78112V102

Magnite, Inc.

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A maker of software that automates the buying and selling of digital ad space, Magnite runs one of the world's largest marketplaces for connected TV advertising, with tools like SpringServe and ClearLine serving publishers and advertisers. Born from the 2020 merger of Rubicon Project and Telaria, it took its name from the mineral magnetite, a nod to the way its platform magnetically draws together buyers and sellers. Its roots trace to 2007, when Rubicon Project's founders set out to build an automated stock exchange for ad impressions.