirectly, including through a corporation controlled by the former external director.
This restriction extends for a period of two years with regard to the former external director and his or her spouse or child and for
one year with respect to other relatives of the former external director.
If at the time at which an external director is appointed all members
of the board of directors who are not controlling shareholders or relatives of controlling shareholders of the company are of the same
gender, the external director to be appointed must be of the other gender. A director of one company may not be appointed as an external
director of another company if a director of the other company is acting as an external director of the first company at such time.
According to the Companies Law and regulations promulgated thereunder,
a person may be appointed as an external director only if he or she has professional qualifications or if he or she has accounting and
financial expertise (each, as defined below); provided that at least one of the external directors must be determined by our board of
directors to have accounting and financial expertise. However, if at least one of our other directors (i) meets the independence requirements
under the Exchange Act, (ii) meets the independence requirements of Nasdaq rules for membership on the audit committee and (iii) has accounting
and financial expertise as defined under the Companies Law, then neither of our external directors is required to possess accounting and
financial expertise as long as each possesses the requisite professional qualifications.
A director with accounting and financial expertise is a director
who, due to his or her education, experience and skills, possesses an expertise in, and an understanding of, financial and accounting
matters and financial statements, such that he or she is able to understand the financial statements of the company and initiate a discussion
about the presentation of financial data. A director is deemed to have professional qualifications if he or she has any of the following:
(i) an academic degree in economics, business management, accounting, law or public administration, (ii) an academic degree or has completed
another form of higher education in the primary field of business of the company or in a field which is relevant to his or her position
in the company or (iii) at least five years of experience serving in one of the following capacities or at least five years of cumulative
experience serving in two or more of the following capacities: (a) a senior business management position in a company with a significant
volume of business, (b) a senior position in the company’s primary field of business or (c) a senior position in public administration
or service. The board of directors is charged with determining whether a director possesses financial and accounting expertise or professional
qualifications.
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Audit Committee
Our audit committee consists of Ronen Faier,
Gili Iohan and Aviad Eyal. Mr. Faier serves as the chairperson of the audit committee.
Companies Law Requirements
Under the Companies Law, the board of directors of a public company
must appoint an audit committee. The audit committee must be comprised of at least three directors, including all of the external directors,
one of whom must serve as chairperson of the committee. The audit committee may not include the (i) chairperson of the board; (ii) a controlling
shareholder of the company; (iii) a relative of a controlling shareholder; (iv) a director employed by or providing services on a regular
basis to the company, to a controlling shareholder or to an entity controlled by a controlling shareholder; or (v) a director who derives
most of his or her income from a controlling shareholder. In addition, under the Companies Law, the audit committee of a publicly traded
company must consist of a majority of unaffiliated directors. In general, an “unaffiliated director” under the Companies Law
is defined as either an external director or as a director who meets the following criteria:
● he or she meets the qualifications for being appointed as an external director, except for the requirement (i) that the director be an Israeli resident (which does not apply to companies such as ours whose securities have been offered outside of Israel or are listed for trading outside of Israel) and (ii) for accounting and financial expertise or professional qualifications; and
● he or she has not served as a director of the company for a period exceeding nine consecutive years. For this purpose, a break of less than two years in his or her service as a director shall not be deemed to interrupt the continuity of the service.
Each member of our audit committee is an unaffiliated director under
the Companies Law, thereby fulfilling the foregoing Israeli law requirement for the composition of the audit committee.
Listing Requirements
Under the corporate governance rules of Nasdaq, we are required
to maintain an audit committee consisting of at least three independent directors, each of whom is financially literate and one of whom
has accounting or related financial management expertise.
All members of our audit committee meet the requirements for financial
literacy under the applicable rules and regulations of the SEC and the corporate governance rules of Nasdaq. Our board of directors has
determined that Mr. Faier is an audit committee financial expert as defined by the SEC rules and has the requisite accounting or related
financial management expertise under the corporate governance rules of Nasdaq.
Our board of directors has determined that each member of our audit
committee is “independent” as such term is defined in Rule 10A-3(b)(1) under the Exchange Act, which is different from the
general test for independence of board and committee members.
