SHAOF

Shimamura Co Ltd

A Japanese retailer that runs one of the country's largest low-price clothing chains, selling casual fashion, shoes, accessories, and home goods for the whole family under store brands like Fashion Center Shimamura, Avail, and Birthday. It began in 1953 as a small kimono shop in rural Saitama and later pioneered self-service clothing retail in Japan. The name Shimamura means "island village" in Japanese.