MGIC

Magic Software Enterprises Ltd

An Israeli enterprise-software company that helps businesses connect their older, on-premise systems with modern cloud applications, and build new software without heavy manual coding. It was founded in 1983 as a spin-off from Mashov Computers and originally called Mashov Software Export. The company renamed itself after its flagship product, a developer tool called Magic, and kept the initials "MSE" — a naming choice that still ties its corporate identity to the software that made its name.