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Audit Committee Role
Our board of directors has adopted an audit committee charter setting
forth the responsibilities of the audit committee, which are consistent with the Companies Law, the SEC rules and the corporate governance
rules of Nasdaq and include:
• retaining and terminating our independent auditors, subject to ratification by the board of directors, and in the case of retention, subject to ratification by the shareholders;
• pre-approving audit and non-audit services to be provided by the independent auditors and related fees and terms;
• overseeing the accounting and financial reporting processes of the Company and audits of our financial statements, the effectiveness of our internal control over financial reporting and making such reports as may be required of an audit committee under the rules and regulations promulgated under the Exchange Act;
• reviewing with management and our independent auditor our annual and quarterly financial statements prior to publication or filing (or submission, as the case may be) to the SEC;
• recommending to the board of directors the retention and termination of the internal auditor, and the internal auditor’s engagement fees and terms, in accordance with the Companies Law as well as approving the yearly or periodic work plan proposed by the internal auditor;
• reviewing with our general counsel and/or external counsel, as deemed necessary, legal and regulatory matters that could have a material impact on the financial statements;
• identifying irregularities in our business administration by, among other things, consulting with the internal auditor or with the independent auditor, and suggesting corrective measures to the board of directors;
• reviewing policies and procedures with respect to transactions between the Company and officers and directors (other than transactions related to the compensation or terms of service of the officers and directors), or affiliates of officers or directors, or transactions that are not in the ordinary course of the Company’s business and deciding whether to approve such acts and transactions if so required under the Companies Law; and
• establishing procedures for the handling of employees’ complaints as to the management of our business and the protection to be provided to such employees.
Compensation Committee
Our compensation committee consists of Gili Iohan, Ronen Faier and
Aviad Eyal. Ms. Iohan serves as chairperson of the committee.
Companies Law Requirements
Under the Companies Law, the board of directors of a public company
must appoint a compensation committee. The compensation committee generally (subject to certain exceptions that do not apply to the Company)
must be comprised of at least three directors, including all of the external directors, who must constitute a majority of the members
of the compensation committee. The chairperson of the compensation committee must be an external director. Each compensation committee
member who is not an external director must be a director whose compensation does not exceed an amount that may be paid to an external
director. The compensation committee is subject to the same Companies Law restrictions as the audit committee as to who may not be a member
of the compensation committee.
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Each member of our compensation committee fulfills the foregoing
Israeli law requirements related to the composition of the compensation committee.
Listing Requirements
Under the corporate governance rules of Nasdaq, we are required
to maintain a compensation committee consisting of at least two independent directors.
Our board of directors has determined that each member of our compensation
committee is independent under the corporate governance rules of Nasdaq, including the additional independence considerations applicable
to the members of a compensation committee.
Compensation Committee Role
In accordance with the Companies Law, the roles of the compensation
committee are, among others, as follows:
● making recommendations to the board of directors with respect to the approval of the compensation policy for Covered Officers and, once every three years, regarding any extensions to a compensation policy that was adopted for a period of more than three years;
● reviewing the implementation of the compensation policy and periodically making recommendations to the board of directors with respect to any amendments or updates of the compensation policy;
● resolving whether or not to approve arrangements with respect to the terms of office and employment of Covered Officers; and
● exempting, under certain circumstances, transactions with our Co-Chief Executive Officers from the approval of our shareholders.
Our board of directors has adopted a compensation committee charter
setting forth the responsibilities of the committee, which are consistent with the corporate governance rules of Nasdaq and include among
others:
● recommending to our board of directors for its approval a compensation policy in accordance with the requirements of the Companies Law as well as other compensation policies, incentive-based compensation plans and equity-based compensation plans, and overseeing the development and implementation of such policies and recommending to our board of directors any amendments or modifications the committee deems appropriate, including as required under the Companies Law;
● reviewing and approving the granting of options and other incentive awards to our Co-Chief Executive Officers and other executive officers, including reviewing and approving corporate goals and objectives relevant to the compensation of our Co-Chief Executive Officers and other executive officers, including evaluating their performance in light of such goals and objectives;
● approving and exempting certain transactions regarding Covered Officers’ compensation pursuant to the Companies Law; and
● administering our equity-based compensation plans, including without limitation, approving the adoption of such plans, amending and interpreting such plans and the awards and agreements issued pursuant thereto, and making awards to eligible persons under the plans and determining the terms of such awards.
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Compensation Policy under the Companies Law
In general, under the Companies Law, a public company must have
a compensation policy approved by its board of directors after receiving and considering the recommendations of the compensation committee.
In addition, our compensation policy must be approved at least once every three years, first, by our board of directors, upon recommendation
of our compensation committee, and second, by a simple majority of the ordinary shares present, in person or by proxy, and voting at a
shareholders meeting, provided that either:
● such majority includes at least a majority of the shares held by shareholders who are not controlling shareholders and shareholders who do not have a personal interest in such compensation policy; or
● the total number of shares of non-controlling shareholders and shareholders who do not have a personal interest in the compensation policy and who vote against the policy, does not exceed 2% of the aggregate voting rights in the Company.
Under special circumstances, the board of directors may approve
the compensation policy despite the objection of the shareholders on the condition that the compensation committee and then the board
of directors decide, on the basis of detailed grounds and after discussing again the compensation policy, that approval of the compensation
policy, despite the objection of shareholders, is for the benefit of the company.
