SODA

Sodastream International Ltd.

A maker of home carbonation machines, SodaStream lets people turn plain tap water into sparkling soda with reusable cylinders and flavored syrups, and today sells in dozens of countries. It began in London in 1903 as a machine for aerating drinks for wealthy households and the British royal family, before moving to Israel in the late 1990s and later joining PepsiCo. Its 1979 British ad jingle "Get busy with the fizzy" proved so catchy that the company printed it right into its own logo for years.