GENI

Genius Sports Limited

A sports technology company that sits between sports leagues, betting operators, and broadcasters, supplying real-time data, analytics, and officiating tools. Its GeniusIQ platform powers the Premier League's semi-automated offside system, which uses stadium cameras to track thousands of data points per player each second. The company began in London in the early 2000s as Betgenius, a live-betting data specialist, and took its current form in 2016 when Betgenius merged with SportingPulse International.