If a company that initially offers its securities to the public,
like us, adopts a compensation policy in advance of its initial public offering, and describes it in its prospectus for such offering,
then such compensation policy shall be deemed a validly adopted policy in accordance with the Companies Law requirements described above.
Furthermore, if the compensation policy is established in accordance with the aforementioned relief, then it will remain in effect for
a term of five years from the date such company becomes a public company.
The compensation policy must serve as the basis for decisions concerning
the financial terms of employment or engagement of Covered Officers, including exculpation, insurance, indemnification or any monetary
payment or obligation of payment in respect of employment or engagement. The compensation policy must be determined and later reevaluated
according to certain factors, including: the advancement of the company’s objectives, business plan and long-term strategy; the
creation of appropriate incentives for Covered Officers, while considering, among other things, the company’s risk management policy;
the size and the nature of the company’s operations; and with respect to variable compensation, the contribution of the office holder
towards the achievement of the company’s long-term goals and the maximization of its profits, all with a long-term objective and
according to the position of the office holder. The compensation policy must furthermore consider the following additional factors:
● the education, skills, experience, expertise and accomplishments of the relevant office holder;
● the office holder’s position and responsibilities
● prior compensation agreements with the office holder;
● the ratio between the cost of the terms of employment of an office holder and the cost of the employment of other employees of the company, including employees employed through contractors who provide services to the company, in particular the ratio between such cost to the average and median salary of such employees of the company, as well as the impact of disparities between them on the work relationships in the company;
● if the terms of employment include variable components — the possibility of reducing variable components at the discretion of the board of directors and the possibility of setting a limit on the value of non-cash variable equity-based components; and
● if the terms of employment include severance compensation — the term of employment or office of the office holder, the terms of the office holder’s compensation during such period, the company’s performance during such period, the office holder’s individual contribution to the achievement of the company goals and the maximization of its profits and the circumstances under which he or she is leaving the company.
The compensation policy must also include, among other things, with
regards to variable components:
● with the exception of Covered Officers who report to the chief executive officer, a means of determining the variable components on the basis of long-term performance and measurable criteria; provided that the company may determine that an immaterial part of the variable components of the compensation package of an office holder shall be awarded based on non-measurable criteria, or if such amount is not higher than three months’ salary per annum, taking into account such office holder’s contribution to the company;
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● the ratio between variable and fixed components, as well as the limit of the values of variable components at the time of their payment, or in the case of equity-based compensation, at the time of grant.
● a condition under which the office holder will return to the company, according to conditions to be set forth in the compensation policy, any amounts paid as part of the office holder’s terms of employment, if such amounts were paid based on information later to be discovered to be wrong, and such information was restated in the company’s financial statements;
● the minimum holding or vesting period of variable equity-based components to be set in the terms of office or employment, as applicable, while taking into consideration long-term incentives; and
● a limit to retirement grants.
Our compensation policy, which became effective immediately prior
to the closing of our IPO, is designed to promote retention and motivation of directors and executive officers, incentivize superior individual
excellence, align the interests of our directors and executive officers with our long-term performance and provide a risk management tool.
To that end, a portion of our executive officer compensation package is targeted to reflect our short- and long-term goals, as well as
the executive officer’s individual performance. On the other hand, our compensation policy includes measures designed to reduce
the executive officer’s incentives to take excessive risks that may harm us in the long-term, such as limits on the value of cash
bonuses and equity-based compensation, limitations on the ratio between the variable and the total compensation of an executive officer
and minimum vesting periods for equity-based compensation.
Our compensation policy also addresses our executive officers’
individual characteristics (such as their respective position, education, scope of responsibilities and contribution to the attainment
of our goals) as the basis for compensation variation among our executive officers and considers the internal ratios between compensation
of our executive officers and directors and other employees. Pursuant to our compensation policy, the compensation that may be granted
to an executive officer may include: base salary, annual bonuses and other cash bonuses (such as a signing bonus and special bonuses with
respect to any special achievements, such as outstanding personal achievement, outstanding personal effort or outstanding company performance),
equity-based compensation, benefits and retirement and termination of service arrangements. All cash bonuses are limited to a maximum
amount linked to the executive officer’s base salary.
An annual cash bonus may be awarded to executive officers upon the
attainment of pre-set periodic objectives and individual targets. The annual cash bonus that may be granted to our executive officers
other than our Co-Chief Executive Officers will be based on performance objectives and a discretionary evaluation of the executive officer’s
overall performance by our Co-Chief Executive Officers and subject to minimum thresholds. The annual cash bonus that may be granted to
executive officers other than our Co-Chief Executive Officers may alternatively be based entirely on a discretionary evaluation. Furthermore,
our Co-Chief Executive Officers will be entitled to approve performance objectives for executive officers who report to him.
