PICS

Pics N.v.

A Brazilian digital financial services company that runs the PicPay app, a digital wallet and "super app" where people send money instantly, pay bills, and use cards and loans. It was founded in 2012 in Vitória by Anderson Chamon and partners, and later restructured in the Netherlands as PicS N.V. The name plays on "pick" for easy payments — and the app pioneered QR-code payments in Brazil years before the central bank's Pix system arrived.