The measurable performance objectives of our Co-Chief Executive
Officers will be determined annually by our compensation committee and board of directors. A non-material portion of the Co-Chief Executive
Officers’ annual cash bonus, as provided in our compensation policy, may be based on a discretionary evaluation of the Co-Chief
Executive Officers’ overall performance by the compensation committee and the board of directors.
The equity-based compensation under our compensation policy for
our executive officers (including members of our board of directors) is designed in a manner consistent with the underlying objectives
in determining the base salary and the annual cash bonus, with its main objectives being to enhance the alignment between the executive
officers’ interests with our long-term interests and those of our shareholders and to strengthen the retention and the motivation
of executive officers in the long term.
Our compensation policy provides for executive officer
compensation in the form of share options or other equity-based awards, such as restricted shares and RSUs, in accordance with our equity
incentive plan then in place. All equity-based incentives granted to executive officers shall be subject to vesting periods in order to
promote long-term retention of the awarded executive officers. The equity-based compensation shall be granted from time to time and be
individually determined and awarded according to the performance, educational background, prior business experience, qualifications, role
and the personal responsibilities of the executive officer.
In addition, our compensation policy contains compensation recovery
provisions which allow us under certain conditions to recover bonuses paid in excess, enables our Co-Chief Executive Officers to approve
an immaterial change to the terms of employment of an executive officer who reports directly him (provided that the changes of the terms
of employment are in accordance with our compensation policy) and allows us to exculpate, indemnify and insure our executive officers
and directors to the maximum extent permitted by Israeli law, subject to certain limitations set forth therein.
Our compensation policy also provides for compensation to the members
of our board of directors as follows: (i) to the external directors, in accordance with the amounts provided in the Companies Regulations
(Rules Regarding the Compensation and Expenses of an External Director) of 2000, as amended by the Companies Regulations (Relief for Public
Companies Traded in Stock Exchange Outside of Israel) of 2000, as such regulations may be amended from time to time, and (ii) to the non-
employee directors, in accordance with the amounts determined in our compensation policy.
Our compensation policy is included as an exhibit to this annual report.
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Nominating Committee
Our nominating committee consists of Gili Iohan, Ronen Faier and
Aviad Eyal, with Ms. Iohan serving as chair. Our board of directors has adopted a nominating committee charter setting forth the responsibilities
of the committee, which include overseeing and assisting our board in reviewing and recommending nominees for election as directors.
Environmental, Social and Governance
Committee
Our environmental, social and governance committee consists of Roy
Mann, Eran Zinman and Aviad Eyal, with Mr. Mann serving as chair. Our board of directors has adopted an environmental, social and governance
committee charter setting forth the responsibilities of the committee, which include:
● recommending to our board of directors the Company’s overall environmental, social and governance strategies, including, but not limited to environmental, health and safety, corporate social responsibility, sustainability, philanthropy, corporate governance, reputation, diversity, equity and inclusion, community issues, political contributions and lobbying and other public policy matters relevant to the Company (collectively, “ESG Matters”);
● overseeing the Company’s policies, practices and performance with respect to ESG Matters;
● overseeing the Company’s reporting standards in relation to ESG Matters;
● reporting to the board of directors of the Company about current and emerging topics relating to ESG Matters that may affect the business, operations, performance, or public image of the Company or are otherwise pertinent to the Company and its stakeholders and, if appropriate, detailing actions taken in relation to the same;
● assessing the performance of the members of our board;
● establishing and maintaining effective corporate governance policies and practices, including, but not limited to, developing and recommending to our board a set of corporate governance guidelines applicable to our business; and
● advising the board of directors of the Company on shareholder proposals and other significant stakeholder concerns relating to ESG Matters.
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D. Employees
As of December 31, 2021 we had 1,064 employees, representing a 51%
growth since December 31, 2020. With respect to our Israeli employees, Israeli labor laws govern the length of the workday, minimum wages
for employees, procedures for hiring and dismissing employees, determination of severance pay, annual leave, sick days, convalescence,
advance notice of termination of employment, equal opportunity and anti-discrimination laws and other conditions of employment. None of
our employees is represented by a labor union. We consider our relationships with our employees to be good and have not experienced any
interruptions of operations due to labor disagreements.
For additional discussion on the strength of our culture and our
investment in human capital, see “Item 4.B. Business Overview—Environmental, Social and Governance.”
E. Share Ownership
For information regarding the share ownership of our directors and
senior management, please refer to Item 6.B. “Compensation” and Item 7.A. “Major Shareholders.”